Five Faces
Five Faces is an Australian digital health SaaS company providing the DX5 Framework, a modular cloud platform for hospitals and health systems to deliver unified digital patient experiences including digital front door, queue management, perioperative journey support, wayfinding, and EMR/PAS integration via HL7 and FHIR.
- Company typePrivate
- Founded2008
- HeadquartersDarra, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Five Faces does
Five Faces (legal entity: Alphalitica Pty Ltd, ACN 637 610 701) is an Australian digital health company headquartered in Brisbane that provides a modular cloud platform, branded the DX5 Framework, to help hospitals and health services deliver a unified digital patient experience. The platform is built on AWS infrastructure and integrates bi-directionally with existing clinical systems (Oracle Cerner, iPM, Titanium, Karisma, Best Practice) via HL7 and FHIR standards, supporting identity verification through government services such as Medicare, My Health Account (New Zealand), and UAE Pass. Core modules include a Digital Front Door, Patient Queue Management, Check-In, Patient Journey Support (perioperative workflows), Digital Signage and Wayfinding, Visitor Management, Smart Comms, Smart Forms, and Virtual Appointments, configurable for individual clinics through to entire health systems. The company also offers a Corporate Suite and a Digital Drive-Thru module, indicating applicability beyond healthcare.
Five Faces generates revenue through three streams: SaaS subscriptions (annual billing with 99.98% uptime SLA), hardware sales (kiosks, digital signage displays), and professional services for implementation, customization, and EMR/PAS integration. Pricing is quote-based and not publicly disclosed, consistent with an enterprise field sales motion targeting healthcare CIOs, Digital Health Officers, and Operations leadership in public and private health systems. The go-to-market is direct enterprise sales, supported by case-study-driven content marketing, webinars, LinkedIn, YouTube, and earned media in healthcare IT publications.
Five Faces was founded in 2008 and operates with 11–50 employees. Its customer base includes Peninsula University Hospital (formerly Frankston Hospital), Alfred Health / Melbourne Sexual Health Centre, Sydney Local Health District, Western Sydney Local Health District, King's College Hospital Dubai, Royal Flying Doctor Service SA & NT, University of Queensland, and Bupa Health. The company secured A$1 million in Series A funding in 2025 led by Utiliti Group with participation from the Queensland Government's Female Founders Co-Investment Fund, and in 2026 appointed Richard Alcock AO as Chair of the Board. The company has earned recognition including the 2021 NSW Government Premier's Award and the 2025 QLD iAward. Five Faces reports that more than 4 million consumers have engaged with its solutions across deployments, with client outcomes including a 60% reduction in Did Not Attend rates, 76% reduction in wait times, and 66% reallocation of front-desk staff to more complex tasks.
Five Faces firmographics
Firmographics- Name
- Five Faces
- Legal name
- Alphalitica Pty Ltd
- Website
- https://fivefaces.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Five Faces is an Australian digital health SaaS company providing the DX5 Framework, a modular cloud platform for hospitals and health systems to deliver unified digital patient experiences including digital front door, queue management, perioperative journey support, wayfinding, and EMR/PAS integration via HL7 and FHIR.
- Ownership category
- akta.pro rank
Five Faces industry classification
Industry- Product category
- Healthcare Patient Engagement Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)
- akta.pro secondary industry
- Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where Five Faces is headquartered
LocationHeadquarters
- HQ city
- Darra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Five Faces business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Licensing (SaaS): Subscription-based licensing of the DX5 Platform providing access to digital front door, queue management, patient journey support, and other modules. Delivered as hosted cloud solution on AWS with 99.98% uptime SLA.
- Hardware Sales: Sale of physical hardware including kiosks, digital signage displays, and related equipment as part of complete solution deployments. Title passes upon payment and delivery.
