NewsReach
NewsReach is an Ahmedabad-based PR technology platform offering press release distribution across 1,000+ Indian news sites, a sponsored content marketplace, podcast production (Crafting Bharat), and live events. It serves 1,500+ clients including startups, FMCG brands, and enterprises such as AWS, BMW, HSBC, and Reliance Entertainment.
- Company typePrivate
- Founded2021
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NewsReach does
NewsReach (legally Vyomeen Technologies Pvt. Ltd.) is an Ahmedabad-headquartered PR technology company that operates an integrated platform spanning press release distribution, content marketplace licensing, podcast production, and live event IP. Its core distribution service pushes client press releases to a network of 1,000+ influential Indian news sites including Times of India, Economic Times, Hindustan Times, Forbes India, ANI, and PTI, accessed through a self-serve digital portal supporting WhatsApp OTP and Facebook authentication. The company has built adjacent revenue streams on top of this distribution base: India's first sponsored content marketplace (50,000+ content pieces posted per month, with NewsReach charging a 10% take rate), NR Wallet (a closed-loop prepaid payment instrument for marketplace transactions), the Crafting Bharat B2B podcast franchise produced in partnership with AWS Startups and HT Smartcast, and live events such as Bharat Unplugged and the annual Crafting Bharat Business Conclave & Awards.
The company serves 1,500+ clients across startups, FMCG brands, and large enterprises, with named customers spanning AWS, BMW, Reliance Entertainment, HSBC, Rapido, Apollo Hospitals, Puravankara, and ZEISS. Pricing is predominantly transactional: tiered press release packages (ANI, Gujarat Wire, Start-Up) billed per campaign, plus marketplace commissions and podcast production fees. GTM is multi-modal, combining self-serve product-led growth with event- and community-led acquisition through the Crafting Bharat ecosystem.
The company has raised approximately $3.12M cumulatively across multiple rounds from 2020 to 2024, with strategic media investors HT Media and Zee Entertainment Enterprises anchoring the later rounds. The current product footprint and headcount of 51-100 employees indicate a mid-stage, capital-efficient operation that has extended well beyond its original press release distribution roots into a multi-product content commerce and events business, though it has not disclosed meaningful proprietary AI capabilities and its revenue scale remains undisclosed.
NewsReach firmographics
Firmographics- Name
- NewsReach
- Legal name
- Vyomeen Technologies Pvt. Ltd.
- Website
- https://newsreach.in
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NewsReach is an Ahmedabad-based PR technology platform offering press release distribution across 1,000+ Indian news sites, a sponsored content marketplace, podcast production (Crafting Bharat), and live events. It serves 1,500+ clients including startups, FMCG brands, and enterprises such as AWS, BMW, HSBC, and Reliance Entertainment.
- Ownership category
- akta.pro rank
NewsReach industry classification
Industry- Product category
- PR Technology & Content Distribution
- NAICS
- Media Buying Agencies (54183), Publishing Industries (513)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
- akta.pro secondary industries
- Syndication & RSS/Feed Publishing Platforms (MPACAIAF), News & Current Affairs Aggregators (MPACAKAA), Podcast Networks & Studio Platforms (MPAIADAC), Podcast Networks & Multi-Show Publishers (MPACADAB), Audio Production & Podcasting (BPAFAIAE), Podcast Production, Editing & Post-Production Services (MPACADAE)
Keywords
Where NewsReach is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
NewsReach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Press Release Distribution Services: NewsReach offers tiered press release distribution packages (ANI, Gujarat Wire, Start-Up) with varying turnaround times, content writing services, revision allowances, and publication reach. Revenue is generated through one-time fees per press release distribution campaign.
- Content Marketplace Commission: NewsReach operates a content marketplace where content creators license their content to publishers. The company charges a 10% service fee on the total consideration of each license transaction, plus applicable taxes. Additional revenue comes from content licensing transactions processed through the platform.
- Sponsored Content Marketplace: The platform enables sponsored content placement, allowing advertisers to reach the publisher network. This creates a B2B advertising revenue stream where businesses pay for content distribution across the extensive media partner network.
