What PLOWZ & MOWZ does

Plowz & Mowz operates a two-sided on-demand marketplace that connects residential homeowners and property managers with a network of 8,000+ vetted independent landscaping and snow removal professionals across 40+ US metros in 22 states. Founded in 2014 and headquartered in Syracuse, NY, the platform offers 19+ distinct outdoor services (lawn mowing, snow plowing, yard cleanup, gutter cleaning, mulch delivery and installation, fertilization, aeration, pet waste removal, power washing, and seasonal add-ons) bookable via web, iOS, and Android apps with upfront pricing, real-time ETA tracking, and time-stamped photo confirmation prior to card charge.

The underlying platform is built around an AI-powered pro matching and route-optimization engine trained on twelve years of proprietary routing data. Each booking is matched to the closest available pro already working in the customer's neighborhood, and jobs are stacked along that pro's route to minimize windshield time — a dynamic the company monetizes as "block pricing." The same pro is retained after 4- or 5-star ratings, and live ETA pushes (18-minute updates) plus photo proof flow through the consumer app. A separate Ground Control dashboard serves property managers and HOAs with consolidated invoicing, GPS tracking, ACH on net terms, and dedicated account management. In May 2024 the company acquired Check, a business management and payment app for landscapers, integrating invoicing, credit card processing, and tax tools directly into the pro-side stack.

The business model combines three revenue streams: per-job transaction revenue from consumers, a recurring weekly/biweekly subscription (10% discount) with same-pro continuity, and marketplace economics on the supply side where pros receive jobs, customer billing, and direct deposit on net-30. Customer acquisition is fully self-serve and product-led (app store, SEO landing pages for each city and service, and earned media from Fox, CNBC, Bloomberg, TechCrunch, USA Today, CNN, and NBC News), while the pro side is recruited through a dedicated PlowzJobz portal. The company has cumulatively completed 1M+ jobs, holds a 4.8★ rating across 12,400+ reviews and 100,432+ verified homeowner ratings, and reports that 9 of every 10 mowing dollars come from repeat customers.

Name

PLOWZ & MOWZ

Legal name

Plowz & Mowz Inc.

Website

https://plowzandmowz.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Plowz & Mowz is an on-demand two-sided marketplace connecting homeowners and property managers with 8,000+ vetted local pros for lawn care, snow removal, and outdoor services across 40+ US metros, using AI-driven route optimization and same-pro continuity.

Ownership category

akta.pro rank

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Per-Job Service Revenue: Customers pay per individual service completion. Payment is charged after the photo confirmation of completed work is sent. Accepts all major credit cards, Apple Pay, and Google Pay. Property managers can pay via ACH on net terms.
2. Recurring Service Subscription: Weekly or biweekly recurring lawn mowing service with 10% discount. Customers opt into recurring service through the app and can pause or cancel anytime.
3. Pro Partner Revenue Share: 8,000+ vetted landscaping and snow removal pros earn income through the platform. Pros receive route-optimized stacked jobs, Plowz handles customer billing and marketing, pays pros via direct deposit on net-30 schedule. Free Check app for invoicing and taxes included.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

PLOWZ & MOWZ operates a two-sided marketplace platform that connects homeowners and property managers with vetted local landscaping and snow removal professionals via a mobile app and website. Customers book 19+ outdoor services including lawn mowing, snow plowing, gutter cleaning, mulch installation, and yard cleanup with upfront ZIP-based pricing and photo confirmation on completion. Ground Control provides a B2B dashboard for property managers managing multiple properties, while pro partners receive route-optimized job assignments, customer billing handled by Plowz, and direct deposit payments.

Product overview

Plowz & Mowz operates a two-sided marketplace platform connecting homeowners with vetted local landscaping and outdoor service professionals. The core consumer app (iOS and Android) enables instant booking of 19 distinct services including lawn mowing, snow plowing, yard cleanup, gutter cleaning, and mulch installation, with upfront pricing, real-time pro tracking, and photo confirmation upon job completion. The company also offers Ground Control, a property manager dashboard for consolidated service management across multiple properties, and provides partner tools including the acquired Check App for invoicing and business management. PlowzJobz serves as a job board connecting landscaping professionals with employment within the network. The platform uses AI-based routing to match customers with pros already operating in their neighborhood, optimizing for proximity and historical performance.

Differentiator

Problem solved

Functional benefit

Brands

• PlowzJobz: Job board connecting landscaping professionals with job opportunities in the Plowz & Mowz network.
• Ground Control

Products and services

• Lawn Mowing Service Residential lawn mowing with upfront pricing (single cut from $35, weekly recurring from $32) featuring cut, edge, blow service and photo confirmation upon completion. Available as single cuts or recurring weekly/biweekly schedules for residential homeowners.
• Snow Plowing Service Driveway and property snow removal triggered automatically by storm events or scheduled on-demand. Includes salting and shoveling add-ons for walkways the plow cannot reach. Priced from $40 per plow event with no seasonal contract.
• Yard Cleanup Service Seasonal leaf and debris removal including raking, bagging, hauling, and bed preparation. Offered in spring and fall with pricing tiers from $95 (small lot) to $225 (large lot), with optional bed edging and mulch installation add-ons.
• Gutter Cleaning Service Hand-cleared gutter cleaning with downspout flushing and photo confirmation. Priced by home story count starting at $129 for single-story, $179 two-story, $239 three-story or steep roof, with optional detached garage and downspout extension add-ons.
• Mulch Delivery & Installation Hardwood, dyed, or natural mulch delivery and installation in a single visit. Includes bed preparation and pricing per yard installed starting at $55/yard.
• Ground Control B2B property manager dashboard for managing outdoor services across multiple properties. Features volume pricing, consolidated invoicing, photo proof, GPS tracking, time-stamps on every job, ACH/net terms payment, and dedicated account management. Targeted at HOAs, REITs, national multifamily operators, and commercial property operators.
• Check App Business management and payment processing app for landscaping owner-operators. Provides invoicing, credit card payment facilitation, tax management, and scheduling tools. Acquired May 2024 and offered free to all Plowz & Mowz pro partners.
• PlowzJobz Job board connecting landscaping professionals with employment opportunities across the Plowz & Mowz network. Aggregates listings from partner companies for job seekers in landscaping, snow removal, and exterior services.
• Lawn Fertilization Service Lawn treatment service with slow-release blend timed to grass type. Available as spring feed, weed-and-feed, or organic options starting at $79 per treatment. 6-treatment plans save 15%.
• Aeration & Overseeding Service Plug aeration with optional overseeding to address thin, compacted, or patchy lawns. Priced from $185 per visit and booked in spring or fall seasons.
• Pet Waste Removal Service Weekly or one-time yard cleanup service for pet waste with bagged disposal and optional disinfectant treatment. Priced from $19 per visit with pause-anytime flexibility.
• Trimming & Edging Service Hedge, shrub, walkway, and bed trimming/edging service from $45 per visit. Includes debris hauling and a combo discount when booked with lawn mowing on the same day.
• Power Washing Service Exterior cleaning service for driveways, patios, decks, siding, and fences.

Quantifiable outcome

• 9 of every 10 mowing dollars come from repeat customers
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Check AppcoreStrategic or Co-development Partner · 7 May 2024Plowz & Mowz acquired Check, a business management and payment app for landscaping owner-operators. The acquisition enhances Plowz & Mowz's service offerings by providing integrated tools for cash flow improvement, credit card payment facilitation, and business process automation for landscapers. Free Check app included for all Plowz & Mowz pro partners for invoicing and tax management.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TaskRabbit: On-demand home services platform owned by IKEA. Competes in adjacent handyman and outdoor tasks with a similar gig-economy pro model and mobile booking experience.
• Angi: Publicly traded home services marketplace (NYSE: ANGI) covering lawn, snow, and dozens of other service categories. A massively funded incumbent with established brand, large pro network, and consumer recognition.
• HomeAdvisor: Lead-generation marketplace for home services, now merged with Angie's List under Angi Inc. Competes in adjacent lead-flow and pro-recruitment dynamics for outdoor home services.
• Porch: Home services platform connecting homeowners with contractors across multiple categories. Overlaps with Plowz & Mowz on residential outdoor services but with a broader home-improvement focus.
• TruGreen: Largest US lawn care services company with recurring treatment plans and broad national coverage. Competes on residential lawn care but with a franchise/contract model rather than on-demand marketplace.
• Thumbtack: Larger on-demand home services marketplace covering dozens of categories including lawn care and snow removal. A well-capitalized competitor with broader service breadth but less specialization in outdoor services than Plowz & Mowz.

Direct peers

• Handy: On-demand home services platform owned by Angi that focuses on cleaning and handyman tasks. Comparable on the marketplace mechanics (booking, pro matching, in-app tracking) though with a narrower outdoor presence.
• Lawn Love: On-demand lawn care marketplace with app-based booking and pro matching. Closely comparable to Plowz & Mowz on residential customer base, technology experience, and value proposition.
• GreenPal: Lawn care marketplace connecting homeowners with vetted local lawn pros. Overlaps directly with Plowz & Mowz on residential lawn mowing pricing, lead flow, and pro-side onboarding.
• LawnStarter: On-demand lawn care marketplace connecting homeowners with local lawn care professionals via app-based booking. Directly competes with Plowz & Mowz on residential lawn mowing with a comparable self-serve, photo-confirmation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/plowzapp
• YouTubeyoutube.com/c/Plowzandmowzapp
• Facebookfacebook.com/plowzapp
• LinkedInlinkedin.com/company/caribou-apps
• Instagraminstagram.com/plowzandmowz
• Pinterestpinterest.com/Plowzandmowz/pins

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLOWZ & MOWZ