Wigzo Technologies

What Wigzo Technologies does

Wigzo Technologies operates Shiprocket, an integrated eCommerce logistics, growth, and financial services platform serving India's direct-to-consumer (D2C) brands and MSME sellers. Founded in 2012 and headquartered in India (with a Singapore mailing address), the company has built a modular platform spanning domestic shipping across 19,000–29,000+ pin codes, cross-border shipping to 220+ countries via Shiprocket X and CargoX, fulfillment and warehousing, WhatsApp-centric marketing automation through Engage 360, checkout and trust products, and financial services including Shiprocket Capital and credit scoring. The platform serves 45%+ of India's D2C brands, processes 340 million shipments annually, and has scaled to 3,000+ brands on its marketing suite alone.

The underlying technology combines a multi-carrier logistics aggregator with an AI-enabled product layer that includes what the company describes as India's first AI-integrated MCP Server for autonomous logistics routing and predictive inventory management, alongside Shiprocket Sense (analytics APIs), Voice AI, Trends (consumer behavior analytics), Co-Pilot (logistics assistant), and RevProtect (revenue assurance). The platform integrates with WhatsApp Business API, Instagram DMs, multiple courier partners, OMS/store platforms, and India's ONDC network, generating proprietary data on logistics performance and customer engagement that feeds back into AI-driven optimization.

Shiprocket's business model is primarily transaction-fee based on shipping and logistics volume, supplemented by subscription/recurring revenue from marketing automation (Engage 360), transaction-fee revenue from financial services and fulfillment, and fees from value-added services. Revenue grew from INR 611 crore in FY22 to INR 1,316 crore in FY24 — a 115% increase — and the company achieved cash profitability in H1 FY25. Shiprocket filed a confidential DRHP with SEBI in May 2025 and appointed Axis Capital, Kotak Mahindra Capital, JM Financial, and Bank of America as lead bankers for an expected INR 2,000–2,400 crore public listing targeted for mid-2026.

Name

Wigzo Technologies

Legal name

Shiprocket

Website

https://wigzo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Wigzo Technologies (dba Shiprocket) operates an integrated eCommerce logistics, marketing automation, and financial services platform serving 45%+ of India's D2C brands and 3,000+ sellers, processing 340 million shipments annually across domestic and 220+ international destinations.

Ownership category

akta.pro rank

Product category

eCommerce Logistics and Shipping Automation Platform

NAICS

Freight Transportation Arrangement (488510), General Warehousing and Storage (493110), Support Activities for Transportation (488)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD), E-commerce & Fulfillment Warehousing (Dedicated/Shared) (TLAIACAJ), Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE)

Keywords

• ECommerce logistics
• Shipping automation platform
• D2C fulfillment services
• WhatsApp marketing automation
• Cross-border shipping

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Shipping and Logistics Services: Core revenue from shipping and logistics services connecting D2C brands with courier partners. Platform handles domestic shipping to 19,000+ pin codes and cross-border shipping to 220+ countries. Revenue grew from INR 611 crore (FY22) to INR 1,316 crore (FY24).
2. Marketing and Engagement Solutions: WhatsApp-centric marketing solutions (Engage 360) providing anonymous user identification, automated campaigns, chatbot, and RTO suite. Revenue from marketing automation tools and campaign management.
3. Financial Services: Capital services providing financial support to MSME sellers including credit scoring.
4. Fulfillment and Warehousing: Warehousing, packaging, and shipping services through Shiprocket Fulfillment.
5. Value Added Services: Additional services including delivery boost, dark stores, delight tracking, instant COD, instant pickup, packaging, and returns management.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wigzo Technologies operates Shiprocket, a unified eCommerce logistics and growth platform for D2C brands and MSME sellers. Its core is shipping automation across 19,000+ domestic pin codes, cross-border delivery to 220+ countries, warehousing/fulfillment, and a WhatsApp-centric marketing suite (Engage 360) including anonymous visitor re-engagement, automated campaigns, chatbot, and RTO reduction. It monetises through per-shipment service fees across shipping, cargo, quick and fulfillment products, plus subscription-based marketing and revenue-share fees on financial services.

