ClickTech
ClickTech is a UK-based digital marketing ecosystem serving 50,000+ businesses across 100+ countries. Its platforms—Adzooma, ClickTech HUB, Omni AI, and ClickAds.ai—combine AI-powered ad optimization, multi-model AI content creation, and marketing education, distributed via self-serve subscriptions and a partner program.
- Company typePrivate
- Founded2015
- HeadquartersNottingham, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What ClickTech does
ClickTech is a UK-headquartered digital marketing ecosystem company founded in 2015, operating an integrated portfolio of self-serve SaaS platforms aimed at small and medium-sized businesses, marketing freelancers, in-house marketing teams, and digital marketing agencies. The company serves 50,000+ businesses across 100+ countries and reports having analyzed $17B+ in ad spend, generated 48M+ free performance reports, and suggested 23M+ account improvements. Its product surface comprises four core platforms: Adzooma (paid search and social optimization across Google, Meta, and Microsoft Ads), ClickTech HUB (an AI and marketing education platform with 100+ courses, challenges, and templates), Omni AI (a multi-model AI workspace integrating 52+ leading AI models including ChatGPT, Claude, Gemini, DeepSeek, Veo3, and Sora2), and ClickAds.ai (a self-serve programmatic display and Connected TV advertising platform launched in July 2024). Two acquired brands, GreyMetrics (reporting and dashboards, Feb 2023) and EDEE.ai (budget management, Aug 2023), are integrated into the stack, and the company established its first USA office in Seattle in October 2023 via acqui-hire.
ClickTech firmographics
Firmographics- Name
- ClickTech
- Legal name
- ClickTech Solutions LTD
- Website
- https://clicktech.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ClickTech is a UK-based digital marketing ecosystem serving 50,000+ businesses across 100+ countries. Its platforms—Adzooma, ClickTech HUB, Omni AI, and ClickAds.ai—combine AI-powered ad optimization, multi-model AI content creation, and marketing education, distributed via self-serve subscriptions and a partner program.
- Ownership category
- akta.pro rank
ClickTech industry classification
Industry- Product category
- Digital Marketing Software
- NAICS
- Software Publishers (5132), Media Buying Agencies (541830)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK), Marketplace & On-Demand Platform Recommendations (rideshare, delivery, services) (HDAAAGAK)
Keywords
Where ClickTech is headquartered
LocationHeadquarters
- HQ city
- Nottingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ClickTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- ClickTech HUB+ Subscription: Subscription-based revenue from the HUB+ membership platform offering access to AI tools, courses, challenges, templates, and the Omni AI workspace. Priced starting at $39/month with all-inclusive access to 52+ AI models, 100+ courses, and the Adzooma platform.
- Adzooma Platform Access: SaaS platform providing paid ad optimization with free performance reports and premium features for campaign management, insights, and recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | HUB+ Membership - All-inclusive AI growth platform |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
ClickTech product offering
Product offeringCore offering
ClickTech operates a digital marketing ecosystem that helps businesses succeed online through four core platforms: Adzooma (paid ad optimization for Google, Meta, and Microsoft Ads with actionable recommendations), ClickTech HUB (AI and marketing education platform with 100+ courses and challenges), Omni AI (multi-model AI workspace integrating 52+ AI models for content, research, and ads), and ClickAds.ai (self-serve programmatic display and CTV advertising). The platforms are sold primarily through self-serve subscriptions and a partner program for agencies and freelancers.
Product overview
ClickTech operates as a digital marketing ecosystem combining platforms, integrated partners, and education to help businesses succeed online. The portfolio includes Adzooma (paid ads optimization for Google, Meta, and Microsoft), ClickTech HUB (AI-powered growth and learning platform with 100+ courses and challenges), Omni AI (multi-model AI workspace with 52+ AI models), and ClickAds.ai (programmatic display and CTV advertising). ClickTech Partner Program enables freelancers, agencies, and in-house teams to access specialist support, resources, and incentives. The ecosystem is augmented by acquisitions GreyMetrics (reporting/dashboards) and EDEE.ai (budget management). The company serves 50,000+ businesses globally across 100+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Adzooma: Paid ads optimization platform that helps reduce wasted spend and save time on campaign management with actionable recommendations.
- ClickTech HUB
- Omni AI
- ClickAds.ai
- GreyMetrics
- EDEE.ai
Products and services
- Adzooma Paid ads optimization platform that analyzes Google, Meta, and Microsoft advertising campaigns with instant performance reports, actionable recommendations, and continuous monitoring to reduce wasted spend and improve ROI. Targets small businesses, marketing freelancers, in-house teams, and digital marketing agencies.
- ClickTech HUB AI-powered growth and education platform offering 100+ courses, step-by-step challenges, templates, playbooks, and bundled AI tools (Omni AI, Adzooma) for freelancers, agencies, in-house teams, and entrepreneurs learning and applying AI, marketing, and business skills.
- Omni AI Multi-model AI workspace integrating 52+ leading AI models (ChatGPT, Claude, Gemini, DeepSeek, Veo3, Sora2, and more) for content creation, research, design, video generation, and analysis, with native connectors to Google Ads and Microsoft Ads to surface campaign insights and optimization opportunities.
- ClickAds.ai Self-serve programmatic advertising platform providing small and medium-sized businesses and agencies with access to premium programmatic display and Connected TV (CTV) advertising inventory.
- ClickTech Partner Program Channel program for freelancers, agencies, and in-house marketing teams offering specialist consultative support from Microsoft Advertising specialists, on-demand partner-portal resources, dedicated query resolution, access to a partner network, and incentives including cash back, spend vouchers, referral bonuses, and exclusive discounts.
Quantifiable outcome
- Reduce ad spend waste
- +5 more outcomes
Companies that use ClickTech
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
ClickTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature4 records
ClickTech partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Cambridge UniversityminorAcademic collaboration in 2021 to enhance offerings with SEO and Website Metric Reports, bringing research-backed insights to the platform.
- Microsoft AdvertisingcoreStrategic partnership integrated in 2019 to add Microsoft Advertising alongside Google and Facebook Ads. Deepened in 2020 during the pandemic. Awarded Microsoft Advertising Channel Partner of the Year for EMEA (2024) and Global Rising Star of the Year (2021).
- Meta (Facebook)corePartnership established in 2019 to integrate Facebook Ads into the digital marketing ecosystem alongside Google and Microsoft Advertising, creating a comprehensive multi-platform offering.
- GooglecoreFull Google Channel Partner relationship established in 2017. Google Ads Channel Partner Team collaborated with ClickTech during Adzooma's beta phase, helping refine the platform. Partnership provides exclusive access to support, insights, and advanced strategies for serving SMEs and startups.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
ClickTech competitors and assessment
Company assessmentDirect peers
- Optmyzr: Direct competitor in PPC and paid-search management and optimization software for Google, Microsoft, and Meta Ads. Closely comparable to Adzooma in core functionality (bid management, recommendations, reporting) and target customer (SMBs to mid-market agencies).
- Adalysis: PPC management and optimization platform focused on Google and Microsoft Ads audit, automation, and recommendations. Comparable to Adzooma's optimization/insight engine, particularly for agencies and in-house teams managing multiple accounts.
- Revealbot: Automated ad management and reporting tool for Facebook, Instagram, Google, and TikTok Ads. Comparable to ClickTech's multi-platform paid-ads automation capabilities, with overlapping focus on agencies and performance marketers.
- Madgicx: AI-powered ad optimization platform targeting SMBs and e-commerce advertisers on Meta and Google Ads. Closely comparable to Adzooma's AI-driven optimization and SMB-first positioning.
- WordStream (Perion Network): SMB-focused Google Ads and Microsoft Ads management, optimization, and advisory platform. Comparable to Adzooma's SMB-first paid-ads optimization positioning and pricing model.
- Acquisio: AI-driven PPC management and bid optimization platform for agencies and SMB advertisers. Comparable to Adzooma's automation and recommendations capabilities across Google and Microsoft Ads.
Broad incumbents
- Marin Software: Established cross-channel paid search and social advertising management platform serving larger advertisers. Comparable to ClickTech's Adzooma/ClickAds.ai in core function (paid media management), but operates at a more enterprise scale and broader portfolio.
- Skai: Enterprise omnichannel marketing platform spanning paid search, social, and retail media. Comparable to ClickAds.ai's programmatic/CTV ambitions and Adzooma's paid-ads management, though serving larger customers.
- Smartly.io: Social advertising automation and creative platform with strong Meta Ads focus. Comparable to ClickTech's Meta integration and AI-powered creative tooling, though at enterprise scale.
- HubSpot: Broad CRM and marketing automation platform with overlapping SMB focus and education-adjacent content (HubSpot Academy). Comparable as a broader incumbent competing for the same SMB digital marketing wallet that ClickTech addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ClickTech social profiles
Digital presenceClickTech compliance and trust
Trust signalCompliance1 record
ClickTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClickTech leadership team
Management profileNumber of profiles
Profiles3 records
ClickTech subsidiaries and ownership
Company hierarchySubsidiaries7 records
ClickTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClickTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClickTech
What does ClickTech do?
ClickTech operates a digital marketing ecosystem that helps businesses succeed online through four core platforms: Adzooma (paid ad optimization for Google, Meta, and Microsoft Ads with actionable recommendations), ClickTech HUB (AI and marketing education platform with 100+ courses and challenges), Omni AI (multi-model AI workspace integrating 52+ AI models for content, research, and ads), and ClickAds.ai (self-serve programmatic display and CTV advertising). The platforms are sold primarily through self-serve subscriptions and a partner program for agencies and freelancers.
Is ClickTech a public or private company?
ClickTech is a private company. It is classified as venture growth investor backed and is currently operating.
When was ClickTech founded?
ClickTech was founded in 2015. It employs 1 to 10 people.
Where is ClickTech based?
ClickTech is headquartered in Nottingham, United Kingdom, in the Europe region.
How does ClickTech make money?
Two revenue lines are on record. ClickTech HUB+ Subscription is the primary driver. The others are adzooma Platform Access.
Who are ClickTech's main competitors?
Direct peers on record are Optmyzr, Adalysis, Revealbot, Madgicx, WordStream (Perion Network) and Acquisio. Broad incumbents are Marin Software, Skai, Smartly.io and HubSpot.
Does ClickTech have an API?
No public API is recorded for ClickTech.
What industry is ClickTech in?
ClickTech's product category is Digital Marketing Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of EDAFAIAK, Skills & Microlearning Marketplaces (Bite-Sized Lessons). Its NAICS code is 5132 and its SIC code is 7372.