Adgully
Adgully is an India-focused B2B media company, founded in 2009 in Mumbai, operating adgully.com and The PR Post to deliver news, analysis, and a portfolio of annual industry events and awards for marketing, advertising, media, PR, and entertainment professionals.
- Company typePrivate
- Founded2009
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Adgully does
Adgully is an India-focused B2B media publication, founded in 2009 and headquartered in Mumbai, that delivers daily news, analysis, expert interviews, and event coverage for marketing, advertising, media, public relations, and entertainment professionals. Its core product is adgully.com, integrated with a dedicated PR vertical called The PR Post (theprpost.com) and specialized technology sections covering AdTech, AI, CTV, MarTech, and programmatic advertising, including a branded property called THE ADTECH EDGE. The platform combines editorial coverage with a large recurring events and awards portfolio — DIGIXX (10th edition in 2026), MOBEXX (mobile marketing, 9th edition), IMAGEXX (PR and communications), Women Disruptors (women leadership, 7th edition), DATAMATIXX (data and analytics), CMO Charcha (chapter-based CMO forum), Screenxx, Finixx, Leader 2.0, and GAMEXX — operated with a small team of 11-50 employees.
The business model is not publicly disclosed but is implied to be a combination of event sponsorship (with presenting, powered-by, and supporting partner tiers, anchored by brands such as Channel Factory, PhonePe, Kaizzen, Amazon MX Player, and Truecaller), awards entry and participation revenue, and advertising/marketing services on adgully.com and theprpost.com. Distribution spans the website, email newsletters, a WhatsApp channel, social media, and the in-person event calendar across Indian cities (Mumbai, New Delhi, Kolkata) with editorial reach flagged for India, Middle East, and Asia.
The company is privately held with no disclosed parent, subsidiaries, funding rounds, or ownership changes. Founder Bijoya Ghosh is the sole named leadership figure in the data. The platform's differentiation rests on coverage breadth across the Indian advertising-marketing-PR ecosystem and the cumulative brand equity of its annual events and awards franchises rather than proprietary technology or AI capabilities.
Adgully firmographics
Firmographics- Name
- Adgully
- Legal name
- Adgully
- Website
- https://adgully.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adgully is an India-focused B2B media company, founded in 2009 in Mumbai, operating adgully.com and The PR Post to deliver news, analysis, and a portfolio of annual industry events and awards for marketing, advertising, media, PR, and entertainment professionals.
- Ownership category
- akta.pro rank
Adgully industry classification
Industry- Product category
- Trade Media and Industry Events
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News & Current Affairs Aggregators (MPACAKAA)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Adgully is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
Adgully business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Distribution channels3 records
Marketing channels6 records
Adgully product offering
Product offeringCore offering
Adgully operates adgully.com as a B2B trade media publication delivering daily news, analysis, expert interviews, and exclusive features on advertising, marketing, media, entertainment, PR, and technology (AdTech, AI, CTV, MarTech, Programmatic) for industry professionals in India. It complements the news platform with a portfolio of branded annual summits and awards (DIGIXX, MOBEXX, IMAGEXX, Women Disruptors, DATAMATIXX, CMO Charcha, Goafest) and specialized verticals including The PR Post and THE ADTECH EDGE that serve as community, networking, and recognition venues for India's marketing-advertising-PR ecosystem.
Product overview
Adgully operates as a B2B media publication company with a unified platform (Adgully.com) that delivers industry news across advertising, marketing, media, entertainment, PR, and technology. The portfolio includes multiple flagship event brands (DIGIXX Summit & Awards, MOBEXX Summit & Awards, IMAGEXX Summit & Awards, Women Disruptors Summit & Awards, DATAMATIXX Awards, CMO Charcha, Goafest) that serve as industry networking and recognition platforms. Editorial verticals like The PR Post and THE ADTECH EDGE provide specialized coverage. Together, these products form an integrated media ecosystem serving marketing, advertising, and communications professionals across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Adgully.com B2B media publication delivering the latest news, analysis, and updates on advertising, marketing, media, entertainment, PR, and technology (including AdTech, AI, CTV, MarTech, and programmatic) for industry professionals in India.
- DIGIXX Summit & Awards An annual summit and awards ceremony celebrating digital excellence, innovation, and consumer engagement in India's marketing ecosystem; the 10th edition was held in Mumbai in 2026.
- MOBEXX Summit & Awards An annual industry event focused on mobile marketing and AdTech innovation in India, bringing together senior marketers, agency leaders, and technology innovators; the 9th edition was held in New Delhi in January 2026.
- IMAGEXX Summit & Awards A communications industry summit and awards program organized by Adgully and The PR Post, recognizing excellence in public relations and reputation management; the 2026 edition was held in New Delhi on June 3, 2026.
- Women Disruptors Summit & Awards An annual summit and awards program celebrating trailblazing women leaders across industries, featuring keynote sessions and panel discussions on women's roles in reshaping businesses and driving innovation; the 7th edition was held in March 2026.
- DATAMATIXX Awards An awards program by Adgully recognizing excellence in data-driven marketing and analytics.
- CMO Charcha A chapter-based summit series bringing together CMO-level executives for discussions on marketing leadership and strategy; the Kolkata Chapter 2026 edition was promoted.
- The PR Post A PR-focused editorial vertical under the Adgully umbrella, covering public relations, corporate communications, and reputation management news, co-organizing the IMAGEXX Summit & Awards.
- THE ADTECH EDGE A dedicated technology editorial section covering AdTech, programmatic advertising, and digital advertising technology trends.
Companies that use Adgully
Customer profileSegments4 records
Ideal customer profiles2 records
Adgully technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Adgully partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered flagship, core and minor.
- KaizzenflagshipKaizzen served as the Presenting Partner for IMAGEXX Summit & Awards 2026, Adgully's flagship PR and strategic communications event themed 'PR Beyond Vanity: Trust, Growth & Speed'
- Fuzion Public RelationscoreFuzion Public Relations was the Powered By Partner for IMAGEXX Summit & Awards 2026, supporting recognition of excellence in public relations and reputation management
- PhonePeflagshipPhonePe served as the Presenting Partner for the 7th edition of Women Disruptors Summit & Awards 2026, focused on women leadership and innovation themes
- Amazon MX PlayercoreAmazon MX Player supported Women Disruptors Summit & Awards 2026 as a contributing partner for the women leaders' event
- BulletminorBullet participated as a supporting partner for Women Disruptors Summit & Awards 2026, celebrating trailblazing women leaders across industries
- ApptroveminorApptrove supported Women Disruptors Summit & Awards 2026 as a contributing partner
- The PR PostflagshipThe PR Post is Adgully's dedicated PR industry vertical and co-organizer of IMAGEXX Summit & Awards, covering public relations and strategic communications news in India
- Channel FactoryflagshipChannel Factory served as the Presenting Partner for the 9th edition of MOBEXX Summit & Awards 2026, Adgully's flagship event focused on mobile marketing and AdTech innovation in India
- Amazon MX PlayercoreAmazon MX Player participated as a Co-Powered By Partner for MOBEXX Summit & Awards 2026, supporting India's premier mobile marketing and AdTech industry event
- TruecallercoreTruecaller served as a Co-Powered By Partner for MOBEXX Summit & Awards 2026, contributing to the mobile-first ecosystem discussions and awards recognition
- ApptroveminorApptrove participated as a supporting partner for MOBEXX Summit & Awards 2026, recognizing excellence in mobile marketing and app-driven growth
- Audience ConnectminorAudience Connect supported MOBEXX Summit & Awards 2026 as a participating partner in India's mobile advertising ecosystem
- HybridminorHybrid participated as a supporting partner for MOBEXX Summit & Awards 2026, contributing to discussions on mobile-first marketing and programmatic advertising
- MiQminorMiQ participated as a supporting partner for MOBEXX Summit & Awards 2026, contributing to India's mobile advertising landscape discussions
- VertozminorVertoz supported MOBEXX Summit & Awards 2026 as a participating partner in India's mobile marketing ecosystem
Recent moves6 records
Expansion highlights5 records
Adgully competitors and assessment
Company assessmentDirect peers
- Campaign India: Campaign India (Haymarket) is a leading B2B publication for advertising, media, and marketing professionals in India, with similar editorial verticals and industry events. Directly competes for the same agency and brand-marketer audience that Adgully serves.
