TrueOmni
- Company typePrivate
- Founded2017
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TrueOmni firmographics
Firmographics- Name
- TrueOmni
- Legal name
- TrueOmni
- Website
- https://trueomni.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where TrueOmni is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
TrueOmni business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Modular SaaS subscription for OmniPlatform with per-device monthly support fees. Hardware-as-a-Service model includes devices, installation, remote monitoring, software updates, and refresh in monthly subscription. Support per device starts as low as $50 per month.
- Hardware Sales: Sale of kiosks (indoor/outdoor, standing/tabletop/wall mount), digital signage, video walls, and accessories. All American-made hardware comes with 3-year warranty. Hardware ownership after 3 years for lease or purchase options.
- Professional Services: Setup consulting, installation, and maintenance services included in turnkey deployment. On-site technician visits within 72 hours for display issues. 24/7 support coverage.
- Managed Services: Fully managed solution including remote monitoring, software updates, content management, and hardware refresh. Deployment completes in as little as 45 days.
- Advertising & Promotions: Dynamic advertising platform for promoting local attractions, businesses, and tourism partners through digital screens and kiosks. Partner promotions module generates additional revenue for destination organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pilot tier - 2 devices |
| Subscription | Monthly | Single Property - 6 devices |
| Subscription | Monthly | Full-service - 18 devices |
| Subscription | Multi-year contract | Portfolio - 60+ devices |
| Subscription | Monthly | Standard Tier |
| Subscription | Monthly | Pro Tier |
| Subscription | Multi-year contract | Enterprise Tier |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
TrueOmni product offering
Product offeringCore offering
TrueOmni provides an integrated AI-powered platform combining self-service kiosks, digital signage, and mobile PWA solutions for hotels, destination marketing organizations, and retailers. The OmniPlatform centrally manages content, devices, and analytics across all touchpoints, with industry-specific sub-brands (NEXI for hospitality, IVE for travel/destinations, IRE for retail). The company sells both software subscriptions and proprietary American-made hardware, supported by 100+ third-party integrations and a Hardware-as-a-Service option.
Product overview
TrueOmni is a platform-plus-modules architecture offering a unified AI-powered ecosystem that manages visitor experiences across kiosks, digital signage, mobile PWA, and web touchpoints. The core TrueOmni Platform serves as the central hub with three industry-specific sub-brands: NEXI Smart Service for hospitality (hotels/resorts), IVE (Interactive Visitor Ecosystem) for travel/destinations, and IRE (Interactive Retail Ecosystem) for retail. The platform includes modular software capabilities such as AI Itinerary Builder, True AI with Avatar, Omni Wayfinding, Digital Signage, Mobile PWA, AR Photo Booths, Ticketing, Advertising Networks, People Count, Interactive Trails, Omni Faces, Digital Coupons, and Kyolitics analytics. Hardware offerings include indoor kiosks, outdoor kiosks, video walls, and specialized hotel check-in kiosks. The platform integrates with 100+ third-party systems including Oracle OPERA Cloud, Salesforce, Simpleview, Mews, and Amadeus, and is designed for deployment across hospitality, travel/tourism, and retail industries.
Differentiator
Problem solved
Functional benefit
Brands
- NEXI: Smart service platform for hotels and resorts enabling guest check-in, upsells, personalization, and operational efficiency.
- IVE
- IRE
Products and services
- TrueOmni Platform (OmniPlatform) Centralized AI-powered ecosystem that manages software and hardware (kiosks, digital signage, mobile PWA, web) across hospitality, travel, retail, and destination environments from a single dashboard.
- NEXI Smart Service AI-powered front-desk solution for hotels and resorts enabling automated guest check-in, upsells, personalization, and operational efficiency with certified Oracle OPERA Cloud, Simphony, and Nor1 integration.
- IVE (Interactive Visitor Ecosystem) Visitor engagement platform for travel and destinations featuring partner promotions, ticketing, analytics, and AI-powered itinerary building for visitor centers and tourism organizations.
- IRE (Interactive Retail Ecosystem) Retail engagement platform managing store touchpoints, promotions, loyalty programs, and mobile interactivity from discovery to checkout across physical retail locations.
- Kiosk Software Self-service kiosk software platform supporting indoor, outdoor, standing, tabletop, wall mount, and portable kiosk configurations with modular software capabilities for visitor and guest engagement.
- Digital Signage Centrally managed dynamic digital displays that promote offers, guide decisions, and drive revenue, with real-time content updates across every location.
- Mobile PWA Progressive Web App delivering personalized experiences to visitors' mobile devices including guides, passes, promotions, and services for hotels, tourism, and retail environments.
- Indoor Kiosks Standing, tabletop, wall mount, and portable indoor kiosk hardware configurations available in 22", 43", and 49" sizes, integrated with TrueOmni's kiosk software.
- Outdoor Kiosks Weather-resistant outdoor kiosk hardware solutions for high-traffic outdoor locations and visitor centers, including ADA-compliant options.
- Hotel Kiosks (NEXI) Specialized check-in/check-out kiosks for hotels with 22" interactive touch screen, wide-angled camera, key feeder/encoder, ID/passport reader, and ADA compliance.
- Video Walls Large-format display installations including 2x2, 2x3, 3x2, and 3x3 video wall configurations for immersive visitor experiences.
Quantifiable outcome
- 70%+ guests prefer self-service check-in
- +6 more outcomes
Companies that use TrueOmni
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
TrueOmni technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration65 records
AI capability9 records
Feature13 records
TrueOmni partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered flagship and core.
- Oracle HospitalityflagshipCertified integration partnership with Oracle OPERA Cloud, Simphony POS, and Nor1 upsell platform. NEXI Hardware-as-a-Service platform certified for Oracle stack deployment. Joint go-to-market with Oracle sales team for hotel opportunities. Deploys in 45 days with no rip-and-replace required.
- SimpleViewcoreCRM integration with SimpleView for destination management organizations. Enables automatic content updates and visitor data synchronization for DMOs and tourism boards.
- SalesforcecoreCRM integration with Salesforce for customer data management and marketing automation connectivity.
- CrowdRiffcoreVisual content integration for social wall experiences. Enables real traveler content and destination storytelling through digital displays.
- MewscorePMS integration with Mews cloud-based property management system for hotel check-in/out automation.
- CloudbedscorePMS integration with Cloudbeds for hotel property management and reservation connectivity.
- AmadeuscorePMS integration with Amadeus hospitality platform for hotel operations and booking connectivity.
- InforcorePMS integration with Infor hospitality management system for hotel operations.
- BandwangocoreInteractive trail and experience platform integration for curated destination trails and digital passes.
- ViatorcoreTour and activity booking integration for visitor engagement and destination experiences.
- SamsungcoreDisplay hardware partnership for digital signage and kiosk displays.
- LGcoreDisplay hardware partnership for commercial digital signage displays.
- NECcoreDisplay hardware partnership for large format displays and video walls.
- GooglecoreGoogle Translate integration for multilingual support and OMNI Translate module powering 5+ language accessibility.
- ApplecoreMobile and device integration for iOS compatibility and Apple device support.
- MicrosoftcoreCloud and productivity integration with Microsoft ecosystem.
- ShopifycoreE-commerce integration for retail environments with Shopify point-of-sale connectivity.
- BookingcoreBooking engine integration for hotel reservations and availability display.
- ExpediacoreBooking platform integration for hotel reservation connectivity.
- Open TablecoreRestaurant reservation integration for dining recommendations and bookings.
- AAHOAcoreAmerican Hotel & Lodging Association partnership for industry advocacy and member access.
- AHLAcoreAssociation membership for hospitality industry marketing and advocacy.
- HSMAIcoreHospitality Sales and Marketing Association International membership for industry marketing and education.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
TrueOmni competitors and assessment
Company assessmentBroad incumbents
- Elo Touch Solutions: Elo is a major manufacturer of interactive touchscreens, kiosks, and point-of-sale hardware used across retail, hospitality, and restaurant industries. It is comparable to TrueOmni's indoor/outdoor kiosk hardware line as a much larger incumbent in the same physical form factors.
- ASSA ABLOY Global Solutions: ASSA ABLOY Global Solutions provides mobile access, key management, and self-service check-in solutions for hotels. It overlaps with TrueOmni's NEXI check-in/check-out kiosk offering at the hardware/access layer and is listed as a TrueOmni integration partner, but operates at much larger scale as a global lock and access incumbent.
- Allegion: Allegion is a global provider of door hardware and access solutions with growing mobile credential and self-service check-in capabilities for hotels. It is comparable to TrueOmni's NEXI check-in/check-out kiosk at the access and front-desk automation layer.
Direct peers
- Simpleview: Simpleview is a CRM and marketing platform purpose-built for destination marketing organizations. It is highly comparable to TrueOmni's IVE product for DMOs and visitor centers, and is a current CRM integration partner of TrueOmni.
- Cloudbeds: Cloudbeds is a hospitality PMS platform serving hotels, hostels, and vacation rentals with integrated booking, guest management, and payments. It is a direct comparable to TrueOmni as a hospitality tech platform and is also a PMS integration partner of TrueOmni.
- SiteMinder: SiteMinder is a hotel commerce platform offering a channel manager, booking engine, and guest experience tools. It competes with TrueOmni in the broader hotel technology stack and is listed as one of TrueOmni's PMS integration partners.
- 22Miles: 22Miles provides digital signage, wayfinding, and interactive display software for corporate, healthcare, and public environments. It is a direct comparable to TrueOmni's kiosk and digital signage software stack and is listed among TrueOmni's integration partners.
- Scala (Stratacache): Scala, part of Stratacache, is a digital signage and customer experience software platform serving retail, hospitality, and transportation. It directly competes with TrueOmni's CMS-driven digital signage offering across similar verticals and use cases.
- Mews: Mews is a cloud-based property management system that has expanded into guest experience, payments, and self-service check-in. It is comparable to TrueOmni because both target the hospitality vertical with integrated PMS-adjacent experiences, and Mews is listed among TrueOmni's PMS integration partners.
Emerging players
- TPG (The Pavilion Group): TPG and similar boutique hospitality kiosk vendors serve hotel self-service check-in deployments. They compete with TrueOmni's NEXI hotel kiosk offering at smaller scale and on narrower functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TrueOmni social profiles
Digital presenceTrueOmni financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrueOmni leadership team
Management profileNumber of profiles
Profiles1 record
TrueOmni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrueOmni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrueOmni
What does TrueOmni do?
TrueOmni provides an integrated AI-powered platform combining self-service kiosks, digital signage, and mobile PWA solutions for hotels, destination marketing organizations, and retailers. The OmniPlatform centrally manages content, devices, and analytics across all touchpoints, with industry-specific sub-brands (NEXI for hospitality, IVE for travel/destinations, IRE for retail). The company sells both software subscriptions and proprietary American-made hardware, supported by 100+ third-party integrations and a Hardware-as-a-Service option.
Is TrueOmni a public or private company?
TrueOmni is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrueOmni founded?
TrueOmni was founded in 2017. It employs 11 to 50 people.
Where is TrueOmni based?
TrueOmni is headquartered in Scottsdale, United States, in the North America region.
How does TrueOmni make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware Sales, professional Services, managed Services and advertising & Promotions.
Who are TrueOmni's main competitors?
Broad incumbents on record are Elo Touch Solutions, ASSA ABLOY Global Solutions and Allegion. Direct peers are Simpleview, Cloudbeds, SiteMinder, 22Miles, Scala (Stratacache) and Mews. TPG (The Pavilion Group) is listed as an emerging player.
Does TrueOmni have an API?
No public API is recorded for TrueOmni.