Bayou Energy
- Company typePrivate
- Founded2022
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Bayou Energy firmographics
Firmographics- Name
- Bayou Energy
- Legal name
- Bayou Energy, Inc.
- Website
- https://bayou.energy
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Bayou Energy industry classification
Industry- Product category
- Utility Data API
- akta.pro primary industry
- Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards) (EUANAIAI)
Keywords
Where Bayou Energy is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bayou Energy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-meter annual API subscription: $24 per meter per year, pay-as-you-go with no setup, sales calls, or hidden fees. Includes customer bill, interval, and account data with unlimited API calls. Recurring revenue with land-and-expand as customers add meters.
- Freemium / free tier: First 10 unique meters per account are free, lowering barrier to trial and enabling self-serve adoption before customers convert to paid usage.
- Unlock-based data consumption fee: Bills and interval data must be explicitly unlocked (entirely or partially) via API before they are billable. 12 months of historical data or 12 months of ongoing data access is bundled into the $24/meter/year price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | $24 per meter per year, first 10 meters free |
| Freemium | Pay-as-you-go | Free tier for the first 10 unique meters |
Go-to-market motion5 records
Distribution channels1 record
Marketing channels9 records
Bayou Energy product offering
Product offeringCore offering
Bayou Energy operates the Bayou Utility API, a REST platform that authenticates customer utility portal accounts and returns normalized bill, interval usage, and account data from 60+ US and Canadian utilities in under 60 seconds. The product is sold to clean energy software companies and installers (solar, community solar, batteries, heat pumps, EV chargers, electrification) on a self-serve $24 per meter per year subscription, with the first 10 meters free.
Product overview
Bayou Energy operates a single unified platform — the Bayou Utility API — that aggregates customer utility data from 60+ US and Canadian utilities, supplemented by a portfolio of add-on modules and interfaces: the Bayou Embedded Component for drop-in user-facing authorization flows, the Bill Upload (Beta) module for ingesting bills from unsupported utilities, Bayou Automated MFA for handling multi-factor authentication challenges, the no-code Bayou Dashboard for non-developer access, and the Speculoos Power sandbox utility for testing. Together these products let integrators pull accounts, meters, bills, interval usage, and tariff data through one consistent REST contract rather than building per-utility scrapers.
Differentiator
Problem solved
Functional benefit
Products and services
- Bayou Utility API REST API that retrieves residential and commercial utility customer data (accounts, meters, bills, interval usage, and tariff/rate information) from 60+ US and Canadian utilities, with webhooks for async updates.
- Bayou Dashboard
- Bayou Embedded Component White-label UI component that customers' end users can be redirected to in order to complete utility login and MFA flows without the integrator building a custom screen.
Quantifiable outcome
- Solstice reduced enrollment time by 82% after switching to Bayou's instant authentication
- +5 more outcomes
Companies that use Bayou Energy
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Bayou Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Bayou Energy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic integration and event partner.
- WattBuystrategic integrationWattBuy tariff API integration referenced in May 2024 Utility API Update as the first tariff-database partner; Bayou exposes Southern California Edison tariff data with a wattbuy mapping object.
- Palmettoevent partnerCo-participant / co-sponsor in the SF Climate Week 2025 Energy Hackathon, providing API access to hackathon developers.
- Shovelsevent partnerCo-participant / co-sponsor in the SF Climate Week 2025 Energy Hackathon, providing API access to hackathon developers.
- Textureevent partnerCo-participant / co-sponsor in the SF Climate Week 2025 Energy Hackathon, providing API access to hackathon developers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Bayou Energy competitors and assessment
Company assessmentDirect peers
- Arcadia: Arcadia operates a clean-energy data platform that connects to utilities on behalf of customers and serves solar, community solar, and retail energy suppliers — directly comparable to Bayou's customer base and product offering, with Bayou explicitly publishing side-by-side comparisons against Arcadia's tiered RTCV vs Standard authentication experience.