- Podcast Production Services: NewsReach produces podcast series (Crafting Bharat) in partnership with AWS Startups and HT Media. Revenue is generated through branded content production, sponsorship integration, and production partnership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ANI Package - Premium national news distribution |
| One time/ perpetual license | Pay-as-you-go | Gujarat Wire Package - Regional distribution |
| One time/ perpetual license | Pay-as-you-go | Start-Up Package - Entry-level distribution |
| Transaction based/ take rate | Pay-as-you-go | Content Marketplace - Pay-as-you-use licensing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
NewsReach product offering
Product offeringCore offering
NewsReach operates an integrated PR technology platform that distributes press releases to 1,000+ news sites (Times of India, Economic Times, Forbes India, ANI, PTI, etc.), produces branded podcasts such as the Crafting Bharat series, and runs India's first sponsored content marketplace where publishers license content from verified creators. The company charges tiered one-time fees for press release packages, a 10% marketplace commission on content licensing, and additional fees for podcast production and custom PR campaigns.
Product overview
NewsReach is an integrated PR and storytelling platform that operates as a multi-product offering. The core platform includes three main services: Press Release Distribution (reaching 1000+ news sites), Podcast Services (including the Crafting Bharat B2B series), and Public Relations. The platform also features NewsReach Content Marketplace, India's first sponsored content marketplace enabling publishers to source content from verified creators and content creators to monetize their work. Supporting infrastructure includes NR Wallet for marketplace payments. The company serves 1,500+ clients including startups, FMCG brands, and entertainment companies.
Differentiator
Problem solved
Functional benefit
Brands
- Crafting Bharat: A B2B podcast series produced in partnership with AWS Startups featuring conversations with Indian startup founders across sectors including technology, healthcare, and fintech.
- NewsReach Market
- Bharat Unplugged
Products and services
- Press Release Distribution Core service enabling clients to distribute press releases across 1000+ influential news sites for enhanced brand visibility, credibility, lead generation, and SEO benefits. Offered in tiered packages (ANI, Gujarat Wire, Start-Up) with varying turnaround times, image allowances, and hyperlink support.
- Podcast Production Services Podcast production and hosting services including the Crafting Bharat series, enabling brands to reach audiences through audio storytelling content with sponsorships and branded content production.
- Public Relations Services PR services focused on managing company image, building trust, fostering positive perceptions, and effectively communicating key messages to stakeholders for enterprises and brands.
- NewsReach Content Marketplace India's first sponsored content marketplace enabling publishers to access diverse content from verified creators and allowing content creators to license their original content throughout the digital ecosystem. Features include post scheduling, pay-as-you-go model, and access to major publication networks with 50,000+ content posted monthly.
- Crafting Bharat Podcast Series B2B podcast series featuring conversations with Indian startup founders about leveraging cloud technology and AI, aligned with India's Viksit Bharat 2047 vision. Multiple seasons produced in partnership with AWS Startups and HT Smartcast, with Season 2 spanning 12 episodes across sectors including enterprise software, healthcare, logistics, and fintech.
- Bharat Unplugged Live Storytelling Platform Live storytelling platform featuring authentic voices from Bharat, curated by Fever FM and presented by HT Media, showcasing stories of perseverance and innovation. Inaugural event held in Mumbai.
Quantifiable outcome
- 50,000+ content pieces posted per month on the marketplace
- +1 more outcomes
Companies that use NewsReach
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
NewsReach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
NewsReach partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- AWS StartupsflagshipFlagship partnership for Crafting Bharat podcast series production. AWS Startups sponsors the podcast series featuring Indian startup founders discussing cloud technology and innovation. Partnership has produced three seasons of content.
- HT SmartcastcoreProduction partner for Crafting Bharat podcast series. HT Smartcast handles podcast production, audio engineering, and distribution for the series.
- VCCircleminorContent and media partner for Crafting Bharat Season 2, providing industry connections and content amplification for the startup-focused podcast series.
- HT MediaflagshipMajor media partner supporting Crafting Bharat Business Conclave & Awards events and Bharat Unplugged live storytelling platform. HT Media presents these events and provides media amplification across their publication network.
- Fever FMminorAudio partner for Bharat Unplugged live storytelling event in Mumbai, providing curation and audience engagement for the authentic storytelling platform.
