NutritionPro

What NutritionPro does

NutritionPro (legal entity Nutritionpro s.r.o.) is a Czech meal prep delivery service founded in 2019 and headquartered in Prague that prepares and delivers personalized, calorically-controlled meal boxes to health-conscious consumers across 13 Czech cities, with active expansion into Germany and stated plans for Poland and the UK. The company operates three core menu lines — Classic (meat-based), Vege (vegetarian, recognized by Testado as Best Vegetarian Meal Prep Diet 2023), and a fish-free menu — supported by a proprietary algorithm that generates individualized meal plans based on body composition data, dietary goals, and stated preferences, with in-house nutritional consultant oversight. Production uses daily fresh preparation, blast-chilling, and hermetic sealing; delivery capacity is scaled to over 100,000 meals per month via home/workplace delivery and 17 pickup points, most co-located with Form Factory fitness centers in Prague.

The business runs a hybrid revenue model combining 3-month subscription plans (monthly auto-payments via GoPay, starting at ~15,000 CZK/month for 5 meals/day at 2,000 kcal, with a third-month loyalty discount and pause-anytime policy) and one-time program purchases (2-day trial, 5-day, custom length), priced individually by calorie count (800–2,600 kcal), number of meals per day (2–5), and program length. Distribution is exclusively direct-to-consumer through online ordering (order.nutritionpro.cz), phone (+420 226 288 200), email, and pickup point collection; gift vouchers (4,000 CZK or 7,000 CZK) and referral credits (1,000 CZK bilateral) provide supplementary revenue and acquisition mechanics.

Growth has been funded by four disclosed rounds between June 2019 and October 2022 totaling approximately $5.1M from SFG Holding (lead on 2020), Lighthouse Ventures, LEVERAGE, N1, and UP 271, supporting geographic expansion and the 100,000+ meals/month production milestone reached in November 2022. Customer acquisition runs on Czech-language content marketing (nutrition blog), local SEO across city landing pages, a referral program, and cross-promotional partnerships with Cans sparkling water, Prager's Kombucha, and Nalehko outdoor gear; the company maintains GDPR compliance and EU Regulation 1169/2011 food allergen compliance.

Name

NutritionPro

Legal name

Nutritionpro s.r.o.

Website

https://nutritionpro.cz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

NutritionPro is a Czech meal prep delivery service that prepares and delivers personalized, calorically controlled meal boxes to health-conscious consumers across 13 Czech cities and Germany, using a proprietary algorithm to generate individualized meal plans from body composition data and dietary goals, sold via 3-month subscriptions and one-time programs.

Ownership category

akta.pro rank

Product category

Healthy Meal Prep Delivery

NAICS

Food Manufacturing (311), Special Food Services (7223)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Meal kits & subscription meal components manufacturing (AFAKAHAD), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC)

Keywords

• Meal prep delivery
• Customized diet boxes
• Calorie-controlled meals
• Healthy meal plans
• Subscription meal service

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription (3-Month Předplatné): Customers subscribe to a 3-month meal plan program with monthly automatic payments processed via GoPay. The subscription auto-renews monthly within the 3-month period and then expires unless renewed. The third month receives a discount as a loyalty reward.
2. One-Time Program Orders: Customers can purchase individual meal programs (trial, 5-day, or longer custom programs) as one-time orders. Pricing is individually set based on the selected program, calorie intake, and number of meals per day. Payments are made via bank transfer, QR code, or GoPay.
3. Gift Vouchers: NutritionPro sells gift vouchers for full programs (4000 CZK or 7000 CZK) or by custom value, valid for 12 months. Vouchers are delivered via email.
4. Hydration Add-Ons (Cans): Free hydration add-on (Cans sparkling water) is included with programs using the Cans promo code at no additional cost.
5. Kombucha Add-On (Prager's): Free kombucha from Prager's is included with programs using the KOMBUCHA promo code, delivered daily with meal boxes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NutritionPro designs personalized, calorie-controlled meal programs and delivers freshly prepared diet meals directly to customers across the Czech Republic. Customers input body composition data (BMI, body fat percentage) and select health goals and dietary preferences; the company generates a customized nutrition plan drawn from 350+ recipe variations across 12 nutrition programs and multiple menu types (Classic, Vegetarian, Fish-free, and rotating seasonal offerings). Meals are cooked daily by chefs under the supervision of a head chef and in-house nutrition specialist, then blast-chilled, sealed, and shipped in insulated packaging via home delivery or pickup points.

