Product Collective
Product Collective (operating as Mind the Product) is a global product management community and education platform serving 300,000+ product professionals through conferences, meetups, training, podcast, and newsletter. It now operates as a subsidiary of Pendo.io, Inc.
- Company typePrivate
- Founded2015
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Product Collective does
Product Collective operates the "Mind the Product" (MTP) platform, a global community and education business serving more than 300,000 product management professionals worldwide. Founded in 2015 and headquartered in Cleveland, the company was previously known as Product Collective and now operates as a subsidiary of Pendo.io, Inc. Its core surface is a multi-format content and community platform that combines a weekly newsletter reaching 170,000+ subscribers, a long-form article library, an active Slack community, and The Product Experience podcast, supplemented by local ProductTank meetups held across the US, EMEA, and APAC and two flagship conferences — #mtpcon London and the newly announced #mtpcon Chicago (October 6–7, 2026). The platform is explicitly positioned as the "#1 Product Community" with brand recognition across the product management profession.
The product portfolio is interconnected rather than modular. Core community surfaces (Slack, newsletter, meetups, podcast) drive top-of-funnel engagement, while monetized layers include paid conference tickets, enterprise team training (including AI-focused classes such as "Practical AI for Product Managers" and "Building AI Experiences in Your Product"), an AI Knowledge Hub, the Product Leadership Program for senior product executives, sponsorship inventory, and a specialized product management job board at jobs.mindtheproduct.com. Underlying technology is not disclosed as proprietary; the business is fundamentally a community and media platform with light marketplace and event-management layers rather than a software company.
The business model is a hybrid of freemium community growth and multiple paid monetization streams. Free access to content, Slack, meetups, and newsletter builds a large top-of-funnel audience that converts into (1) conference ticket revenue, (2) sponsorship and advertising revenue, (3) enterprise team training contracts billed on multi-year cadences, and (4) employer-paid job board listings. Distribution is primarily digital self-serve via mindtheproduct.com with enterprise team training and conference sponsorships sold via direct/field sales. The company serves individual product managers and product leaders as primary personas, with B2B sponsors and hiring companies as secondary monetizable segments.
Product Collective firmographics
Firmographics- Name
- Product Collective
- Legal name
- Pendo.io, Inc.
- Website
- https://productcollective.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Product Collective (operating as Mind the Product) is a global product management community and education platform serving 300,000+ product professionals through conferences, meetups, training, podcast, and newsletter. It now operates as a subsidiary of Pendo.io, Inc.
- Ownership category
- akta.pro rank
Product Collective industry classification
Industry- Product category
- Professional Community & Education Platform
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
Keywords
Where Product Collective is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Markets served
Product Collective business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Conference Tickets: Paid tickets for #mtpcon conferences held in major cities (London, Chicago, etc.). Includes keynotes, workshops, and networking events.
- Training & Education: Team training programs, AI classes, and specialized courses for product managers including Practical AI for Product Managers and Building AI Experiences in Your Product.
- Sponsorships: Sponsorship opportunities for the Mind the Product platform, conferences, and community events.
- Job Board: Product management job board at jobs.mindtheproduct.com, likely monetized through employer listings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - Community access |
| Subscription | Annual | Conference tickets - Paid |
| Subscription | Multi-year contract | Team training - Paid |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
Product Collective product offering
Product offeringCore offering
Product Collective (operating as Mind the Product) runs the largest global product management community and education platform, serving 300,000+ members and 170,000+ newsletter subscribers. The company delivers paid conferences (mtpcon in London, San Francisco, and Singapore), a global ProductTank meetup network, an in-house podcast (The Product Experience), a weekly Prioritised newsletter, an AI Knowledge Hub, AI training classes, a Product Leadership Program, a product management Slack community, and a product job board. Monetization comes primarily from paid conference tickets, premium training, sponsorships, and recruiter job listings.
Product overview
Mind the Product is a unified community and education platform for product management professionals, offering a comprehensive suite of interconnected services. The core platform centers on a global community of over 300,000 product people, delivering content through articles, a weekly newsletter (170,000+ subscribers), and an active Slack community. The product portfolio includes major conferences (MTPCon in London and Chicago), local ProductTank meetups held worldwide, and The Product Experience podcast featuring expert interviews. Educational offerings span AI-focused training classes and the Product Leadership Program. A dedicated AI Knowledge Hub provides resources for upskilling in the AI age. All offerings interconnect to form a holistic product management learning and networking ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ProductTank: Local product management meetup series held in cities worldwide
- The Product Experience
- #mtpcon
Products and services
- mtpcon Conferences Flagship in-person product management conferences run in London, San Francisco, and Singapore, featuring keynotes, talks, and networking for product professionals.