- Adgully / The PR PostminorNewsReach participates in IMAGEXX Summit & Awards 2026, an industry communications summit where PR and corporate communications leaders gather for discussions on trust, authenticity, and data-led decision-making.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
NewsReach competitors and assessment
Company assessmentDirect peers
- EIN Presswire: EIN Presswire offers affordable, self-serve press release distribution aimed at SMBs, startups, and PR agencies. Comparable to NewsReach's PLG self-serve pricing model and SMB/startup customer focus.
- GlobeNewswire: GlobeNewswire is a Notified-owned press release distribution and social media communications platform. Closely mirrors NewsReach's press release distribution + social syndication stack at a global scale.
- Contently: Contently operates a content marketplace connecting brands with freelance content creators for content marketing. Comparable to NewsReach's content marketplace (creator-to-publisher licensing), though Contently focuses on bespoke branded content versus NewsReach's PR-driven distribution.
- Business Wire: Business Wire is a Berkshire Hathaway-owned press release distribution and regulatory disclosure platform serving corporations, PR agencies, and IR teams. Directly comparable to NewsReach on the press release distribution model with stronger enterprise and IR focus.
- PR Newswire: PR Newswire is the global leader in press release distribution and wire services. It is the most direct comparable to NewsReach's core service — syndicating releases to news sites and journalists — operating globally versus NewsReach's India focus.
Broad incumbents
- Cision: Cision is one of the largest global PR and earned media software platforms, providing distribution, monitoring, and influencer marketing tools. Comparable as a broad incumbent in the PR tech category that NewsReach's distribution stack competes against in India.
- Meltwater: Meltwater is a global media intelligence and PR software platform offering distribution, monitoring, and analytics. Comparable to NewsReach as a broader PR tech stack, with NewsReach positioned as the SMB/India-focused, distribution-first alternative.
- HT Media: HT Media is one of India's largest media conglomerates (Hindustan Times, Mint, HT Smartcast) and is both a lead investor and flagship distribution/strategic partner of NewsReach. Listed as a peer because of the deeply intertwined investment and distribution relationship.
Regional players
- Acast: Acast is a global podcast hosting, monetization, and distribution platform operating across Europe, North America, and Latin America. Comparable to NewsReach's podcast production and distribution business (Crafting Bharat series), with a primarily non-India footprint.
Emerging players
- Prowly: Prowly is a SaaS PR platform offering press release creation, distribution, journalist CRM, and analytics aimed at modern PR teams. Comparable to NewsReach on the integrated PR tech platform vision, though focused on global mid-market versus NewsReach's India focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
NewsReach social profiles
Digital presenceNewsReach financial estimates
Financial estimateRevenue estimate
Valuation estimate
NewsReach leadership team
Management profileNumber of profiles
Profiles2 records
NewsReach funding detail
Funding detailFunding overview
Funding rounds6 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NewsReach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NewsReach
What does NewsReach do?
NewsReach operates an integrated PR technology platform that distributes press releases to 1,000+ news sites (Times of India, Economic Times, Forbes India, ANI, PTI, etc.), produces branded podcasts such as the Crafting Bharat series, and runs India's first sponsored content marketplace where publishers license content from verified creators. The company charges tiered one-time fees for press release packages, a 10% marketplace commission on content licensing, and additional fees for podcast production and custom PR campaigns.
Is NewsReach a public or private company?
NewsReach is a private company. It is classified as venture growth investor backed and is currently operating.
When was NewsReach founded?
NewsReach was founded in 2021. It employs 51 to 100 people.
Where is NewsReach based?
NewsReach is headquartered in Ahmedabad, India, in the Asia region.
How does NewsReach make money?
Four revenue lines are on record. Press Release Distribution Services are the primary driver. The others are content Marketplace Commission, sponsored Content Marketplace and podcast Production Services.
Who are NewsReach's main competitors?
Direct peers on record are EIN Presswire, GlobeNewswire, Contently, Business Wire and PR Newswire. Broad incumbents are Cision, Meltwater and HT Media. Acast is listed as a regional player. Prowly is listed as an emerging player.
Does NewsReach have an API?
No public API is recorded for NewsReach.
What industry is NewsReach in?
NewsReach's product category is PR Technology & Content Distribution. Its primary akta.pro industry code is MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos), with a secondary code of MPACAIAF, Syndication & RSS/Feed Publishing Platforms. Its NAICS code is 54183 and its SIC code is 7311.