MySide

What MySide does

MySide (MySide Serviços Imobiliários LTDA) is a Brazilian proptech operating as a "Personal Shopper Imobiliário" — a buyer's-side real estate brokerage that represents individual purchasers rather than sellers or developers. Founded in 2019 and headquartered in São Paulo, the company matches prospective buyers with new-launch inventory from more than 1,500 partner construction companies across 3,200+ developments and a database of approximately 95,000 property units. Its service is offered to buyers free of charge; revenue is generated from developer-side commissions on closed transactions and referral fees from the four largest Brazilian retail banks (Itaú, Bradesco, Santander, Caixa), which provide financing pre-approval within roughly 48 hours of buyer onboarding.

The technology stack centers on an AI-assisted property-matching engine combined with a digital financing-simulation workflow that compresses pre-qualification timelines. The platform is operationalized through a distributed field force — the company employs 101–250 staff and runs seven physical offices across 12 cities in at least five Brazilian states (São Paulo, Goiás, Minas Gerais, Paraná, Santa Catarina, Rio de Janeiro). The firm supplements its marketplace with proprietary media (notably the YouTube series Lucrando com Imóveis), positioning content as a top-of-funnel acquisition channel for both end-user buyers and real-estate investors.

MySide is led by CEO Ronal Balena and has raised approximately R$ 12 million across multiple rounds since 2020, with investors including Terracotta Ventures, Hiker Ventures, FEBACAPITAL, Darwin Startups, and Potato Valley Ventures. The company's most recent round — a R$ 5 million seed-extension in July 2025 led by Terracotta and Hiker — is being deployed to extend geographic reach and continue platform development. The firm received the Prêmio Líderes do Brasil 2025 in the LIDE Futuro category, formalizing its positioning as a category-defining player in the Brazilian buyer's-agent segment.

Name

MySide

Legal name

MySide Serviços Imobiliários LTDA

Website

https://myside.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

MySide is a Brazilian proptech acting as a buyer's-side real-estate personal shopper, matching individual purchasers with new-launch inventory from 1,500+ developer partners and four Tier-1 banks across 12 cities in five states, free to buyers and monetized via developer commissions and bank referrals.

Ownership category

akta.pro rank

Product category

Real Estate Buyer Representation Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Buyer representation services
• Real estate advisory
• Property search platform
• Mortgage financing advisory
• Proptech services

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission from developers/builders: MySide earns commissions from real estate developers and builders when clients purchase properties through their service. The service is provided at no additional cost to buyers, as the company is compensated by the selling side (developers/construction companies).
2. Banking partnership referral fees: As official banking correspondents for major Brazilian banks (Itaú, Bradesco, Santander, Caixa), MySide earns referral fees for facilitating financing transactions for clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MySide operates as a Personal Shopper Imobiliário (Buyer's Real Estate Agent), providing dedicated, buyer-exclusive representation throughout the property purchase journey, from initial search through key delivery. The service is offered at no additional cost to the buyer, with revenue generated from developer commissions and banking referral fees. The offering is supported by an AI-powered property matching platform, a digital property search portal covering 3,200+ developments, and mortgage financing advisory with 48-hour pre-approval across major Brazilian banks.

Product overview

MySide operates as a Personal Shopper Imobiliário (Buyer's Real Estate Agent) platform that revolutionizes property buying in Brazil. The core offering consists of dedicated personal shoppers who represent the buyer's interests throughout the purchase journey, from search to key delivery, at no additional cost. The platform is supported by a digital property search portal covering apartments for sale, off-plan properties, and ready-to-move-in units across Brazilian cities. Additional services include mortgage financing advisory with 48-hour pre-approval, an educational content platform (Guia Imóveis), and calculator tools for tax calculations. The company serves buyers in multiple cities including São Paulo, Curitiba, Goiânia, Belo Horizonte, and various Santa Catarina coastal locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Shopper Imobiliário
• Financiamento Imobiliário (Mortgage Financing Advisory) Mortgage financing advisory service with 48-hour pre-approval, comparing rates across major Brazilian banks (Itaú, Bradesco, Santander, and Caixa Econômica Federal). MySide operates as an official banking correspondent, offering dedicated advisor support throughout the loan process at no additional cost to the client.
• Plataforma de Busca de Imóveis (Property Search Platform) Digital property search platform covering apartments for sale, off-plan properties, and ready-to-move-in units across multiple Brazilian cities. Provides exact location data, complete property information, filters by city, neighborhood, property type, price range, and delivery timeline, with price drop alerts and new launch notifications.
• Guia Imóveis (Educational Content Platform) Educational content platform providing guides, calculators, and practical tips for property buyers covering topics such as financing, legal documents, property selection, and investment strategies across multiple Brazilian cities.
• Calculadora IR Venda Imóvel (Capital Gains Tax Calculator) Standalone calculator tool that computes capital gains tax on property sales, helping users determine their income tax obligations in Brazil's Declaration of Income Tax.
• Calculadora INCC (Construction Cost Index Calculator) Standalone calculator tool for computing INCC-M (National Construction Cost Index) adjustments over specific periods, relevant for off-plan property purchases and financing planning.

