Coinmama
Coinmama is a Dublin-headquartered cryptocurrency brokerage founded in 2013 that enables retail users in 190+ countries to buy, sell, and swap digital assets via card or bank transfer, serving 3.4M+ cumulative users primarily beginners and long-term investors.
- Company typePublic
- Founded2013
- HeadquartersDublin, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Coinmama does
Coinmama is a Dublin-headquartered cryptocurrency brokerage platform founded in 2013 that enables retail users in 190+ countries to buy, sell, and swap digital assets using credit/debit cards, SEPA/SWIFT bank transfers, Skrill, and Neteller. The platform serves over 3.4 million cumulative users, primarily beginners and convenience-focused long-term investors who prioritize simplicity and instant execution over lowest-cost execution. Its core Buy and Sell products operate on a brokerage model with combined fees of 3.90%-5.90% plus a 5% credit/debit card processing fee, and the company monetizes secondarily through an affiliate program offering up to 30% lifetime referral commissions.
The technology stack centers on a non-custodial wallet built on Fireblocks MPC infrastructure using a 2-of-2 signature scheme, in which the private key is split between an encrypted device share and an encrypted Fireblocks share; Coinmama and Fireblocks do not hold users' private keys. Compliance and risk infrastructure is delegated to third-party specialists: Au10tix for biometric KYC verification, Forter for fraud prevention, Worldpay and ProcessOut for payment processing, and Simplex as a regional transaction-processing partner. The product surface also includes calculators (crypto, Bitcoin, Ethereum), an educational Academy, and an Affiliate Program. Distribution is primarily direct-to-consumer via coinmama.com, native iOS and Android apps, and a multi-channel content and affiliate funnel.
Coinmama is a wholly owned subsidiary of Wellfield Technologies Inc., publicly listed on the TSXV under ticker WFLD with its principal office in Vancouver, Canada. Operating legal entities are New Bit Ventures Ltd. (Israel) and Cmama CA Inc. (Ontario, Canada). Geographic restrictions apply to Cuba, Iran, North Korea, Sudan, and Syria. The most recently disclosed equity funding was a $2.4M round from iAngels in August 2018; no subsequent funding rounds are disclosed in the input data.
Coinmama firmographics
Firmographics- Name
- Coinmama
- Legal name
- New Bit Ventures Ltd.
- Website
- https://coinmama.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Coinmama is a Dublin-headquartered cryptocurrency brokerage founded in 2013 that enables retail users in 190+ countries to buy, sell, and swap digital assets via card or bank transfer, serving 3.4M+ cumulative users primarily beginners and long-term investors.
- Ownership category
- akta.pro rank
Coinmama industry classification
Industry- Product category
- Cryptocurrency Brokerage
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industry
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where Coinmama is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices3 records
Markets served
Coinmama business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Transaction/Commission Fees: Coinmama charges combined fees of 3.90%-5.90% on cryptocurrency transactions due to its brokerage model. This includes a commission fee built into the spread and processing fees for payment methods. For credit/debit card purchases, an additional 5% processing fee applies.
- Affiliate/Referral Revenue: Coinmama operates an affiliate program earning commissions from third-party service providers in connection with user referrals and platform access. Affiliates can earn up to 30% of Coinmama's commission on all referral purchases for lifetime.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Credit/Debit Card purchases |
| Transaction based/ take rate | Pay-as-you-go | SEPA Bank Transfer |
| Transaction based/ take rate | Pay-as-you-go | SWIFT Bank Transfer |
| Transaction based/ take rate | Pay-as-you-go | Crypto Enthusiast Loyalty Level |
| Transaction based/ take rate | Pay-as-you-go | Crypto Believer Loyalty Level |
| Transaction based/ take rate | Pay-as-you-go | Skrill/Neteller |
| Transaction based/ take rate | Pay-as-you-go | Bank Transfer (General) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Coinmama product offering
Product offeringCore offering
Coinmama is a cryptocurrency brokerage platform that enables individual users to instantly buy, sell, and swap digital assets using credit/debit cards, SEPA, SWIFT, Skrill, and other payment methods in 40+ fiat currencies. The platform operates in 190+ countries, supports 15+ cryptocurrencies, and includes a non-custodial wallet built on Fireblocks MPC infrastructure that gives users full control of their private keys.
Product overview
Coinmama is a digital asset brokerage platform operating since 2013 that enables users to buy, sell, and swap cryptocurrencies. The core offering consists of Buy Crypto and Sell Crypto services for purchasing cryptocurrency with credit/debit cards or bank transfers, with instant non-custodial delivery to user wallets. Supporting products include Swap Crypto for exchanging between 500+ coins, the Coinmama Wallet (a non-custodial wallet built on Fireblocks MPC infrastructure), and utility tools such as Crypto, Bitcoin, and Ethereum calculators. The platform also offers an educational Academy and an Affiliate Program for commission-based referrals. Coinmama operates in over 190 countries and serves over 3.4 million users.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy Crypto A brokerage service enabling individual users to purchase cryptocurrency using credit card, debit card, or bank transfer with instant delivery to a user-controlled wallet. Available globally with support for 15+ cryptocurrencies and multiple fiat currencies.
- Sell Crypto A brokerage service allowing users to sell cryptocurrency with payouts available in 180 countries via supported payment methods.
- Swap Crypto An exchange service that allows users to swap between over 500 cryptocurrencies directly through the Coinmama platform.
- Coinmama Wallet A non-custodial cryptocurrency wallet built on Fireblocks MPC infrastructure using a 2-of-2 signature scheme, where the private key is split between an encrypted device share and an encrypted Fireblocks share. Gives users full control of their private keys and includes a Disaster Recovery Kit.
