OpenView

What OpenView does

OpenView is a Boston-based, expansion-stage venture capital firm founded in 2006 by Scott Maxwell (formerly of Insight Venture Partners). The firm specializes in investing in B2B software/SaaS companies that have achieved early product-market fit and are ready to scale, deploying capital from closed-end funds — Fund VI raised $450 million in October 2020 and Fund VII raised a record $570 million in March 2023. OpenView has backed 70+ portfolio companies across infrastructure, horizontal applications, and vertical SaaS, with notable outcomes including the Datadog IPO and 1Password's acquisition of Kolide.

Beyond capital, OpenView operates an "Expansion Platform" providing portfolio companies with pricing optimization projects, executive placement via its Executive and Talent Networks, capital markets access, and go-to-market strategy support led by Operating Partners and Partners such as Kyle Poyar, Jessica Dowd, and Daniel Demmer. The firm generates revenue through conventional VC economics: ~2% annual management fees on committed capital plus ~20% carried interest on investment gains.

OpenView differentiates through thought leadership, publishing the annual SaaS Benchmarks Report (co-authored with sponsors including Paddle, Pendo, and ProfitWell) and the Product Benchmarks Report, alongside educational blog content, the "Subscribe & Scale" newsletter, and the "Building to Last" podcast. In 2023 the firm announced a strategic refocus on deepening support for existing portfolio companies rather than maximizing new-deal velocity. The firm is legally organized as OpenView Advisors, LLC under Massachusetts law, with leadership including Founder Scott Maxwell, Managing Partner Daniel Demmer, and Chief Operating Partner John McCullough.

Name

OpenView

Legal name

OpenView Advisors, LLC

Website

https://openviewpartners.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

OpenView is a Boston-based expansion-stage venture capital firm founded in 2006 that invests in B2B SaaS companies, managing a $570M Fund VII and a 70+ company portfolio via its Expansion Platform offering pricing, hiring, and capital-markets support.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)

SIC

Investment Advice (6282)

akta.pro primary industry

Technology & Software Growth Equity (FSANACAA)

Keywords

• Expansion stage venture capital
• B2B SaaS investing
• Venture capital funds
• Portfolio growth support
• SaaS benchmarks research

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fund Management: OpenView generates revenue through management fees (typically 2% of committed capital) and carried interest (typically 20% of investment gains) from their venture capital funds.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OpenView is an expansion-stage venture capital firm that invests growth capital into B2B SaaS and software companies through closed-end funds, while providing portfolio companies with an Expansion Platform of operational support services covering pricing optimization, executive placement, talent acquisition, and capital markets access. Limited partners commit capital to the funds, and OpenView earns revenue from management fees and carried interest on investment gains. The firm supplements its investment activity with proprietary benchmark research and an Executive Network of experienced operators.

Product overview

OpenView is an expansion-stage venture capital firm founded in 2006 that provides capital and operational support to B2B SaaS companies. The firm offers a unified service platform consisting of its Expansion Platform (which includes pricing projects, executive placement, and capital markets access), an Executive Network for mentorship, and a Talent Network for recruitment support. OpenView differentiates through thought leadership, publishing two flagship annual research reports: the SaaS Benchmarks Report and Product Benchmarks Report, alongside educational blog content covering PLG, GTM strategy, pricing, and marketing. The firm has raised seven funds totaling over $2 billion and manages a portfolio of 70+ software companies across various stages from seed to IPO.

Differentiator

Problem solved

Functional benefit

Products and services

• OpenView Venture Capital Funds (e.g., Fund VII)
• Expansion Platform
• Executive Network
• Talent Network
• SaaS Benchmarks Report
• Product Benchmarks Report

Quantifiable outcome

• Nearly two decades of experience building business software companies at expansion stage
• +1 more outcomes

Named customers25 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• PaddlecoreStrategic or Co-development PartnerPaddle is a sponsor and co-author of the annual SaaS Benchmarks Report, providing data and insights for the research.
• ProfitWellminorStrategic or Co-development PartnerReal-time data provider referenced in the SaaS Benchmarks Report for private SaaS company metrics.
• PendocoreStrategic or Co-development PartnerPendo is a sponsor of the Product Benchmarks Report, co-authoring research on product-led growth.
• Benhamou Global VenturesminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• Connect VenturesminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• Harlem CapitalminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• High AlphaminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• PrimaryminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• VertexminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• ViolaminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• VisibleminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• NotionminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• Mucker CapitalminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• Chicago VenturesminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• Vendep CapitalminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• KindredminorGTM or Marketing PartnerSupporting partner for the 2023 SaaS Benchmarks Report.
• Product CollectiveminorGTM or Marketing PartnerContent partner for the Product Benchmarks Report.
• Lenny's NewsletterminorGTM or Marketing PartnerContent partner for the Product Benchmarks Report.
• Boldstart VenturesminorGTM or Marketing PartnerContent partner for the Product Benchmarks Report.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/OpenViewVenture
• LinkedInlinkedin.com/company/openview-
• Facebookfacebook.com/OpenViewVenture

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments149 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenView