ChopShop

What ChopShop does

ChopShop, doing business as Original ChopShop, is a privately held healthy fast-casual restaurant chain founded in 2013 and headquartered in Plano, Texas. The company operates a brick-and-mortar restaurant concept built around an all-natural-ingredients menu, with a product set centered on protein bowls, salads, wraps, and customizable plates. Its target customer is the health-conscious consumer, and its value proposition is differentiated primarily on ingredient quality and nutritional positioning rather than technology or price.

The legal entity is ChopShop Holdings, LLC, a Delaware LLC that has filed two exempt securities offerings since 2023, collectively raising approximately $10 million in disclosed capital (a March 2023 Form D offering of ~$6 million and an August 2024 round of $4 million). The company runs an official website at originalchopshop.com that functions as a digital storefront and ordering platform, supplemented by Meta-based advertising and remarketing infrastructure. The company has no mobile app, no public API, no disclosed partnerships, no patents or trademarks on file in the available data, and no disclosed management team.

Revenue mechanics rely on in-restaurant traffic and direct digital ordering; pricing is not publicly disclosed. With a reported headcount band of 501-1000, the company appears to operate roughly 15-30 restaurant locations at typical fast-casual staffing ratios. The capital raised since 2023 is consistent with unit-economics buildout and scaling rather than maintenance of a mature footprint, though the absence of disclosed same-store sales, unit count, or comparable benchmarks limits visibility into operational maturity.

Name

ChopShop

Legal name

ChopShop Holdings, LLC

Website

https://originalchopshop.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ChopShop (Original ChopShop) is a Plano, Texas-based healthy fast-casual restaurant chain founded in 2013, serving health-conscious consumers with protein bowls, salads, wraps, and customizable plates made from natural ingredients across a multi-location footprint.

Ownership category

akta.pro rank

Product category

Healthy Food Restaurant

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Healthy food restaurant
• Natural ingredient meals
• Protein bowls
• Casual dining
• Restaurant chain

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

ChopShop is a brick-and-mortar healthy food restaurant chain that prepares and serves meals made from natural ingredients. Its menu includes protein bowls, salads, wraps, and plates with customizable options, targeted at health-conscious consumers visiting its physical restaurant locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Original ChopShop

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Sweetgreen: National fast-casual chain specializing in salads, warm bowls, and healthy customizable plates for health-conscious consumers—the same core customer and format as ChopShop.
• CAVA Group: Mediterranean-inspired fast-casual chain focused on grain bowls, salads, and dips with customizable proteins and healthy positioning, directly competing for the same health-conscious consumer.
• Salad and Go: Fast-casual drive-thru salad and wrap concept targeting health-conscious consumers with a streamlined, value-oriented menu—closely comparable in offering and target market to ChopShop.
• Just Salad: Fast-casual chain serving salads, wraps, and warm bowls with a sustainability and health-focused brand, comparable in menu format and target segment.
• Crisp & Green: Fast-casual salad and bowl concept with a lifestyle/wellness brand aimed at health-conscious diners, directly competitive in offering and customer profile.
• CoreLife Eatery: Fast-casual concept focused on grain bowls, salads, and protein plates with customizable options for health-focused consumers, mirroring ChopShop's menu structure.
• MOD Pizza: Fast-casual chain offering customizable individual pizzas, salads, and plates; comparable in scalable, customizable, build-your-own format and casual dining experience.
• Honeygrow: Fast-casual concept offering customizable stir-frys, salads, and bowls with a focus on fresh, healthy ingredients—a closely aligned offering and customer segment.

Broad incumbents

• Chipotle Mexican Grill: Largest fast-casual chain in the U.S. with a customizable bowl-and-wrap menu; broader offering but overlapping target customer and format that anchors the healthy fast-casual category.
• Panera Bread: National bakery-cafe chain with soups, salads, and bowls marketed around cleaner ingredients; a larger incumbent in the better-for-you fast-casual space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChopShop