Fuudy
Fuudy is a Turkish premium food delivery mobile app and web platform connecting consumers with 500+ curated luxury restaurants across Istanbul, Izmir, and Bodrum via transaction-fee commissions, delivery fees, and a concierge service.
- Company typePrivate
- Founded2020
- HeadquartersÜsküdar
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Fuudy does
Fuudy is a Turkish direct-to-consumer food delivery platform founded in 2020 and headquartered in Üsküdar, Istanbul. It operates a mobile application (iOS and Android) and a web platform that connects consumers with a curated catalog of premium and luxury restaurants in Istanbul, Izmir, and Bodrum. The company positions itself as a high-end alternative to mass-market delivery players such as Yemeksepeti and Getir, partnering with brands including Nusret, Saltbae, Vakko L'Atelier, Divan Pastanesi, Eataly, and Godiva across 500+ restaurant locations.
The platform's underlying technology is a standard consumer-facing delivery stack: iOS and Android apps with menu browsing, online ordering, payment processing, and delivery tracking, supplemented by a web storefront (fuudy.co) in Turkish and English. Distinctive features include a concierge service delivered via call center and WhatsApp, a "Special Delivery" tier with a 300 TL minimum order and premium courier options (motor and car) for restaurants outside standard delivery zones, and a sustainability overlay using hybrid vehicles and recyclable materials.
Fuudy's business model is a transaction-fee marketplace. The company earns restaurant commissions on orders placed through the platform and delivery fees, with a 50 TL minimum on standard orders and a 300 TL minimum on special delivery. The Gel-Al (pickup) option generates no delivery fee. GTM is direct-to-consumer via app store listings, web presence, and word-of-mouth through 500+ restaurant partner locations. To date, Fuudy has raised approximately $4.4M in total funding ($1.1M seed, $3M from Vakko Holding, $0.3M from Techmine), reaching an $11M valuation in August 2022. Co-founder and CEO İlker Baydar leads the company.
Fuudy firmographics
Firmographics- Name
- Fuudy
- Legal name
- Fuudy Elektronik İletişim Perakende Gıda Lojistik A.Ş.
- Website
- https://fuudy.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Fuudy is a Turkish premium food delivery mobile app and web platform connecting consumers with 500+ curated luxury restaurants across Istanbul, Izmir, and Bodrum via transaction-fee commissions, delivery fees, and a concierge service.
- Ownership category
- akta.pro rank
Fuudy industry classification
Industry- Product category
- Online Food Delivery Marketplace
- NAICS
- Food and Beverage Retailers (445), All Other Specialty Food Retailers (445298)
- SIC
- Retail-Grocery Stores (5411)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Grocery & Convenience Delivery (TLAAADAD)
Keywords
Where Fuudy is headquartered
LocationHeadquarters
- HQ city
- Üsküdar
Offices3 records
Markets served
Fuudy business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Restaurant Commission/Transaction Fees: Fuudy charges restaurants a commission for orders placed through the platform. The platform facilitates transactions between consumers and restaurant partners, taking a percentage of each order value.
- Delivery Fees: Premium delivery charges for specialized delivery services including motor courier and car service deliveries. Special delivery service carries higher fees than standard courier rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery orders |
| Transaction based/ take rate | Pay-as-you-go | Special delivery service |
| Transaction based/ take rate | Pay-as-you-go | Gel-Al (Pickup) option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Fuudy product offering
Product offeringCore offering
Fuudy operates a premium food delivery marketplace connecting consumers with a curated selection of 500+ luxury and exclusive restaurants through iOS, Android, and web platforms. The service differentiates itself with concierge-style customer support, motor courier and car-based delivery, and special-delivery options for restaurants outside normal delivery zones, currently operating in Istanbul, Izmir, and Bodrum, Turkey.
Product overview
Fuudy is a luxury food and beverage delivery platform operating as a mobile app (iOS/Android) and web platform. The core offering consists of the Fuudy Mobile App and Fuudy Web Platform, which connect users with curated restaurant partners for food ordering and delivery. The platform includes add-on services: Fuudy Concierge Service for personalized ordering assistance via call center and messaging, and Fuudy Special Delivery for accessing exclusive restaurants outside normal delivery zones.
Differentiator
Problem solved
Functional benefit
Products and services
- Fuudy Mobile App (iOS and Android) Consumer-facing mobile application for iOS and Android that allows users to browse curated premium restaurants, place food orders, make payments, and track deliveries; targeted at affluent individual diners in Istanbul, Izmir, and Bodrum.
- Fuudy Web Ordering Platform Browser-based ordering portal at fuudy.co providing the same premium restaurant browsing and ordering experience as the mobile app, for consumers who prefer desktop or laptop access.
- Fuudy Concierge Ordering Service White-glove ordering service delivered via call center and WhatsApp, allowing consumers and event/hospitality buyers to place and customize complex orders with personalized assistance from Fuudy staff; targeted at premium consumers, luxury hotels, corporate hospitality, and event planners.
- Fuudy Special Delivery Premium delivery service using motor couriers and car-based services (including hybrid vehicles) that extends coverage to restaurants outside standard delivery zones, enabling delivery to homes, offices, hotels, yachts, and event venues.
Quantifiable outcome
- 500+ premium restaurant partners
- +1 more outcomes
Companies that use Fuudy
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Fuudy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fuudy partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fuudy competitors and assessment
Company assessmentDirect peers
- Yemeksepeti: Turkey's dominant food delivery platform owned by Delivery Hero. Directly comparable as a food delivery marketplace operating in the same Turkish cities (Istanbul, Izmir) with restaurant commissions and delivery fees, though positioned at mass-market price points rather than premium.
- Getir: Turkish super-app offering rapid food delivery alongside grocery and other on-demand services. Direct competitor in the same Turkish market with similar restaurant marketplace model, though broader in scope (groceries, convenience items) and mass-market in positioning.
- Trendyol Yemek: Food delivery vertical of Turkey's largest e-commerce platform, Trendyol (Alibaba-backed). Direct peer operating in the same Turkish cities with restaurant marketplace and delivery, leveraging Trendyol's massive consumer base and logistics infrastructure.
- Deliveroo: Global premium food delivery platform with strong restaurant network including upscale brands. Closely comparable to Fuudy's premium positioning and curated restaurant approach, though operating at much larger scale across UK, Europe, and select MENA markets.
- Wolt: Nordic-origin food delivery platform (owned by DoorDash) operating across Europe with strong premium restaurant partnerships. Comparable as a curated food delivery marketplace emphasizing quality restaurant selection and reliable service in similar urban markets.
- Glovo: European on-demand delivery super-app operating food delivery alongside other verticals across Southern Europe, Eastern Europe, and emerging markets. Comparable business model and geographic strategy to Fuudy's premium food delivery focus in non-Western European markets.
Regional players
- Istegelsin: Turkish online grocery delivery platform operating in Istanbul and other major cities. Comparable as a Turkey-based on-demand delivery business with similar geographic footprint, though focused on groceries rather than restaurant meals.
- Migros Yemek: Food delivery service from Turkey's largest grocery chain, Migros. Comparable as a Turkey-based on-demand food delivery competitor leveraging existing retail infrastructure, though positioned as grocery-focused rather than premium restaurant delivery.
Broad incumbents
- Uber Eats: Global food delivery platform from Uber operating across 6,000+ cities. Comparable as a large-scale food delivery marketplace with restaurant commissions and delivery fees, though broader and more mass-market in positioning than Fuudy's premium niche.
- DoorDash: Largest US food delivery platform with growing international presence (including Wolt acquisition). Comparable business model as a restaurant marketplace with logistics infrastructure, though operating at vastly larger scale and mass-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Fuudy social profiles
Digital presenceFuudy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fuudy leadership team
Management profileNumber of profiles
Profiles1 record
Fuudy funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fuudy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fuudy
What does Fuudy do?
Fuudy operates a premium food delivery marketplace connecting consumers with a curated selection of 500+ luxury and exclusive restaurants through iOS, Android, and web platforms. The service differentiates itself with concierge-style customer support, motor courier and car-based delivery, and special-delivery options for restaurants outside normal delivery zones, currently operating in Istanbul, Izmir, and Bodrum, Turkey.
Is Fuudy a public or private company?
Fuudy is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fuudy founded?
Fuudy was founded in 2020. It employs 51 to 100 people.
Where is Fuudy based?
Fuudy is headquartered in Üsküdar.
How does Fuudy make money?
Two revenue lines are on record. Restaurant Commission/Transaction Fees are the primary driver. The others are delivery Fees.
Who are Fuudy's main competitors?
Direct peers on record are Yemeksepeti, Getir, Trendyol Yemek, Deliveroo, Wolt and Glovo. Regional players are Istegelsin and Migros Yemek. Broad incumbents are Uber Eats and DoorDash.
Does Fuudy have an API?
No public API is recorded for Fuudy.
What industry is Fuudy in?
Fuudy's product category is Online Food Delivery Marketplace. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 445 and its SIC code is 5411.