Threshold 360
Threshold 360 is a Tampa-based SaaS company that provides AI-powered 360° virtual tours and 3D content generation for 20,000+ hospitality, tourism, event, co-working, senior living, and sports venues, monetizing through tiered subscriptions, channel partners, and a distributed Creator capture network.
- Company typePrivate
- Founded2016
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Threshold 360 does
Threshold 360 is a Tampa, Florida-based SaaS company that provides 360° virtual tour technology and AI-driven 3D content generation for venue-based businesses, primarily in hospitality, tourism, events, co-working, senior living, and sports. The company operates two product lines: a foundational Virtual Tours platform that hosts interactive 360° tours for more than 20,000 venues across North America, and Aether, an AI-powered 3D content platform launched in 2024 that reconstructs a single 360° capture into photorealistic 3D, cinematic fly-through video, and branded marketing assets. A distributed Creator network of independent contractors performs venue capture, which the platform's AI then processes into embeddable tours, Google Business Profile uploads, and channel-synced content for Google Travel and Cvent. The company also offers supporting modules — Custom Maps, Analytics, Hotspots, Share Pages, and AdTours — that extend the core platform into multi-location destination experiences and engagement reporting.
Threshold 360 monetizes through a three-tier SaaS subscription (Entry free, Pro at $99/month, Enterprise custom-priced for multi-location operators), plus Aether as a $69/month or $499 one-time add-on, AdTours display advertising, and managed services packages. Go-to-market blends sales-assisted enterprise demos, a self-serve SMB funnel, an Agency Partner Program for resellers, and a Technology Partner Program for API embedding (e.g., Satisfi Labs). Distribution is anchored by channel partnerships with Simpleview (900+ DMOs), True Omni (300+ destinations/hotels), INNsight (hospitality), and Playeasy (sports venues), which provide reach into the company's primary verticals without commensurate direct sales cost. The company is privately held, has raised approximately $3.67M across three disclosed funding rounds through 2022, and reports a headcount of 11–50 employees distributed across the United States.
Threshold 360 firmographics
Firmographics- Name
- Threshold 360
- Legal name
- Threshold 360, Inc.
- Website
- https://threshold360.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Threshold 360 is a Tampa-based SaaS company that provides AI-powered 360° virtual tours and 3D content generation for 20,000+ hospitality, tourism, event, co-working, senior living, and sports venues, monetizing through tiered subscriptions, channel partners, and a distributed Creator capture network.
- Ownership category
- akta.pro rank
Threshold 360 industry classification
Industry- Product category
- 360° Virtual Tour & 3D Content Software
- NAICS
- Broadcasting and Content Providers (516)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Upsell, Ancillary & Merchandising Platforms (THALACAN)
- akta.pro secondary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
Keywords
Where Threshold 360 is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Threshold 360 business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription Tiers (Entry, Pro, Enterprise): Three-tier SaaS subscription model. Entry plan is free for single-location businesses with basic SEO features. Pro plan at $99/month includes advanced tools, analytics, and customization. Enterprise plan is custom-priced for multi-location operators (hotel chains, theme parks, universities, senior living companies). Entry captures are self-serve; Pro and Enterprise include dedicated support.
- Aether Premium Content (bundled with Enterprise): Aether 3D platform — AI-powered generation of unlimited marketing content (videos, landing pages, social posts, immersive 6DoF experiences) from a single 360° capture. Starting at $69/month or $499 one-time fee for Aether add-on. Bundled into Enterprise plans.
- AdTours (Display Ad Product): Add-on feature allowing customers to create custom display ads powered by their virtual tours. Subject to inquiry and separate setup.
- Managed Services Packages: Dedicated expert services for customers who want to maximize the Threshold platform but lack internal bandwidth — includes content creation and deployment managed by Threshold 360.
- Capture Services (Creator Network): Threshold 360 dispatches its Creator network (independent contractors) to capture venue spaces. The capture process is included as part of subscription plans; revenue is earned per successful location capture.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Entry — Free plan for single-location businesses |
| Subscription | Monthly | Pro — Single-location businesses actively selling space |
| Subscription | Multi-year contract | Enterprise — Multi-location operators |
| Subscription | Monthly | Aether Add-on — AI-powered content generation from 360° capture |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Threshold 360 product offering
Product offeringCore offering
Threshold 360 provides a 360° virtual tour SaaS platform used by 20,000+ venues across North America to publish interactive tours to their websites and Google Business Profile. Its flagship Aether product is an AI-powered 3D content platform that reconstructs a single 360° camera capture into photorealistic 3D experiences, cinematic fly-through videos, and branded marketing assets. The platform is sold in three tiers (free Entry, $99/month Pro, custom Enterprise) plus standalone Aether subscriptions and partner programs.
Product overview
Threshold 360 operates a two-tier product architecture consisting of Aether (premium AI-powered 3D capture and content generation platform) and Virtual Tours (foundational 360° tour platform serving 20,000+ venues). The portfolio includes supporting modules: Custom Maps for multi-location destination experiences, Analytics & Reporting for engagement tracking, Hotspots for contextual tour annotations, Share Pages for distribution, and AdTours for paid media campaigns. The company serves multiple industry verticals (DMOs, hotels, event spaces, co-working, senior living, sports) through three platform tiers (Entry, Pro, Enterprise), plus Agency and Technology Partner Programs.
Differentiator
Problem solved
Functional benefit
Brands
- Aether: Next-generation 3D content platform that produces cinematic video, immersive 3D experiences, and branded assets from a single venue capture visit. Built for premium venues looking for a competitive advantage.
Products and services
- Aether AI-powered 3D content platform that converts a single 360° camera capture into photorealistic 3D experiences, cinematic fly-through videos, and branded marketing assets. Built for premium venues (hotels, DMOs, event spaces, sports venues) seeking a content and sales advantage over standard virtual tours.
- Virtual Tours Foundational 360° interactive virtual tour platform that lets venues publish embeddable tours to their websites and Google Business Profile. Trusted by 20,000+ venues across North America across DMOs, hotels, convention centers, and attractions.
- Custom Maps Interactive multi-location maps that connect venues, attractions, and spaces on a single branded map with embedded virtual tours at every pin. Includes per-location engagement analytics and responsive embeds, primarily sold to DMOs and multi-location operators.
- AdTours Display ad builder that turns customer virtual tours into digital ad campaigns for paid media distribution. Sold as an add-on feature on Pro and Enterprise plans.
- Share Pages Customizable shareable links for virtual tours distributed across listing pages, sales proposals, email signatures, and social media. Pro and Enterprise plans support branded share pages with CTA buttons.
- Google Business Profile & Google Travel Auto-Publishing Automated integration that publishes virtual tours and 360° photos to a customer's Google Business Profile and Google Travel listings for SEO and traveler discovery. Pro and Enterprise plans can add custom branding to Google uploads.
Quantifiable outcome
- 2x booking conversion lift — co-working spaces report doubled conversion rate when using virtual tours
- +5 more outcomes
Companies that use Threshold 360
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles7 records
Threshold 360 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature8 records
Threshold 360 partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- TempestminorVisit Shenandoah Texas launched a new website featuring advanced virtual tour technology and AI-driven trip planning tools, developed in partnership with Tempest. The platform integrates SKYNAV aerial tours, Threshold 360 virtual tours, and Mindtrip AI to enhance visitor experience and destination discovery. This appears to be a project-level partnership where Tempest integrates Threshold 360's virtual tour technology into a broader destination website product.
- True OmnicoreTrue Omni works with over 300 destinations and hotels worldwide providing turnkey omnichannel solutions through integrated software and hardware. Distributes Threshold 360 virtual tours as part of its destination marketing platform offering.
- SimpleviewcoreSince 2001, Simpleview has empowered 900+ destination marketing organizations with tools, knowledge, and creativity to tell each destination's unique story. Includes Threshold 360 virtual tours in its DMO marketing technology stack.
- INNsightminorINNsight is the leading Digital Marketing System for hospitality businesses. Hotels and restaurants trust INNsight to develop, maintain, and drive traffic to their sites. Integrates Threshold 360 virtual tours for hospitality customers.
- PlayeasyminorPlayeasy is the platform for finding, connecting, and communicating with the largest online network of sporting event organizers, destinations, facilities, and events in the United States. Integrates Threshold 360 virtual tours to showcase sports venues to tournament directors and event planners.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Threshold 360 competitors and assessment
Company assessmentBroad incumbents
- Insta360: Leading 360° camera hardware manufacturer whose cameras are widely used by virtual tour creators, including Threshold 360's Creator network. Sets hardware standards and price points that influence the entire 360° capture ecosystem.
- Zillow 3D Home: Zillow's 3D home tour offering built for real estate listings. Operates as a broader incumbent with overlapping 3D capture and embed technology, though focused primarily on residential real estate rather than hospitality and venues.
- Google Street View Trusted: Google's official program for professional 360° photography published to Google Maps and Business Profiles. Sets a free price baseline that anchors the market and competes directly with Threshold 360's Pro and free tiers on discoverability.
Direct peers
- CASPIA: 360° virtual tour platform with AI-assisted capture and publishing, competing for similar hospitality and venue customers. Overlaps Threshold 360's Aether value proposition around automated, AI-enhanced tour generation.
- 3DVista: Virtual tour software platform used by tourism boards, museums, and real estate. Comparable offering with interactive hotspots, maps, and multimedia overlays — directly overlapping Threshold 360's product feature set.
- Kuula: 360° virtual tour SaaS platform popular with real estate and hospitality professionals. Closely comparable business model — subscription-based virtual tour hosting with embeddable players — competing for similar SMB and mid-market venue customers.
- Matterport: The dominant 3D virtual tour platform with a much larger capital base and broader product footprint. Competes head-to-head with Threshold 360 in real estate, hospitality, and venue capture, and is the most direct comparable for product, business model, and customer profile.
- CloudPano: Virtual tour creation and hosting platform with similar subscription pricing structure. Targets real estate and business verticals with a self-serve model that overlaps Threshold 360's Entry/Pro tier.
- EyeSpy360: 360° virtual tour and 3D platform serving real estate, hospitality, and commercial customers. Offers similar capture-to-publish workflow with marketing integrations comparable to Threshold 360's Google Business Profile and CMS embeds.
Others
- Simpleview: DMO technology platform serving 900+ destination marketing organizations — and a core channel partner of Threshold 360. Comparable as a destination-marketing technology provider that bundles virtual tours as one feature inside a broader DMO SaaS suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Threshold 360 social profiles
Digital presenceThreshold 360 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Threshold 360 leadership team
Management profileNumber of profiles
Profiles7 records
Threshold 360 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Threshold 360 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Threshold 360
What does Threshold 360 do?
Threshold 360 provides a 360° virtual tour SaaS platform used by 20,000+ venues across North America to publish interactive tours to their websites and Google Business Profile. Its flagship Aether product is an AI-powered 3D content platform that reconstructs a single 360° camera capture into photorealistic 3D experiences, cinematic fly-through videos, and branded marketing assets. The platform is sold in three tiers (free Entry, $99/month Pro, custom Enterprise) plus standalone Aether subscriptions and partner programs.
Is Threshold 360 a public or private company?
Threshold 360 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Threshold 360 founded?
Threshold 360 was founded in 2016. It employs 11 to 50 people.
Where is Threshold 360 based?
Threshold 360 is headquartered in Tampa, United States, in the North America region.
How does Threshold 360 make money?
Five revenue lines are on record. Platform Subscription Tiers (Entry, Pro, Enterprise) is the primary driver. The others are aether Premium Content (bundled with Enterprise), adTours (Display Ad Product), managed Services Packages and capture Services (Creator Network).
Who are Threshold 360's main competitors?
Broad incumbents on record are Insta360, Zillow 3D Home and Google Street View Trusted. Direct peers are CASPIA, 3DVista, Kuula, Matterport, CloudPano and EyeSpy360. Simpleview is listed as an others.
Does Threshold 360 have an API?
No public API is recorded for Threshold 360.
What industry is Threshold 360 in?
Threshold 360's product category is 360° Virtual Tour & 3D Content Software. Its primary akta.pro industry code is THALACAN, Upsell, Ancillary & Merchandising Platforms, with a secondary code of MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 516 and its SIC code is 7330.