Onii

What Onii does

Onii is a Brazilian autonomous-retail technology company, founded in 2019 and headquartered in São Carlos, São Paulo, that operates a software platform powering unattended 24/7 convenience stores. The company's core technology combines a consumer mobile app (iOS and Android), QR-code-based access control with GPS and identity validation, scan-and-go barcode checkout, integrated credit-card and Pix payment processing, and an ERP for inventory and fiscal-document management, all hosted on AWS infrastructure in the United States and compliant with Brazil's LGPD data-protection regime. The product is delivered through multiple physical formats adapted to venue: Onii Market (a ~20 m² container store holding up to ~890 SKUs, first launched December 2019), Onii Box (compact lockable display with door access), Onii Station (corporate micro-POS without access control), plus specialized deployments such as KombonII with Housi (co-living), Seazone by OniiGo (short-term rentals), BULL SHOP with Red Bull (branded souvenir retail), 99 Shop with 99 Taxi (in-vehicle), and a Locker pickup/deposit product.

Onii's go-to-market is a hybrid franchise/license and direct B2B enterprise motion. The company recruits franchisees and licensees who pay for the right to operate Onii-branded stores in their territories, while also selling deployments directly to construction companies, condominium developers, and corporate enterprises for on-site installations. Reported revenue streams include franchise/license fees, B2B enterprise licensing, transaction processing, and brand-activation services such as the January 2025 Harpic sampling campaign across 57 Onii stores. The platform reports 720+ deployed stores across 23 Brazilian states and 128+ cities, with international presence in Portugal and the United Arab Emirates, 366,000+ registered app users, 5M+ transactions per year, and 80,000+ SKUs registered for commercialization. Visible brand partners include Red Bull, PepsiCo, Shopee, WeWork, Bob's, Petz, Itaú, 99 Taxi, Cacau Show, Housi, and Seazone.

Commercially, Onii is a privately held Brazilian limited company (Real Vir Empreendimentos e Participacoes Ltda.) with a small team (estimated 11-50 employees) and only one disclosed funding round of approximately $685,334 raised in April 2020. Pricing is quote-based and not publicly disclosed, and franchise inquiries are routed to a dedicated site (franquiaonii.com.br). The company has no public API, no disclosed AI/ML products, no patents, and no published revenue figures, and its scale has been achieved primarily through franchise-driven distribution and operational bootstrapping rather than repeated external capital raises.

Name

Onii

Legal name

Real Vir Empreendimentos e Participacoes Ltda.

Website

https://onii.app

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Onii is a Brazilian autonomous-retail technology company that licenses a QR-code access, scan-and-go, and ERP platform to franchisees and enterprises operating 720+ unattended 24/7 stores across Brazil, Portugal, and the UAE.

Ownership category

akta.pro rank

Product category

Autonomous Retail Technology Platform

NAICS

Convenience Retailers (445131), Convenience Retailers and Vending Machine Operators (44513)

SIC

Retail-Convenience Stores (5412), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Remote Unlock & Visitor Management (Mobile Credentials/Packages) (HSAHAIAL)

Keywords

• Autonomous retail platform
• Unattended convenience stores
• Scan-and-go checkout
• Franchise retail technology
• Mobile commerce platform

Headquarters

HQ city

São Carlos Do Pinhal

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise/License Fees: Onii licenses its brand, technology platform, and operational model to entrepreneurs (franqueados/licenciados) who open and operate autonomous stores. Licensees pay for the right to use the Onii brand and receive the full operational system including technology, training, and support.
2. B2B Enterprise Licensing: Onii provides autonomous store solutions to construction companies, condominium developers, and corporate enterprises who pay for the Onii Market, Onii Box, or Onii Station deployment and ongoing technology services.
3. Transaction Processing: The company processes payments through integrated credit card transactions, potentially taking a transaction fee or processing margin on each sale made through the platform.
4. Marketing & Sampling Services: Onii offers brands like Harpic activation campaigns through their store network, providing distribution of samples and promotional materials across strategically selected store locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Onii provides an autonomous retail software platform that enables 24/7 unattended convenience stores through a mobile app (QR code access, scan-and-go checkout, integrated payment) deployed across multiple physical formats (Onii Market containers, Onii Box, Onii Station). The company licenses its technology and brand to franchisees and sells directly to enterprises (condominiums, corporates, real estate developers) for custom installations.

Product overview

Onii is a B2B autonomous retail platform that provides software and operational frameworks enabling the deployment of unattended, 24/7 convenience stores across multiple physical formats. The core Onii App serves as the unified digital layer — handling QR Code access, barcode scanning, virtual cart, and credit card payment — while distinct store formats (Onii Market in containers, Onii Box with access control, Onii Station as micro points-of-sale, plus specialized deployments like KombonII, Seazone by OniiGo, BULL SHOP, and 99 Shop) are adapted for different venues (condominiums, corporate campuses, co-living spaces, vehicles, and street locations). The platform also includes an integrated ERP for store operators, fiscal document issuance, and a Scan & Go shopping workflow. The portfolio spans container-based markets, compact lockered displays, hybrid staffed-autonomous stores, and fully driverless kiosks, all connected through the same mobile application and backend infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Onii App
• Onii Market
• Onii Box Compact autonomous store format with customizable layout and door unlock access control via the Onii app; designed for installation in corridors, lobbies, changing rooms, and high-traffic areas of commercial buildings, condominiums, schools, and theaters.
• Onii Station Micro point-of-sale format for corporate environments, similar to Onii Box but without access control; installed and operated 100% by the Onii team and its licensees, with gondolas and refrigerators sized to each project's needs.
• Seazone by OniiGo Autonomous in-apartment purchasing solution enabling Seazone guests to buy and consume products directly in apartments via secure and fast digital payment through PIX, integrated into the OniiGo platform.
• KombonII (with Housi) Autonomous store solution developed in partnership with Housi (subscription housing company) to provide a complete shopping experience within co-living spaces, featuring integrated access and payment via the Onii app.
• BULL SHOP by Onii (with Red Bull) First stand-alone souvenir and merchandising store co-created with Red Bull, present in more than 140 countries; demonstrates Onii's capability to serve global brands with autonomous retail.
• 99 Shop Autonomous convenience store deployed directly inside vehicles of 99 (ride-hailing platform) drivers, enabling on-the-go purchases through the Onii app while drivers are on duty.
• Onii Locker Stand-alone autonomous storage solution allowing goods to be stored and retrieved anywhere without human intervention, positioned as a pick-up and deposit service for any location.