- UtilityAPI: UtilityAPI provides a utility data API for clean energy companies and is named by Bayou as a primary competitor. Both target the same solar/electrification use cases, though Bayou markets against UtilityAPI's longer 5-15+ minute data window and reportedly narrower 16% US meter coverage.
Emerging players
- WattBuy: WattBuy operates a utility rate and tariff API used by energy-marketplace and solar-sizing products. Bayou lists WattBuy as its first tariff-database integration partner (May 2024), making WattBuy both a complement and a partial competitor for utility-data-stack buyers.
- Genability: Genability provides utility rate and tariff data APIs for solar, storage, and EV use cases. Overlaps with Bayou's tariff-data roadmap and competes for the same energy-software developer audience building electrification and savings products.
- Recurve: Recurve is an energy data analytics platform focused on distributed energy resources and grid flexibility. Comparable in serving the DER/VPP/data-driven energy efficiency ecosystem, though Recurve is more analytics-heavy and Bayou is more raw data delivery.
Broad incumbents
- Uplight: Uplight is an established utility customer engagement and energy-data platform serving IOUs and clean-energy programs. Operates adjacent to Bayou's space at much greater scale and with utility-side (rather than clean-energy integrator) customers.
- EnergyHub: EnergyHub is a DERMS and demand-response platform used by utilities to manage residential DERs and VPPs. Adjacent to Bayou's VPP/demand-response customer segment (where interval data is mission-critical) but operates at the utility side of the market.
Regional players
- Solar Analytics: Solar Analytics offers utility data integration and solar performance monitoring primarily across Australia. Closely comparable product offering (utility data + solar/electrification use cases) but serves a different geography than Bayou's US/Canada focus.
Others
- Pick My Solar: Pick My Solar is a solar marketplace and software platform that has historically integrated utility data into its homeowner experience. Operates downstream of Bayou as a potential customer/marketplace layer rather than a direct API competitor.
- OpenEI: OpenEI is an open energy data repository offering utility rate and building energy datasets. Conceptually adjacent as a public utility-data resource, though Bayou offers authenticated, customer-specific data while OpenEI publishes aggregated reference data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Bayou Energy social profiles
Digital presenceBayou Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayou Energy leadership team
Management profileNumber of profiles
Profiles9 records
Bayou Energy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayou Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayou Energy
What does Bayou Energy do?
Bayou Energy operates the Bayou Utility API, a REST platform that authenticates customer utility portal accounts and returns normalized bill, interval usage, and account data from 60+ US and Canadian utilities in under 60 seconds. The product is sold to clean energy software companies and installers (solar, community solar, batteries, heat pumps, EV chargers, electrification) on a self-serve $24 per meter per year subscription, with the first 10 meters free.
Is Bayou Energy a public or private company?
Bayou Energy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bayou Energy founded?
Bayou Energy was founded in 2022. It employs 11 to 50 people.
Where is Bayou Energy based?
Bayou Energy is headquartered in Seattle, United States, in the North America region.
How does Bayou Energy make money?
Three revenue lines are on record. Per-meter annual API subscription is the primary driver. The others are freemium / free tier and unlock-based data consumption fee.
Who are Bayou Energy's main competitors?
Direct peers on record are Arcadia and UtilityAPI. Emerging players are WattBuy, Genability and Recurve. Broad incumbents are Uplight and EnergyHub. Solar Analytics is listed as a regional player. Others are Pick My Solar and OpenEI.
Does Bayou Energy have an API?
Yes. Public REST API for retrieving utility customer data (accounts, meters, bills, interval data, tariff/rate information). Supports webhooks for async notifications, Basic authentication, and versioning via /api/v2. Code samples provided in Python, JavaScript, Ruby, and C#. Sandbox/speculoos environment available for testing. AI-optimized Markdown documentation is also provided for LLM-assisted development. Developer documentation is at docs.bayou.energy.
What industry is Bayou Energy in?
Bayou Energy's product category is Utility Data API. Its primary akta.pro industry code is EUANAIAI, Digital Self-Service & Customer Portals (web/mobile, e-bill, notifications, consumption dashboards).