What Arquiteto de Bolso does

Arquiteto de Bolso is a Brazilian online interior design consultation platform founded in 2016 by Daniel Alves and Marcia Monteiro and headquartered in São Paulo. Operating under the legal entity UPIK DECORAÇÃO DE INTERIORES LTDA (CNPJ 26.864.310/0001-48), the company addresses the cost and accessibility barriers that have traditionally kept professional interior design out of reach for middle-income Brazilian consumers. It does this by pairing human architects and interior designers with AI-assisted visualization tools and a proprietary consulting methodology called "Psychology of Environments," delivering complete room designs inside a single 90-minute online session.

The core product is a tiered, per-environment service offering — Pacote Tradicional (R$249), Pacote Ouro (R$298), and Pacote Diamante (R$347) — purchased through a self-serve checkout at checkout.arquitetodebolso.com.br and delivered via the customer portal (app2.arquitetodebolso.com.br) and Facebook Messenger-based chat sessions. Each engagement produces a 2D furniture layout, 3D perspective renderings, a personalized shopping list with quantities, prices, discount coupons, and a price comparator that links into partner retailers; the Diamond tier adds a 360° interactive tour, an initial 15-minute video alignment, an extra measured floor plan, and a first-environment free when buying 2+. Underlying technology combines AI-assisted intake/diagnostic, a recommendation engine for style matching, computer-vision-driven 3D rendering, and structured product-data feeds from retail partners. Optional add-ons include a multi-month Concierge follow-on service and credit access via partner financial institutions.

Revenue is generated one environment at a time with progressive discounts for multi-room projects, supplemented by optional concierge fees and financial-institution referral economics. Go-to-market is product-led and digital-first: acquisition runs through owned social (Instagram, YouTube, Pinterest, Facebook, LinkedIn under the Upik parent brand), Google paid search, a content/blog hub, referral and coupon programs, WhatsApp, and email. The company reports 1M+ environments transformed, 50,000+ clients served across 12 countries, 18 national and international awards, a 97% customer satisfaction score, and a "Nota Máxima" rating on Brazilian consumer-review platform Reclame Aqui. Capital-wise, Arquiteto de Bolso has raised R$20 million cumulatively across rounds from 2017 through 2025, with the most recent a R$15 million Series A in March 2024 led by Headline XP earmarked for technology development and partnership expansion into retailers and the real estate sector.

Name

Arquiteto de Bolso

Legal name

UPIK DECORAÇÃO DE INTERIORES LTDA

Website

https://arquitetodebolso.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Arquiteto de Bolso is a Brazilian online interior design platform that delivers affordable 90-minute consultations with human architects and designers augmented by AI-assisted 3D rendering, serving primarily individual homeowners and small commercial clients in Brazil and 11 other countries.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Environment Online Design Consulting: Customers purchase consulting packages priced per room/environment. Each 90-minute online session includes a complete design plan with 2D layout, 3D perspectives, shopping list, and optional Tour 360. Packages are tiered (Traditional, Gold, Diamond) with progressive discounts for multiple environments. This is the primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Arquiteto de Bolso is an online platform that delivers 90-minute interior design consulting sessions with experienced human architects and designers, augmented by AI-assisted diagnostics and real-time 3D rendering. Each session produces a complete room transformation plan — including a 2D layout, 3D perspectives, a budget-aligned shopping list with prices and discount coupons, and optionally a 360-degree interactive tour — and is sold as one of three tiered packages per environment (Tradicional, Ouro, Diamante).

Product overview

Arquiteto de Bolso is a Brazilian online platform that democratizes architecture and interior design by offering affordable, AI-assisted consulting services. The core offering consists of three service packages (Pacote Tradicional, Ouro, and Diamante) differentiated by features and pricing, all delivered through 90-minute online consultations with human architects and designers augmented by AI-powered personalization and visualization tools. The platform provides 3D renderings, 2D floor plans, 360° interactive tours, and personalized shopping lists, with optional Concierge support for ongoing project assistance. Clients can access credit partnerships for financing, and the Diamante package includes a complimentary first environment for multi-environment projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacote Tradicional (Traditional Package)
• Pacote Ouro (Gold Package)
• Pacote Diamante (Diamond Package)
• Acompanhamento Concierge (Concierge Follow-up, optional add-on)

Quantifiable outcome

• 1+ million environments transformed since founding in 2016
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor.

• B2InminorGTM or Marketing PartnerMarketing or growth partner referenced in the investor logo section of the website.
• Retailers (Varejistas)minorChannel Partner/ Reseller/ DistributorPartnership expansion planned with major retailers as part of the R$15 million investment growth strategy to broaden distribution of design services.
• Real Estate Sector (Setor Imobiliário)minorGTM or Marketing PartnerPartnership expansion planned with real estate developers and agencies as part of growth strategy following the R$15 million investment.
• RAIZ VIVAminorOthersPartner brand featured on the partners page, providing plants and greenery products for interior design projects.
• SA TintasminorOthersPaint retailer partner offering products used in design consultations and referenced in project shopping lists.
• ZINZminorOthersPartner brand listed on the partners page, nature of partnership not specified in detail.
• EMCCAMPminorOthersPartner brand listed on the partners page, nature of partnership not specified in detail.
• MOVÊUminorOthersPartner brand listed on the partners page, potentially a furniture or home goods retailer.
• LELLO CONDOminorOthersReal estate partner with a dedicated page on the Arquiteto de Bolso website, serving as a channel for reaching property buyers and developers.
• Financial InstitutionsminorGTM or Marketing PartnerPartner financial institutions providing credit access for customers, enabling financing options for design and renovation projects.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• RoomGPT / ReRoom AI: Generative AI room redesign tools that produce photorealistic restylings from a single photo in seconds. Representative of the fast-moving AI-only category that competes with Arquiteto de Bolso on speed and price for the visualization step, though without human-expert consulting or shopping list integration.
• Planner 5D: Cross-platform interior design application for 2D/3D floor planning and rendering used by consumers and professionals. Overlaps with Arquiteto de Bolso's 2D Layout, 3D Perspective, and 360° Tour features, but Planner 5D is primarily a self-serve design tool without the bundled human-consulting layer.
• GetNinjas: Brazilian on-demand services marketplace connecting consumers with vetted professionals across dozens of categories, including architects and interior designers. Most direct Brazilian competitive context for Arquiteto de Bolso's marketplace-meets-consulting motion, though GetNinjas' interior design offering is one of many verticals rather than the core focus.
• Spacely AI: AI-driven interior design platform that generates layout and furniture recommendations from uploaded room photos. Closest pure-AI competitor to the AI-assisted diagnostics and 3D rendering components of Arquiteto de Bolso's offering, and a leading indicator of where generative design tools are heading.

Direct peers

• Decorilla: Online interior design service offering multiple designer concepts per project with 3D renderings and shopping lists, directly comparable to Arquiteto de Bolso's bundled deliverables (2D layout, 3D perspective, shopping list). Both companies occupy the "affordable online interior design" niche targeting homeowners rather than luxury clients.
• Havenly: US-based online interior design platform that matches consumers with human designers for room-by-room packages, the closest international analog to Arquiteto de Bolso's tiered online consulting model. Both deliver a fixed-scope design plan with human experts plus digital tools, although Havenly has historically lacked Arquiteto de Bolso's same-session 90-minute turnaround and integrated shopping list.
• Hutch: Mobile-first interior design app that combines AI-driven visualization with human designer input, the closest peer in product UX to Arquiteto de Bolso's app portal (app2.arquitetodebolso.com.br) and 360° tour features. Both target consumers seeking a guided path from inspiration to a furnished room.

Regional players

• Livspace: India-based full-stack home interiors platform combining marketplace, design, and execution services. Comparable to Arquiteto de Bolso as a technology-enabled interior design brand serving a high-growth emerging market, but operates a more execution-heavy, end-to-end model with longer project timelines.
• HomeLane: India-based online home interior design and renovation brand offering modular solutions and project management. Relevant peer given Arquiteto de Bolso's planned expansion with real estate developers and its commercial-segment push — both are positioned at the intersection of design-as-a-service and home improvement.

Broad incumbents

• IKEA Kreativ: IKEA's AI-powered room design and visualization tool embedded in the world's largest home furnishings retailer. Represents the strategic threat of a well-capitalized incumbent moving into the same online interior design space Arquiteto de Bolso has built in Latin America, leveraging IKEA's retail scale to undercut stand-alone platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ArquitetodeBolso
• Facebookfacebook.com/arquitetodebolsobr
• LinkedInlinkedin.com/company/upik
• Instagraminstagram.com/arquitetodebolso?igsh=MzRlODBiNWFlZA==
• Pinterestpin.it/68lMCWKvk
• Xx.com/upik_arqb

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arquiteto de Bolso