Quantifiable outcome

• 90,000+ clients served since founding
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ItaúcoreOthersOfficial banking correspondent providing real estate financing options to MySide clients. Part of the bank's network of correspondents for mortgage lending.
• BradescocoreOthersOfficial banking correspondent providing real estate financing options to MySide clients. Enables clients to access competitive rates through Brazil's second-largest private bank.
• SantandercoreOthersOfficial banking correspondent providing real estate financing options to MySide clients. One of Brazil's largest banks with extensive mortgage lending capabilities.
• Caixa Econômica FederalcoreOthersOfficial banking correspondent providing real estate financing options to MySide clients. As a state-owned bank, offers competitive rates through programs like Minha Casa Minha Vida.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Viva Real: Viva Real is another major Brazilian real estate portal, also part of Grupo OLX. It connects buyers with listings and competes for organic traffic and brand awareness in the Brazilian property search market alongside MySide's own property search platform.
• Imovel Web: Imovel Web is a Brazilian real estate platform now owned by QuintoAndar. It serves as a listing and search portal for Brazilian properties, competing for online buyer attention with MySide's platform while belonging to QuintoAndar's broader proptech ecosystem.
• ZAP Imóveis: ZAP Imóveis is a major Brazilian real estate portal owned by Grupo OLX. It serves as a listing platform for properties and competes with MySide for buyer attention online, though it operates as a portal rather than as a buyer-representation service.

Regional players

• Properati: Properati is a Latin American real estate platform operating across multiple countries including Brazil. While primarily a listing platform, it competes for digital-first Brazilian home buyers in adjacent geographies and shares the tech-enabled real estate category with MySide.
• Housi: Housi is a Brazilian proptech focused on rental, co-living, and branded residential solutions. While its primary focus is rental rather than sales, it operates in the same Brazilian market and competes for tech-savvy urban residents evaluating their housing and real estate options.

Direct peers

• EmCasa: EmCasa is a Brazilian proptech that assists home buyers through a tech-enabled platform with broker support. Similar to MySide, EmCasa helps buyers navigate property purchases in Brazil with technology combined with human guidance, making it the closest direct peer in the Brazilian buyer-side proptech category.
• Loft: Loft is a major Brazilian proptech platform that buys, sells, and lists properties through technology. While Loft operates on the seller side and as a principal buyer, it competes for the same digital-first Brazilian home buyer and seller market as MySide and offers overlapping buyer-side services.

Broad incumbents

• QuintoAndar: QuintoAndar is the largest proptech in Brazil, focused primarily on rentals but increasingly expanding into sales and adjacent services. As the dominant Brazilian proptech incumbent, it operates in overlapping customer segments and represents both competitive threat and potential partnership/distribution opportunities for MySide.
• Lopes: Lopes is one of Brazil's largest traditional real estate brokerages, with strong presence in São Paulo and Rio de Janeiro. As an established incumbent, it competes for the same Brazilian property buyer market as MySide, though with a traditional seller-side brokerage model rather than MySide's tech-enabled buyer-representation approach.

Emerging players

• Redfin: Redfin is a US tech-enabled real estate brokerage with a buyer-agent focus and a digital-first platform. While operating in a different geography, Redfin's model of combining technology with traditional buyer representation is structurally similar to MySide's Personal Shopper Imobiliário concept, making it a useful international comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5pg5A1Ip1bP5mQ4dyO6BJw
• Facebookfacebook.com/myside.oficial
• LinkedInlinkedin.com/company/myside
• Instagraminstagram.com/myside.oficial
• Pinterestbr.pinterest.com/myside_oficial
• Xx.com/MySide_Oficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySide