ATrack Technology

Name

ATrack Technology

Legal name

ATrack Technology Co., Ltd.

Website

https://atrack.com.tw

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fleet Telematics Hardware

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Communications Equipment Manufacturing (3342), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Computer Communications Equipment (3576)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Aftermarket Electronics & Infotainment Accessories Manufacturing (Audio/Navigation/Dash Cams/Alarms/Remote Start) (IMACANAH), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

Keywords

• GPS telematics hardware
• Fleet management devices
• AI dashcams ADAS DMS
• Edge computing platforms
• Asset tracking sensors

Headquarters

HQ city

Tapei

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales (GPS Trackers, Dashcams, Sensors): ATrack generates primary revenue from selling telematics hardware including GPS trackers, AI dashcams, asset tracking devices, edge computing platforms, and accessories. Products are sold as one-time purchases with various connectivity options (2G, 3G, 4G LTE Cat.1/Cat.4/Cat.M1, NB-IoT).
2. Software/Platform Services: Revenue from software platforms including ADM (ATrack Device Management) for device management and configuration tools. Likely subscription or license-based for enterprise fleet management.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ATrack Technology designs, manufactures, and sells GPS telematics hardware devices — vehicle trackers, asset trackers, AI dashcams with ADAS/DMS, VBox edge AI computing platforms, and rugged Bluetooth sensors — alongside supporting software (ADM device management platform, ACT/BCT configuration tools). Its products serve B2B fleet operators and industrial customers across logistics, construction, cold chain, agriculture, car sharing, school bus, and taxi industries in over 120 countries. The company offers 1,700+ customization services and 24-hour technical support, with hardware sold as the primary revenue driver.

Product overview

ATrack Technology is a telematics and fleet management solutions provider offering an integrated portfolio of hardware devices and software platforms. The product lineup includes: (1) Telematics devices (AL100, AK500, AK11, AX11, AX300, AL300, AK300, AK7V) for vehicle tracking, GPS monitoring, and fleet management with various connectivity options (4G LTE, 3G, 2G, CAN bus, Bluetooth); (2) AI Vision products (AW500, AW300, AW700, AW100) combining GNSS, 4G LTE, ADAS, DMS, BSD for driver safety and fleet surveillance; (3) VBOX Edge Computing platforms (AI300, AI500, AI700) powered by NVIDIA Jetson, Intel Atom, and NXP processors for in-vehicle AI applications; (4) Asset Tracking devices (AS700, AS300, AS500, AS11) with solar, battery, and LTE options for monitoring mobile assets; (5) Bluetooth Sensors (BL1, BL1-TW) for environmental monitoring; and (6) Software tools (ADM, ACT, BCT) for device management and configuration. The company serves industries including logistics, construction, cold chain, agriculture, car sharing, school bus, and taxi.

Differentiator

Problem solved

Functional benefit

Brands

• ADM: ATrack Device Management - a web-based centralized device management platform for configuring firmware updates and deployment of devices.
• ACT
• BCT
• VBox-AI Series

