What Easyway does

Easyway is a hospitality technology company that develops generative AI agents for hotel guest communication. Founded in 2019 and headquartered in Tel Aviv, with a UK-incorporated entity (Easyway Technologies LTD), the company built three core products: an AI Concierge that handles reservations, welcomes guests, and suggests activities; an AI Reservation Manager that processes bookings and communicates in over 100 languages; and an AI Receptionist that manages check-in, check-out, and payments. Underlying capabilities are generative AI and multilingual NLP, delivered as a SaaS platform accessible via app.easyway.ai and targeted at enterprise and luxury hotel operators.

The company's go-to-market combines a self-serve web platform with enterprise sales, supported by a logo wall of 400+ hotel customers including Banyan Tree, InterContinental, Curio Collection, Penta Hotels, Van Der Valk, Accor's ALL loyalty program, Amano Group, Sofitel St James, Fairmont Monte Carlo, and Chic and Basic. Pricing is not publicly disclosed and follows a quote-based enterprise motion. Marketing is concentrated on the company's website, using customer logos as primary social proof and AI-capability explainers as content.

In January 2024, Easyway was acquired by Duve, a guest experience platform. Post-acquisition, Easyway's AI agents are integrated into Duve's combined offering spanning guest communications, generative AI agents, online check-in, personalization, and upsells, with the Easyway.ai website now routing visitors to Duve. The founding leadership team — Roy Friedman (CEO), Yaniv Holzer (COO), and Asaf Ofer (CTO) — remains in place under the Duve corporate umbrella. Revenue figures, funding history, and detailed financial metrics are not disclosed in available source data.

Name

Easyway

Legal name

Easyway Technologies LTD

Website

https://easyway.ai

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Easyway builds generative AI agents — Concierge, Reservation Manager, and Receptionist — that automate multilingual guest communication for hotels. Founded in 2019, it served 400+ enterprise and luxury hotel properties before being acquired by Duve in January 2024.

Ownership category

akta.pro rank

Product category

Hospitality AI Software

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

Keywords

• AI guest communication
• Hotel AI concierge
• Hospitality AI agents
• Automated reservation management
• Hotel guest experience

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Easyway operates as a guest experience platform offering AI-powered tools for hotels. Following acquisition by Duve, the combined platform provides comprehensive guest communications, generative AI agents, online check-in, personalization, and upsell capabilities on a subscription basis to hotel operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Easyway sells a generative-AI-powered guest experience SaaS platform for hotels. Its core products are three domain-specific AI agents — AI Concierge, AI Reservation Manager, and AI Receptionist — that automate guest communications, handle reservations, and manage check-ins/check-outs 24/7 in over 100 languages. The platform integrates with existing hotel systems and is offered on a recurring subscription basis to enterprise and luxury hotel operators.

Product overview

Easyway is a hospitality technology company now part of Duve, offering an AI-driven guest experience platform. The product portfolio centers on three core AI agent products: AI Concierge for personalized hospitality and activity suggestions, AI Reservation Manager for multilingual booking handling, and AI Receptionist for check-in/check-out operations. These generative AI agents work together to provide 24/7 guest communications, automate administrative tasks, and deliver personalized guest experiences across the hotel stay journey.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Concierge AI Concierge is an AI agent that handles hotel reservations, provides warm welcomes, offers prompt assistance, and delivers personalized activity suggestions. It features multilingual capabilities and 24/7 support to enhance guest stay experiences, and is targeted at enterprise and luxury hotel operators.
• AI Reservation Manager AI Reservation Manager is an AI agent that handles hotel reservations and communicates with guests in over 100 languages, breaking language barriers while excelling at booking handling and revenue targets. It seamlessly integrates with existing hotel systems and is offered to enterprise hotel operators.
• AI Receptionist AI Receptionist is an AI system that greets guests warmly, manages bookings, and ensures smooth check-ins and check-outs. It streamlines hotel operations by handling accurate reservations, easy payments, and personalized guest interactions for hotel operators.

Quantifiable outcome

• Front desk agents spend 56% of shifts on administrative work, indicating significant automation potential

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• DuvecoreOthers · 1 January 2024Duve acquired Easyway in January 2024. Easyway is now integrated into Duve's guest experience platform, combining Easyway's generative AI agents with Duve's guest management capabilities. The acquisition brought Easyway's AI technology and 400+ hotel customer base under Duve's umbrella, creating what Duve describes as the world's most comprehensive guest experience platform spanning guest communications, generative AI agents, seamless online check-in, advanced personalization, and tailored upsells.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Duve: Duve is Easyway's parent company following the January 2024 acquisition. It offers a guest experience platform spanning online check-in, personalization, upsells, and now Easyway's generative AI agents — directly comparable as the broader suite now encompassing Easyway's capabilities.
• Oracle Hospitality (OPERA Cloud): Oracle's OPERA Cloud PMS and broader Oracle Hospitality suite is the dominant incumbent in hotel property management and is actively embedding AI agents into its platform — a broad incumbent Easyway/Duve must compete against or integrate with.
• Salesforce (Hospitality Cloud): Salesforce's hospitality and travel offerings, including Einstein AI agents, are being positioned for guest engagement and personalization in hotels and travel. It represents a broad incumbent threat in AI-driven guest communication.

Direct peers

• Mews: Mews is a modern hospitality operating system used by hotels for PMS, booking, payments, and increasingly AI-driven guest experiences. It competes head-to-head with the combined Easyway/Duve offering across guest communication and automation workflows.
• Canary Technologies: Canary Technologies provides AI-powered guest management solutions for hotels including mobile check-in, guest messaging, and digital concierge — directly overlapping with Easyway's AI Concierge and AI Receptionist use cases for the same hotel buyer.
• Akia: Akia is a guest communication and engagement platform for hotels and short-term rentals offering automated messaging, check-in workflows, and upsell tools. It is a direct peer in the AI-driven guest messaging category that Easyway targets.
• Kipsu: Kipsu provides real-time messaging platforms purpose-built for hotels and hospitality, enabling guest communication across SMS, web chat, and messaging apps. It is a direct peer in the hotel guest messaging category.
• Whistle (Cloudbeds): Whistle, now part of Cloudbeds, was a guest messaging platform for hotels before being folded into Cloudbeds' PMS suite — a useful analog for Easyway's trajectory of being acquired by Duve to be bundled into a broader hospitality platform.
• Hotelkit: Hotelkit is a hotel operations and internal communication platform used by independent hotels and chains to coordinate teams, housekeeping, and guest requests — overlapping with Easyway's hotel workflow automation positioning.

Emerging players

• Volara: Volara is a voice-based AI concierge for hotels that integrates with in-room devices and phones to handle guest requests. It overlaps with Easyway's AI Concierge product along a different modality (voice vs. text) for the same enterprise hotel buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easyway-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyway