Rose Health

What Rose Health does

Rose Health is a U.S.-based digital mental healthcare company founded in 2018 that builds a digital therapy platform leveraging natural language processing (NLP) to analyze user text input and detect early warning signs of mood disorders. Its core product is described as a digital therapy tool that processes written language to identify patterns indicative of developing mental health conditions, positioning the company at the intersection of consumer-facing mental health support and clinical-grade AI tooling. The company maintains clinical leadership with a Chief Clinical Officer (Atif Adam) and Chief Medical Officer (Matthew Peters) on its team.

Business model specifics — including pricing, contract structures, and revenue mechanics — are not publicly disclosed. Rose Health has raised approximately $9 million in external capital across its $1.5M StartUp Health-led seed (2020), participation in the KidsX accelerator (2021), and a $7.5M Series A announced in February 2022 (with $3M committed at announcement). Series A proceeds were earmarked for team expansion, research investment, and enhancement of NLP-based therapy tools. As of March 2023, Rose Health is a subsidiary of Precise Behavioral, a behavioral health company, with headquarters identified in Thousand Oaks, California — a shift from its earlier Baltimore, Maryland base.

Customer segmentation is vertical, targeting healthcare organizations facing workforce shortages, training, retention, and deployment challenges. Rose Health's selection into the AWS Healthcare Accelerator: Global Cohort for Workforce (March 2023) signals an explicit strategic push into healthcare-workforce solutions built on AWS infrastructure. The company's public website (rosehealth.com) currently displays an Apache2 default page, suggesting limited active web presence. With 11-50 employees and no disclosed revenue or named enterprise customers, Rose Health is best characterized as an early-stage, post-Series A digital health startup operating in build/scale mode.

Name

Rose Health

Legal name

Rose Health

Website

https://rosehealth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Health is a U.S. digital mental healthcare startup (founded 2018) building an NLP-powered digital therapy platform that detects early warning signs of mood disorders from user text, serving patients and healthcare organizations facing workforce shortages as a subsidiary of Precise Behavioral.

Ownership category

akta.pro rank

Product category

Digital Behavioral Health Software

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industries

SaMD – Digital Biomarkers & Algorithmic Endpoints (HLACANAF), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

Keywords

• Digital mental health
• Mood disorder detection
• Behavioral health software
• NLP healthcare analytics
• Digital therapy platform

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Rose Health develops a digital therapy platform that leverages natural language processing (NLP) to detect early warning signs of mood disorders. The platform provides mental health monitoring and early intervention support, with growing focus on solutions for healthcare workforce training, retention, and deployment challenges.

Product overview

Rose Health offers a digital therapy platform as its core product. The platform leverages natural language processing technology to detect early warning signs of mood disorders. The company is developing solutions targeting healthcare workforce shortages through the AWS Healthcare Accelerator program. As a mental healthcare company, Rose Health provides digital therapy tools designed to support mental health monitoring and early intervention.

Differentiator

Problem solved

Functional benefit

Products and services

• Rose Health Digital Therapy Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or Integration · 27 March 2023Rose Health was selected to participate in the AWS Healthcare Accelerator: Global Cohort for Workforce. This is a four-week mentorship program run by Amazon Web Services that aims to enhance healthcare workforce training, retention, and deployment using AWS technology. The program supports development of solutions targeting healthcare workforce shortages.
• Precise BehavioralcoreOthersRose Health operates as a subsidiary of Precise Behavioral, a behavioral health company. This parent-subsidiary relationship provides organizational backing and likely shared resources or strategic alignment in the behavioral health space.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Woebot Health: Woebot Health builds an AI/NLP-driven chatbot for mental health support and symptom tracking. It is the most direct comparable to Rose Health given overlapping NLP-for-mood-disorder technology and behavioral health focus.
• Wysa: Wysa offers an AI-powered conversational mental health platform using NLP to deliver self-guided therapy and triage users to human care. Closely comparable to Rose Health in NLP-based early intervention and digital therapeutics for mood.
• Spring Health: Spring Health is a mental health benefit platform for employers that combines assessment, digital tools, and provider matching. Comparable to Rose Health on the workforce/employer mental health axis.
• Lyra Health: Lyra Health provides mental health benefits for employees, combining digital self-service with a provider network. Comparable in the workforce-targeted mental health segment Rose Health is pursuing.

Broad incumbents

• Headspace Health: Headspace Health (Headspace + Ginger) is a broad incumbent in consumer and enterprise mental wellness with therapy, coaching, and self-guided content. Overlaps Rose Health in digital mood/wellness support, but at significantly larger scale.
• Talkspace: Talkspace is an established teletherapy and psychiatry platform that combines digital tools with provider services. Comparable as a broad behavioral health platform serving both consumers and enterprise/workforce clients.
• Cerebral: Cerebral provides telehealth psychiatry and medication management for anxiety, depression, and ADHD. Comparable to Rose Health on mental health delivery, with a more medication-management-driven model.

Emerging players

• Meru Health: Meru Health offers a digital mental health program combining app-based therapy, biometric tracking, and clinician coaching. Comparable to Rose Health as a digital therapeutic for mood disorders with outcomes-driven positioning.
• Calm Health: Calm Health extends the consumer Calm meditation app into employer and health plan partnerships. Comparable to Rose Health in employer/workforce channel for mental wellness, with broader mindfulness rather than NLP-detection focus.
• Big Health: Big Health develops digital therapeutics (Sleepio, Daylight) for insomnia and anxiety using cognitive behavioral therapy. Comparable to Rose Health as an evidence-based digital therapeutics company targeting mental health conditions through digital programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rosemhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Health