What TECOBI does

TECOBI is a private US software company headquartered in Greenwood Village, Colorado, founded in 2016 and operating as TECOBI, LLC. The company provides an AI-powered CRM operational layer that automates customer conversations for automotive dealerships, powersports and RV retailers, and home services businesses. Its core thesis is that traditional CRMs rely on salespeople to manually drive follow-up, creating task debt and missed opportunities, and replaces that model with an always-on AI conversation layer that handles routine outreach, lead response, nurture, reactivation, and routing, escalating to human staff only when judgment-intensive decisions are required.

The platform is composed of a core CRM with roughly a dozen modular add-ons including Auto Bots (proactive AI follow-up), Response Bot (inbound reply handling and routing), SMS/Call Queues, Appointment Scheduler, Desking/Desk Log, AI Attribution Reports, Call Tracking with sentiment analysis, Text Broadcasting, Custom Profile Pages, Digital Document Signing, Website Widget/Forms, and TECOBI Shield for TCPA compliance. The system is built on Google Cloud infrastructure with encryption in transit and at rest, MFA, role-based access, and GLBA-aware operational controls, and it ships a bundled Facebook/Instagram advertising product that pipes Meta lead-gen submissions directly into the AI conversation layer. AI modalities include autonomous agents, generative message composition, NLP for intent/routing, predictive attribution, and call audio processing.

The business operates a quote-based SaaS subscription model with annual billing, targeting franchise dealerships, single-point independents, and multi-location dealer groups with enterprise pricing tied to volume and modules. Go-to-market is a demo-driven direct enterprise sales motion with named deployment support, augmented by content marketing, SEO, paid Meta advertising integration, and a strong Google Business reputation (4.9/5 across 722 reviews). Named enterprise customers include Always Auto, Red Rock Kia, House of Harley-Davidson, Fiesta Nissan Edinburg, and Landers McLarty Chevrolet. The company is led by CEO Jason Girdner, has grown to 51-100 employees, and has raised only $1.5M in disclosed funding (October 2021, investors undisclosed).

Name

TECOBI

Legal name

TECOBI, LLC

Website

https://tecobi.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

TECOBI provides an AI-powered CRM operational layer for automotive dealerships, powersports/RV dealers, and home services businesses. Its platform delivers always-on conversation coverage, automated follow-up, lead response, and TCPA-compliant messaging on Google Cloud infrastructure.

Ownership category

akta.pro rank

Product category

Automotive CRM Software

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

akta.pro primary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• Automotive CRM software
• AI customer engagement
• Dealership follow-up automation
• Sales conversation AI
• Automotive retail messaging

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: AI-powered CRM operational layer delivered as a subscription service. Customers pay for access to the platform including Auto Bots, Response Bot, messaging queues, appointment scheduling, reporting, and compliance tools. Pricing appears to be quote-based for enterprise deployments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

TECOBI provides an AI-powered CRM operational layer for automotive dealerships, powersports/RV dealers, and home services companies. The platform delivers 24/7 AI-driven conversation coverage including automated follow-up, lead nurturing, reactivation, inbound reply handling, and human handoff workflows. It also bundles Facebook/Instagram lead generation advertising with AI-first follow-up to route social leads directly into the conversation management system.

Product overview

TECOBI is an AI-powered CRM operational layer delivered as a unified platform with modular components. The core TECOBI Platform provides always-on conversation coverage, AI follow-up, routing, and human handoff capabilities. The product portfolio includes Auto Bots® for proactive follow-up, nurture, and reactivation; Response Bot for inbound reply handling and routing; Appointment Scheduler for customer self-scheduling; Call Tracking for AI-summarized recorded calls; Text Broadcasting for targeted SMS campaigns; AI Attribution Reports for weighted sales attribution; and TECOBI Shield for TCPA compliance controls. Additional modules cover SMS/Call Queues, Desking, Custom Profile Pages, Digital Document Signing, Website Widget/Forms, and Reports. The architecture is designed for automotive retail and home services industries, connecting directly to Facebook/Instagram lead generation for TECOBI-first follow-up workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Bots: Proactive AI follow-up, nurture, reactivation, and human handoff workflows.
• Response Bot
• TECOBI Shield