- ProductTank Meetups Global network of volunteer-led local product management meetups in cities worldwide, organized via Meetup.com.
- The Product Experience Podcast Mind the Product's in-house podcast featuring interviews and conversations with product management leaders and practitioners, distributed on Spotify, Apple Podcasts, Amazon Music, and YouTube.
- Prioritised Newsletter Weekly email newsletter for product management professionals with curated content, sent to 170,000+ subscribers.
- AI Knowledge Hub Curated online hub aggregating AI-focused product management resources, articles, and templates for product professionals.
- AI Training Classes Structured training classes teaching product managers how to apply AI in their product work, available to individuals and enterprise teams.
- Product Leadership Program Multi-week structured program for senior product leaders, covering leadership, strategy, and organizational product practices.
- Product Job Board Specialized job board for product management roles, monetized through paid employer and recruiter listings, reaching 300,000+ community members.
Companies that use Product Collective
Customer profileSegments4 records
Ideal customer profiles3 records
Product Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Product Collective partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Product Collective competitors and assessment
Company assessmentDirect peers
- Reforge: Reforge runs cohort-based product management and growth training programs for working professionals, directly overlapping with MTP's Product Leadership Program and AI training in target audience (senior PMs) and monetization model (paid cohort programs).
- Pavilion: Pavilion (formerly Revenue Collective) operates a paid membership community for go-to-market professionals with events, content, and training — a closely comparable community-led GTM model to Mind the Product, though targeting revenue/sales leaders rather than PMs.
- Product Management Festival: Product Management Festival is a conference-led PM education brand, directly comparable to #mtpcon in format (in-person PM conference) and audience (working product managers seeking training and networking).
- Product School: Product School operates a similar product management education, certification, and events platform, offering live courses, conferences, and corporate training that directly compete with Mind the Product's training and #mtpcon offerings.
- Mind the Product (Pendo): Listed as the subject's own canonical brand URL — Mind the Product operates as the primary commercial brand under Pendo.io, distinct from the legacy 'Product Collective' legal entity.
Broad incumbents
- General Assembly: General Assembly is a broader tech and product training provider with in-person/online courses and corporate training — comparable to MTP's enterprise team training business, though it spans multiple disciplines beyond product management.
- ProductPlan: ProductPlan offers product management software (roadmapping) along with a content library and PM resources, overlapping with MTP's content/training audience and competing for PM mindshare and training budgets within the same buyer.
Emerging players
- Lenny's Newsletter: Lenny Rachitsky's PM-focused newsletter and paid community is one of the largest individual creator-led PM content brands, serving a similar PM audience via content, podcast, and paid membership — a direct alternative for many of MTP's community members.
- Section: Section is a business education community offering cohort courses and a member community for working leaders, comparable to MTP's training-and-community hybrid model for professional upskilling.
- Maven: Maven is a cohort-based learning platform hosting paid courses from working professionals, including product management offerings. It overlaps with MTP's training programs as a competing distribution platform for expert-led PM education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Product Collective social profiles
Digital presenceProduct Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
Product Collective leadership team
Management profileNumber of profiles
Profiles2 records
Product Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Product Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Product Collective
What does Product Collective do?
Product Collective (operating as Mind the Product) runs the largest global product management community and education platform, serving 300,000+ members and 170,000+ newsletter subscribers. The company delivers paid conferences (mtpcon in London, San Francisco, and Singapore), a global ProductTank meetup network, an in-house podcast (The Product Experience), a weekly Prioritised newsletter, an AI Knowledge Hub, AI training classes, a Product Leadership Program, a product management Slack community, and a product job board. Monetization comes primarily from paid conference tickets, premium training, sponsorships, and recruiter job listings.
Is Product Collective a public or private company?
Product Collective is a private company. It is classified as corporate owned and is currently operating.
When was Product Collective founded?
Product Collective was founded in 2015. It employs 11 to 50 people.
Where is Product Collective based?
Product Collective is headquartered in Cleveland, United States, in the North America region.
How does Product Collective make money?
Four revenue lines are on record. Conference Tickets are the primary driver. The others are training & Education, sponsorships and job Board.
Who are Product Collective's main competitors?
Direct peers on record are Reforge, Pavilion, Product Management Festival, Product School and Mind the Product (Pendo). Broad incumbents are General Assembly and ProductPlan. Emerging players are Lenny's Newsletter, Section and Maven.
Does Product Collective have an API?
No public API is recorded for Product Collective.
What industry is Product Collective in?
Product Collective's product category is Professional Community & Education Platform. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch). Its NAICS code is 56192 and its SIC code is 7311.