Olga Ri

What Olga Ri does

Olga Ri is a Brazilian cloud kitchen and fast-casual restaurant company specializing in customizable salads, bowls, and wraps, founded in 2016 by Bruno Sindicic, Cris Sindicic, and Beatriz Samara in São Paulo. The company operates five dark kitchens across São Paulo neighborhoods (Vila Leopoldina, Vila Olímpia, Jardins) and one in Botafogo, Rio de Janeiro, plus a physical restaurant on Rua Haddock Lobo near Avenida Paulista. Orders flow through a proprietary mobile app (30,000+ downloads) and website within an 8 km delivery radius, with payment accepted via credit card, PIX, and Brazilian meal vouchers (vale-alimentação, vale-refeição). The build-your-own platform allows customers to configure meals with 2 bases, 4 complements, and 1 sauce starting at R$ 41.90, alongside preset menu items priced up to R$ 69.70.

The business operates three revenue streams: direct food sales via app and website delivery, in-restaurant counter sales, and corporate catering through the Estações program that delivers bulk orders to offices with free shipping. Two differentiated operating programs reinforce unit economics: Entrega Flexível incentivizes customers to schedule deliveries into fixed time windows (10h–13h lunch, 18h30–21h dinner) in exchange for free shipping, enabling route consolidation; and the Estações program builds B2B density via recurring office orders. Sustainability is a brand pillar, anchored by biodegradable bowls from sugarcane bagasse with P-life additive lids, and a reverse logistics partnership with Eu Reciclo that recycles 200% of packaging weight (46 tons used in 2021 offset to 92 tons recycled in 2022).

Olga Ri raised R$ 30 million in a Series A led by Kaszek in May 2022, following two earlier Kaszek rounds in 2020 and 2021. In October 2023 the company merged with Hi Pokee, a poke bowl brand, forming a combined entity of 250+ employees, 200+ suppliers, and 40,000+ monthly customers while retaining both brand identities. FY2022 revenue was reported at R$ 21 million by Exame, with the combined company operating across São Paulo and Rio de Janeiro and compliant with LGPD data protection and Brazilian Consumer Protection Code requirements.

Name

Olga Ri

Legal name

Olga Ri Alimentos LTDA.

Website

https://olgari.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Olga Ri is a Brazilian cloud kitchen and fast-casual restaurant founded in 2016 that delivers customizable healthy salads, bowls, and wraps via five dark kitchens in São Paulo, one in Rio de Janeiro, and one physical restaurant, serving 40,000+ urban customers monthly.

Ownership category

akta.pro rank

Product category

Healthy Food Delivery Services

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFAJAA

Multi-Brand Cloud Kitchen Operators

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Ghost Kitchens & Virtual Restaurant Brands

SECONDARYTHAFABAF

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Healthy food delivery
• Cloud kitchen services
• Salad restaurant chain
• Fast casual dining
• Meal delivery service

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Food Sales - Delivery: One-time transaction sales through app and website for salads, bowls, and wraps delivered to customers within 8km radius of locations. Customers order via mobile app or website.
2. Restaurant Sales: Physical restaurant at Rua Haddock Lobo 586, São Paulo where customers order at counter and pay at register. Also offers takeout orders placed via app.
3. Office Catering - Estações Program: Corporate office delivery program where companies register as 'Estações' to receive free delivery for group orders. Revenue generated through recurring bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Olga Ri is a cloud kitchen-based fast casual restaurant that prepares and delivers customizable salads, bowls, and wraps to consumers in São Paulo and Rio de Janeiro. The company operates five dark kitchens plus a physical restaurant near Avenida Paulista, taking orders via mobile app, website, and counter service with delivery within an 8km radius. Following an October 2023 merger with Hi Pokee, it also offers poke bowls under a separate brand identity.

Product overview

Olga Ri operates as a healthy food delivery and restaurant company offering a unified portfolio of customizable salads, bowls, and wraps. The core offering includes the main Olga Ri service (delivery and restaurant), a mobile app for ordering and payment, Entrega Flexível for scheduled free delivery, and Estações for workplace bulk ordering. Following an October 2023 merger with Hi Pokee, the company expanded to include poke bowls under a combined operation while maintaining both brand identities. Customers can order preset menu items or use the build-your-own option (Monte Sua Salada/Bowl/Wrap) with 2 bases, 4 complements, and 1 sauce. The company operates dark kitchens in São Paulo and Rio de Janeiro, plus one physical restaurant in the Jardins area of São Paulo.

Differentiator

Problem solved

Functional benefit

Brands

• Hi Pokee: Poke bowl brand specializing in Hawaiian-style poke dishes. Merged with Olga Ri in October 2023 and continues to operate as a separate brand.

Products and services

• Olga Ri Healthy Meal Delivery (Salads, Bowls, Wraps)
• Olga Ri Mobile App
• Hi Pokee Poke Bowls

Quantifiable outcome

• Recycles 2x the plastic and paper used - 46 tons used in 2021 converted to 92 tons recycled in 2022
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Hi PokeecoreStrategic or Co-development Partner · 1 October 2023Olga Ri and Hi Pokee merged in October 2023 to form a unified company operating both brands. Combined entity has 250+ employees, 200+ food suppliers, and 40,000 monthly customers. Both brands continue operating separately.
• Eu ReciclominorStrategic or Co-development PartnerReverse logistics partnership for packaging recycling. Olga Ri recycles double the plastic and paper used in operations - 46 tons used in 2021 converted to 92 tons recycled in 2022 through Eu Reciclo's environmental compensation model.
• MusaminorOthersPartner for correct waste disposal helping Olga Ri manage operational waste responsibly.
• InfineatminorOthersPartner network helping donate food to those in need as part of Olga Ri's responsible partnership approach.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Sweetgreen: US healthy fast casual chain specializing in customizable salads, bowls, and warm plates via DTC app, in-store, and delivery. Closest international analog to Olga Ri in menu, build-your-own model, brand-led healthy positioning, and tech-forward operations.
• Just Salad: US-based sustainable fast casual chain offering customizable salads, wraps, and bowls with reusable bowl programs. Closely mirrors Olga Ri's combination of customization, sustainability positioning, and DTC delivery.
• CAVA: US fast casual Mediterranean bowls chain that recently expanded into poke. Directly comparable to Olga Ri's bowl-led menu, strong DTC/app engagement, and multi-brand-style category expansion through M&A and new formats.
• Chop't Creative Salad Co. US fast casual salad chain with a build-your-own menu analogous to Olga Ri's Monte Sua Salada model. Comparable in customization depth, urban professional target, and counter-service delivery integration.

Emerging players

• Poke House: European poke bowl fast casual chain that closely parallels Hi Pokee's poke focus within the Olga Ri+Hi Pokee combined entity. Comparable in ingredient-led customization, delivery integration, and brand-led category creation.
• Fit Food: Brazilian healthy ready-meal delivery brand competing in the same health-conscious urban professional segment. Direct vertical competitor with subscription/plan mechanics rather than Olga Ri's à la carte build-your-own approach.

Broad incumbents

• Chipotle Mexican Grill: US fast casual leader with a build-your-own bowl format analogous to Olga Ri's customization model. A useful benchmark for unit economics, technology investment, and digital ordering penetration in a salad/bowl concept.
• iFood: Brazil's dominant food delivery platform. Functions as both a marketplace channel and a competitive force for Olga Ri, but operates broadly across all cuisines rather than specializing in healthy food.
• Rappi: Latin American super-app for delivery across restaurants, groceries, and more. A broad incumbent competing for the same delivery demand pool but without the vertical healthy-food focus that differentiates Olga Ri.
• Pret a Manger: Global healthy fast casual chain with strong urban professional customer base and an expanding delivery and subscription offering. Comparable in health-forward positioning, though it operates a much broader menu and footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookpt-br.facebook.com/olgarisaladas
• Instagraminstagram.com/olga.ri_
• TikToktiktok.com/@olga.ri_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olga Ri