Products and services

• AL100 E-Mobility Tracker Waterproof E-mobility tracker with CAN BUS, Bluetooth, and IoT support for electric mobility fleet management.
• AK500 LTE Cat.4 Telematics Gateway High-speed LTE Cat.4 multi-functional telematics gateway with rich interfaces and wireless sharing capabilities for comprehensive fleet management.
• AK11 Telematics Gateway 4G LTE/3G flagship telematics gateway suitable for fleet management with comprehensive connectivity options.
• AX11 LTE OBD Tracker 4G LTE Cat.1/Cat.M1 connectivity with OBDII Interface for easy plug-and-play fleet tracking.
• AX300 LTE-M OBD Tracker OBD tracker supporting dual CAN and RP1226 connector for versatile vehicle integration.
• AL300 LTE-M Waterproof Tracker Waterproof tracker for monitoring vehicles and heavy machinery in demanding environments.
• AK300 LTE Vehicle Tracker Vehicle tracker with LTE Cat.1/2G communication and multiple interfaces for comprehensive vehicle monitoring.
• AK7V LTE Vehicle Tracker 2G/3G/4G vehicle tracker with multiple interfaces, two-way voice function, and support for OBDII, J1939, J1708 protocols.
• AW500 Smart AI Dash Cam Two-channel front-and-rear dash cam with ADAS and DMS embedded to improve driver safety. Features 4G LTE Cat.1, 1080P dual cameras, real-time voice alerts, and automatic incident video uploads.
• AW300 Smart AI Dash Cam Dual-camera AI dash cam accessory for AK500 Telematics with 1080P ADAS and DMS capabilities and real-time voice alerts for driver coaching.
• AW700 Smart AI Dash Cam High-performance vehicle telematics terminal with quad-core processor and Linux OS, supporting up to 4-channel HD video. Features ADAS, DMS, BSD, 4G connectivity, dual GPS, and dual microSD slots supporting up to 1TB storage.
• AW100 Motorcycle AI Dash Cam Professional dashcam for motorcycles with IP67 waterproof rating, dual-channel 1080P recording, 4G CAT.4 transmission, built-in rollover alarm, and night vision sensing.
• VBOX-AI300 Edge Computing Platform High-performance edge computing solution powered by NXP i.MX8M Plus Quad Core processor with 2.3 TOPS NPU. Designed for AI and machine learning with rugged design operating -20°C to 60°C.
• VBOX-AI500 Edge Computing Platform Rugged fanless industrial computer powered by Intel Atom x7000RE series processors. Features low TDP (9W-12W), DIN rail compatible design, dual GbE LAN, operates -20°C to 70°C.
• VBOX-AI700 Edge Computing Platform High-performance visual AI platform powered by NVIDIA Jetson Orin Nano/NX with rugged fanless design for demanding edge environments. Enables advanced AI vision processing for driver assistance, safety monitoring, and real-time video analytics.
• AS700 Solar-Powered Asset Tracker Self-recharging asset tracker with IP69K and IP68 enclosure, up to 8 years of battery life for long-term asset monitoring.
• AS300 Compact Asset Tracker Compact asset tracker with ruggedized IP67 enclosure for short-term shipping and personal tracking needs.
• AS500 Long Standby Asset Tracker IP69K-rated asset tracker with 8-year battery life for extended monitoring applications.
• AS11 LTE Asset Tracker 4G LTE Cat.1/Cat.M1 asset tracker with IP68 rated casing, 6,400mAh rechargeable battery (up to 2 months battery life), and GPIOs for application expandability.
• BL1 Rugged Bluetooth Sensor (Tag ID) Bluetooth Low Energy v5.1 sensor with coded PHY, compact IP69K enclosure, long-range support up to 600 meters for valuable goods tracking.
• BL1-TW Bluetooth Sensor (Temperature Detection) Bluetooth Low Energy v5.1 sensor with temperature detection, IP69K rugged enclosure, 600m long-range support for cold chain monitoring.
• ADM (ATrack Device Management) Web-based centralized device management platform for handling massive device configuration, firmware updates, and deployment efficiently.
• ACT (ATrack Configuration Tool) On-premise Windows-based utility tool for configuring ATrack devices via USB or RS232 port.
• BCT (Bluetooth Configuration Tool) Windows application for configuring BL1 Bluetooth sensors including BT Name, Advertising Interval, TX Power, LED Flash Interval, and broadcast types (iBeacon, Eddystone).
• AW700 4-Channel Dash Cam (with BSD and rear detection) 4-Channel AI Dash Cam integrating ADAS, DMS, BSD (Blind Spot Detection), and rear detection capabilities with advanced neural processing for real-time edge computing.
• AW100 Motor Dash Cam (global connectivity variant) Motorcycle AI dash cam with global connectivity and multi-GNSS positioning, with optimized detection algorithms for maximum rider safety.
• Cold Chain Telematics Solutions Integrated cold chain telematics solution combining telematics devices, asset tracking systems, low-power Bluetooth environmental sensors, and AI-powered vision telematics for cold chain industry compliance.

