Fresh Bellies
Fresh Bellies is a New York-based producer of freeze-dried fruit and vegetable snacks made with four or fewer non-GMO ingredients, selling primarily to parents of young children and to health-conscious adults via direct-to-consumer e-commerce, subscriptions, and major US retailers including Target, Walmart, and Whole Foods.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fresh Bellies does
Fresh Bellies is a New York-based producer of freeze-dried fruit and vegetable snacks positioned primarily for parents of young children, with secondary appeal to health-conscious adult snackers. Founded in 2015, the company sells minimally processed snacks seasoned with globally-inspired flavors — cardamom, basil, chile de árbol, balsamic vinegar, nutmeg, cinnamon — across five core SKUs (Strawberry Feels Forever, Banana-Fana-Fofana, Party Like a Piña, Two to Mango, Keep Calm & Cardamom) plus the vegetable-only Pepperlicious variant. The company operates a 'Kid's Table' character-branded sub-line for children and offers a small assortment of branded apparel. All products contain four or fewer non-GMO verified, Kosher certified ingredients and are tested for heavy metals, pesticide residues, and microorganisms via third-party labs, with the line carrying the Clean Label Purity Award.
The core technology is freeze-drying, which the company states retains approximately 90% of nutritional value compared to fresh produce, yielding light, shelf-stable products. Distribution runs through three concurrent channels: direct-to-consumer e-commerce on a Shopify storefront at freshbellies.com, ReCharge-powered subscription recurring orders, and a wholesale program stocked by Smith's (Kroger), Sprouts Farmers Markets, Target, Walmart, and Whole Foods across at least eight western US states (Utah, Nevada, Arizona, Idaho, Colorado, Wyoming, Montana, California). The DTC channel ships within the contiguous US via USPS, UPS, and FedEx ground, with processing times of 2-11 business days. Pricing is set at $8.79 per 2-bag pack, $21.99-$26.39 for variety packs, and $37-$45 for branded apparel.
The business model combines one-time DTC e-commerce sales, subscription recurring revenue, and wholesale distribution with no disclosed revenue figures. Total disclosed funding across five rounds from 2015 through 2021 is approximately $817,550, with backers including VamosVentures, Enlaces, Montage Capital, and Pipeline Angels, and accelerator participation through the Chobani Food Incubator. The company is privately held and founder-controlled, led by co-founders Saskia Sorrosa (CEO), Nick Kennedy (Culinary Institute of America-trained chef), and Virginia Schiffino (NYU Food Studies). Brand visibility is reinforced by a Shark Tank appearance highlighted prominently across the company's e-commerce site.
Fresh Bellies firmographics
Firmographics- Name
- Fresh Bellies
- Legal name
- Fresh Bellies, Inc.
- Website
- http://freshbellies.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh Bellies is a New York-based producer of freeze-dried fruit and vegetable snacks made with four or fewer non-GMO ingredients, selling primarily to parents of young children and to health-conscious adults via direct-to-consumer e-commerce, subscriptions, and major US retailers including Target, Walmart, and Whole Foods.
- Ownership category
- akta.pro rank
Fresh Bellies industry classification
Industry- Product category
- Organic Freeze-Dried Snacks
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Fruit Snacks & Dried Fruit (CRADABAJ)
- akta.pro secondary industry
- Dried Fruit & Fruit Snacks Manufacturing (AFAKAIAL)
Keywords
Where Fresh Bellies is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fresh Bellies business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- Direct-to-Consumer E-commerce Sales: Fresh Bellies sells freeze-dried snacks directly through their Shopify e-commerce platform at freshbellies.com. Products are shipped via USPS, UPS, and FedEx ground. The company offers subscription purchasing options for recurring deliveries.
- Wholesale/Retail Distribution: Products are sold through wholesale channels to retailers including Smith's, Sprouts Farmers Markets, Target, Walmart, and Whole Foods stores across multiple US states.
- Subscription Revenue: The company offers subscription purchasing through ReCharge, allowing customers to set up automatic recurring payments with customizable frequency and optional add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Character Bags and Snack Packs - $8.79 each |
| Unit Pricing | Pay-as-you-go | Variety Packs - $21.99 to $26.39 |
| Unit Pricing | Pay-as-you-go | Merchandise - $37 to $45 |
| Subscription | Monthly | Subscription Option |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels7 records
Fresh Bellies product offering
Product offeringCore offering
Fresh Bellies manufactures and sells plant-based, minimally processed freeze-dried snacks made with four or fewer non-GMO verified, Kosher certified ingredients and seasoned with globally-inspired flavors such as cardamom, basil, chile de árbol, cinnamon, and balsamic vinegar. The portfolio includes single-flavor snacks (Strawberry Feels Forever, Banana-Fana-Fofana, Party Like a Piña, Two to Mango, Keep Calm & Cardamom, Pepperlicious), curated variety packs, and limited-edition branded apparel. Products are sold via the company's Shopify direct-to-consumer website, through a subscription program, and at major US retailers including Target, Walmart, Whole Foods, Sprouts Farmers Markets, and Smith's.
Product overview
Fresh Bellies is a freeze-dried snack company offering a portfolio of plant-based, minimally processed snacks made with four or fewer non-GMO verified, Kosher certified ingredients. The core product line consists of five main snack flavors—Strawberry Feels Forever (strawberries with balsamic), Banana-Fana-Fofana (bananas with nutmeg and cinnamon), Party Like a Piña (pineapple with chile de árbol), Two to Mango (mango with basil), and Keep Calm & Cardamom (apples with cardamom)—plus Pepperlicious (roasted bell peppers) available in kid-focused packaging. Products are sold in two main formats: standard Freeze-Dried Snacks packaging for general consumers, and Kid's Table character bags featuring playful branded characters for children. Variety packs (5-Pack Sampler, 6-Pack Sampler, Fruit Snack Pack, Strawbanana Pack, and Tropical Fruit Pack) combine multiple flavors for sampling. The company also offers branded merchandise including hoodies and crewnecks. All products are processed via freeze-drying, which retains approximately 90% of nutritional value, and are free of preservatives, artificial flavors, and added sugars. Fresh Bellies appeared on Shark Tank and sells directly to consumers online as well as through retail partners including Smith's, Sprouts Farmers Markets, Target, Walmart, and Whole Foods across Utah, Nevada, Arizona, Idaho, Colorado, Wyoming, Montana, and California.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberry Feels Forever® Snack Freeze-dried strawberries seasoned with balsamic vinegar, made with three non-GMO ingredients. A crunchy, tangy-sweet snack available in both standard packaging and Kid's Table character bags featuring the Strawberry Feels Forever character.
- Banana-Fana-Fofana® Snack Freeze-dried bananas seasoned with nutmeg and cinnamon, made with banana, coconut oil, cinnamon and nutmeg (three non-GMO ingredients, no added sugars or flour). Available in both standard and Kid's Table character bag versions.
- Party Like a Piña® Snack Freeze-dried pineapple seasoned with chile de árbol for a tropical, spicy twist. Made with four non-GMO ingredients (pineapple, coconut oil, sea salt, chile de árbol). Available in both standard and Kid's Table character bags.
- Two to Mango® Snack Freeze-dried mango seasoned with sweet basil, made with three non-GMO ingredients. A crunchy, tangy-sweet snack available in both standard and Kid's Table character bag formats.
- Keep Calm & Cardamom® Snack Freeze-dried apples seasoned with cardamom, made with three non-GMO ingredients (apples, coconut oil, cardamom). A crunchy snack available in both standard and Kid's Table character bag versions with playful character branding.
- Pepperlicious® Character Bag Snack Freeze-dried roasted red bell peppers (skin included) with high oleic sunflower oil and sea salt. Made with three non-GMO ingredients and sold in 2-pack character bags. Package size was reduced to 0.5 oz to reduce packaging waste.
- Snack Sampler Pack (5-Pack) Variety sampler containing one each of five freeze-dried snack flavors (Strawberry Feels Forever, Two to Mango, Keep Calm & Cardamom, Party Like a Piña, Pepperlicious). Each snack contains four non-GMO ingredients or less and is freeze-dried rather than fried.
- Snack Sampler Pack (6-Pack) Comprehensive variety sampler containing one each of six freeze-dried flavors: Strawberry Feels Forever, Two to Mango, Keep Calm & Cardamom, Party Like a Piña, Banana-Fana-Fofana, and Pepperlicious.
- Fruit Snack Pack (6 Count) Fruit-focused variety pack containing two each of Keep Calm & Cardamom, Strawberry Feels Forever, and Two to Mango. All snacks are freeze-dried with four non-GMO ingredients or less and never fried.
- Strawbanana Pack (6-Pack) Berry and banana combo pack combining Strawberry Feels Forever and Banana-Fana-Fofana snacks, six bags total. All snacks are freeze-dried with four ingredients or less, non-GMO verified, and Kosher certified.
- Tropical Fruit Snack Pack (6-Pack) Tropical-themed variety pack featuring Party Like a Piña, Two to Mango, and Banana-Fana-Fofana. Six bags total focused on tropical and exotic flavors.
- Keep Calm and Cardamom Hoodie Branded adult unisex hoodie featuring the Keep Calm and Cardamom design, available in sizes S to 2XL. Made with 70% cotton and 30% polyester and 100% cotton face. Limited edition merchandise item.
- Peas and Love Crewneck Branded adult unisex crewneck sweatshirt featuring the Peas and Love branding, available in sizes S to 2XL. Made with 57% combed ring-spun cotton and 43% recycled polyester pre-shrunk fleece. Limited edition merchandise item.
- Party Like a Piña Hoodie Branded adult unisex hoodie featuring the Party Like a Piña pineapple design, available in sizes XS to XL. Made with an 80% cotton and 20% polyester blend. First-time merchandise release.
Quantifiable outcome
- Freeze-drying retains approximately 90% of nutritional value of fruits and vegetables - more than baking
Companies that use Fresh Bellies
Customer profileSegments3 records
Ideal customer profiles3 records
Fresh Bellies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Fresh Bellies partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering the Fresh Bellies online store at freshbellies.com. Handles website hosting, customer accounts, payment processing, order management, and checkout functionality.
- ReChargecoreSubscription billing platform enabling Fresh Bellies subscription purchasing model. Allows customers to set up recurring orders with customizable frequency, skip orders, pause, or cancel subscriptions.
- Clean Label ProjectcoreNonprofit third-party organization that tests products for over 400 environmental and industrial toxins including heavy metals, pesticide residues, and plasticizers. Awarded Clean Label Purity Award to Fresh Bellies products.
- Smith's (Kroger)coreMajor grocery retail chain (Kroger subsidiary) stocking Fresh Bellies products at 40+ store locations across Utah, Nevada, and Wyoming.
- Sprouts Farmers MarketscoreNatural and organic grocery chain stocking Fresh Bellies products at 20+ locations across Utah, Nevada, Colorado, and Arizona.
- TargetcoreNational discount retailer stocking Fresh Bellies products at 20+ locations across Utah, Nevada, Idaho, Colorado, Montana, Arizona, and Wyoming.
- WalmartcoreMajor discount retailer stocking Fresh Bellies products at select store locations.
- Whole FoodscoreNatural and organic grocery chain stocking Fresh Bellies products at 13+ locations across Utah, Nevada, Idaho, Colorado, Arizona, and California.
- USPS, UPS, FedExminorShipping carriers used for order fulfillment and delivery to customers. Orders shipped via USPS Ground Advantage, UPS, or FedEx ground services.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Fresh Bellies competitors and assessment
Company assessmentDirect peers
- Crispy Green: Single-ingredient freeze-dried fruit snacks sold in pouches and as crisps. Closely comparable freeze-drying process and clean-label positioning with mass-retail distribution.
