egaranti
- Company typePrivate
- Founded2021
- HeadquartersÇekmeköy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
egaranti firmographics
Firmographics- Name
- egaranti
- Legal name
- egaranti Teknoloji A.Ş.
- Website
- https://egaranti.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
egaranti industry classification
Industry- Product category
- Warranty Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industries
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Digital Distribution & Comparison Platforms (Aggregators/Marketplaces) (FSAGAGAA)
Keywords
Where egaranti is headquartered
LocationHeadquarters
- HQ city
- Çekmeköy
Offices2 records
Markets served
egaranti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Business Plans): egaranti generates revenue primarily through tiered SaaS subscription plans for brands and retailers. Plans are priced monthly (Starter at 4,800 TRY/month, Business at 14,400 TRY/month, Enterprise at custom pricing) based on the number of sell-out transactions allowed per month and included features such as multi-brand management, marketplace integration, QR serial number generation, and SMS/email campaigns.
- Transaction Fees (Sell-out Volume): SaaS plans are tiered based on monthly sell-out volume (up to 5,000 for Starter, up to 10,000 for Business). Additional volume and warranty document generator add-ons generate incremental transaction-based fees.
- egaranti Plus - Extended Warranty Commissions: egaranti Plus enables brands to sell extended warranties and insurance products at the point of sale. egaranti earns commission on each extended warranty transaction processed through its platform. The company acts as a digital intermediary connecting brands with insurance partners, handling the operational and financial risk through its insurance partner infrastructure.
- Warranty Document Generator Add-on: Additional module priced at 2,500 TRY/month on top of the Starter plan for generating digital warranty documents.
- Insurance Partner Revenue Share: egaranti integrates with insurance partners to offer extended warranty products. Revenue is generated through commissions and revenue sharing arrangements with these insurance partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Digital warranty and basic management for growing businesses - 5,000 sell-out limit per month |
| Subscription | Monthly | Business: Full-featured for businesses with dealership infrastructure - 10,000 sell-out limit per month |
| Subscription | Multi-year contract | Enterprise: Custom solutions for large organizations with bespoke requirements |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
egaranti product offering
Product offeringCore offering
egaranti is a cloud-based SaaS platform that digitizes and centralizes warranty management for consumer brands and their customers. It enables businesses (brands, manufacturers, retailers) to issue digital warranty documents, manage service requests, run cross-sell campaigns, and distribute extended warranty products, while offering consumers a free app to track warranties, file claims, and access post-sale services. The platform integrates with marketplaces, ERPs, and e-invoice systems across 17+ partners.
Product overview
egaranti is a digital warranty management platform consisting of a core consumer and business-facing product plus several add-on modules. The core egaranti platform enables consumers to manage all warranty processes from a single account while providing businesses with cloud-based software to manage post-sales services. The product portfolio includes egaranti Plus (extended warranty/insurance product), egaranti PlusCare (white-label variant), Embed Solution (white-label integration), Garanti Belgesi Oluşturucu (warranty document creator), QR Seri No Generator, Servis Talebi Sistemi, and Dynamic Fiyatlama Modülü.
Differentiator
Problem solved
Functional benefit
Brands
- egaranti Plus: Ek garanti ve sigorta satış sonrası hizmet platformu; markalara satış noktalarında ek garanti satışı yapılmasını sağlayan dijital çözüm.
- egaranti Plus Care
Products and services
- egaranti Cloud-based SaaS warranty management platform that digitizes warranty documents, enables consumers to view and manage warranties, tracks service requests, and provides brands with multi-brand, multi-user warranty administration integrated with marketplaces and ERP systems.
- egaranti Plus Extended warranty and insurance product management module enabling brands to offer extended warranty coverage, maintenance, installation, and repair services at point of sale. Allows brands to create post-sale revenue models with insurance partner infrastructure and a dynamic pricing engine.
- egaranti PlusCare White-label (EMBED) variant of egaranti Plus that enables brand partners to offer extended warranty services under their own branding within their own digital properties.
- Embed Solution White-label digital warranty solution that allows brands and platforms to embed egaranti's warranty management capabilities into their own digital properties, with multi-language and dynamic content management for regional operations.
Quantifiable outcome
- 32% reduction in after-sales service costs
- +6 more outcomes
Companies that use egaranti
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles2 records
egaranti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature12 records
egaranti partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- QNB eSolutionscoreQNB eSolutions and egaranti formed a strategic partnership to digitize warranty processes in Turkey. The solution automatically generates digital warranty documents linked to e-Invoices and e-Archive Invoices at the point of sale, delivered to consumers via SMS and email. Operates through QNB eSolutions Portal or ERP integrations across sectors including white goods, consumer electronics, and furniture. The digital warranty documents have legal infrastructure based on a regulation published in Official Gazette number 31295.
- BilkommajorContract finalized with Bilkom (distributor of Apple and TCL brands in Turkey). Digital warranty infrastructure design including data models, QR processes, and user panel designs completed and entering development. This partnership is expected to be one of the most important enterprise partnerships for egaranti.
- Logo DivacoreIntegration with Logo Diva (Logo ecosystem) enabling all companies within the Logo ecosystem to access integrated digital warranty solutions. Official launch on October 15, 2025, with a full integration architecture presented to brands in the digital warranty and after-sales management space. Çaykar AVM became the first customer output of this integration.
- KarchercoreKarcher Turkey integration live. Additionally, Karcher expressed interest in using egaranti's campaign module for their own operations, leading to module expansion discussions in November 2025. Karcher represents a strategic brand partner for demonstrating the platform's scalability.
- QNB eSolutionscoreTechnical developments with QNB eSolutions largely completed in October 2025. egaranti flows and Reporting APIs successfully deployed. This integration enhances egaranti's speed and reliability in financial processes.
- BSH HQ (Germany)majorMeeting with BSH's Germany headquarters management focused on digitizing warranty processes, documentation flows, and egaranti's global positioning. This meeting was a key indicator of egaranti sitting at the same table as major global players in the appliances and consumer electronics space.
- ENPLUScoreEmbed (white-label) solution live on enplus.com.tr as PlusCare. Fully white-labeled infrastructure deployed for Enplus. First-day performance and user flow clearly demonstrated the scalability of this partnership model. Design finalized in September 2025.
- Doğtaşmajor1-year ongoing partnership with Doğtaş, expanded in November 2025 with discussions on new modules, distribution process digitization, and extended after-sales services. The deepening of this existing partnership represents an important step in strengthening current collaborations.
- INNOVA TeknolojiminorPreliminary discussions held with INNOVA Teknoloji regarding strategic cooperation for the Uzbekistan market expansion. Discussions focused on local modeling, operational structure, business partnerships, and distributor relationships.
- Kuveyt TürkmajorAt Kuveyt Türk's invitation, discussions held about embedding egaranti within the bank's mobile application. Topics included showing warranty documents to users directly within the banking app and moving extended warranty purchase processes into the financial application. Expected to launch in 2026.
- YÖN AVMcoreegaranti Plus fully deployed across all 56 YÖN AVM stores nationwide in Turkey starting July 2025. Extended warranty products offered as a standard sales item in all branches. Generated 7-digit revenue from YÖN AVM in a single month.
- Automechanikaminoregaranti participated in Automechanika 2025 fair to evaluate opportunities in the automotive sector, particularly digital warranty solutions for spare parts sellers and technical services.
- TeknosacoreDigital warranty partnership with Teknosa. Phase 1 (online products) live: teknosa.com products include digital warranty documents and usage manuals. Phase 2 (all sellers) and Phase 3 (physical stores) in roadmap. Partnership aims to provide more accessible and environmentally friendly experience for customers.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
egaranti competitors and assessment
Company assessmentDirect peers
- Mulberry: Mulberry is a SaaS warranty management and product protection platform for retailers and brands, offering white-label and embed-style deployments. egaranti's platform mirrors Mulberry's brand-facing warranty management, QR/serial tracking and white-label deployment.
- Extend: Extend is a SaaS-based extended warranty and product protection platform that empowers brands and retailers to offer extended warranty at point of sale. egaranti's egaranti Plus + Embed model pursues the same API-first, brand-managed extended warranty value proposition with comparable dynamic pricing and insurance-partner integration.