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Ideal Bike CorporationcoreStrategic or Co-development Partner · 27 March 2026Strategic alliance with Ideal Bike Corporation, along with Acer MPS and Rexon Industrial, to develop a domestically produced three-electric system (motor, battery, controller) for smart electric mountain bikes. ATrack integrates GPS and AIoT technologies for fleet management and predictive maintenance, with pilot deployments along Houfeng Bikeway in Taichung and Sun Moon Lake loop route in Nantou.
• Acer MPScoreStrategic or Co-development Partner · 27 March 2026Joint venture partner in the three-electric system development for smart e-bikes, contributing to Taiwan's entry into the high-end European and North American eBike markets.
• Rexon IndustrialcoreStrategic or Co-development Partner · 27 March 2026Joint venture partner in the three-electric system development for smart e-bikes, part of Taiwan's Ministry of Economic Affairs subsidy program for localization of electric-assist bicycles.
• ADATA IndustrialflagshipTechnology or Integration · 5 March 2026ATrack is a subsidiary/group brand of ADATA Industrial, exhibiting jointly at embedded world 2026 under the theme 'Empowering the AI Future.' ATrack showcased the VBox-AI Series for vehicle and construction edge computing applications alongside ADATA's industrial storage solutions and TRUSTA's AI solutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CalAmp (LoJack): CalAmp/LoJack supplies telematics hardware and fleet SaaS platforms to enterprise and insurance telematics customers, broader portfolio than ATrack but directly overlapping in vehicle tracking devices, OBD hardware, and connected vehicle IoT.
• Samsara: Samsara combines AI dashcams, vehicle gateways, and fleet SaaS into an integrated platform, representing the broader incumbent whose AI dashcam and edge-compute roadmap (including ADAS/DMS) directly overlaps ATrack's VBox-AI and AW series.
• Lytx: Lytx is a video telematics and ADAS/DMS platform serving enterprise fleets, comparable to ATrack's AW-series AI dashcam and VBox-AI edge computing roadmap; overlaps on machine-vision safety and fleet video analytics.
• Geotab: Geotab is a leading fleet management platform that integrates third-party telematics hardware (including OEM-grade trackers) with a heavy SaaS analytics layer, representing the platform-side competitor that ATrack hardware buyers and resellers must interoperate with.

Regional players

• Positioning Universal (Position Inc.): Taiwanese telematics hardware vendor with comparable GPS tracker and fleet product lines serving Asia-Pacific and select global markets; a regional head-to-head on similar device form factors and customization.

Direct peers

• Ruptela: Ruptela builds GPS tracking devices and fleet management hardware for European and global commercial vehicle operators, with overlapping product categories (vehicle trackers, accessories, BLE sensors) and comparable vertical customization.
• Teltonika Telematics: Teltonika designs and manufactures GPS trackers, EYE sensors, and telematics gateways used by fleet operators worldwide, mirroring ATrack's vertical mix (logistics, agriculture, cold chain) and emphasizing ruggedized, in-house-developed hardware.
• Queclink Wireless Solutions: Queclink is a direct competitor manufacturing GPS trackers, telematics gateways, and asset trackers for global fleet and IoT markets, with overlapping product families (4G LTE trackers, asset trackers, BLE sensors) and a similar Asia-headquartered, multi-vertical go-to-market motion.
• Concox Information Technology (Jimi IoT): Concox/Jimi is a major China-based manufacturer of GPS vehicle trackers, OBD devices, and asset trackers competing head-to-head with ATrack on enterprise fleet telematics hardware, with comparable LTE-M/Cat.1 connectivity portfolios and customization services.

Emerging players

• Milesight: Milesight manufactures IoT sensors, GPS trackers, and edge-AI cameras for fleet, asset tracking, and smart agriculture use cases, overlapping with ATrack's AI dashcam and asset-tracking portfolio at the emerging-AI-vision tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ATrackTech
• YouTubeyoutube.com/channel/UCdGnNndqkUTKxfQ4yv2gKXQ
• Facebookfacebook.com/ATrackTech
• LinkedIntw.linkedin.com/company/atrack-technology-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATrack Technology