Pickrr Technologies
Pickrr Technologies is an India-based SaaS logistics platform that aggregates 30+ courier partners for eCommerce merchants, offering AI-driven carrier selection, warehouse fulfillment, and COD remittance across 29,000+ pincodes for 75,000+ SMB and D2C customers.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Pickrr Technologies does
Pickrr Technologies Private Limited is an India-based logistics technology company, founded in 2015 and headquartered in Gurugram, that operates a SaaS courier aggregation and shipping automation platform for eCommerce merchants. The company's core product is a multi-channel dashboard that consolidates 30+ delivery carriers (including Delhivery, FedEx, Blue Dart, XpressBees, Shadowfax, Ecom Express, Ekart, DTDC, and India Post) behind a single interface, with one-click integrations into 50+ eCommerce platforms (Shopify, WooCommerce, Magento, Amazon, etc.) and REST APIs for custom stores. At the core of its differentiation is an AI/ML engine branded 'Calcula' that analyzes 50+ parameters to optimize carrier selection, weight reconciliation, and Return-to-Origin (RTO) reduction (claimed 30% RTO reduction). The platform currently serves 75,000+ customers processing 100,000+ shipments daily across 29,000+ Indian pincodes.
Pickrr monetizes primarily through per-order transaction fees on a tiered model (Rs. 29 for 0-1,000 orders, Rs. 26 for 1,000-5,000 orders, Rs. 22 for 5,000+ orders monthly), with no subscription charges or fuel surcharges. Secondary revenue streams include take-rate fees on the Early COD remittance service (0.55%-1% for 2-4 day accelerated cash-on-delivery payouts) and managed-services revenue from Pickrr Plus, a tech-enabled 3PL fulfillment operation spanning 10+ fulfillment centers. Beyond the core courier aggregation product, Pickrr has expanded into adjacent product modules: Rocketbox for B2B bulk shipping, Pickrr Select for configurable courier selection rules, and Pickrr Connect for automated post-purchase customer notifications via SMS, WhatsApp, and email. The customer base is heavily skewed toward small and medium eCommerce businesses and direct-to-consumer (D2C) brands, with a self-serve product-led go-to-market model, supplemented by on-call account managers for higher-volume tiers.
The company has raised approximately $16 million cumulatively across disclosed rounds, including a $12 million Series B in August 2021 led by IIFL, Amicus Capital, and Ananta Capital, with prior backing from Guild Capital and Omidyar Network India. Pickrr is led by co-founder and CEO Rhitiman Majumder, with co-founder Ankit Kaushik as COO and Gaurav Mangla as CTO. The company is privately held, with operations concentrated in India and a headcount of approximately 400 employees as of 2022.
Pickrr Technologies firmographics
Firmographics- Name
- Pickrr Technologies
- Legal name
- Pickrr Technologies Private Limited
- Website
- https://pickrr.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Pickrr Technologies is an India-based SaaS logistics platform that aggregates 30+ courier partners for eCommerce merchants, offering AI-driven carrier selection, warehouse fulfillment, and COD remittance across 29,000+ pincodes for 75,000+ SMB and D2C customers.
- Ownership category
- akta.pro rank
Pickrr Technologies industry classification
Industry- Product category
- Logistics Management Software
- NAICS
- Couriers and Express Delivery Services (492110)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Dropshipping & Supplier Fulfillment Services (CRAFAMAJ)
- akta.pro secondary industry
- E-commerce & Marketplace Returns Pickup (TLAAALAA)
Keywords
Where Pickrr Technologies is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Pickrr Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Per-Order Transaction Fees: Charges per order based on monthly volume tiers. Higher volume tiers offer lower per-order rates (Rs. 29 for 0-1,000 orders, Rs. 26 for 1,000-5,000 orders, Rs. 22 for 5,000+ orders). No subscription charges, zero surcharges.