- Bare Snacks: Crunchy freeze-dried fruit and vegetable snacks with clean ingredient labels. Direct format and processing overlap (freeze-drying) plus overlapping natural-foods retail channels.
- That's It. Fruit-based snacks with minimal-ingredient, non-GMO positioning. Comparable shelf set in better-for-you snacks and overlapping target of health-conscious parents.
- Once Upon a Farm: Organic, cold-pressed baby and kids' food pouches and smoothies. Closest direct competitor in better-for-you, organic baby/kids snacking with national grocery and DTC distribution.
- Happy Family Organics (Happy Baby): Organic baby and toddler food brand under Danone, with pouches, snacks, and meals. Overlapping customer base of health-conscious parents shopping premium natural channels.
- Plum Organics: Organic baby food pouches, snacks, and meals sold nationwide in mass and natural channels. Direct overlap with Fresh Bellies' parent-and-toddler customer base and organic positioning.
- Made Good: Allergen-free, organic, better-for-you snacks targeted at school-aged kids. Overlapping better-for-you kids-snack shelf set, clean-label credentials, and natural-channel distribution.
- Serenity Kids: Premium, organic baby and toddler food pouches and meals with clean-ingredient focus. Comparable premium positioning targeting the same health-conscious parent demographic.
Emerging players
- Simple Mills: Better-for-you crackers, cookies, and snacks using almond flour and clean ingredients. Comparable clean-label, premium-snack positioning across natural and conventional retail.
Broad incumbents
- Annie's Homegrown (General Mills): Mass-market organic kids' snacks (crackers, fruit snacks) under General Mills. Demonstrates both the scale target Fresh Bellies aspires to and the competitive risk from incumbents expanding into clean-label kids' snacking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fresh Bellies social profiles
Digital presenceFresh Bellies compliance and trust
Trust signalCompliance5 records
Fresh Bellies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Bellies leadership team
Management profileNumber of profiles
Profiles3 records
Fresh Bellies funding detail
Funding detailFunding overview
Funding rounds5 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Bellies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Bellies
What does Fresh Bellies do?
Fresh Bellies manufactures and sells plant-based, minimally processed freeze-dried snacks made with four or fewer non-GMO verified, Kosher certified ingredients and seasoned with globally-inspired flavors such as cardamom, basil, chile de árbol, cinnamon, and balsamic vinegar. The portfolio includes single-flavor snacks (Strawberry Feels Forever, Banana-Fana-Fofana, Party Like a Piña, Two to Mango, Keep Calm & Cardamom, Pepperlicious), curated variety packs, and limited-edition branded apparel. Products are sold via the company's Shopify direct-to-consumer website, through a subscription program, and at major US retailers including Target, Walmart, Whole Foods, Sprouts Farmers Markets, and Smith's.
Is Fresh Bellies a public or private company?
Fresh Bellies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Bellies founded?
Fresh Bellies was founded in 2015. It employs 11 to 50 people.
Where is Fresh Bellies based?
Fresh Bellies is headquartered in New York, United States, in the North America region.
How does Fresh Bellies make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution and subscription Revenue.
Who are Fresh Bellies's main competitors?
Direct peers on record are Crispy Green, Bare Snacks, That's It., Once Upon a Farm, Happy Family Organics (Happy Baby), Plum Organics, Made Good and Serenity Kids. Simple Mills is listed as an emerging player. Annie's Homegrown (General Mills) is listed as a broad incumbent.
Does Fresh Bellies have an API?
No public API is recorded for Fresh Bellies.
What industry is Fresh Bellies in?
Fresh Bellies's product category is Organic Freeze-Dried Snacks. Its primary akta.pro industry code is CRADABAJ, Fruit Snacks & Dried Fruit, with a secondary code of AFAKAIAL, Dried Fruit & Fruit Snacks Manufacturing. Its NAICS code is 31142 and its SIC code is 2030.