TOMIS

What TOMIS does

TOMIS is a Missoula, Montana-based private company (incorporated in Delaware as TOMIS Holdings, Inc.) that builds and markets a vertical-specific marketing intelligence platform for tour and activity operators. Founded in late 2017 by CEO Evan Tipton, the company serves 275+ tour operators across rafting, ziplining, bike tours, sightseeing, fishing, water sports, aviation tours, and other activity verticals. Its core product is the TOMIS Marketing Platform — a software suite comprising an LLM-powered AI ChatBot, SMS Chat, Unified Inbox, Review Generation, and Advanced Reporting — that aggregates booking, advertising, and website data into a unified dashboard. The platform is delivered alongside a digital marketing agency practice offering SEO, Google Ads, Meta/Facebook/Instagram Ads, content marketing, website development/hosting/CRO, and email marketing.

TOMIS operates a hybrid SaaS + managed-services revenue model: subscription access to the marketing software suite on quote-based monthly terms layered with ongoing agency retainers and project-based website builds. The platform integrates via custom APIs with 15+ reservation/booking systems (FareHarbor, Peek Pro, Rezdy, Checkfront, Xola, Zaui, Bokun, Ventrata, TourCMS, Palisis, Anchor, Flybook, Singenuity, Origin, Arctic, Adventure Office, Wherewolf) and the Google and Meta marketing stacks. Go-to-market is direct sales — sales-led outbound to agency and product teams, supplemented by case-study-driven product-led evaluation — supported by content marketing, SEO, paid media, email, and industry-event presence including Arival (where TOMIS was a 2024 Industry Innovation Award finalist).

In 2024 TOMIS executed its two largest strategic moves: the acquisition of New Zealand-based Yonder (a customer-experience and communication software company for tour operators that now operates as a retained brand) and the close of its largest funding round to date, led by Golden Section, earmarked for AI product development and marketing/sales scaling. The company is headquartered at 283 W Front St, Missoula, Montana, operates with an 11-50 employee footprint, and maintains a stated global footprint anchored in North America and Oceania.

Name

TOMIS

Legal name

TOMIS Holdings, Inc.

Website

https://tomis.tech

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

TOMIS is a Missoula, Montana-based marketing intelligence software and agency that serves 275+ tour and activity operators worldwide. It combines proprietary SaaS tools—including an LLM-powered AI ChatBot, Review Generation, and Advanced Reporting—with full-service digital marketing across SEO, paid media, and website development.

Ownership category

akta.pro rank

Product category

Tour Operator Marketing Software

NAICS

Media Buying Agencies (541830), All Other Travel Arrangement and Reservation Services (561599)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Tour/Activities/Attractions Reservation Systems (THALADAG)

Keywords

• Tour operator marketing
• Marketing automation software
• Digital marketing agency
• Reservation system integration
• AI booking chatbot

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketing Software Platform Subscription: TOMIS generates recurring subscription revenue from its proprietary marketing software suite, which includes AI ChatBot, SMS Chat, Unified Inbox, Review Generation, and Advanced Reporting tools. The platform is priced as a recurring subscription with tiered plans based on feature access and business size. Operators can subscribe to individual modules or the full suite.
2. Digital Marketing Agency Services: TOMIS provides managed digital marketing services including SEO, Google Ads management, Meta/Facebook and Instagram advertising, content marketing, website development, website hosting, website CRO, and email marketing. These are sold as ongoing service retainer engagements.
3. Website Development: TOMIS builds and delivers custom and template-based websites for tour operators, generating one-time or recurring revenue from website design and development projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

TOMIS sells a proprietary tour-operator marketing software platform (the TOMIS Marketing Platform) that includes an LLM-powered AI ChatBot, SMS Chat, Unified Inbox, Review Generation, and Advanced Reporting tools, paired with a full-service digital marketing agency practice covering SEO, Google Ads, paid social, website development, hosting, CRO, content marketing, email marketing, and organic social management. The platform integrates with 15+ reservation systems (FareHarbor, Peek, Rezdy, Xola, Checkfront, Bokun, TourCMS, Ventrata, and others) via custom APIs to surface real-time availability and unified sales data for tour operators. Customers are tour and activity operators looking to grow direct bookings, with pricing offered via custom quotes on a subscription-plus-managed-services model.

Product overview

TOMIS is a dual-offering company combining marketing software and expert agency services for tour operators. The TOMIS Marketing Platform is the core software product — a unified toolbox that aggregates sales, booking, advertising, and website data into dashboards, and includes AI-powered modules: AI ChatBot (LLM-powered conversational bot for booking inquiries and availability checks), SMS Chat, Unified Inbox, Review Generation, and Advanced Reporting. TOMIS also provides full-service marketing agency services including SEO, Google Ads, Paid Social, Website Development, Website CRO, Content Marketing, Email Marketing, and Organic Social Management. In 2024, TOMIS acquired Yonder, a New Zealand-based customer experience and communication software company, which operates as a standalone brand while being integrated into the TOMIS ecosystem. The combined offering is designed to help tour operators increase direct bookings, streamline customer communication, and monitor business performance.

Differentiator

Problem solved

Functional benefit

Brands

• Yonder: Customer experience and communication software platform for tour operators, acquired by TOMIS in 2024 and operating as a standalone brand.

Products and services

• TOMIS Marketing Platform Unified marketing intelligence toolbox that aggregates sales, booking, advertising, and website data from multiple sources into a single dashboard, enabling tour operators to monitor business health, track ROI, and streamline customer communication.
• AI ChatBot LLM-powered conversational chatbot that dynamically pulls information from the operator's website and reservation systems to answer customer questions, check real-time availability, and drive direct bookings.
• SMS Chat SMS-based customer communication and chat tool enabling real-time text messaging with potential booking customers for inquiries, availability checks, and support, integrated with the broader TOMIS suite.
• Unified Inbox Centralized communication hub that aggregates all customer messages across channels into a single interface for tour operators to manage customer conversations.
• Review Generation Automated pre- and post-trip SMS and email review solicitation system that prompts customers to leave reviews on platforms like Google, TripAdvisor, and industry-specific sites with customizable messaging and timing.
• Advanced Reporting Comprehensive analytics dashboard aggregating Google Ads ROI, organic keyword rankings, technical website health, Facebook Ads, and reservation system sales data into unified reporting for tour operators.
• Marketing Services Full-service digital marketing agency offering combining SEO, Google Ads, paid social, content marketing, website development, website hosting, CRO, email marketing, and organic social media management for tour operators.
• SEO Services Search engine optimization services for tour operators including on-site and off-site SEO, keyword optimization, E-E-A-T content strategy, and AI-friendly schema markup implementation.
• Google Ads Management Paid search advertising management including Search, Display, YouTube, Shopping campaigns, Performance Max, and Google Things to Do ads for tour operators.
• Paid Social Advertising Facebook and Instagram advertising including prospecting campaigns, retargeting, Lookalike audiences, Lead Generation ads, and creative testing for tour operators.
• Website CRO Website conversion rate optimization services focused on improving booking conversion through UX improvements, A/B testing, and strategic design for tour operator websites.
• Website Development Custom website design and development for tour operators with mobile-first, SEO-optimized builds including intuitive navigation, clear calls-to-action, and integrated booking systems.
• Website Hosting Managed website hosting services for tour operator websites.
• Content Marketing Content creation services including blog posts, AI-assisted copywriting, seasonal content, and FAQ sections designed for SEO and AI search optimization.
• Email Marketing Email campaign creation, automation, audience segmentation, and A/B testing for tour operators with integration to MailChimp and other email platforms.
• Organic Social Management Management of organic social media presence on Facebook, Instagram, and other platforms including content creation, scheduling, and engagement for tour operators.
• Yonder Customer Experience Platform Customer experience and communication software platform for tour operators acquired from New Zealand-based Yonder HQ in June 2024, providing data-driven solutions for tour operator customer engagement; operates as a standalone brand within the TOMIS ecosystem.

Quantifiable outcome

• 19x+ Google Ads ROAS reported across multiple clients including Raven's Rim Zipline (19.5x), Crater Lake Zipline (19x), and others
• +11 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability7 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• YondercoreStrategic or Co-development Partner · 1 June 2024TOMIS acquired Yonder, a New Zealand-based technology company focused on customer experience and communication software for tour operators. The acquisition combines TOMIS's marketing services and software with Yonder's innovative customer engagement technology. Both companies will operate as standalone brands initially while integrating resources. Yonder co-founders James Donald and Letitia Stevenson joined the TOMIS ecosystem, enabling TOMIS to serve a truly global market.
• FareHarborcoreTechnology or IntegrationFareHarbor is a major reservation system partner integrated with TOMIS via custom API. TOMIS's marketing app connects to FareHarbor booking data, enabling real-time availability in the AI ChatBot and historical data population. TOMIS has also developed enhanced FareHarbor integrations allowing multiple years of historical booking data to populate TOMIS dashboards via instant webhook updates.
• Peek ProcoreTechnology or IntegrationPeek Pro is a reservation and booking platform integrated with TOMIS. Peek's CEO Chris provided a testimonial praising TOMIS as the standout expert in the tours & activities industry, noting TOMIS's understanding of operator pain points and the positive impact on business performance.
• RezdycoreTechnology or IntegrationRezdy is a reservation system partner integrated with TOMIS. Rezdy's CEO Chris provided a testimonial noting TOMIS's best-in-class products and consistent positive impact on operator business performance.
• CheckfrontcoreTechnology or IntegrationCheckfront is a reservation and booking platform integrated with TOMIS via custom API, enabling TOMIS to access booking data and sales metrics for integrated reporting.
• XolacoreTechnology or IntegrationXola is a reservation and booking platform integrated with TOMIS. TOMIS connects to Xola's booking data to provide unified marketing and sales analytics for tour operators.
• Zaui SoftwarecoreTechnology or IntegrationZaui is a reservation and operations platform for tour operators integrated with TOMIS, enabling data connectivity for TOMIS's analytics and reporting features.
• ArivalminorGTM or Marketing PartnerArival is an industry organization for tours and activities operators. TOMIS was a finalist for the 2024 Industry Innovation Award at Arival's Spotlight Awards and actively participates in Arival events and conferences as both an attendee and presenter.
• America Outdoors AssociationminorGTM or Marketing PartnerAmerica Outdoors Association is a trade association for the outdoor recreation and tourism industry. TOMIS is listed as an industry partner, suggesting participation in the organization's network and member benefits.
• ZebulonminorGTM or Marketing PartnerZebulon is a business advisory firm for adventure outfitters and tour guides. Zebulon owner Zeb Smith provides testimonials for TOMIS, praising TOMIS's metrics dashboard and industry understanding. The relationship is primarily referral and endorsement-based.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adara: Travel data and audience platform providing identity resolution, audience targeting, and marketing analytics to travel brands — comparable to TOMIS's Advanced Reporting and audience-building capabilities but serving the broader travel industry.
• Sojern: Established travel marketing platform serving hotels, airlines, destinations, and tour operators with programmatic advertising, audience targeting, and analytics — overlapping with TOMIS's paid media and analytics offerings but at significantly larger scale.
• Bokun: Reservation and booking platform for tour operators (owned by Tripadvisor) that includes channel management, payment processing, and operator marketing tools — a TOMIS integration partner that increasingly competes at the marketing layer.
• GetYourGuide: Major OTA for tours and activities offering Connect (distribution) and supplier marketing services to operators — competes with TOMIS by helping operators acquire customers, albeit through the OTA marketplace model TOMIS helps operators bypass.
• Viator: Tripadvisor-owned OTA for tours and activities with operator marketing tools, performance insights, and a large customer demand funnel — competes with TOMIS for operator marketing dollars and represents the OTA disintermediation challenge TOMIS helps solve.
• Arrivalist: Travel and tourism analytics platform providing destination insights, campaign attribution, and traveler behavior data — comparable to TOMIS's Advanced Reporting and AI-driven analytics but serving destinations and brands rather than individual tour operators.

Direct peers

• Tourism Tiger: Digital marketing and website design agency that serves tour operators and activity businesses — directly competing with TOMIS for the same SMB tour-operator customer base with comparable SEO, paid media, and web services.
• Travel Tractions: Digital marketing agency focused on tour operators and travel brands, offering SEO, paid media, and content services similar to TOMIS's agency layer for the same target customer vertical.
• Peek: Booking platform for tours and activities that has expanded into marketing features including performance insights, promotional tools, and operator-facing analytics — competing with TOMIS at the reservation+marketing layer for tour operators.

Emerging players

• Tempest: Digital marketing agency specializing in destination marketing organizations (DMOs) and tourism boards with SEO, content, and paid media services — adjacent peer in the travel marketing space with comparable service offerings but destination-level rather than operator-level focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tomis_mktg
• Facebookfacebook.com/TOMISMarketingIntelligenceSoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds6 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOMIS