StayTuned

What StayTuned does

StayTuned is a New York-based private software company founded in 2019 that builds a suite of revenue-growth tools for e-commerce merchants operating on the Shopify platform. Its product portfolio comprises six Shopify apps — AOVboost (order bumping), Dexter (price testing), Moonship (AI-driven personalized discounts), Kiwi (size charts and recommendations), Evey (event ticketing), and Tabarnapp — assembled primarily through an aggressive 2022 acquisition campaign that closed roughly six deals in approximately seven months, followed by a continuing bolt-on pattern into late 2022. The company's technical architecture consists of native Shopify-integrated applications distributed through the Shopify App Store, enabling merchants to install and operate the tools directly within the Shopify ecosystem.

The business model is SaaS subscription, with revenue derived from recurring merchant subscriptions to each app. Go-to-market is marketplace-driven via the Shopify App Store, supplemented by press-release-driven PR for acquisitions and limited direct enterprise sales. The customer base is primarily SMB Shopify merchants, with occasional mid-market and enterprise exposure (e.g., BCBG via Kiwi). Pricing is not publicly disclosed and is set on a per-app basis. The leadership team comprises CEO and co-founder Serge Kassardjian and CTO and co-founder Randy Jimenez; the company maintains a lean headcount of 11-50 employees.

StayTuned has raised approximately $36.5M cumulatively — a $2.5M seed in February 2019 led by Bowery Capital, plus a $9M round and a $25M round both dated April 2023, the latter led by Tacora Capital. The capital trajectory, combined with the acquisition pace, positions StayTuned as a Shopify-app roll-up consolidating fragmented revenue-optimization point solutions into a unified suite for the Shopify merchant ecosystem.

Name

StayTuned

Website

https://staytuned.digital

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

StayTuned is a New York-based software company that operates a suite of Shopify apps (AOVboost, Dexter, Moonship, Kiwi, Evey, Tabarnapp) providing pricing, personalization, sizing, ticketing, and order-bump tools to e-commerce merchants on the Shopify platform.

Ownership category

akta.pro rank

Product category

Ecommerce Conversion Optimization

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industries

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL), Consumables Replenishment Subscriptions (CRAFAIAG)

Keywords

• Shopify app development
• Ecommerce revenue optimization
• Shopify merchant tools
• Average order value
• Price testing software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription for Shopify Apps: StayTuned generates revenue by providing software-as-a-service tools for Shopify merchants. The company operates a suite of revenue-growth applications including tools for price testing (Dexter), order bumping (AOVboost), AI-powered personalized discounts (Moonship), size recommendation (Kiwi), and event ticketing (Evey). Revenue is derived from merchant subscriptions to these tools.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

StayTuned develops and distributes a suite of Shopify-integrated software applications designed to help e-commerce merchants grow revenue. Its product suite includes tools for price testing (Dexter), order bumping (AOVboost), AI-powered personalized discounts (Moonship), size charts and recommendations (Kiwi), and event ticketing (Evey), all delivered as apps within the Shopify ecosystem.

Product overview

StayTuned is a software company offering a suite of revenue-growth tools for Shopify merchants. The company operates as a platform combining multiple acquired Shopify apps, including Moonship (AI-powered personalized discounts), Dexter (price testing), Kiwi (size charts and recommendations), Evey (event ticketing), and AOVboost (order bumping), all designed to increase merchant revenue and improve the Shopify shopping experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Dexter Price testing app for Shopify that enables merchants to perform quick price tests to optimize revenue and maximize profitability.
• AOVboost Order bump app for Shopify Plus merchants that enhances average order value by offering complementary products during the checkout process.
• Moonship AI-powered Shopify app that creates personalized discounts for shoppers, helping merchants unlock additional revenue streams through targeted promotional offers.
• Kiwi Shopify app that helps merchants create size charts and recommend sizes to customers, aiming to improve sales and reduce product returns. Used by brands like Wild One, BCBG, and Talentless.
• Evey Shopify app that facilitates selling event tickets directly through Shopify stores, enabling merchants to manage event ticketing within their ecommerce platform.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Partnerships

Five partnerships are on record, tiered core.

• EveycoreTechnology or Integration · 11 July 2022Evey is a Shopify app that facilitates selling event tickets directly through Shopify stores. StayTuned acquired Evey in July 2022 in a four-week streamlined acquisition process, integrating it into their revenue-growth tool suite for Shopify merchants.
• KiwicoreTechnology or Integration · 6 July 2022Kiwi is a Shopify app that helps merchants create size charts and recommend sizes to improve sales and reduce returns. StayTuned acquired Kiwi in July 2022 to enhance its suite of revenue-growth tools for Shopify merchants. Kiwi's user base includes brands like Wild One, BCBG, and Talentless.
• MoonshipcoreTechnology or Integration · 25 May 2022Moonship is a Shopify app that utilizes AI to create personalized discounts for shoppers. StayTuned acquired Moonship in May 2022 to enhance its revenue-growth tools for merchants and unlock additional revenue streams using AI-powered technology.
• DextercoreTechnology or Integration · 17 May 2022Dexter is a price testing app for Shopify that enables merchants to perform quick price tests to optimize revenue. Launched in July 2020, Dexter was acquired by StayTuned on May 17, 2022, as part of the company's strategy to provide comprehensive revenue-growth tools.
• AOVboostcoreTechnology or Integration · 11 April 2022AOVboost is a leading order bump app for Shopify Plus merchants. StayTuned acquired AOVboost in April 2022 to enhance its offerings with tools to increase average order value for ecommerce merchants.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Rebuy: Rebuy provides AI-powered personalization, upsells, and product recommendations for Shopify merchants, directly overlapping with StayTuned's AOVboost and Moonship offerings on AOV and discount personalization.
• Bold Commerce: Bold Commerce builds a suite of Shopify checkout, pricing, and subscription apps, directly competing with StayTuned's multi-product revenue-growth approach and similar roll-up positioning.
• ReConvert: ReConvert is a leading Shopify app for post-purchase upsells and AOV optimization, directly overlapping with StayTuned's AOVboost product on the same merchant use case.
• LimeSpot: LimeSpot offers AI personalization and merchandising for Shopify stores, competing with StayTuned's Moonship and broader recommendation capabilities on the merchant personalization layer.
• Nosto: Nosto is an e-commerce personalization platform serving Shopify and other platforms, competing with StayTuned's suite across personalization, recommendations, and onsite conversion optimization.

Broad incumbents

• Klaviyo: Klaviyo is a leading marketing automation platform deeply integrated with Shopify, addressing adjacent (and partially overlapping) merchant growth use cases at significantly greater scale than StayTuned.
• Yotpo: Yotpo is an established e-commerce platform for reviews, UGC, loyalty, and SMS on Shopify, with broader scale than StayTuned and overlapping use cases around conversion and retention optimization.
• Privy: Privy offers email/SMS marketing and onsite campaigns for Shopify SMBs, addressing adjacent merchant growth use cases with overlapping customer base among growth-stage Shopify merchants.

Emerging players

• Sendlane: Sendlane is an emerging marketing automation platform for e-commerce, serving Shopify merchants with overlapping conversion, personalization, and retention tooling against StayTuned's suite.
• OptiMonk: OptiMonk provides onsite personalization, popups, and AOV optimization for Shopify merchants, overlapping with several StayTuned products including Moonship and AOVboost.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/STAYTUNED_DIG

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds5 records

Investors25 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StayTuned