Renewtrak

What Renewtrak does

Renewtrak (legal entity: RENEWTRAK GLOBAL SERVICES PTY LTD) is a Sydney-headquartered SaaS company founded in 2016 that builds a cloud-based renewal automation platform for technology vendors and software subscription businesses. The platform is structured around five interconnected modules — Track & Forecast (predictive renewal likelihood scoring and churn detection), Engage & Renew (automated reminder workflows and best-practice templates), Quote (interactive, customer-editable quote generation), Expand (upsell and cross-sell automation supporting the company's "Renewals Led Growth" methodology), and Self-Checkout (three-click frictionless renewals with credit card, bank transfer, purchase order, and ESign options). The platform supports 30+ languages, SSO with Microsoft/Google/Salesforce, and bidirectional integrations with CRM, CPQ, and ERP systems.

The company pursues a hybrid go-to-market combining direct enterprise sales for large deployments, an inside-sales mid-market motion, a self-serve product-led growth tier, and a channel partner motion enabling vendors to manage renewals across distributor/reseller networks. Pricing is structured in three tiers: Startup at $1,000 USD/month, Growth from $2,500 USD/month, and Enterprise on custom multi-year contracts with dedicated customer success management. Revenue derives from recurring subscriptions plus professional services for implementation. Named customers include Lenovo, HPE, HP, Cisco, VMware, Wolters Kluwer, Ruckus, NI, Gaggle, IGEL, and GPS Track, spanning enterprise technology and mid-market software segments.

The business is privately held and founder-controlled, with three co-founders leading product, technology, and commercial functions. A single disclosed funding event (~$2.26M from Tidal Ventures, October 2021) supports a capital-efficient operating model with 11-50 employees. Security and compliance posture is anchored by ISO 27001-2022 and PCI-DSS 4.0 certifications, positioning the platform for enterprise procurement in payment-handling environments.

Name

Renewtrak

Legal name

RENEWTRAK GLOBAL SERVICES PTY LTD

Website

https://renewtrak.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Renewtrak is a Sydney-based SaaS platform that automates subscription and contract renewals for technology vendors and software companies, combining predictive AI scoring, automated reminders, quoting, upsell/cross-sell, and self-checkout workflows. It serves enterprise customers (Lenovo, HPE, HP, Cisco, VMware) plus mid-market accounts across 35+ countries.

Ownership category

akta.pro rank

Product category

Renewal Automation Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Renewals & Retention (Save Desk) (BPAAADAG)

Keywords

• Renewal automation software
• Subscription renewal management
• Customer success platform
• Renewals led growth
• Channel partner renewals

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Startup Tier: Monthly subscription at $1,000 USD providing unlimited users, up to 500 opportunities annually, bulk CSV upload, configurable dashboards, automated email reminders, SSO, role-based access, and branded digital quote/checkout. Supports USD and AUD only.
2. Subscription - Growth Tier: Monthly subscription starting at $2,500 USD with CRM integration, up to 2,000 opportunities annually, upsell/cross-sell capabilities, AI analytics, interactive pop-up content, and 24/7 support.
3. Subscription - Enterprise Tier: Custom-tailored pricing for large-scale deployments with dedicated Customer Success Manager, channel management, co-terming/consolidation, custom integrations, and Data as a Service.
4. Professional Services: Implementation support and guidance through renewal transformation journey, including onboarding, configuration, and best practices consulting.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Renewtrak is a cloud-based SaaS platform that automates the entire subscription and contract renewal lifecycle for technology vendors. The platform centralizes renewal tracking, churn prediction, automated reminder campaigns, interactive quote generation, upsell/cross-sell recommendations, and frictionless self-checkout transactions. It is purpose-built for vendors managing direct customer renewals as well as channel partner/distributor renewal networks.

Product overview

Renewtrak is a unified renewals automation platform built around the concept of Renewals Led Growth (RLG). The core platform integrates five interconnected modules: Track & Forecast (predictive analytics and renewal likelihood scoring), Engage & Renew (automated retention reminders with best practice templates), Quote (interactive quote generation with customer editing capabilities), Expand (upsell/cross-sell automation at renewal), and Self-Checkout (three-click frictionless transactions). Available across three pricing tiers (Startup at $1,000/month, Growth at $2,500+/month, and Enterprise with custom pricing), the platform serves both direct-to-customer and channel partner go-to-market models. The platform features native AI/ML capabilities including propensity-to-renew scores, automated data rectification, and intelligent upsell/cross-sell recommendations. Security certifications include ISO 27001-2022 and PCI-DSS 4.0 compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Renewtrak Platform Cloud-based SaaS renewal automation platform that centralizes all renewal workflows from tracking and forecasting to automated reminders, quote generation, upsell/cross-sell opportunities, and self-checkout. Designed for technology vendors and their channel partner networks managing high-volume subscription and contract renewals.
• Professional Services Implementation, onboarding, configuration, and best practices consulting provided alongside the Renewtrak platform to support customers through their renewal transformation journey.

Quantifiable outcome

• 50% time savings on manual renewal processes
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft authentication integration (Azure AD/SSO) for secure platform login. Part of enterprise identity management ecosystem.
• GooglecoreTechnology or IntegrationGoogle authentication integration for secure platform login. Part of enterprise identity management ecosystem.
• SalesforcecoreTechnology or IntegrationSalesforce SSO integration for login. CRM integration in Growth tier for bidirectional data sync. Salesforce Marketing Cloud Account Engagement used for marketing automation. Referenced in case studies as corporate system integration.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Totango: Customer success platform with renewal management, health scoring, and segmentation. Direct overlap with Renewtrak's CS-team use case and propensity-to-renew capabilities.
• ChurnZero: Real-time customer success and churn-prevention platform focused on renewal risk identification and in-app engagement. Closest peer on the churn-prevention/renewal-lens side of Renewtrak's offering.
• Planhat: Modern customer success platform with renewal forecasting, health scoring, and playbook automation. Competes for the same mid-market and enterprise CS renewal workflow.
• Catalyst (by CustomerSuccess): Customer success software with renewals management, QBRs, and journey orchestration. Overlaps directly with Renewtrak's CS and renewal-automation positioning.
• ClientSuccess: Customer success and renewal management platform with health scoring, renewal forecasting, and account management workflows — a focused competitor to Renewtrak's renewals automation thesis.

Broad incumbents

• Gainsight: Largest customer success platform with deep renewals, NPS, and expansion capabilities. Competes with Renewtrak for the same CS/renewal budget, but is a much broader suite rather than a renewals-only tool.
• Zuora: Subscription management and billing platform with renewal-pricing and retention capabilities. Indirect competitor at the billing layer that touches the same renewal economics Renewtrak automates.

Emerging players

• Vitally: Modern customer success platform for SaaS companies with renewal health scoring and automated playbooks. Targets the same SMB-to-mid-market segment as Renewtrak's Startup and Growth tiers.
• Salesmotion: Renewal and expansion motion platform purpose-built for B2B SaaS renewals. Strongest direct overlap with Renewtrak's narrow, renewals-only positioning.
• Userpilot: Product adoption and retention platform that drives in-app renewal and expansion experiences. Adjacent competitor for retention-led growth motions Renewtrak also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/renewtrak
• YouTubeyoutube.com/@renewtrak
• LinkedInlinkedin.com/company/renewtrak-global-services
• Facebookfacebook.com/renewtrak

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renewtrak