Product overview

Wigzo Technologies operates Shiprocket, a comprehensive eCommerce logistics and growth platform. The platform provides a modular architecture combining core shipping services with value-added marketing, financial, and AI-powered tools. Core offerings include domestic shipping (Shiprocket Shipping), cargo services (Shiprocket Cargo), quick delivery (Shiprocket Quick), and fulfillment services (Shiprocket Fulfillment). Cross-border capabilities are delivered through Shiprocket X (220+ countries) and CargoX. Growth tools encompass Shiprocket Engage 360 for WhatsApp-centric marketing, Shiprocket Checkout for conversion optimization, and Shiprocket Promise for trust-building. Financial services include Shiprocket Capital and Credit Score. AI-enabled products feature Shiprocket Sense (data APIs), Voice AI (voice capabilities), and Trends (consumer analytics). Additional value-added services cover packaging, dark stores, delivery boost, instant COD/pickup, prime shipping, returns management, and Co-Pilot AI assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Shiprocket Shipping Domestic shipping service covering 19,000+ unique pin codes across India, aggregating multiple courier partners for automated label printing, tracking, and delivery. Built for D2C brands and MSME sellers needing nationwide fulfilment.
• Shiprocket Cargo Nationwide B2B and bulk shipping service for large-volume shippers, providing heavy and oversized shipment capabilities across India.
• Shiprocket Quick Speedy local delivery service for time-sensitive intracity shipments at low costs.
• Shiprocket Fulfillment Warehousing, packaging and shipping services providing end-to-end order fulfilment solutions for D2C and MSME sellers.
• Shiprocket X (ShipX) Cross-border shipping solution enabling delivery to 220+ countries and territories worldwide.
• CargoX Cross-border B2B and bulk shipping service for large-volume international shipments.
• Shiprocket Checkout Single-click checkout solution to reduce cart abandonment and improve conversion rates for online stores.
• Shiprocket Engage 360 WhatsApp-centric marketing platform enabling automated campaigns, anonymous user identification, chatbot integration, and multi-channel engagement via WhatsApp, Email, and SMS. Used by 3,000+ brands; claims 8x ROAS, 40% anonymous identification, 5x more conversions and 50% more repeat purchases.
• Shiprocket Promise Estimated delivery date (EDD) and trust badges feature for eCommerce stores to build customer confidence and conversion.
• Shiprocket Capital Financial services support providing capital access and credit scoring for MSME online sellers.
• Credit Score Free credit score checking service for sellers on the Shiprocket platform.
• Shiprocket Sense Data intelligence platform providing APIs for eCommerce analytics and insights.
• Voice AI AI-powered voice capability enabling voice integration into applications and customer interactions.
• Shiprocket Trends Consumer behaviour and eCommerce analytics platform providing market intelligence and pre-purchase segmentation.
• Shiprocket Omuni Inventory and order management solution for unified commerce operations across online channels.
• Co-Pilot AI-assisted shipping assistant for automated logistics management.
• Delivery Boost Value-added service to enhance delivery performance and speed for time-sensitive shipments.
• Dark Stores Dark store setup service for rapid urban delivery fulfillment in Indian metros.
• Instant COD Cash on delivery service with instant payment processing for online sellers.
• Shiprocket Prime Premium shipping service with priority handling and faster delivery.
• Duty Calculator Standalone calculator tool for determining duties and taxes for international shipments.

Quantifiable outcome

• 8x ROAS (Return on Ad Spend) with Engage 360 marketing platform
• +8 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Instagram (Meta)coreTechnology or IntegrationInstagram Chatbot integration enabling automated Instagram DMs to respond to customer queries, guide users through products/offers/FAQs, and convert conversations into qualified leads and sales.
• WhatsApp (Meta)coreTechnology or IntegrationWhatsApp Business API integration for customer support, marketing campaigns, anonymous user identification, and personalized messaging through Engage 360 platform.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pickrr: India-based eCommerce shipping aggregator offering multi-carrier shipping, NDR management, and warehousing to D2C and SMB sellers — the closest direct competitor to Shiprocket's core domestic shipping proposition.
• iThink Logistics: Indian multi-courier aggregator targeting D2C and SME brands with shipping automation, NDR/RTO tools, and fulfillment — directly comparable to Shiprocket on product surface and target customer.
• Shadowfax: India-based last-mile and shipping aggregator operating a crowdsourced delivery network for eCommerce and D2C clients — directly comparable to Shiprocket's courier-aggregation and D2C shipping focus.

Broad incumbents

• Delhivery: India's largest publicly listed integrated logistics player with owned fleet, fulfillment centers, and a technology platform serving enterprise and SMB shippers — overlapping with Shiprocket across shipping and fulfillment but at significantly larger scale and with asset-heavy operations.
• Ecom Express: India-focused eCommerce logistics provider with extensive last-mile network serving large marketplaces and D2C brands — competes with Shiprocket for D2C shipping volume while operating owned delivery infrastructure.
• Xpressbees: Indian eCommerce-focused 3PL with warehousing, cross-border, and last-mile capabilities serving D2C and enterprise shippers — comparable fulfillment and shipping scope to Shiprocket's broader modules.
• ShipStation: Global multi-carrier shipping SaaS (Stamps.com/Auctane) used by SMB and mid-market merchants worldwide — comparable shipping software, label generation, and carrier integration functionality, though primarily software without India's D2C-specific modules.
• EasyPost: US-headquartered shipping API platform used by developers and platforms for multi-carrier label generation, tracking, and verification — comparable technology layer and carrier-integration model to Shiprocket's Platform/API offering.
• DHL eCommerce: Global cross-border and domestic eCommerce shipping arm of DHL serving marketplaces and merchants in 220+ markets — directly comparable to Shiprocket X's cross-border ambitions with substantially larger trade-lane density.

Emerging players

• ShipBob: Global fulfillment-as-a-service provider for D2C and SMB eCommerce brands with owned warehouses and integrated shipping — comparable to Shiprocket's fulfillment module and D2C target segment, primarily outside India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wigzoasia
• YouTubeyoutube.com/c/Shiprocketdotin
• Facebookfacebook.com/439433462870606
• LinkedInlinkedin.com/company/wigzo-marketing-pte-ltd-
• Instagraminstagram.com/shiprocket.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wigzo Technologies