- Early COD Remittance Service: Optional service for faster Cash on Delivery remittance with transaction charges (1% for 2-day plan, 0.95% for 3-day plan, 0.55% for 4-day plan)
- Pickrr Plus Fulfillment Services: Warehouse fulfillment services enabling 3X faster deliveries with no capital investment in warehouse infrastructure
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 0-1,000 orders: Rs. 29/Order |
| Unit Pricing | Pay-as-you-go | 1,000-5,000 orders: Rs. 26/Order |
| Unit Pricing | Pay-as-you-go | 5,000+ orders: Rs. 22/Order |
| Transaction based/ take rate | Pay-as-you-go | Early COD 2-Day Plan |
| Transaction based/ take rate | Pay-as-you-go | Early COD 3-Day Plan |
| Transaction based/ take rate | Pay-as-you-go | Early COD 4-Day Plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Pickrr Technologies product offering
Product offeringCore offering
Pickrr Technologies operates an AI-powered SaaS logistics platform that aggregates 30+ courier partners and offers automated carrier selection, multi-channel order management, and warehouse fulfillment for eCommerce businesses in India. The platform enables merchants to manage shipping, track orders in real time, reconcile weights, access cash-on-delivery advances, and integrate with 50+ eCommerce selling channels through a single dashboard. It serves 75,000+ customers and processes 100,000+ daily shipments across 29,000+ Indian pincodes.
Product overview
Pickrr Technologies operates a unified SaaS-based logistics platform for e-commerce businesses in India. The core offering is the Pickrr Platform, an AI-enabled courier aggregator that consolidates 30+ delivery partners into a single dashboard. Supporting the core platform are multiple add-on modules: Pickrr Plus (warehouse fulfillment with 18+ fulfillment centers for 3X faster deliveries), Rocketbox (B2B bulk shipping), Pickrr Select (customizable courier selection rules with 8+ parameters), Pickrr Connect (real-time customer notifications via SMS/WhatsApp/email), and Early COD (accelerated cash-on-delivery remittance within 2-4 days). The platform integrates with 50+ e-commerce channels including Shopify, WooCommerce, Magento, and Amazon, and offers REST APIs for custom store integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Pickrr Platform Core cloud-based SaaS platform that aggregates 30+ courier partners, enables automated carrier selection via the AI Calcula engine, manages multi-channel orders, provides real-time tracking, and reconciles shipping weights for eCommerce merchants in India.
- Pickrr Plus Managed services tier that provides outsourced end-to-end logistics operations including warehouse management across 10 fulfillment centers, packaging, and shipping execution for growth-stage eCommerce sellers.
- Rocketbox Dedicated bulk-shipping and enterprise logistics product for high-volume shippers, providing customized multi-courier solutions and dedicated account management for large-scale fulfillment operations.
- Pickrr Select Premium courier selection tier offering access to a curated set of top-performing courier partners with prioritized service levels for merchants requiring higher delivery performance.
- Early COD Cash-on-delivery advance product that provides merchants with daily COD remittance within 2 days rather than the industry-standard 7-10 day cycle, improving working-capital cycles for D2C and eCommerce sellers.
- Pickrr REST API Developer REST API providing programmatic access to Pickrr's shipping, tracking, order creation, and courier selection capabilities for merchants building custom integrations and technology partners.
Quantifiable outcome
- Reduces RTO by 30%
- +6 more outcomes
Companies that use Pickrr Technologies
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Pickrr Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability4 records
Feature6 records
Pickrr Technologies partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- DelhiverycoreLeading Indian courier partner integrated with Pickrr's platform for shipping services.
- FedExcoreGlobal express delivery company partnered as a courier partner for international and domestic shipping.
- Blue DartcoreLeading Indian express logistics provider integrated for reliable delivery services.
- XpressBeescoreTechnology-driven logistics company providing express delivery services across India.
- ShadowfaxcoreHyperlocal and express delivery partner for last-mile delivery solutions.
- Ecom ExpresscoreEnd-to-end logistics solutions provider integrated with Pickrr for eCommerce shipping.
- EkartcoreFlipkart's logistics arm providing last-mile delivery services.
- DTDCcoreIndian courier and logistics service provider for domestic shipping.
- India PostcoreGovernment postal service partner for wide coverage delivery across India.
- ShopifycoreeCommerce platform integration allowing Shopify merchants to ship directly through Pickrr.
- WooCommercecoreWordPress eCommerce plugin integration for seamless order management and shipping.
- MagentocoreEnterprise eCommerce platform integration for large-scale merchants.
- AmazoncoreIntegration for Amazon Self Ship sellers to ship with ease PAN India.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pickrr Technologies competitors and assessment
Company assessmentDirect peers
- Shiprocket: India's largest eCommerce shipping aggregator offering multi-carrier integration, fulfillment, and shipping automation for D2C and SMB sellers. Most directly comparable to Pickrr in product offering, target customer (Indian eCommerce merchants), and aggregator business model.
- Clickpost: Shipping aggregation and post-purchase experience platform serving eCommerce sellers with multi-carrier integration and tracking. Competes head-to-head with Pickrr in the courier aggregator category serving Indian eCommerce merchants.
- Nimbuspost: Logistics aggregator providing multi-courier shipping, NDR management, and shipping automation to Indian eCommerce sellers. Comparable in target segment (SMB/D2C), product scope (aggregator dashboard), and geography (India).
- iThink Logistics: Indian eCommerce shipping aggregator offering multi-carrier integration and automated shipping solutions to online sellers. Directly competes with Pickrr in the courier aggregation space for Indian SMB and D2C brands.
- Shipyaari: Indian logistics-tech platform providing multi-courier shipping aggregation, NDR management, and shipping automation for eCommerce businesses. Closely comparable in product offering, customer segment, and Indian geographic focus.
Broad incumbents
- Delhivery: India's largest fully-integrated logistics provider offering end-to-end supply chain solutions including fulfillment, last-mile delivery, and technology. Listed courier partner of Pickrr but also a broader competitor with own merchant-facing tech.
- Ecom Express: End-to-end eCommerce logistics provider in India with nationwide delivery network, fulfillment, and technology services. One of Pickrr's carrier partners but also competes in broader eCommerce logistics space.
- XpressBees: Tech-driven Indian express logistics company offering eCommerce shipping, fulfillment, and cross-border services. Listed Pickrr carrier partner with overlapping customer base in Indian eCommerce shipping.
- DHL eCommerce: Global eCommerce logistics arm of Deutsche Post DHL providing cross-border and domestic shipping, fulfillment, and returns services. Listed Pickrr courier partner with broader global eCommerce shipping footprint and adjacent competitive positioning.
Emerging players
- Unicommerce: India-based unified commerce platform offering warehouse management, order management, and eCommerce fulfillment integrations. Listed Pickrr integration partner with partial overlap in fulfillment and multi-channel order management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pickrr Technologies social profiles
Digital presencePickrr Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pickrr Technologies leadership team
Management profileNumber of profiles
Profiles3 records
Pickrr Technologies funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pickrr Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pickrr Technologies
What does Pickrr Technologies do?
Pickrr Technologies operates an AI-powered SaaS logistics platform that aggregates 30+ courier partners and offers automated carrier selection, multi-channel order management, and warehouse fulfillment for eCommerce businesses in India. The platform enables merchants to manage shipping, track orders in real time, reconcile weights, access cash-on-delivery advances, and integrate with 50+ eCommerce selling channels through a single dashboard. It serves 75,000+ customers and processes 100,000+ daily shipments across 29,000+ Indian pincodes.
Is Pickrr Technologies a public or private company?
Pickrr Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pickrr Technologies founded?
Pickrr Technologies was founded in 2015. It employs 251 to 500 people.
Where is Pickrr Technologies based?
Pickrr Technologies is headquartered in New Delhi, India, in the Asia region.
How does Pickrr Technologies make money?
Three revenue lines are on record. Per-Order Transaction Fees are the primary driver. The others are early COD Remittance Service and pickrr Plus Fulfillment Services.
Who are Pickrr Technologies's main competitors?
Direct peers on record are Shiprocket, Clickpost, Nimbuspost, iThink Logistics and Shipyaari. Broad incumbents are Delhivery, Ecom Express, XpressBees and DHL eCommerce. Unicommerce is listed as an emerging player.
Does Pickrr Technologies have an API?
Yes. Pickrr offers custom REST APIs that are easy to install and integrate seamlessly with custom stores. The APIs enable merchants to connect their e-commerce stores with Pickrr's platform for order management, shipping, and tracking. Developer documentation is at docs.pickrr.com.
What industry is Pickrr Technologies in?
Pickrr Technologies's product category is Logistics Management Software. Its primary akta.pro industry code is CRAFAMAJ, Dropshipping & Supplier Fulfillment Services, with a secondary code of TLAAALAA, E-commerce & Marketplace Returns Pickup. Its NAICS code is 492110 and its SIC code is 4731.