Product overview

NutritionPro is a Czech meal prep delivery service offering customized diet plans through three core meal programs: NutritionPro Classic (meat-based), NutritionPro Vege (vegetarian), and Menu bez ryb (fish-free). Customers can choose from 2-5 meals per day with caloric intake customizable from 800-2600 kcal. The service operates on a subscription model with 3-month commitments featuring automatic payments via GoPay, with add-on hydration plans (Cans and Kombucha) and promotional partnerships (Nalehko outdoor gear voucher). The offering also includes gift vouchers, a referral program, and a trial program for new customers.

Differentiator

Problem solved

Functional benefit

Products and services

• NutritionPro Classic Meal Program

Quantifiable outcome

• 1–3 kg weight loss in 1 month; 4–8 kg in 3 months; 10–20 kg in 12 months for weight loss goals
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• CansminorGTM or Marketing PartnerCans is a Czech sparkling water brand (pure Czech water, no sugar, no sweetener). NutritionPro includes 2 Cans cans per day free of charge with any program as a hydration add-on, delivered together with meal boxes. The Cans brand is mentioned on NutritionPro's website as a special offer. The partnership provides value to NutritionPro customers through free hydration support for their dietary goals.
• Prager's KombuchaminorGTM or Marketing PartnerPrager's is a Czech craft kombucha with live probiotic cultures (30–50 million CFU per can). NutritionPro includes 1 can of Prager's kombucha per day for free with any program using the KOMBUCHA promo code, delivered alongside meal boxes. Supports healthy gut microbiome and digestion. Available in Original and Rooibos flavors.
• NalehkominorGTM or Marketing PartnerNalehko is a Czech premium outdoor/sports apparel brand. Customers who subscribe to a 3-month NutritionPro program (minimum 3 meals/day) receive a 7,000 CZK voucher redeemable at nalehko.cz for premium brands including Rab, Altra, Topo Athletics, Brooks, Bridgedale, Darn Tough, and Nalehko. The voucher is valid for 3 months and can be used across multiple purchases.
• GoPaycoreTechnology or IntegrationGoPay is a Czech payment gateway that processes all subscription and one-time payments for NutritionPro. Payments are secure and encrypted; NutritionPro does not store customer card details. Used for both subscription auto-payments and one-time program purchases. All complaints and refunds are processed via GoPay infrastructure.
• Form Factory Fitness CentersminorChannel Partner/ Reseller/ Distributor11 of NutritionPro's 17 pickup points are located within Form Factory fitness centers across Prague. These fitness centers serve as physical distribution points where customers can collect their meal boxes, creating a co-location partnership that benefits both brands.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• HelloFresh: Largest global meal-kit and prepared-meal subscription operator with a multi-country European footprint including Germany. Direct competitor for NutritionPro's meal-prep subscription model, but at much greater scale and with broader menu depth.
• Blue Apron: US-based DTC meal-kit subscription with configurable menus and calorie-conscious options. Comparable in subscription model and customization, though focused on recipe kits rather than fully prepared meals.

Direct peers

• Gousto: UK-based meal-kit and recipe-box subscription service with strong personalization technology and a broad recipe library. Comparable business model (DTC subscription, recipe variety, configurable orders) and one of the named expansion targets for NutritionPro.
• Marley Spoon: Subscription meal-kit service operating across Europe (Germany, Austria, etc.) with DTC delivery. Directly comparable to NutritionPro in subscription GTM, recipe variety, and European geographic focus.
• Mindful Chef: UK premium healthy meal-kit subscription focusing on nutritionist-designed recipes, dietary customization, and high protein/healthy options. Closely comparable on premium positioning, nutrition-coaching angle, and configurable plans.
• Factor (formerly Factor 75): Prepared, chef-made heat-and-eat meal subscription service emphasizing calorie- and protein-controlled menus. Closely comparable on 'ready-to-eat' model, calorie customization, and muscle-gain / weight-loss use cases.

Emerging players

• Daily Harvest: DTC subscription service delivering ready-to-eat, nutritionist-designed frozen meals, smoothies, and bowls. Comparable in 'health-conscious, time-poor' target persona and customizable dietary options.
• Trifecta: US-based organic, chef-prepared meal subscription with calorie- and macro-controlled plans for fitness and weight-loss consumers. Comparable in premium positioning, nutrition-coaching overlay, and muscle-gain/weight-loss use cases.

Regional players

• MyChef: Czech krabičková dieta provider offering chef-prepared meal subscriptions with delivery across Czech cities. The closest local Czech direct competitor, sharing the same DTC meal-prep delivery model and target customer.
• Zdravé stravování: Established Czech diet-meal subscription service (krabičková dieta) with multi-city delivery. Direct Czech-market competitor with overlapping customer persona (weight loss, healthy eating).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nutritionpro

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NutritionPro