StepOut

Name

StepOut

Legal name

StepOut

Website

https://stepout.ai

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Performance Analytics Software

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industries

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)

Keywords

• AI football analytics
• Video performance analysis
• Sports data platform
• Tournament management software
• Player scouting tools

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Plans: Subscription-based recurring revenue model with tiered plans for various business models. Includes customizable plans for enterprise clients with tailored feature sets and pricing.
2. API Integration Services: One-time integration services to seamlessly integrate StepOut data with existing client tracking and performance systems.
3. Customized Reports: Tailored tactical reports and analyses for teams and players provided upon request, in addition to standard platform statistics.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

StepOut sells a cloud-based AI video analysis platform for football (soccer) that automatically converts match footage into 400+ structured performance data points, delivered through the Tournament Management System (TMS) web portal for coaches and analysts and the Athlete App for individual players. The platform includes automated tagging, opposition analysis, scouting tools, visualizations, and a proprietary Sense Impact Score, sold via tiered subscriptions with a freemium entry point and custom enterprise plans. Additional revenue comes from API integration services and customized tactical reports.

Product overview

StepOut is an AI-powered football intelligence platform that delivers video-based performance analysis through two core products: the Tournament Management System (TMS) - a web-based command centre for coaches and analysts, and the Athlete App - a mobile application for individual players. The platform uses AI and machine learning to automatically analyze match footage, generating 400+ datapoints per match including passing, defending, dribbling metrics, and advanced visualizations like Network Analysis, Vector Map, Activity Map, and Spotlight. Key features include Sense Impact Score for comprehensive match evaluation, SenseVS for precise player selections, Match Overview for tactical summaries, and AI-powered scouting tools. StepOut serves clubs, academies, federations, scouts, agents, and tournament organizers across grassroots to professional levels.

Differentiator

Problem solved

Functional benefit

Brands

• TMS: Tournament Management System - Total Management System for Football Coaches & Analysts, an all-in-one digital command centre for football.
• Spotlight
• Sense Impact Score
• SenseVS

Products and services

• Tournament Management System (TMS) Cloud-based web platform serving as the all-in-one digital command centre for football coaches and analysts, enabling match video uploads, team management, automated AI tagging, dashboards, and performance analytics for clubs and academies worldwide.
• Athlete App Mobile application for individual football players providing real-life FIFA-style gamification, data-driven resumes, AI-generated highlights, and personal performance benchmarks for career development and scout visibility.
• StepOut API Integration Services API-based integration services enabling enterprise clients to embed StepOut's analyzed football performance data directly into their existing tracking, scouting, and performance management systems.
• Customized Tactical Reports Customized tactical reports and analyses delivered on request to teams and players, supplementing the standard platform statistics with bespoke insights tailored to specific opponents, players, or strategic questions.

Quantifiable outcome

• 400+ datapoints generated per match
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Football QueenslandcoreStrategic or Co-development Partner · 19 February 2026Football Queensland appointed StepOut as Official Performance Analysis Partner for player development across the state. The partnership deploys StepOut's AI-powered football data and video analysis technology through the statewide FQ Academy program and makes it available to clubs across Queensland.
• Indian Football League (IFL)coreStrategic or Co-development Partner · 18 February 2026StepOut partnered with IFL to power the future of Indian football with AI analytics. The partnership introduces automated performance tracking, tactical insights, and advanced match data to help clubs, coaches, and analysts adopt data-driven performance evaluation.
• UAE-India Startup SeriesminorStrategic or Co-development Partner · 13 November 2025StepOut was selected among Top 20 startups from over 10,000 applications in the UAE-India Startup Series, an initiative recognizing ventures shaping the future of innovation, scalability, and global collaboration.
• Real Madrid Next Accelerator for AsiaflagshipStrategic or Co-development Partner · 6 November 2025StepOut was selected among 6 startups from thousands of applications across Asia to join the prestigious Real Madrid Next Accelerator for Asia 2025, a program led by Real Madrid C.F. in collaboration with Creww. StepOut won the Performance Category, validating its technology for elite football clubs.
• Jaap StamcoreOthers · 1 January 2025Dutch and Manchester United legend Jaap Stam serves as an advisor and consultant. He currently serves as Head Coach at DOS Kampen and brings elite playing experience from Manchester United, Lazio, and AC Milan, plus Champions League victory in 1999.
• Dream SportscoreStrategic or Co-development Partner · 1 January 2025StepOut collaborates with Dream Sports to power live match statistics on broadcast, bringing AI-driven analysis to wider audiences through Dream Sports' platform reach in India.
• IFA ShieldminorStrategic or Co-development Partner · 1 January 2025StepOut served as Official Analysis Partner for IFA Shield 2025, India's oldest football tournament, providing comprehensive match analysis for the competition.
• Mina CupminorStrategic or Co-development Partner · 1 January 2025StepOut partnered as Official Analysis Partner for the Mina Cup tournament in the UAE, delivering real-time tagging and structured performance analytics.
• Indrajit Namchoom Arunachal LeagueminorStrategic or Co-development Partner · 1 January 2025StepOut partnered with the Indrajit Namchoom Arunachal League to provide AI-powered analysis for youth football development in the region.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hudl: Hudl is the dominant sports video analysis platform, serving clubs, schools, and federations across multiple sports including football/soccer. Following its acquisition of Wyscout and Sportscode, Hudl is StepOut's most direct large-scale competitor in football performance video analytics, offering comparable automated tagging and analysis workflows but at the enterprise incumbent end of the market.
• Wyscout: Wyscout is a leading football-specific scouting and video analysis platform used by professional clubs worldwide for player recruitment and match analysis. It was explicitly named by StepOut's customer Delhi FC as an industry leader StepOut is 'matching or surpassing.' Wyscout is now part of Hudl but operates as a distinct football-focused product, making it a direct feature-for-feature competitor.
• InStat: InStat is a long-established football and sports performance analytics platform providing video analysis, statistical data, and scouting tools to professional clubs and federations. Also cited by Delhi FC as a StepOut benchmark, InStat operates in the same football analytics category with similar professional club customer base, particularly across Eastern Europe and Asia.
• StatsBomb: StatsBomb provides advanced football data and analytics with a focus on granular event data and xG-style metrics, serving professional clubs, federations, and media organizations. While StepOut focuses on video-first analysis and StatsBomb on event-data depth, they compete for the same elite club analytics budgets and increasingly offer overlapping scouting and tactical intelligence products.
• Spiideo: Spiideo is an AI-powered sports video analysis platform offering automated camera systems and cloud-based analytics for football, ice hockey, and other team sports. Like StepOut, Spiideo emphasizes automated tagging and computer vision-based match analysis, though Spiideo typically bundles its own camera hardware whereas StepOut is 100% remote.

Broad incumbents

• Catapult Sports: Catapult is a publicly-listed sports performance technology company specializing in wearable GPS tracking and athlete monitoring across football, rugby, and other team sports. While Catapult's core is hardware-based athlete tracking rather than video analysis, it increasingly bundles analytics software and competes for the same club performance technology budgets as StepOut.
• Second Spectrum: Second Spectrum provides advanced sports tracking and analytics, particularly known for official data partnerships with major football leagues including the Premier League and MLS. While more focused on broadcast officiating and league-level analytics than club-level video analysis, Second Spectrum competes for elite football analytics budgets and represents an incumbent data partner StepOut may need to displace.
• Genius Sports: Genius Sports is a sports data and technology company providing official data, technology, and integrity services to sports leagues, including football. Its broader portfolio encompasses live data capture, content, and analytics infrastructure, with overlaps to StepOut's match analysis and federation-level tournament management offerings, particularly for league-wide deployments.

Emerging players

• SkillCorner: SkillCorner provides AI-powered football tracking data using broadcast video, offering player tracking and physical metrics without requiring in-stadium hardware. While StepOut focuses on event tagging and tactical analysis and SkillCorner on tracking data, both target the same broadcast-based, hardware-light approach for football clubs and federations.
• Veo Technologies: Veo Technologies offers an AI-powered sports recording and analysis platform with automated camera hardware and cloud-based analytics, widely adopted in amateur and youth football globally. Veo and StepOut both serve the grassroots-to-professional football analytics market with AI-driven insights, though Veo typically bundles camera hardware while StepOut operates purely on uploaded video.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/StepOutLive?t=To6f-DkUlDUkTXVF6bdD8w&s=09
• YouTubeyoutube.com/@stepoutplay
• Facebookfacebook.com/StepOutPlay
• LinkedInlinkedin.com/company/stepoutplay
• Instagraminstagram.com/stepout.ai?igsh=MXJ0OXg5NTkxZzdvbg==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StepOut