Roibox
Roibox is a Riga-based geospatial data science platform that helps performance agencies and mid-market to enterprise advertisers optimize PPC campaigns by combining location-level analytics with digital ad performance data, delivered via its Gridtech engine and Portal suite.
- Company typePrivate
- Founded2020
- HeadquartersRiga, Latvia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Roibox does
Roibox is a Riga, Latvia-based geospatial data science platform founded in 2020/2021 that provides location-based optimization for pay-per-click (PPC) and digital advertising campaigns. Its core product, Roibox Gridtech, merges digital advertising performance data with real-world geographic data to identify the most profitable locations for ad targeting. The product suite is delivered through the Roibox Portal (launched publicly in 2024) and consists of three core modules — Granular View (location-level analytics with best/worst-location identification and multi-account management), PPC Audit (technical audit tool for ad accounts with PDF export), and Insight Stories (customized presentation product with location-specific insights). The underlying AI Roibox Recommendations engine and Tactical Enhancements feature automate campaign optimization, auto-fix bidding algorithms, and filter for relevant audiences.
The company operates a sales-led go-to-market motion supplemented by a self-serve portal with free trial, targeting performance agencies and innovative marketers with at least $20,000 in monthly advertising spend. Revenue is generated through subscription/recurring engagements plus custom plan upsells for Geo-Marketing and Tactical Upgrades, with multi-year contracts typical for enterprise accounts. The platform integrates natively with Google Ads (via API), Facebook Ads Manager, and Microsoft Advertising, and holds Google Premier Partner status. Customers span E-Commerce, Hospitality, PPC Agencies, Real Estate, Telecommunication, and Travel verticals, with named logos including 4x4 Tyres, Offerpad, Le Chameau, Ultra Events, Stripo, McCann, iProspect, Sonarworks, Eleving Group, and Palladium Digital. The company has accumulated $43M+ in managed ad spend across 1,000+ client companies.
In 2024, Roibox was acquired by Jakala, an EU-based data-driven marketing solutions company, while maintaining operational independence. The company had previously raised approximately $3.3M across two funding rounds (2020 seed and 2022 round with BlackSheep Ventures), received incubation support from the Investment and Development Agency of Latvia in 2021, and operates as a private limited liability company (ROIBOX SIA, registration number 42103109789) headquartered at Dzirnavu iela 57A - 1, Riga.
Roibox firmographics
Firmographics- Name
- Roibox
- Legal name
- ROIBOX SIA
- Website
- https://roibox.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roibox is a Riga-based geospatial data science platform that helps performance agencies and mid-market to enterprise advertisers optimize PPC campaigns by combining location-level analytics with digital ad performance data, delivered via its Gridtech engine and Portal suite.
- Ownership category
- akta.pro rank
Roibox industry classification
Industry- Product category
- Geospatial Marketing Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Information (51)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)
Keywords
Where Roibox is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices1 record
Markets served
Roibox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Campaign Services: Roibox provides digital marketing campaign audit, reporting, location-based campaign optimization recommendations, data visualization, geocoding, mapping and other data analytics services. The company connects to client Google Ads and Facebook Ads accounts via API to provide recommendations and optimization services. Free trial periods are offered for service evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Minimum engagement threshold of $20,000+ monthly ad spend required |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Roibox product offering
Product offeringCore offering
Roibox provides a geospatial marketing software platform that combines digital advertising performance data with real-world geographic information to optimize PPC and location-based ad campaigns. The unified Roibox Portal integrates three core products—Granular View for location-level analytics, PPC Audit for technical campaign audits, and Insight Stories for customized performance presentations—augmented by the proprietary Gridtech platform and an AI Roibox Recommendations engine.
Differentiator
Problem solved
Functional benefit
Products and services
- Roibox Portal Unified SaaS platform that integrates all of Roibox's geospatial marketing capabilities into a single interface, allowing users to access Granular View, PPC Audit, and Insight Stories products. Connects to Google Ads and Facebook Ads accounts in minutes with no IT integration required.
- Granular View Location-level analytics product that enables advertisers to view campaign performance at granular geographic levels, identifying best and worst performing locations, change metrics, and managing unlimited ad accounts.
- PPC Audit Technical audit tool for Pay-Per-Click accounts that identifies and helps fix errors in ad campaigns, keeping users up to date with platform changes such as Google's updates. Provides summary view, category view, unlimited account support, and PDF export capabilities.
- Insight Stories Customized presentation product for ad accounts featuring unique insights and strategies. Delivers summarized views, location-specific insights, unlimited account access, sharing capabilities, and PDF export for advanced marketers.