- ServiceBench (warranty management): ServiceBench provides warranty administration, service contract management and repair workflow SaaS for manufacturers and service networks. egaranti's service request management, QR-based claim processing and Quick Claim modules address adjacent service-workflow capabilities.
- Upsie: Upsie is a direct-to-consumer extended warranty marketplace targeting consumer electronics and appliances. egaranti operates a dual B2B/B2C warranty marketplace linked to brands and runs on similar digital extended warranty economics.
Broad incumbents
- SquareTrade (Allstate Protection Plans): SquareTrade, owned by Allstate, is a long-established extended warranty and product protection provider serving major retailers and brands globally. egaranti's egaranti Plus extended warranty module competes in the same digital extended-warranty category but focuses on a regional, brand-managed model rather than a US-centric retail-distributed one.
- Assurant Solutions: Assurant is a global Fortune 500 provider of extended warranty, mobile and connected living protection products distributed through retailers, OEMs and carriers. egaranti is a regional digital-native alternative for Turkish and emerging-market brands seeking similar protection distribution infrastructure.
Others
- DocuSign: DocuSign is a global eSignature and digital agreement workflow platform. egaranti's digital warranty document workflow offers comparable document digitalization and signature-adjacent capabilities for warranty paperwork in the Turkish market.
Regional players
- Cavalry (Product Care): Cavalry/Product Care is a European extended warranty and product protection administrator serving retailers and brands across multiple EMEA countries. egaranti is targeting a similar brand-distributed protection product via egaranti Plus for the Turkish and Central Asian regions where Cavalry has limited presence.
- Sompo Sigorta (Turkey operations): Sompo is a Turkey-focused insurance company offering extended warranty and product protection products. egaranti Plus integrates with insurance partners (with similar dynamics) to distribute extended warranty products regionally.
Emerging players
- Bolt (extended warranty/checkout): Bolt is a newer digital extended warranty/add-on product sold at checkout by brands and merchants. egaranti's PlusCare and dynamic pricing engine covers a similar purchase-point extended warranty use case, but with deeper integration into brand retail networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
egaranti social profiles
Digital presenceegaranti financial estimates
Financial estimateRevenue estimate
Valuation estimate
egaranti leadership team
Management profileNumber of profiles
Profiles6 records
egaranti funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
egaranti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about egaranti
What does egaranti do?
egaranti is a cloud-based SaaS platform that digitizes and centralizes warranty management for consumer brands and their customers. It enables businesses (brands, manufacturers, retailers) to issue digital warranty documents, manage service requests, run cross-sell campaigns, and distribute extended warranty products, while offering consumers a free app to track warranties, file claims, and access post-sale services. The platform integrates with marketplaces, ERPs, and e-invoice systems across 17+ partners.
Is egaranti a public or private company?
egaranti is a private company. It is classified as venture growth investor backed and is currently operating.
When was egaranti founded?
egaranti was founded in 2021. It employs 11 to 50 people.
Where is egaranti based?
egaranti is headquartered in Çekmeköy.
How does egaranti make money?
Five revenue lines are on record. SaaS Subscription (Business Plans) is the primary driver. The others are transaction Fees (Sell-out Volume), egaranti Plus - Extended Warranty Commissions, warranty Document Generator Add-on and insurance Partner Revenue Share.
Who are egaranti's main competitors?
Direct peers on record are Mulberry, Extend, ServiceBench (warranty management) and Upsie. Broad incumbents are SquareTrade (Allstate Protection Plans) and Assurant Solutions. DocuSign is listed as an others. Regional players are Cavalry (Product Care) and Sompo Sigorta (Turkey operations). Bolt (extended warranty/checkout) is listed as an emerging player.
Does egaranti have an API?
Yes. API-based platform that integrates with 13 different platforms and enables real-time customer connections. The platform supports QR code generation, warranty activation, service request management, and reporting through API endpoints. Developer documentation is at panel.egaranti.com/request-demo.
What industry is egaranti in?
egaranti's product category is Warranty Management Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 5132 and its SIC code is 7372.