- Professional Services: Implementation, customization, and configuration services delivered by qualified personnel. Includes integration with existing clinical systems and workflow design.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Healthcare Platform - Custom pricing based on health service scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Five Faces product offering
Product offeringCore offering
Five Faces sells the DX5 Framework, a cloud-based digital experience platform purpose-built for healthcare, offered as subscription-based SaaS licensing. The platform provides a Digital Front Door for unified patient engagement, supplemented by modular solutions for patient queue management, digital check-in, perioperative journey support, digital signage, wayfinding, and visitor management. Revenue also includes hardware sales (kiosks, displays) and professional services for implementation and integration with existing clinical systems.
Product overview
Five Faces is an Australian digital patient experience company headquartered in Brisbane that provides a modular platform architecture called the DX5 Framework. The platform consists of a core Digital Front Door solution that unifies patient engagement across the entire healthcare journey, supplemented by specialized modules including Patient Queue Management, Check-In, Patient Journey Support, Digital Signage & Directories, Digital Wayfinding, Visitor Management, Smart Forms, Smart Comms, Virtual Appointments, and Consumer Portals. These modules can be deployed individually or combined to create tailored digital experiences for healthcare organizations. The platform integrates with existing clinical systems (EMR/PAS) via HL7 and FHIR standards and is designed to scale across single clinics, hospitals, and entire health systems. Five Faces also offers solutions beyond healthcare for corporate, retail, hospitality, education, and government sectors through additional solution bundles.
Differentiator
Problem solved
Functional benefit
Products and services
- DX5 Framework The core technology platform underpinning all Five Faces solutions. A modular, scalable digital experience platform that enables healthcare organisations to create a central place for digital innovation with automated, self-service workflows. Features bi-directional HL7 and FHIR integration, configuration at scale without vendor dependence, and enterprise scalability across clinics, departments, hospitals, and health systems.
- Digital Front Door A unified patient engagement platform that acts as the primary digital gateway for patients to access healthcare services. Provides easy access to appointments, educational material, health records, and communication tools, unifying the patient experience from initial engagement through to treatment and recovery.
- Patient Queue Management Digital queue management solution that speeds up patient flow, reduces wait times, and eases front-of-house pressure. Supports patients before, during, and after appointments with digital check-in, real-time queues, and intelligent calling, with optional Patient Hub for appointment management and communication.
- Check-In Seamless digital arrival solution for high-volume clinics enabling kiosk and mobile check-in integrated with clinical and practice systems, with built-in queue management to keep services flowing.
- Patient Journey Support Solution connecting care across the full surgical pathway, not just the day of surgery. Guides patients through pre-admission, surgery, and recovery with clear steps, reminders, tasks, and visibility across the perioperative pathway. Designed to reduce surgical cancellations through digital preoperative workflows.
- Digital Signage & Directories Digital communication solution delivering timely messaging and directions via signage and directories that help patients and visitors navigate health facilities and understand what is happening. Includes real-time status updates and appointment information displays.
- Digital Wayfinding Dynamic, photo-based navigation that users follow on their phones, integrated with appointment and visit information to reduce stress and confusion. Helps patients find their way to destinations within healthcare facilities easily and confidently.
- Visitor Management Digital visitor registration and management solution for healthcare facilities, enabling check-in, registration, and screening questions in multiple languages. Supports visitor tracking and health screening requirements.
- Health Suite Comprehensive healthcare-specific solution bundle combining patient engagement, queue management, digital signage, and other health-focused modules into an integrated offering for hospitals and healthcare providers.
- Corporate Suite Corporate-focused solution bundle including visitor management and digital signage solutions for corporate environments beyond healthcare.
Companies that use Five Faces
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Five Faces technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
Feature8 records
Five Faces partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Royal Flying Doctor Service SA & NTcoreCo-developed Bushlink digital booking portal for remote South Australian communities. RFDS and Five Faces collaborated on stakeholder engagement and community consultation to shape design, implementation and adoption of the digital solution.
- Melbourne Sexual Health Centre (Alfred Health)corePartnership to implement digital front door solution including self-service bookings, patient screening, digital forms and queue management. Jointly won 2025 QLD iAward for the implementation.
- Oracle CernercoreIntegration partnership enabling bi-directional HL7/FHIR connectivity with Oracle Cerner EMR systems as part of the DX5 Framework integration ecosystem.