- Custom Works Customized consulting and project work for clients with innovative ideas, including comparing programmatic ads, Google ads, and CRM conversions, and analyzing correlations between conversions and physical retail or property locations.
Quantifiable outcome
- 43% increase in conversions for Ultra Events campaigns
- +3 more outcomes
Companies that use Roibox
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Roibox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature7 records
Roibox partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Roibox competitors and assessment
Company assessmentDirect peers
- Shape Analytics: Shape (formerly Shape.io) provides location-based analytics and reporting for digital advertising, transforming raw geo data into actionable insights. It is comparable to Roibox's Granular View and Geo-Insights, targeting a similar performance-marketing buyer with geospatial analysis overpaid media.
- PlaceIQ: PlaceIQ is a location intelligence platform that provides geospatial data and audience targeting capabilities for advertisers and agencies. It is comparable to Roibox's Geo-Insights and Gridtech layers, intersecting on location-data-driven campaign optimization for multi-vertical advertisers.
- Adalysis: Adalysis is a PPC audit, testing, and optimization tool for Google Ads focused on improving campaign performance through automated checks and experiments. It is comparable to Roibox's PPC Audit and granular optimization features, serving performance agencies and in-house advertisers in overlapping verticals.
- Optmyzr: Optmyzr is a PPC management and optimization platform that helps agencies and advertisers automate bidding, auditing, and reporting across Google, Microsoft, and Facebook Ads. It is comparable to Roibox's PPC Audit and AI Roibox Recommendations capabilities, targeting the same mid-market and agency buyer with similar sales-led motion.
Emerging players
- Tatari: Tatari is an analytics and buying platform for performance TV and digital advertising, providing measurement and optimization across channels. It is comparable to Roibox in its analytical overlay approach to ad performance, targeting similar performance-oriented advertisers though focused on TV rather than PPC.
- ChannelMix: ChannelMix is a marketing data and analytics platform that ingests performance data from Google, Meta, and other ad platforms to enable optimization and reporting. It is comparable to Roibox in its analytical overlay and multi-platform data integration approach for performance-focused advertisers and agencies.
Broad incumbents
- Yext: Yext is a digital presence platform that helps businesses manage location data, listings, and customer engagement across networks. It is comparable to Roibox as a broader incumbent in location-aware marketing technology, addressing real estate, hospitality, and multi-location advertisers with adjacent location-intelligence capabilities.
- LocaliQ: LocaliQ is a Gannett-owned digital marketing solutions platform offering location-based advertising, SEO, and lead generation for SMBs. It is comparable to Roibox's location-targeting technology stack and overlaps with Roibox's hospitality, real estate, and SMB-adjacent verticals.
- Foursquare: Foursquare operates a widely used location data and geospatial technology platform, offering location-based audiences, analytics, and tools to advertisers and developers. It is comparable to Roibox as a broader incumbent in the geospatial marketing data space, with overlapping buyer personas in advertising and agencies.
- Google Ads (Platform Native): Google Ads is the dominant PPC platform on which Roibox relies for integration and competes against as a native location-optimization suite. It is comparable to Roibox as the broader incumbent that sets the bidding, targeting, and analytics baseline, with native features that increasingly overlap with Roibox's functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roibox social profiles
Digital presenceRoibox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roibox leadership team
Management profileNumber of profiles
Profiles8 records
Roibox funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roibox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roibox
What does Roibox do?
Roibox provides a geospatial marketing software platform that combines digital advertising performance data with real-world geographic information to optimize PPC and location-based ad campaigns. The unified Roibox Portal integrates three core products—Granular View for location-level analytics, PPC Audit for technical campaign audits, and Insight Stories for customized performance presentations—augmented by the proprietary Gridtech platform and an AI Roibox Recommendations engine.
Is Roibox a public or private company?
Roibox is a private company. It is classified as corporate owned and is currently operating.
When was Roibox founded?
Roibox was founded in 2020. It employs 11 to 50 people.
Where is Roibox based?
Roibox is headquartered in Riga, Latvia, in the Europe region.
How does Roibox make money?
One revenue line is on record: digital Marketing Campaign Services.
Who are Roibox's main competitors?
Direct peers on record are Shape Analytics, PlaceIQ, Adalysis and Optmyzr. Emerging players are Tatari and ChannelMix. Broad incumbents are Yext, LocaliQ, Foursquare and Google Ads (Platform Native).
Does Roibox have an API?
No public API is recorded for Roibox.
What industry is Roibox in?
Roibox's product category is Geospatial Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5418 and its SIC code is 7310.