Quantifiable outcome
- 3,400,000+ users served since 2013
- +3 more outcomes
Companies that use Coinmama
Customer profileSegments3 records
Ideal customer profiles1 record
Coinmama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Coinmama partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FireblockscoreFireblocks provides the MPC (Multi-Party Computation) infrastructure for Coinmama's non-custodial wallet service. The technology splits the private key into two shares (device share and Fireblocks share) using a 2-of-2 MPC signature scheme, ensuring secure transaction signing without Coinmama having access to users' private keys.
- Au10tixcoreAu10tix provides identity verification and authentication services required for regulatory KYC compliance. Services include government-issued ID verification and biometric comparison (selfie photos) to verify user identity.
- FortercoreForter provides identity verification and fraud prevention services to detect and prevent fraudulent and illegal activity on the Coinmama platform, protecting both the company and its users.
- WorldpaycoreWorldpay serves as a payment processor for processing transactions on the Coinmama platform, handling payment information processing and transactions.
- ProcessOutcoreProcessOut is a payment processing partner that handles payment information processing for transactions on the Coinmama platform.
- SimplexminorSimplex serves as a third-party payment processor for users in certain regions. Some users are redirected to Simplex's platform for order processing, verification, and payment completion when Coinmama directly cannot serve their area.
- LedgerminorLedger is a recommended cold wallet provider for users storing larger amounts of cryptocurrency. Coinmama's educational content recommends Ledger hardware wallets for secure cold storage.
- TrezorminorTrezor is recommended as a cold wallet option in Coinmama's educational content for users seeking the highest security for funds not being moved regularly.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Coinmama competitors and assessment
Company assessmentDirect peers
- MoonPay: MoonPay is the leading direct competitor to Coinmama, operating a fiat-to-crypto on-ramp serving consumers and businesses across 180+ countries. Both compete head-to-head on instant card and bank-transfer purchases for beginner and convenience-focused buyers.
- Transak: Transak is a global crypto on/off-ramp integrated into wallets and dApps, processing fiat-to-crypto purchases via cards and local payment methods. Comparable to Coinmama in fiat-crypto conversion, geographic breadth, and beginner-focused UX.
- Ramp Network: Ramp is a fiat-to-crypto on-ramp offering simple card and bank-based purchases with strong regulatory coverage in Europe and the UK. It competes with Coinmama for beginner buyers seeking a streamlined UX and broad payment-method support.
- Banxa: Banxa is a publicly listed (TSXV: BNXA) crypto on/off-ramp providing fiat-to-crypto purchases via local payment methods globally. Direct peer to Coinmama by virtue of being a TSXV-listed brokerage focused on the same fiat-crypto conversion category.
- Simplex (Nuvei): Simplex, now part of Nuvei, is a crypto on-ramp partner and competitor; Coinmama even routes certain regional users to Simplex. Both serve beginner buyers with card-based fiat-to-crypto purchases and KYC onboarding.
- Wyre: Wyre historically operated a comparable fiat-to-crypto on-ramp and payment infrastructure before winding down. It is referenced here as a former direct peer serving the same fiat-crypto bridge use case as Coinmama.
Broad incumbents
- Coinbase: Coinbase is a broad incumbent crypto exchange that also offers beginner-friendly buy flows with debit/credit card and bank rails. It competes with Coinmama for first-time buyers but does so as part of a much larger exchange, custody, and staking platform.
- Binance: Binance is a global crypto exchange that has progressively simplified its buy crypto experience, including card and P2P rails. It competes with Coinmama in the buy-crypto convenience segment while operating a full exchange, derivatives, and token-launch business.
- Kraken: Kraken is a long-established crypto exchange whose Kraken App offers simple card and bank-based crypto purchases, overlapping with Coinmama's buyer persona. It competes on fees and trust while running a much broader trading and staking platform.
Emerging players
- Strike: Strike is a Bitcoin-focused payments and on-ramp app offering low-fee bitcoin purchases via the Lightning Network. While narrower in scope than Coinmama, it competes for the same long-term-investor beginner and convenience segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coinmama social profiles
Digital presenceCoinmama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coinmama leadership team
Management profileNumber of profiles
Profiles1 record
Coinmama subsidiaries and ownership
Company hierarchySubsidiaries1 record
Coinmama funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coinmama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coinmama
What does Coinmama do?
Coinmama is a cryptocurrency brokerage platform that enables individual users to instantly buy, sell, and swap digital assets using credit/debit cards, SEPA, SWIFT, Skrill, and other payment methods in 40+ fiat currencies. The platform operates in 190+ countries, supports 15+ cryptocurrencies, and includes a non-custodial wallet built on Fireblocks MPC infrastructure that gives users full control of their private keys.
Is Coinmama a public or private company?
Coinmama is a public company. It is classified as corporate owned and is currently operating.
When was Coinmama founded?
Coinmama was founded in 2013. It employs 51 to 100 people.
Where is Coinmama based?
Coinmama is headquartered in Dublin, Ireland, in the Europe region.
How does Coinmama make money?
Two revenue lines are on record. Transaction/Commission Fees are the primary driver. The others are affiliate/Referral Revenue.
Who are Coinmama's main competitors?
Direct peers on record are MoonPay, Transak, Ramp Network, Banxa, Simplex (Nuvei) and Wyre. Broad incumbents are Coinbase, Binance and Kraken. Strike is listed as an emerging player.
Does Coinmama have an API?
No public API is recorded for Coinmama.
What industry is Coinmama in?
Coinmama's product category is Cryptocurrency Brokerage. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 52232 and its SIC code is 6200.