Rinse

What Rinse does

Rinse is a direct-to-consumer laundry and dry cleaning pickup and delivery service operating across ten North American markets (San Francisco Bay Area, New York, Los Angeles, Washington D.C., Chicago, Toronto, Boston, Austin, New Jersey, Seattle, plus San Jose and Oakland). Founded in 2013 in San Francisco by Ajay Prakash (CEO), James Joun (COO), and Sam Cheng (CTO), the company serves urban consumers and apartment residents who lack in-unit laundry or value time savings. Its core products are Wash & Fold (per-bag, with Full and Flex bag variants) and Dry Cleaning (per-item with a $30 minimum, standard 3-4 day turnaround), augmented by subscription (Rinse Repeat), contactless delivery (Rinse Drop), on-demand pickup (Rinse Go), and Hang Dry for delicates.

The platform is a mobile-first scheduling and logistics layer. Customers book via iOS/Android apps, the rinse.com website, or text message (texting 'Y' to 746-73). Operational features include real-time Valet tracking, 30-minute ETA texts, photo-itemized dry cleaning inventories, and curbside drop-off. All Valets are W-2 employees with benefits, a deliberate structural choice versus gig-economy alternatives. Differentiation centers on evening 7pm-10pm pickup windows, photo-verified garment handling, and consistent service quality.

The business model combines transaction-based per-order revenue, per-bag unit pricing for Wash & Fold, and recurring subscription revenue via Rinse Repeat. The company generates customer acquisition through organic social, earned media, app store presence, and a referral program. Revenue, funding totals, and ownership structure are not publicly disclosed. Strategic capital has been deployed through multiple acquisitions (Washio 2016, OffToYou 2020, DRYV 2020, ButlerBox 2021, FlyCleaners 2022) and a 2025 $23M Series 3 round led by LG Electronics, alongside a partnership positioning Rinse as a launch partner for LG's AI-driven commercial laundry initiatives.

Name

Rinse

Legal name

Rinse, Inc.

Website

https://rinse.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Rinse is a direct-to-consumer laundry and dry cleaning pickup and delivery service operating across ten North American markets, serving urban consumers and apartment residents through a mobile-first platform with W-2 employee valets.

Ownership category

akta.pro rank

Product category

Laundry and Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Personal and Laundry Services (812)

akta.pro primary industry

Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA)

akta.pro secondary industries

Same-Day / Express Dry Cleaning (HSAJADAD), Same-Day / Express Wash-and-Fold (HSAJABAB)

Keywords

• Laundry delivery services
• Dry cleaning pickup
• Wash and fold
• App-based laundry
• Garment care services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Dry Cleaning: Transaction-based pricing per item with a $30 minimum order. Standard 3-4 day turnaround with rush options available.
2. Wash & Fold: Per-bag pricing model with Full bag (for 2+ laundry baskets) and Flex bag (for 1 laundry basket) options. New per-bag pricing introduced with Flex bag offering.
3. Rinse Repeat Subscription: Subscription service for recurring laundry pickup and delivery, providing convenience for regular customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rinse provides door-to-door laundry and dry cleaning pickup and delivery services through a mobile app and website. Customers schedule pickups, a W-2 employed valet collects the items, the company routes them to vetted cleaning partner facilities for processing, and returns the cleaned garments within 24–48 hours. Services include per-bag Wash & Fold, per-item Dry Cleaning, specialty Hang Dry handling, the Rinse Repeat weekly subscription, on-demand Rinse Go, and the self-service Rinse Drop option.

Product overview

Rinse is a laundry and dry cleaning pickup and delivery service operating across multiple U.S. cities and Toronto. The platform offers two core services: Wash & Fold for everyday laundry (washed in cold water, returned neatly folded with socks paired) and Dry Cleaning for professional garment care (inspected, treated for stains, pressed, and returned on hangers). The Rinse Repeat subscription enables recurring scheduled pickups for convenience. The Rinse Mobile App (iOS and Android) allows customers to schedule pickups, track orders in real-time, and manage preferences. Additional offerings include Rinse Drop (flexible delivery when not home), Hang Dry for delicates, and bag options (Full Bag for larger loads, Flex Bag for per-bag pricing). Service is available in San Francisco Bay Area, New York, Los Angeles, Washington D.C., Chicago, Toronto, Boston, Austin, New Jersey, Seattle, San Jose, and Oakland.

Differentiator

Problem solved

Functional benefit

Brands

• Rinse Repeat: Subscription service offering perks for repeat laundry and dry cleaning customers.

Products and services

• Wash & Fold Per-bag laundry service in which Rinse picks up customers' mixed clothing and linens, washes, dries, and folds them, then returns them within 24–48 hours. Targeted at individual consumers without in-unit laundry.
• Dry Cleaning Per-item professional dry cleaning service with door-to-door pickup and delivery, processed through vetted cleaning partner facilities. Targeted at consumers needing garment care for shirts, suits, dresses, and other dry-clean-only items.
• Rinse Repeat Weekly subscription laundry and dry cleaning service that schedules recurring pickups at a discounted recurring rate. Designed to convert one-time customers into long-term subscribers.
• Rinse Go On-demand, expedited laundry and dry cleaning pickup and delivery service for customers who need faster turnaround than the standard offering.
• Hang Dry Specialty garment handling service for items that should not be machine-dried, provided as part of the Wash & Fold or Dry Cleaning offerings for delicate garments.
• Rinse Drop Self-service drop-off laundry option that lets customers drop off items at designated Rinse locations for processing and return.
• Rinse Mobile App iOS and Android application that lets customers schedule pickups and deliveries, manage subscriptions, track orders, and pay for Rinse's laundry and dry cleaning services.

Quantifiable outcome

• 20M+ gallons of water saved through high-efficiency machines
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• LG ElectronicscoreTechnology or Integration · 25 August 2025LG highlighted strategic partnership with Rinse as part of its effort to strengthen its position in the North American commercial laundry market. LG showcased AI-driven commercial laundry solutions at Clean Show 2025, with Rinse listed as a strategic partner alongside CSC ServiceWorks and WASH.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• LG Electronics: Strategic investor ($23M in 2025) and technology partner supplying commercial laundry equipment. Ecosystem participant rather than competitor, but pivotal to Rinse's commercial expansion strategy.

Direct peers

• Tide Cleaners: P&G-owned dry cleaning and laundry service with pickup/delivery across multiple US cities. Direct competitor in the consumer-facing dry cleaning category with similar convenience-focused positioning.
• Mulberrys Garment Care: Premium laundry and dry cleaning pickup/delivery service operating in select US metros with subscription offerings. Closely comparable business model, pricing tier, and target customer (urban professionals).
• Lapels Dry Cleaning: Dry cleaning franchise with pickup/delivery and eco-friendly positioning. Competes in the same customer segment with similar services (dry cleaning, wash-and-fold) but with a franchise-based model.
• Pressbox: On-demand dry cleaning and laundry delivery service operating in select US metros with mobile-first scheduling. Direct competitor in the urban convenience-focused laundry category.

Emerging players

• Hampr: On-demand laundry app offering wash-and-fold pickup/delivery in select US markets. Targets similar urban busy professionals with app-first scheduling, though at smaller scale than Rinse.
• The Folde: Subscription-based laundry and dry cleaning delivery service with a similar Rinse Repeat-style recurring model. Smaller scale but directly comparable subscription-first value proposition.

Broad incumbents

• CSC ServiceWorks: Large-scale commercial laundry and air-vacuum services provider for multifamily housing and laundromats. Named alongside Rinse as an LG strategic partner, representing the broader commercial laundry ecosystem.
• WASH Multifamily Laundry: Established multifamily housing laundry services operator. Also named as an LG strategic partner alongside Rinse, representing the B2B/commercial side of the laundry market Rinse may enter via LG.

Regional players

• Laundrapp: UK-based on-demand laundry and dry cleaning pickup/delivery app with subscription model. Comparable business model and tech-enabled experience, but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rinse
• YouTubeyoutube.com/@RinseInc
• Facebookfacebook.com/Rinse
• Instagraminstagram.com/rinse_inc
• TikToktiktok.com/@rinse_inc
• LinkedInlinkedin.com/company/rinse

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors29 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rinse