- AWS (Amazon Web Services)coreCloud infrastructure provider hosting Five Faces' global server distribution. Part of data protection architecture for healthcare data.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Five Faces competitors and assessment
Company assessmentBroad incumbents
- R1 RCM: Large healthcare revenue cycle management and patient engagement vendor serving hospitals and health systems. A broad incumbent with adjacent patient-facing communication and intake capabilities.
- Health Catalyst: Healthcare data and analytics platform with broader patient flow and operational offerings. Adjacent incumbent competing for health system digital transformation budgets that also fund patient engagement initiatives.
- GetWellNetwork: Long-established US patient engagement platform offering interactive patient care, digital rounding, and care transitions across the hospital stay. Broader incumbent with overlapping patient engagement capabilities for health systems.
Direct peers
- Luma Health: Patient engagement platform offering digital scheduling, intake, smart waitlist, and two-way communication for health systems. Directly comparable to Five Faces' queue management, check-in, and Smart Comms modules.
- Kyruus Health: Patient access platform providing provider search, scheduling, and digital intake for health systems. Comparable to Five Faces' patient journey and digital front door capabilities with similar enterprise health system focus.
- Personify Care: Australian digital patient intake and pre-admission forms platform used by hospitals and day surgeries. Direct domestic peer competing for the same Australian hospital digital intake and perioperative workflow deals.
- Phreesia: US-listed digital patient intake, check-in, and patient engagement platform widely deployed across health systems. Closest direct competitor to Five Faces' Digital Front Door and Check-In modules, with much greater scale and capital base.
- PerfectServe: Clinical communication and patient engagement platform for hospitals and health systems. Comparable to Five Faces' Smart Comms and digital front door modules, particularly for secure multi-channel messaging.
- Cedar: Patient financial engagement and digital front door platform for health systems. Comparable to Five Faces' consumer portal, billing communication, and digital front door functionality from a patient-experience angle.
Emerging players
- Notable: AI-driven patient intake and digital front door platform automating registration, scheduling, and check-in workflows for health systems. Emerging peer with overlapping digital front door use cases but differentiated by AI automation emphasis.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Five Faces social profiles
Digital presenceFive Faces compliance and trust
Trust signalCompliance6 records
Five Faces financial estimates
Financial estimateRevenue estimate
Valuation estimate
Five Faces leadership team
Management profileNumber of profiles
Profiles4 records
Five Faces funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Five Faces M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Five Faces
What does Five Faces do?
Five Faces sells the DX5 Framework, a cloud-based digital experience platform purpose-built for healthcare, offered as subscription-based SaaS licensing. The platform provides a Digital Front Door for unified patient engagement, supplemented by modular solutions for patient queue management, digital check-in, perioperative journey support, digital signage, wayfinding, and visitor management. Revenue also includes hardware sales (kiosks, displays) and professional services for implementation and integration with existing clinical systems.
Is Five Faces a public or private company?
Five Faces is a private company. It is classified as venture growth investor backed and is currently operating.
When was Five Faces founded?
Five Faces was founded in 2008. It employs 11 to 50 people.
Where is Five Faces based?
Five Faces is headquartered in Darra, Australia, in the Oceania region.
How does Five Faces make money?
Three revenue lines are on record. Software Licensing (SaaS) is the primary driver. The others are hardware Sales and professional Services.
Who are Five Faces's main competitors?
Broad incumbents on record are R1 RCM, Health Catalyst and GetWellNetwork. Direct peers are Luma Health, Kyruus Health, Personify Care, Phreesia, PerfectServe and Cedar. Notable is listed as an emerging player.
Does Five Faces have an API?
No public API is recorded for Five Faces.
What industry is Five Faces in?
Five Faces's product category is Healthcare Patient Engagement Software. Its primary akta.pro industry code is HLALABAH, Care Navigation, Referral & Digital Front Door Platforms, with a secondary code of HLACAEAF, Patient Intake, Digital Registration & eForms. Its NAICS code is 5132 and its SIC code is 7372.