LeadSquared

What LeadSquared does

LeadSquared is a Bangalore-headquartered, AI-powered CRM and revenue platform founded in 2011, serving mid-market and enterprise organizations with high-volume consumer-facing sales processes. The platform unifies sales, marketing, service, and field operations into a single end-to-end system, with deep specialization in five primary verticals: Financial Services (banks, NBFCs, insurance, lending), Manufacturing (dealer/distributor management), Automotive (OEM and dealership inquiry management), Healthcare (hospitals, clinics, diagnostics), and Education (higher education and edtech admissions). Customers include LIC Housing Finance, Bajaj Auto (6,000+ dealerships), Bajaj Capital, CK Birla Hospital, Imarticus Learning, Practo, Tata 1mg, UpGrad, Meesho, and over 1,600 organizations worldwide. The company reports 45% YoY reduction in net loss (FY25 to INR 89.2 Crore) on 13-14% revenue growth, and is preparing for a domestic Indian IPO within 12-18 months.

The technology stack centers on AI capabilities embedded across the revenue lifecycle: Invorto Voice AI (autonomous voice agents that handle calls, qualify leads, and book follow-ups without human intervention), Call Sentiment Insights (real-time intent and urgency detection during live calls), Conversational AI across WhatsApp/chat/email/web, AI Lead Scoring and Routing grounded in customer journey data, and AI-driven Service Excellence workflow automation. The platform maintains 100+ third-party integrations (CleverTap, Shopify, Facebook, WhatsApp, Freshworks, Google, Segment, Stack Overflow), is ISO 27001:2022 certified, DPDP-ready, and audited by CERT-In empanelled auditors — a compliance posture that creates material competitive advantage for regulated BFSI and healthcare buyers in India.

LeadSquared operates a sales-led, consultative go-to-market motion with direct enterprise field sales, inside sales for mid-market, and a growing channel partner ecosystem (Redington Limited for global distribution announced April 2026, PIXL GLOBAL for UAE real estate, Mainstay for sales-marketing alignment, Admitad for affiliate distribution). Revenue is generated through SaaS subscription pricing (quote-based, not publicly disclosed, annual billing cadence) on tiered plans across Sales CRM, Marketing Suite, Service Cloud, Field Operations, and add-on AI modules. The company employs 1,001-5,000 people, operates in India, the United States, UAE, Indonesia, and Singapore, and has raised approximately $188M in venture funding across multiple rounds including a $153M Series C led by WestBridge Capital in June 2022.

Name

LeadSquared

Legal name

LeadSquared

Website

https://leadsquared.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

LeadSquared is an AI-powered CRM and revenue platform, founded in 2011 and headquartered in Bangalore, that unifies sales, marketing, service, and field operations for 1,600+ mid-market and enterprise customers in BFSI, automotive, healthcare, education, and manufacturing, and is preparing for a domestic Indian IPO.

Ownership category

akta.pro rank

Product category

Customer Relationship Management (CRM) Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)

Keywords

• Sales CRM platform
• Marketing automation software
• Field operations management
• AI-powered lead scoring
• Customer service software

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CRM and Revenue Platform SaaS Subscription: LeadSquared generates revenue through SaaS subscription pricing for its CRM and revenue platform, covering Sales CRM, Service CRM, Marketing Suite, and Field Operations. Pricing is likely tiered by team size and features, with annual and multi-year contracts. The company has been growing revenue at 13-14% YoY in FY25.
2. AI-Powered Add-on Modules: Additional revenue streams come from AI-powered modules including Invorto Voice AI, Service Excellence, and FloStack, which may be bundled or sold as add-ons to the core CRM subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

LeadSquared is an AI-powered CRM and revenue platform built for high-volume consumer sales, covering the full customer lifecycle from first inquiry to activation. The platform integrates sales CRM, marketing automation, service cloud, and field operations into a single unified system with pre-built industry solutions for BFSI, healthcare, education, automotive, and manufacturing verticals.

Product overview

LeadSquared is an AI-powered CRM platform offering a unified suite of products across sales, marketing, service, and field operations. The platform includes Marketing Suite for omnichannel engagement and lead capture, Service Cloud for AI-powered customer support, Sales CRM for pipeline management and AI-prioritized leads, Field Operations for mobile CRM tools, Invorto for AI voice agents that handle calls and qualify leads, and FloStack for personalized buying experiences. The platform is industry-focused, with pre-built solutions for Financial Services, Manufacturing, Automotive, Healthcare, Education, and Digital Native Businesses. LeadSquared positions itself as an end-to-end platform that replaces multiple tools with one unified system.

