StriveCloud
StriveCloud is a Belgian gamification and engagement engine that helps B2C apps with 100K-10M+ monthly active users reduce Day-30 churn through in-app motivation mechanics, predictive churn modeling, and a unified no-code and API platform across Mobility, FinTech, Health, Media, Education, and Sports verticals.
- Company typePrivate
- Founded2023
- HeadquartersGent, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What StriveCloud does
StriveCloud is a Belgian gamification and engagement engine that helps B2C apps convert new users into habitual, high-value users. The company targets consumer applications with 100K to 10M+ monthly active users across six verticals: Mobility, FinTech, Health & Fitness, Media, Education, and Sports. Its core problem statement is the industry-wide Day-30 churn problem, which the company cites at approximately 80% for fitness apps, and it addresses this through in-product motivation mechanics rather than discount-led loyalty or message blasts.
The platform is organized into three product surfaces — Gamification API (developer-led integration), App Engagement Software (no-code studio), and Community Platform (user-generated content communities) — backed by seven modular engines: Behavior Prediction, Gamification, Rewards, Personalization, Monetization, Front-end, and Integration. The Behavior Prediction Engine uses 15 weighted live signals to score users into five risk tiers (CRITICAL through HEALTHY) and eight lifecycle cohorts, with automated intervention blueprints deployable without engineering effort. The platform integrates with Stripe, CCV, Mollie for payments; Segment, BigQuery, Google Analytics, Slack for analytics; and Facebook, Google, Twitch, Sports Alliance, and Venly for SSO.
StriveCloud generates revenue through annual SaaS subscriptions (with monthly billing available), one-time setup and onboarding fees, optional professional services, and usage-based overage charges. Pricing is quote-based and not publicly disclosed. The company runs a hybrid go-to-market combining direct enterprise sales with a dedicated Gamification Expert service model, a self-serve product-led growth path via its no-code builder, and a formal reseller program for B2B2C distribution. The company is headquartered in Ghent, Belgium, is privately held, operates 11-50 employees, and reports 150+ brand customers including Siemens, Zumba, KBC, Proximus, KNVB, HumanForest, Wundermobility, and Club Brugge. In October 2024, the company closed a $1.5M seed round with ForsVC, Seeder Fund, and The Birdhouse.
StriveCloud firmographics
Firmographics- Name
- StriveCloud
- Legal name
- StriveCloud BV
- Website
- https://strivecloud.io
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StriveCloud is a Belgian gamification and engagement engine that helps B2C apps with 100K-10M+ monthly active users reduce Day-30 churn through in-app motivation mechanics, predictive churn modeling, and a unified no-code and API platform across Mobility, FinTech, Health, Media, Education, and Sports verticals.
- Ownership category
- akta.pro rank
StriveCloud industry classification
Industry- Product category
- User Engagement & Gamification Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Patient App, Adherence & Engagement for RPM Programs (HLACAFAJ)
- akta.pro secondary industries
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Testing, Automation, Crash Reporting & Telemetry SDKs (MPAFAFAM)
Keywords
Where StriveCloud is headquartered
LocationHeadquarters
- HQ city
- Gent
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
StriveCloud business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software License Subscription: Annual or monthly subscription-based licensing for StriveCloud Software (SaaS). License fees are invoiced yearly as standard, with monthly billing available. Pricing based on maximum usage (number of active users or other usage metric).
- Set-up and Onboarding: One-time set-up and deployment fee for new customers. Invoiced after completion.
- Professional Services: Optional workshops and additional services offered. Workshops fee subject to discount system for resellers.
- Usage Overage: If customer usage exceeds maximum usage specified in quotation, additional invoicing at applicable overage rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard subscription for consumer apps with 100K-10M+ MAU |
| Subscription | Annual | Enterprise license with CSS customization included |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
StriveCloud product offering
Product offeringCore offering
StriveCloud is a Gamification and Engagement Engine that helps B2C consumer apps reduce Day-30 churn by adding in-app motivation loops — streaks, quests, leaderboards, raffles, tiers — and hyper-personalized experiences through behavioral segmentation and real-time triggers. The platform combines a no-code builder for fast 14-day launches with the same REST API and JavaScript SDKs for enterprise scale, and ships a proprietary ML-powered Behavior Prediction Engine that forecasts churn risk and superuser potential. It targets consumer apps with 100K–10M+ monthly active users across Mobility, FinTech, Health & Fitness, Media, Education, and Sports, and is sold as annual subscription licensing.
Product overview
StriveCloud is a Gamification & Engagement Engine for B2C apps operating as a unified platform with three core product lines—Gamification API (for developer-led integration), App Engagement Software (no-code studio for marketers), and Community Platform (for user-generated content communities)—backed by seven modular engine components: Behavior Prediction Engine (ML-powered churn/superuser prediction with automated interventions), Gamification Engine (motivation loops including streaks, quests, leaderboards, tournaments, quizzes), Rewards Engine (virtual currencies, wallets, shops, prize games), Personalization Engine (real-time segmentation and targeting), Monetization Engine (payments, subscriptions, e-commerce), Front-end Engine (embeddable widgets and page builder), and Integration Engine (REST API, webhooks, and third-party integrations). The platform targets consumer apps with 100K–10M+ monthly active users across Mobility, FinTech, Health, Media, Education, and Sports industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Gamification API Developer-facing API product that wires streaks, quests, tiers, and rewards to existing app events via a single API, providing real-time game state (XP, streak days, tier) and supporting signed webhooks with automatic retries for production-ready deployment. Built for product-led engineering teams that want native rendering and full programmatic control.
- App Engagement Software No-code studio for marketers and growth teams to build habits and personalization without developer involvement. Enables launch of streaks, quests, leaderboards, raffles, tiers, and perks with brandable components, targeting users by behavior and live stats, and reporting module-level analytics on what lifted return visits and activation.
- Community Platform Community engagement offering that converts passive members into daily contributors through challenges, streaks, tiers, leaderboards, and perk drops to grow posts, replies, and Day-30 returns. Documented outcomes include a 300% increase in user return visits and +40% activation, and -18% churn through tiered perks.
Quantifiable outcome
- 3x more return visits
- +7 more outcomes
Companies that use StriveCloud
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
StriveCloud technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability4 records
Feature6 records
StriveCloud partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Google Cloud PlatformcorePrimary hosting provider for StriveCloud SaaS platform. Always active sub-processor. Location is always closest to customer location or on customer request. Part of containerized cloud infrastructure with weekly security updates.
- StripecorePayment integration for processing payments globally with saved payment methods and strong SCA (Strong Customer Authentication). Only active if customer enables the functionality.
- CCVcorePayment system integration for collecting payments globally. Only active if customer enables the functionality.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
StriveCloud competitors and assessment
Company assessmentDirect peers
- Appcues: Appcues provides no-code in-app engagement tooling for product-led teams, including onboarding flows, surveys, and behavioral nudges. It addresses the same product-led retention buyer as StriveCloud's no-code App Engagement Software.
- Badgeville (SAP SuccessFactors): Badgeville pioneered gamification-as-a-service with mechanics like points, badges, and leaderboards before being acquired by CallidusCloud/SAP. It is the historical reference point for enterprise gamification that StriveCloud is positioned against.
- Customer.io: Customer.io is a behavior-driven messaging and automation platform used by product-led teams to trigger campaigns on user events. Its event-based segmentation, lifecycle cohorts, and SaaS delivery model closely mirror StriveCloud's personalization and integration engine approach.
- Funifier: Funifier is a gamification platform offering points, badges, leaderboards, quests, and predictive analytics for engagement programs. It is one of the closest direct competitors to StriveCloud's gamification engine across verticals.
Emerging players
- Talon.One: Talon.One is a promotion and loyalty engine that lets brands run points, referrals, giveaways, and personalized rewards through APIs. It overlaps with StriveCloud's Rewards Engine and loyalty use cases across FinTech, Mobility, and retail.
Broad incumbents
- CleverTap: CleverTap is a mobile-first customer engagement and analytics platform with personalization, segmentation, and journey orchestration across push, in-app, and email. It targets the same B2C app retention use cases as StriveCloud across Mobility, FinTech, and Gaming.
- OneSignal: OneSignal provides messaging and engagement infrastructure including push notifications, in-app messages, and journeys used by mobile and web product teams. It overlaps with StriveCloud's contextual nudging and segmentation but is infrastructure-led rather than gamification-led.
- Braze: Braze is a large customer engagement platform used by consumer brands for lifecycle messaging, personalization, and orchestrated campaigns across channels. It competes with StriveCloud for the same B2C app retention budget but focuses on cross-channel messaging rather than gamification mechanics.
- Iterable: Iterable is a cross-channel marketing automation platform offering lifecycle campaigns, segmentation, and AI-driven personalization for consumer-facing brands. It addresses the same Day-30 retention problem as StriveCloud but leans on messaging workflows rather than in-app habit loops.
- MoEngage: MoEngage is an AI-driven customer engagement platform serving consumer brands across mobile, web, email, and SMS with segmentation and journey orchestration. It competes with StriveCloud for retention budgets in FinTech, EdTech, and consumer apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StriveCloud social profiles
Digital presenceStriveCloud compliance and trust
Trust signalCompliance2 records
StriveCloud financial estimates
Financial estimateRevenue estimate
Valuation estimate
StriveCloud leadership team
Management profileNumber of profiles
StriveCloud funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StriveCloud M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StriveCloud
What does StriveCloud do?
StriveCloud is a Gamification and Engagement Engine that helps B2C consumer apps reduce Day-30 churn by adding in-app motivation loops — streaks, quests, leaderboards, raffles, tiers — and hyper-personalized experiences through behavioral segmentation and real-time triggers. The platform combines a no-code builder for fast 14-day launches with the same REST API and JavaScript SDKs for enterprise scale, and ships a proprietary ML-powered Behavior Prediction Engine that forecasts churn risk and superuser potential. It targets consumer apps with 100K–10M+ monthly active users across Mobility, FinTech, Health & Fitness, Media, Education, and Sports, and is sold as annual subscription licensing.
Is StriveCloud a public or private company?
StriveCloud is a private company. It is classified as venture growth investor backed and is currently operating.
When was StriveCloud founded?
StriveCloud was founded in 2023. It employs 11 to 50 people.
Where is StriveCloud based?
StriveCloud is headquartered in Gent, Belgium, in the Europe region.
How does StriveCloud make money?
Four revenue lines are on record. Software License Subscription is the primary driver. The others are set-up and Onboarding, professional Services and usage Overage.
Who are StriveCloud's main competitors?
Direct peers on record are Appcues, Badgeville (SAP SuccessFactors), Customer.io and Funifier. Talon.One is listed as an emerging player. Broad incumbents are CleverTap, OneSignal, Braze, Iterable and MoEngage.
Does StriveCloud have an API?
Yes. Gamification API for product-led apps. One API wires streaks, quests, tiers, and rewards to existing app events. Provides real-time game state with XP, streak days, and tier data. Supports signed webhooks with automatic retries. Start with no-code widgets for speed, scale on the same API with native rendering. Features typed SDKs, webhooks, environments, versioning, and role-based access control. Developer documentation is at api.plugin.strivecloud.io/api/docs.
What industry is StriveCloud in?
StriveCloud's product category is User Engagement & Gamification Software. Its primary akta.pro industry code is HLACAFAJ, Patient App, Adherence & Engagement for RPM Programs, with a secondary code of MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management. Its NAICS code is 513210 and its SIC code is 7372.