Quantifiable outcome

• 73% purchase frequency rate reported by Onii
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• HarpicminorStrategic or Co-development Partner · 1 January 2025In January 2025, Harpic launched an intelligent sampling campaign using Onii's store network. The campaign targeted 57 strategically selected stores in São Paulo capital and interior, focusing on precise reach and brand experience. Onii activated its ecosystem including segmented communication, efficient logistics, integrated technology, and direct franchisee support.
• Minha QuitandinhacoreChannel Partner/ Reseller/ DistributorMinha Quitandinha activated 86 stores across Brazil using the Onii platform, transforming neighborhood convenience with autonomous technology. The franchise partner represents one of Onii's largest deployment success stories, demonstrating scalability of the platform for rapid national expansion.
• Cacau ShowcoreChannel Partner/ Reseller/ DistributorCacau Show partnered with Onii for 'Machines Show' - self-service vending machines selling chocolates 24 hours. This represents Onii's expansion into vending machine format and partnership with major Brazilian confectionery brand.
• 99 TaxiflagshipStrategic or Co-development PartnerOnii and 99 joined forces to launch 99 Shop - an autonomous convenience store located directly in 99 taxi vehicles. This innovative mobile retail concept enables taxi drivers to purchase products while on duty, representing a unique deployment model.
• ItaúflagshipChannel Partner/ Reseller/ DistributorItaú partnered with Onii to create ItaúShop - combining card points redemption with autonomous shopping experience. This partnership brings the brand into financial services ecosystem, allowing Itaú customers to utilize reward points in autonomous stores.
• HousicoreStrategic or Co-development PartnerHousi, subscription housing company offering 100% digital apartments, partnered with Onii for KombonII project bringing autonomous shopping to residents. The collaboration targets the growing flexible housing market with integrated retail solutions.
• SeazonecoreTechnology or IntegrationOniiGo (an Onii product) enabled Seazone to offer practical consumption experience for guests in apartments - they can buy and consume products directly with secure and fast digital payment via Pix.
• Red BullflagshipStrategic or Co-development PartnerRed Bull, present in 140+ countries, co-created BULL SHOP with Onii - the first stand-alone souvenir and merchandising store. This flagship partnership demonstrates Onii's capability to serve global brands.
• Dinâmica Energia SolarminorStrategic or Co-development PartnerPartnership for the first autonomous and sustainable store - combining Onii's retail technology with solar energy solutions. Represents Onii's innovation in sustainability and green retail initiatives.
• Nave Sal da Terra (EEGloo)minorStrategic or Co-development PartnerPartnership with Nave Sal da Terra brings social entrepreneurship innovation. Project develops autonomous, scalable sales channels for companies to increase product penetration and profitability while supporting social impact.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caper AI: Caper AI produces smart shopping carts and checkout automation for grocery and convenience retailers. It is a direct peer to Onii in the autonomous retail checkout technology space.
• Zippin: Zippin provides checkout-free, AI-powered autonomous store technology for retailers worldwide. It is a direct peer to Onii in the autonomous convenience store platform category, with comparable scan-and-go and computer-vision-free access control.
• AiFi: AiFi offers a flexible autonomous retail platform combining camera-based checkout-free shopping with computer vision. It directly competes with Onii in enabling unmanned stores for retailers, sports venues and convenience formats.
• Standard Cognition: Standard Cognition builds AI-powered autonomous checkout technology for retail. It serves as a direct peer in the same checkout-free category as Onii, targeting grocery, convenience and retail formats globally.
• Trigo: Trigo applies computer vision to retrofit existing grocery and convenience stores into autonomous, checkout-free environments. It is a direct peer to Onii in autonomous retail technology for convenience retail.
• Mashgin: Mashgin builds touchless, AI-powered self-checkout kiosks using computer vision, deployed in convenience stores, stadiums, airports and corporate cafeterias. Direct peer to Onii in autonomous convenience retail checkout.
• Sensei: Sensei provides autonomous store infrastructure using AI, sensors and computer vision for grocery and convenience retailers in Europe. Direct peer to Onii in the unmanned store technology space.

Broad incumbents

• Amazon (Just Walk Out): Amazon's Just Walk Out technology powers Amazon Go stores and is licensed to third-party retailers and stadium/arena operators. As a broad incumbent in autonomous retail, it represents the largest competitive threat to niche players like Onii.

Emerging players

• Cloudpick: Cloudpick builds computer vision-based autonomous checkout solutions for retail, with growing presence in Asia and emerging markets. Emerging peer to Onii in the autonomous retail platform category.
• Grabango: Grabango provides checkout-free technology for existing grocery and convenience stores using computer vision and sensor fusion. Emerging peer to Onii with comparable autonomous retail use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oniibr
• LinkedInlinkedin.com/company/onii-br
• Instagraminstagram.com/onii_oficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onii