- ET Brand Equity: ET Brand Equity is the Economic Times' advertising and marketing vertical, providing news, analysis, and industry coverage in India. It is a direct competitor in the Indian ad-media trade press category and overlaps heavily with Adgully's editorial coverage.
- Best Media Info: Best Media Info is an Indian B2B publication covering advertising, media, and marketing with a strong focus on agency and brand news. It directly competes for the same audience and editorial territory as Adgully.
- afaqs!: afaqs! is India's longest-running B2B advertising, marketing, and media news platform — the closest direct competitor to Adgully. Both cover Indian agency news, campaign reviews, and industry awards/events with overlapping advertiser and agency audiences.
- Storyboard18: Storyboard18 (Network18) is a B2B media property focused on advertising, marketing, and media news in India, with editorial coverage and branded events comparable to Adgully. It is one of the well-resourced incumbent rivals competing for advertisers and marketers.
- MediaNama: MediaNama is an India-focused news site covering digital media, policy, and internet platforms — providing comparable coverage of India's digital advertising and tech ecosystem and serving overlapping readership among marketing and media professionals.
Broad incumbents
- Adweek: Adweek is a major US-based B2B advertising and media trade publication covering agencies, brands, and the wider ad industry. It is a broad incumbent comparable to Adgully but with global scope and a much larger editorial footprint.
- Ad Age: Ad Age is a globally established advertising and marketing trade publication with news, awards, and events. Adgully performs a similar function in India, but Ad Age operates broadly across multiple geographies with a much larger portfolio.
- The Drum: The Drum is a global B2B media platform for marketing, advertising, and media professionals with editorial coverage and industry events. It is comparable as a broader trade media incumbent and increasingly covers the Indian market that Adgully focuses on.
Regional players
- Mint (advertising/marketing coverage): Mint is a major Indian business newspaper that covers the advertising, marketing, and media industries as part of its wider business journalism. While not exclusively a trade media brand, it competes for the same senior marketer and advertiser attention in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Adgully social profiles
Digital presenceAdgully financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adgully leadership team
Management profileNumber of profiles
Profiles1 record
Adgully funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adgully M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adgully
What does Adgully do?
Adgully operates adgully.com as a B2B trade media publication delivering daily news, analysis, expert interviews, and exclusive features on advertising, marketing, media, entertainment, PR, and technology (AdTech, AI, CTV, MarTech, Programmatic) for industry professionals in India. It complements the news platform with a portfolio of branded annual summits and awards (DIGIXX, MOBEXX, IMAGEXX, Women Disruptors, DATAMATIXX, CMO Charcha, Goafest) and specialized verticals including The PR Post and THE ADTECH EDGE that serve as community, networking, and recognition venues for India's marketing-advertising-PR ecosystem.
Is Adgully a public or private company?
Adgully is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adgully founded?
Adgully was founded in 2009. It employs 11 to 50 people.
Where is Adgully based?
Adgully is headquartered in Mumbai, India, in the Asia region.
Who are Adgully's main competitors?
Direct peers on record are Campaign India, ET Brand Equity, Best Media Info, afaqs!, Storyboard18 and MediaNama. Broad incumbents are Adweek, Ad Age and The Drum. Mint (advertising/marketing coverage) is listed as a regional player.
Does Adgully have an API?
No public API is recorded for Adgully.
What industry is Adgully in?
Adgully's product category is Trade Media and Industry Events. Its primary akta.pro industry code is MPACAKAA, News & Current Affairs Aggregators, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 5418 and its SIC code is 7310.