Vizual Edge
Vizual Edge is a Chicago-based online eye-brain training platform that uses proprietary 3D glasses and a cloud-based Edge Trainer system to develop visual and cognitive skills for individual athletes, teams, and training facilities. It serves youth through professional competitors across 13+ sports via individual subscriptions, team contracts, and facility hardware stations.
- Company typePrivate
- Founded2010
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Vizual Edge does
Vizual Edge is an online eye-brain training platform that delivers vision and cognitive skill development through a cloud-based web application accessible on tablets and laptops. Its core product, the Edge Trainer, administers an Edge Test that produces a 0-100 Edge Score across nine visual-cognitive skills (Alignment, Depth Perception, Convergence, Divergence, Recognition, Tracking, Contrast Sensitivity, Pursuits, and Multi-Object Tracking), then auto-generates a personalized six-week training plan that is recalibrated every six weeks through retesting. Training is delivered in 15-minute sessions, three times per week, using proprietary red/blue 3D glasses that are incompatible with standard 3D eyewear, plus non-3D exercises, with additional Game Day and Open Gym modes for warmup and freestyle practice. The platform traces its methodology to Dr. Barry Seiller's clinical sports vision research from the mid-1990s and is protected by a registered patent.
The company monetizes through multiple recurring and one-time revenue streams. Individuals subscribe at $59/month or $44/month on an annual plan; teams and organizations pay $15 per user per month with a 10-user minimum and a six-month commitment, which bundles 3D glasses, onboarding, a Coach Portal, end-of-year reports, and API integration. A touch-screen plug-and-play hardware unit, the Vizual Edge Station, is sold to training facilities, and proprietary 3D glasses are sold separately for $9 plus shipping. Distribution is hybrid: self-serve direct-to-consumer subscription signup on the website, plus partnership-driven distribution through official relationships with USA Pickleball, the Professional Hockey Players' Association, Prep Baseball Report, and Alliance Fastpitch. The platform is used by named professional athletes including Aaron Judge, Shohei Ohtani, Mookie Betts, Bo Bichette, and Nico Hoerner, and is positioned across 13+ sports including baseball, hockey, softball, pickleball, tennis, lacrosse, football, golf, basketball, soccer, esports, and tactical applications.
Vizual Edge is a privately held company headquartered at 540 North Dearborn in Chicago, Illinois, operating as a subsidiary of Phoenix Sports Partners. The company has no disclosed funding rounds, no public ownership, and no disclosed headcount; its expansion strategy is visible through a steady cadence of strategic partnerships (most recently USA Pickleball in 2026 and PRIME Reaction in 2025) and product extensions (the Vizual Edge Station hardware unit and the February 2025 subscription pricing transition). Its commercial footprint combines a long tail of individual subscribers, team/facility contracts, and event-driven assessments — over 17,000 of which have been completed at Prep Baseball Report events since 2020, including testing of 72% of all hitters drafted in a recent MLB draft.
Vizual Edge firmographics
Firmographics- Name
- Vizual Edge
- Legal name
- Vizual Edge
- Website
- https://vizualedge.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vizual Edge is a Chicago-based online eye-brain training platform that uses proprietary 3D glasses and a cloud-based Edge Trainer system to develop visual and cognitive skills for individual athletes, teams, and training facilities. It serves youth through professional competitors across 13+ sports via individual subscriptions, team contracts, and facility hardware stations.
- Ownership category
- akta.pro rank
Vizual Edge industry classification
Industry- NAICS
- Computer Training (61142), Computer Training (611420)
- SIC
- Services-Educational Services (8200), Computer Peripheral Equipment, Nec (3577), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Vizual Edge is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vizual Edge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- Individual Subscription: Monthly and annual subscription plans providing unlimited access to the Edge System including Edge Test, Training, Open Gym, Game Day modes, personalized 6-week plans, and PDF reports. Annual plan offers 25% savings.
- Team/Organization Subscription: Per-user monthly subscription with minimum 10 users and 6-month commitment. Includes Vizual Edge 3D Glasses for every user, onboarding, Coach Portal, summary reports, and API integration.
- 3D Glasses Hardware: One-time purchase of proprietary Vizual Edge 3D glasses required for certain exercises. Ships within 2-5 business days domestically, 1-3 weeks internationally.
- Vizual Edge Station: Touch-screen hardware unit for facilities, sold as a plug-and-play unit. Requires inquiry through sales representative for pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Monthly Subscription |
| Subscription | Annual | Individual Annual Subscription |
| Per seat | Multi-year contract | Team/Organization Subscription |
| Other | Multi-year contract | Vizual Edge Station for Facilities |
| Unit Pricing | Pay-as-you-go | 3D Glasses (Standalone) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Vizual Edge product offering
Product offeringCore offering
Vizual Edge operates the Edge Trainer, an online cloud-based eye-brain training platform that delivers a personalized Edge Score assessment and 6-week customized training plans using 3D and non-3D exercises to develop visual and cognitive skills across athletes. The platform is sold via individual subscriptions ($59/month or $44/month annually), team subscriptions ($15/user/month with min 10 users), the Vizual Edge Station hardware unit for facilities, and proprietary red-blue 3D glasses required for certain exercises.
Product overview
Vizual Edge is an online eye-brain training platform built around the Edge Trainer software system. The core product consists of the Edge Test (which generates an Edge Score and personalized My Plan), paired with three training modes: My Plan (personalized 6-week cycles), Open Gym (freestyle practice), and Game Day (8-minute warmup). Individual athletes access the platform via monthly/annual subscriptions ($44/month annual or $59/month), while teams and organizations use the Teams plan ($15/user/month, minimum 10 users) which adds a Coach Portal, group onboarding, and API integration. The Vizual Edge Station is a touch-screen hardware unit for facility installations. The proprietary red-blue 3D glasses are a required add-on for certain exercises and available for individual purchase ($9) or bundled per user in team plans. The platform measures nine visual-cognitive skills: Alignment, Depth Perception, Convergence, Divergence, Recognition, Tracking (Saccadic), Pursuits (Smooth), Contrast Sensitivity, and Multi-Object Tracking.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Athletes typically notice initial improvement in ability to see ball/puck/field after 2-4 weeks of consistent training
- +4 more outcomes
Companies that use Vizual Edge
Customer profileNamed customers10 records
Segments5 records
Vizual Edge technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature7 records
Vizual Edge partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- USA PickleballflagshipVizual Edge named Official Vision Training Partner of USA Pickleball. Provides vision training access to USA Pickleball members as part of official partnership to enhance player performance through visual and cognitive training.
- PRIME ReactioncoreStrategic partnership between PRIME Reaction (premier performance training facility in Arizona) and Vizual Edge to advance athletic performance through cutting-edge visual and cognitive tools. Combines PRIME's training expertise with Vizual Edge's technology.
- Brian's Custom SportscoreDynamic partnership with Brian's Custom Sports (innovator in goalie gear manufacturing) to revolutionize goalie development through combined vision training and equipment expertise.
- Professional Hockey Players' Association (PHPA)flagshipVizual Edge becomes Official Vision Evaluation and Training Technology Partner of the PHPA, serving Professional Hockey Players' Association members across the organization.
- Prep Baseball ReportflagshipExtended partnership keeping Vizual Edge as official vision evaluation and training technology of Prep Baseball Report. Over 17,000 assessments completed at PBR events since partnership started in 2020. Expanding visual skills testing across PBR states.
- Alliance FastpitchcoreOfficial Vision Evaluation and Training Partner of Alliance Fastpitch. Vizual Edge tested all players at Stars of Tomorrow series events with visual skills baseline assessments used by Team USA, MLB, Athletes Unlimited, and NCAA organizations. Pilot program with 12 teams of various age groups.
- Alliance FastpitchcoreInitial partnership announcement with Alliance Fastpitch (fastest growing youth league in fastpitch softball) to provide affordable, at-home sports vision training to all Alliance athletes.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Vizual Edge competitors and assessment
Company assessmentDirect peers
- Senaptec: Senaptec is the closest direct peer — a sports sensory performance training platform (strobe glasses, touch screens, reaction training) used by athletes across baseball, football, and hockey. Acquired by Nike in 2022, it competes head-to-head with Vizual Edge in the same customer base and adjacent technology categories.
- RightEye: RightEye offers cloud-based eye-tracking and dynamic vision assessments that generate functional vision scores and exercise prescriptions. It targets similar customer segments — sports performance, optometry clinics, and concussion rehab — making it a direct comparator in vision-based athletic assessment.
- Dynavision International: Dynavision manufactures hardware-based sports vision training systems used in clinical rehab, military, and athletic settings. It is a direct peer on the sports-vision training side, particularly relevant for Vizual Edge's facility/hardware Station channel.
- NeuroTracker: NeuroTracker provides 3D multiple-object-tracking cognitive training used by professional and elite athletes (including NHL and NBA programs). It overlaps directly with Vizual Edge on cognitive skill training for athletes and competes for the same sports-vision technology budgets.
Emerging players
- EyePromise: EyePromise sells nutrition supplements and vision-performance programs through eye care professionals and athletes. It overlaps Vizual Edge on the optometry channel and sports-vision outcomes but takes a supplementation rather than training approach.
- Reflexion: Reflexion sells a cognitive training touchscreen edge device marketed to athletes and coaches for reaction, decision-making, and tracking drills. It overlaps Vizual Edge's cognitive-training thesis and competes for facility and team budgets, though with a hardware-only model.
- Saccadic Technologies: Saccadic Technologies makes FixTrainer, a vision training app using randomized, whole-body reactive exercises for athletes and tactical users. It is an emerging player in the same vision-performance category with overlapping digital delivery, targeting individual athletes.
Broad incumbents
- ACE Fitness: ACE Fitness is the leading personal training certification and education organization in the US, setting the standard for trainer credentials. It is comparable as a broad incumbent in personal training — the same umbrella industry as Vizual Edge — that could credential or distribute competing training modalities.
- Whoop: Whoop is a subscription-based performance wearable tracking recovery, strain, and sleep for athletes. It is comparable as a broad incumbent in athlete performance subscription services and could expand into vision/cognitive tracking to compete for the same high-performance individual subscription dollars.
- Nike: Nike is the largest sportswear and athlete-performance brand and owns Senaptec directly, giving it both distribution and proprietary vision-training technology. It is comparable as a broad incumbent that could bundle competing vision training into its broader athlete ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vizual Edge social profiles
Digital presenceVizual Edge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vizual Edge leadership team
Management profileNumber of profiles
Vizual Edge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vizual Edge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vizual Edge
What does Vizual Edge do?
Vizual Edge operates the Edge Trainer, an online cloud-based eye-brain training platform that delivers a personalized Edge Score assessment and 6-week customized training plans using 3D and non-3D exercises to develop visual and cognitive skills across athletes. The platform is sold via individual subscriptions ($59/month or $44/month annually), team subscriptions ($15/user/month with min 10 users), the Vizual Edge Station hardware unit for facilities, and proprietary red-blue 3D glasses required for certain exercises.
Is Vizual Edge a public or private company?
Vizual Edge is a private company. It is currently operating.
When was Vizual Edge founded?
Vizual Edge was founded in 2010. It employs 1 to 10 people.
Where is Vizual Edge based?
Vizual Edge is headquartered in Chicago, United States, in the North America region.
How does Vizual Edge make money?
Four revenue lines are on record. Individual Subscription is the primary driver. The others are team/Organization Subscription, 3D Glasses Hardware and vizual Edge Station.
Who are Vizual Edge's main competitors?
Direct peers on record are Senaptec, RightEye, Dynavision International and NeuroTracker. Emerging players are EyePromise, Reflexion and Saccadic Technologies. Broad incumbents are ACE Fitness, Whoop and Nike.
Does Vizual Edge have an API?
Yes. API integration is available for team/organizational plans. The Teams plan mentions 'API Integration Available' as a feature of enterprise/team subscriptions, though specific API documentation, endpoint details, authentication methods, and rate limits are not publicly disclosed.
What industry is Vizual Edge in?
Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators). Its NAICS code is 61142 and its SIC code is 8200.