Products and services

• TECOBI Platform AI-powered CRM operational layer that provides always-on conversation coverage, AI follow-up, routing, appointment scheduling, attribution, and human handoff workflows for high-volume customer engagement teams in automotive retail, powersports/RV, and home services.
• TECOBI Advertising Facebook and Instagram lead generation service that connects Meta Lead Ads directly to TECOBI's AI conversation layer for immediate AI response, nurture, and human handoff. Bundles paid social advertising with the TECOBI-first follow-up workflow for dealerships and home services companies.
• Auto Bots Proactive AI workflow engine that runs continuous follow-up, nurture, and reactivation sequences and routes conversations to humans when customers show buying intent. Operates 24/7 beyond business hours so leads do not go cold while sales teams are unavailable.
• Response Bot Inbound AI reply handling service that reads customer messages, decides routing, manages appointments, and hands off to a human when a needs-call is detected, ensuring immediate response when sales teams are busy or offline.
• Appointment Scheduler Customer self-scheduling tool with calendar conflict checks, automated reminders, and appointment reporting that reduces no-shows and streamlines booking for sales and service teams.
• Call Tracking Call recording service with AI-generated summaries, sentiment analysis, coaching tools, and team performance reporting for sales call quality assurance and optimization.
• AI Attribution Reports Weighted multi-touch sales attribution reporting that explains the influence of different providers, TECOBI features, and customer journey touchpoints on final conversion outcomes.
• Text Broadcasting Targeted SMS campaign service with audience filters, AI-assisted message generation, auto replies, and campaign performance reporting for mass dealership outreach.
• TECOBI Shield (TCPA Compliance) TCPA compliance module providing consent management, opt-out handling, quiet hours enforcement, and messaging risk safeguards for regulated outbound communication by dealerships and home services companies.

Quantifiable outcome

• Reactivated 3-month-old leads into deals within 2 days of deployment (Always Auto customer report)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or IntegrationTECOBI uses Google Cloud for hosting and data-management infrastructure. Encryption, access controls, infrastructure monitoring, and physical security sit on Google's cloud foundations. Google Workspace supports TECOBI email, cloud storage, and internal collaboration with the same security model.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace provides email, cloud storage, and internal collaboration tools for TECOBI operations, built on the broader Google security model.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HubSpot: General-purpose CRM and customer engagement platform with AI conversation tools, marketing automation, and SMS workflows. Adjacent competitor for dealerships evaluating non-vertical CRMs.
• Podium: Established business messaging and customer interaction platform for local SMBs across automotive, home services, and retail. Comparable conversation-layer positioning but serves many verticals beyond TECOBI's automotive specialization.
• Salesforce: Enterprise CRM platform with Einstein AI conversation capabilities, automation, and broad industry reach. Relevant as the upstream enterprise CRM that larger dealer groups and OEMs may prefer over vertical specialists like TECOBI.

Direct peers

• VinSolutions (Cox Automotive): Dominant automotive dealership CRM now owned by Cox Automotive, serving franchise dealer groups with full CRM, desking, and inventory workflows. Direct overlap with TECOBI's automotive retail CRM positioning, though much broader in product scope.
• DriveCentric: Automotive CRM platform with AI-driven customer engagement, lead management, and desking built for dealerships. Most comparable direct peer given shared focus on AI-enhanced automotive CRM workflows.
• DealerCenter: CRM and deal-jacket platform purpose-built for independent and small franchise dealers. Comparable to TECOBI's single-point and smaller dealer-group target segment with overlapping CRM + desking functionality.
• ProMax: Automotive CRM, desking, and lead-management platform serving franchise and independent dealerships. Direct functional overlap with TECOBI's CRM, desking, and lead-response workflows.
• Kenect: Texting, reputation, and customer communication platform purpose-built for dealerships and home-service businesses. Closely comparable messaging-and-conversation layer to TECOBI's Text Broadcasting and Response Bot.

Emerging players

• Impel: AI platform for automotive retail covering customer lifecycle engagement, merchandising, and follow-up. Directly comparable AI-driven approach to dealership customer conversations with overlapping feature scope.
• Fullpath: AI-driven marketing and customer engagement platform for dealerships, focused on first-party data, lead handling, and reactivation. Comparable overlap with TECOBI's AI follow-up and reactivation workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TECOBI