AQai - Adaptability Assessments & Coaching
AQai (Adaptai Ltd) is a UK-headquartered SaaS/PaaS company, founded in 2018, that delivers AI-driven Adaptability Quotient (AQ) assessments and certifications built on its proprietary A.C.E. Model. It serves individual professionals, executive coaches, and enterprise L&D teams across 20+ countries via self-serve assessments, paid certifications, and per-seat pilot programs.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What AQai - Adaptability Assessments & Coaching does
AQai (legal entity: Adaptai Ltd) is a UK-headquartered SaaS/PaaS company founded in 2018 that delivers AI-enabled Adaptability Quotient (AQ) assessments and coaching products to individuals, executive coaches, and enterprise L&D buyers. Its core platform is built around a proprietary A.C.E. Model that measures adaptability across three master dimensions — Ability, Character, and Environment — decomposed into 15-20 sub-dimensions (e.g., Grit, Mental Flexibility, Resilience, Unlearn, Thinking Style, Work Stress), developed in partnership with IE Business School and Madrid University and grounded in 100+ FT50-journal scientific publications and 500k+ analyzed data points. The product portfolio is structured as a tiered ladder: entry-level AQLite ($16.99, 4 dimensions, sub-10 minutes), individual AQMe ($65-$85, 15 dimensions), team AQTeam ($40-$80 per user for 5+ users, 19 dimensions), AQ Pilot for enterprises ($4,990 per seat including AQ Practitioner certification and SHRM credits), and AQ Level 1 / Level 2 certifications ($2,250 / $4,295 bundle) for coaches and consultants, delivered via the Thinkific LMS.
AQai makes money through three primary revenue streams: (1) pay-as-you-go assessment subscriptions sold direct via the app.aqai.io self-serve platform; (2) one-time certification fees for Level 1 and Level 2 practitioner accreditation; and (3) per-seat enterprise pilot programs bundling assessments, certification, live training, and analytics. Go-to-market is multi-motion: a sales-led enterprise motion targeting leadership teams with discovery calls and pilots; a product-led growth self-serve motion for individuals and small teams; and a channel-led motion through 150+ certified delivery partners across 20+ countries who deliver assessments and certifications at the local level.
The company is privately held, headquartered at 1a Kingsburys Lane, Ringwood (Hampshire, UK), and operates with a distributed team of 11-50 people across 8 cities in 7 countries (UK, Spain, US, Canada, UAE, India). It serves a diversified customer base spanning technology (Microsoft, Dell, IBM), healthcare (GSK, Startup Health), retail (Decathlon, LVMH), logistics (HAVI), government/multilateral (UNIDO), and engineering consulting (IMEG), and is ISO27001:2022 certified with GDPR, CCPA, HIPAA, and PIPEDA compliance.
AQai - Adaptability Assessments & Coaching firmographics
Firmographics- Name
- AQai - Adaptability Assessments & Coaching
- Legal name
- Adaptai Ltd
- Website
- https://aqai.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AQai (Adaptai Ltd) is a UK-headquartered SaaS/PaaS company, founded in 2018, that delivers AI-driven Adaptability Quotient (AQ) assessments and certifications built on its proprietary A.C.E. Model. It serves individual professionals, executive coaches, and enterprise L&D teams across 20+ countries via self-serve assessments, paid certifications, and per-seat pilot programs.
- Ownership category
- akta.pro rank
AQai - Adaptability Assessments & Coaching industry classification
Industry- Product category
- Talent Assessment & Adaptability Measurement Platform
- NAICS
- All Other Schools and Instruction (61169)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)
Keywords
Where AQai - Adaptability Assessments & Coaching is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AQai - Adaptability Assessments & Coaching business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Assessment Subscriptions: Per-user assessment licenses sold directly through platform. Individual assessments (AQLite, AQMe) and team assessments (AQTeam) with volume-based pricing tiers. Recurring revenue from team subscriptions.
- Certification Programs: One-time fees for AQ Level 1 Foundation ($2,250) and Level 2 Professional certifications. Bundle pricing available ($4,295). Includes live sessions, self-paced content, and cohort-based learning. Payment plans available (3-month installment).
- Corporate Pilot Programs: Enterprise pilot programs for organizations including AQ Practitioner certification, team assessments, analytics, and live training. Priced per seat ($4,990) or two-seat bundle ($6,285). Includes SHRM credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Pay-as-you-go | AQLite - Rapid individual adaptability assessment |
| Per seat | Pay-as-you-go | AQMe - Comprehensive individual assessment |
| Per seat | Pay-as-you-go | AQTeam - Team assessment for 5+ users |
| One time/ perpetual license | Pay-as-you-go | AQ Level 1 Foundation Certification |
| One time/ perpetual license | Pay-as-you-go | AQ Level 1 & 2 Bundle |
| Unit Pricing | Pay-as-you-go | AQ Pilot Program - Enterprise |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AQai - Adaptability Assessments & Coaching product offering
Product offeringCore offering
AQai provides an AI-driven Adaptability Quotient (AQ) assessment and personalized coaching SaaS platform. The core products are three assessment tiers (AQLite, AQMe, AQTeam) built on the proprietary A.C.E. Model (Ability, Character, Environment) that measures adaptability across 15-20 dimensions via an interactive chatbot-style interface. The platform also offers practitioner certification programs (Level 1 Foundation and Level 2 Professional) and an 8-week enterprise pilot program combining assessments, certification, and live training.
Product overview
AQai offers a comprehensive adaptability assessment and certification platform. The core product portfolio consists of three assessment tiers: AQLite (4 dimensions, under 10 minutes), AQme (15 dimensions, under 30 minutes for individuals), and AQTeam (19 dimensions for teams of 5+). These are underpinned by the proprietary AQ Model framework measuring Ability, Character, and Environment dimensions across 15-20 sub-dimensions. Certification programs include Level 1 Foundation (entry-level practitioner certification) and Level 2 Professional (advanced accreditation), both delivered via the Thinkific platform. The AQ Pilot Program offers organizational deployment combining certification with tailored 8-week pilot implementation. The company also provides a global network of certified partners and coaches.
Differentiator
Problem solved
Functional benefit
Brands
- AQme: Individual adaptability assessment covering 15 dimensions, completed in under 30 minutes
- AQTeam
- AQLite
- AQ Pilot
Products and services
- AQMe Individual adaptability assessment measuring 15 dimensions of adaptability across the AQ Model's A.C.E. framework (Ability, Character, Environment). Delivered via an interactive conversational chatbot-style interface with personalized dashboard reports and actionable insights. Completed in under 30 minutes.
- AQTeam Team-level adaptability assessment for groups of 5 or more users. Provides data across 19 dimensions with aggregate team reports, comparative benchmarking, and onboarding support. Enables managers to identify team adaptability strengths and development areas.
- AQLite Rapid individual adaptability assessment measuring 4 key dimensions, completed in under 10 minutes. Provides quick adaptability insights at an entry-level price point for individuals wanting to discover their AQ.
- AQ Model The Adaptability Quotient (AQ) assessment framework measuring adaptability across three master dimensions: Ability (how and to what degree one adapts), Character (who adapts and why), and Environment (when and to what degree one adapts). Built from 100+ scientific publications in Financial Times top 50 journals, developed in partnership with IE Business School and Madrid University.
- AQ Level 1 Foundation Certification Entry-level certification program for coaches, consultants, and professionals to become AQ Certified Practitioners. Combines 8 hours of self-paced evergreen content with up to 6.5 hours of live cohort learning over 2 weeks. Covers the science of adaptability and how to leverage AQ value. Includes partner portal access.
- AQ Level 2 Professional Certification Advanced accreditation program for Level 1 graduates wanting to become fully certified AQ professionals. Features 5 modules with 47 units of deep content, 30% self-paced and 70% live sessions over 4 weeks, with a 90-day completion deadline. Includes a live case study assignment and 15 complimentary AQme assessment credits.
- AQ Pilot Program 8-week corporate adaptability pilot program combining optional AQ Practitioner Certification with a tailored organizational pilot launch. Includes 45 on-demand lessons, 4 hours of live training, team assessments, data analytics, SHRM credits (11), and live team debrief. Designed to address workplace challenges like retention, productivity, and change management.
Quantifiable outcome
- Qualeb Studio reduced mistakes from 9.5% to 6.1% in 3 weeks (almost 34% improvement)
- +1 more outcomes
Companies that use AQai - Adaptability Assessments & Coaching
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles3 records
AQai - Adaptability Assessments & Coaching technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature5 records
AQai - Adaptability Assessments & Coaching partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IE Business School & Madrid UniversitycoreResearch partnership for development of the AQ Model. IE Business School and Madrid University provided significant funding and academic collaboration for adaptability research and model development. The AQ Model is based on academic and organisational research plus 100+ scientific publications.
- Competitive EdgecoreCertified delivery partner delivering AQ Level 1 Foundation Certification programs. Multiple cohort dates offered including 2nd June 2026 and 24th November 2026 sessions.
- Startup HealthminorHealth innovation platform partnership. Startup Health logo appears on AQai website indicating collaboration in health and wellbeing space.
- ProsciminorJoint webinar on ADKAR integration with AQ assessments. Some AQ Level 1 cohorts include bonus Prosci sessions. AQ and Prosci's ADKAR methodology positioned as complementary change management frameworks.
- ICF (International Coaching Federation)minorICF logo displayed on AQ Level 2 certification page indicating recognition or alignment with ICF coaching standards.
- AWS (Amazon Web Services)coreCloud hosting provider for secure development and production environments. AWS data centers monitored 24x7 with biometric scanning, video surveillance, and SOC 1, SOC 2, SOC 3 certification.
- Google CloudcoreCloud storage and IT systems provider alongside AWS. Used for secure data storage with Google Workspace security tools.
- Artema LtdminorUK-based payroll and bookkeeping service provider for AQai financial operations.
- Certified Delivery PartnerscoreGlobal network of 150+ certified AQ practitioners across 20+ countries who deliver assessments and training programs. Partners receive exclusive pricing, portal access, and monthly mastermind sessions.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
AQai - Adaptability Assessments & Coaching competitors and assessment
Company assessmentDirect peers
- Six Seconds: The EQ (emotional intelligence) network and assessment publisher, with a global certified practitioner community and enterprise L&D programs. Closely analogous business model to AQai (assessment IP + practitioner network + certification + enterprise deployments), but in the adjacent EQ category that AQai must compete against for mindshare.
- MHS (Multi-Health Systems): Publisher of the EQ-i 2.0 emotional intelligence assessment and other psychometric tools (Conners, MMPI). Closely comparable as an IP-driven psychometric publisher selling through certified practitioners and enterprise L&D, though their portfolio spans multiple assessment categories rather than specializing in adaptability.
- Predictive Index: Behavior and cognitive assessment SaaS platform for talent optimization, with both self-serve and enterprise tiers and a certified partner network. Comparable to AQai in the behavioral assessment category and multi-tier pricing model, though much larger and more established.
- Hogan Assessments: Provider of personality assessments for workplace selection, development, and leadership. Directly comparable to AQai as a scientific, IP-based psychometric assessment platform selling to enterprise HR and L&D buyers, though Hogan focuses on personality (HPI, HDS, MVPI) rather than adaptability specifically.
Broad incumbents
- SHL: One of the largest talent assessment providers globally, offering psychometric assessments for hiring, development, and succession. Comparable to AQai in the enterprise talent assessment space, but operates at much larger scale and broader category coverage (cognitive, personality, behavioral).
- Talogy: Talent assessment and development solutions provider (formerly CEB's talent assessment business), combining psychometrics, technology, and consulting. Comparable to AQai in enterprise psychometric deployment, but with broader methodology and scale.
- Wiley (Everything DiSC): Wiley Workplace Learning division publishes the Everything DiSC suite of behavioral assessments, with a global certified practitioner network and enterprise L&D distribution. Comparable to AQai in measurement-plus-practitioner-network model, but operates at significantly larger scale as part of the broader Wiley portfolio.
Emerging players
- Prosci: Change management methodology (ADKAR) and certification provider, which AQai explicitly partners with for joint webinars and complementary positioning. Comparable in the change-management/adoption measurement space and in selling certifications through cohort-based programs.
- BetterUp: AI-powered coaching and workforce development platform with measurable behavior change metrics. Comparable to AQai in the modern, AI-driven coaching + measurement narrative for enterprise L&D buyers, though BetterUp's category is broader 'whole-person' coaching rather than adaptability-specific.
Others
- PsiQ (Psychology Software Tools / Questionmark): Enterprise assessment authoring and delivery platform used by L&D and certification organizations. Comparable to AQai as the underlying assessment delivery technology for credentialing programs, though Questionmark is a tooling vendor rather than an assessment IP publisher.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AQai - Adaptability Assessments & Coaching social profiles
Digital presenceAQai - Adaptability Assessments & Coaching compliance and trust
Trust signalCompliance5 records
AQai - Adaptability Assessments & Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
AQai - Adaptability Assessments & Coaching leadership team
Management profileNumber of profiles
Profiles5 records
AQai - Adaptability Assessments & Coaching funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AQai - Adaptability Assessments & Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AQai - Adaptability Assessments & Coaching
What does AQai - Adaptability Assessments & Coaching do?
AQai provides an AI-driven Adaptability Quotient (AQ) assessment and personalized coaching SaaS platform. The core products are three assessment tiers (AQLite, AQMe, AQTeam) built on the proprietary A.C.E. Model (Ability, Character, Environment) that measures adaptability across 15-20 dimensions via an interactive chatbot-style interface. The platform also offers practitioner certification programs (Level 1 Foundation and Level 2 Professional) and an 8-week enterprise pilot program combining assessments, certification, and live training.
Is AQai - Adaptability Assessments & Coaching a public or private company?
AQai - Adaptability Assessments & Coaching is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AQai - Adaptability Assessments & Coaching founded?
AQai - Adaptability Assessments & Coaching was founded in 2018. It employs 11 to 50 people.
Where is AQai - Adaptability Assessments & Coaching based?
AQai - Adaptability Assessments & Coaching is headquartered in London, United Kingdom, in the Europe region.
How does AQai - Adaptability Assessments & Coaching make money?
Three revenue lines are on record. Assessment Subscriptions are the primary driver. The others are certification Programs and corporate Pilot Programs.
Who are AQai - Adaptability Assessments & Coaching's main competitors?
Direct peers on record are Six Seconds, MHS (Multi-Health Systems), Predictive Index and Hogan Assessments. Broad incumbents are SHL, Talogy and Wiley (Everything DiSC). Emerging players are Prosci and BetterUp. PsiQ (Psychology Software Tools / Questionmark) is listed as an others.
Does AQai - Adaptability Assessments & Coaching have an API?
No public API is recorded for AQai - Adaptability Assessments & Coaching.
What industry is AQai - Adaptability Assessments & Coaching in?
AQai - Adaptability Assessments & Coaching's product category is Talent Assessment & Adaptability Measurement Platform. Its primary akta.pro industry code is EDAFADAC, Test Item Banks, Question Authoring & Assessment Design Tools. Its NAICS code is 61169 and its SIC code is 7372.