Differentiator

Problem solved

Functional benefit

Brands

• Invorto: AI that handles calls, qualifies leads, and books follow-ups, without a human on the line. Part of LeadSquared's AI product suite.
• FloStack

Products and services

• Sales CRM CRM solution providing pipeline visibility, AI-prioritized leads, and guided selling so sales reps spend time closing rather than deciding. Designed for high-volume consumer sales teams across BFSI, education, healthcare, automotive, and manufacturing.
• Marketing Suite Marketing automation platform that captures intent across every channel and enables marketing teams to act before interest fades, supporting omnichannel engagement across chat, WhatsApp, email, and web.
• Service Cloud AI-powered customer support platform that helps grow customer trust and revenue beyond issue resolution. Unifies context, automates routine service workflows, and provides agents with a 360-degree view of customer interactions.
• Field Operations Mobile CRM solution for field teams that turns everyday visits into business breakthroughs and drives bottom-line impact. Includes mobile tools for field visits, orders, reporting, and dealer/distributor management.
• Invorto AI voice agent that handles calls, qualifies leads, and books follow-ups automatically without human intervention, operating around the clock.
• FloStack Tool for creating personalized buying experiences for every prospect — shared, tracked, and followed up in one click.
• Developer Platform Platform for developers to build custom integrations and extensions on the LeadSquared platform via APIs.

Quantifiable outcome

• 11x increase in sales conversions within 18 months (EduGorilla education customer)
• +4 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Redington LimitedcoreChannel Partner/ Reseller/ Distributor · 12 April 2026LeadSquared announced a strategic partnership with Redington Limited in April 2026 to expand market reach and support digital transformation across industries. The collaboration combines LeadSquared's revenue platform with Redington's global distribution network and cloud expertise, aiming to accelerate enterprise modernization. The partnership targets BFSI, education, healthcare, and manufacturing industries, enabling both companies to deliver integrated cloud solutions and expand presence in high-growth markets.
• PIXL GLOBALcoreChannel Partner/ Reseller/ Distributor · 11 December 2025PIXL GLOBAL and LeadSquared joined forces in December 2025 to transform the UAE's real estate developer ecosystem. The partnership enables LeadSquared to reach real estate developers in the UAE market through PIXL GLOBAL's local expertise and customer relationships.
• AdmitadminorGTM or Marketing Partner · 5 September 2024LeadSquared and Admitad entered a partnership in September 2024 to enhance visibility and reach. Admitad operates as an affiliate marketing platform, helping LeadSquared expand its customer acquisition through affiliate/referral channels.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• HubSpot: Global CRM and marketing automation incumbent targeting mid-market and enterprise customers. Competes with LeadSquared's Marketing Suite and Sales CRM, and is a common alternative LeadSquared prospects evaluate per comparison-page content.
• Salesforce: Global CRM incumbent and the dominant horizontal player LeadSquared explicitly competes against per its own comparison-page SEO strategy. Salesforce's broader platform (Sales Cloud, Service Cloud, Marketing Cloud) overlaps LeadSquared's end-to-end positioning at the enterprise tier.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite from Microsoft competing in the same enterprise accounts LeadSquared serves. Particularly relevant in BFSI and large-enterprise segments where Microsoft productivity and cloud contracts create bundled purchasing pressure.

Direct peers

• Freshsales (Freshworks): India-origin SaaS CRM competitor with global distribution. Offers sales CRM, marketing automation, and conversational AI capabilities targeting similar mid-market customers, and competes with LeadSquared across multiple shared verticals including BFSI, education, and healthcare.
• Creatio: Unified CRM and business process automation platform with no-code customization. Competes with LeadSquared's end-to-end platform approach (sales, marketing, service, workflows) and serves overlapping mid-market customer profiles.
• Pipedrive: SaaS CRM focused on sales pipeline management for SMB and mid-market customers. Competes with LeadSquared's Sales CRM on lead routing, deal management, and activity tracking workflows, particularly in price-sensitive segments.
• SugarCRM: CRM platform offering sales automation, marketing, and service capabilities for mid-market and enterprise customers. Overlaps with LeadSquared on configurable CRM workflows and AI-assisted lead prioritization.
• Apptivo: India-origin SaaS CRM and business apps suite serving SMB customers. Closest India-based CRM peer at lower price points, competing for cost-sensitive education, services, and small-BFSI customers in the same geographies LeadSquared targets.
• Zoho CRM: Direct peer and fellow India-headquartered SaaS company offering CRM and marketing automation for SMB and mid-market customers. Competes head-to-head with LeadSquared in India across price-sensitive verticals, and overlaps on lead management, sales automation, and pipeline functionality.

Others

• Capgemini Invent / TCS CRM practice: Large IT services and consulting firms that implement CRM platforms (including LeadSquared's competitors) for BFSI, healthcare, and manufacturing enterprises in India. Indirectly competes for the same customer wallet via system integration and platform customization services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LeadSquared
• YouTubeyoutube.com/channel/UCKrxJA7HFsDmKI-2G3xqv9g
• Facebookfacebook.com/LeadSquared
• LinkedInlinkedin.com/company/leadsquared
• Instagraminstagram.com/leadsquared

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadSquared