Cien
Cien is an AI-native Go-To-Market analytics platform that cleanses CRM data and delivers predictive sales insights for management consulting firms, private equity firms, and mid-market to large B2B enterprises via the GTM Suite, TrueAI Platform, and Cien Agentic.
- Company typePrivate
- Founded2016
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cien does
Cien is an AI-native Go-To-Market analytics platform founded in 2016 by Rob Käll (CEO), Ben Strum (CTO), and Margot Carter. The company is headquartered in Miami Beach, Florida, with a Research & Development center in Barcelona, Spain, and a commercial hub in Dallas, Texas. Its core product, the GTM Suite, is built on the TrueAI Platform, which automatically cleanses, standardizes, and enriches CRM data through Automatic Data Enhancement (ADE) across six dimensions before running predictive and prescriptive analytics. The platform applies deep learning models trained on millions of deals, natural language processing for CRM data normalization, anomaly detection across the sales pipeline, and recommendation engines to deliver Deal Intelligence (deal propensity and pipeline quality), Value Intelligence (rep contribution), and Coaching Intelligence (rep skills and behaviors). Cien's newest offering, Cien Agentic, extends the platform into autonomous agent execution with interactive Heatmap navigation and Growth Plan workflow tracking.
The platform integrates natively with Salesforce, HubSpot, and Microsoft Dynamics and pushes enriched row-level data into customer cloud data warehouses (Snowflake, Azure SQL, or Postgres) via a comprehensive Data API, with proprietary Single Sales Record and Users History data entities. Cien monetizes primarily through annual and monthly SaaS subscriptions, supplemented by a free GTM Data Quality Assessment used as a top-of-funnel conversion tool and professional services for onboarding and calibration. Its go-to-market is sales-led and segmented horizontally across three primary buyer groups: Management Consulting firms (e.g., AlixPartners), Private Equity firms (e.g., Platinum Equity), and mid-market to large B2B Enterprises (e.g., Whisbi). Distribution is augmented by listings on the Salesforce AppExchange and the Microsoft Azure Marketplace (launched September 2024), plus consulting-firm partner channels. The company is SOC 2 Type II certified and has raised approximately $5.7M in disclosed funding across seed, 2018, and 2019 rounds, with Elaia as the institutional lead.
Cien firmographics
Firmographics- Name
- Cien
- Legal name
- Cien, Inc.
- Website
- https://cien.ai
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cien is an AI-native Go-To-Market analytics platform that cleanses CRM data and delivers predictive sales insights for management consulting firms, private equity firms, and mid-market to large B2B enterprises via the GTM Suite, TrueAI Platform, and Cien Agentic.
- Ownership category
- akta.pro rank
Cien industry classification
Industry- Product category
- AI-Powered Sales Analytics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- CRM Strategy, Implementation & Managed Services (MPAAAIAD)
- akta.pro secondary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Cien is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cien business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: Annual or monthly subscription-based SaaS licensing model for platform access. The app is available under an annual or monthly licensing model for B2B enterprises.
- Platform Subscription (GTM Suite): AI analytics platform subscription with tiered offerings for Management Consultants, Private Equity firms, and B2B Enterprises. Delivers strategic roadmaps within 5 business days.
- Professional Services (Consulting): Fully managed Getting Started process with calibration and onboarding services. Minimal effort required from customer side.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | GTM Data Quality Assessment - Free or low-cost evaluation |
| Subscription | Monthly | Standard Platform Subscription |
| Subscription | Annual | Enterprise Platform Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Cien product offering
Product offeringCore offering
Cien sells an AI-native Go-To-Market analytics software platform called the GTM Suite, built on its TrueAI Platform. The platform connects to a customer's CRM (Salesforce, HubSpot, Microsoft Dynamics), automatically cleans and enriches the data, applies deep learning and natural language processing, and delivers strategic roadmaps, deal propensity, rep value, and coaching intelligence to B2B revenue leaders within days.
Product overview
Cien offers a unified GTM Suite platform built on the TrueAI Platform, combining AI-powered sales analytics with automated data enhancement capabilities. The core product is the GTM Suite which delivers trustable insights through Automatic Data Enhancement (ADE), strategic and tactical reports, and management dashboards. Key modules include Cien Agentic (AI digital colleague for automated execution), Cien Value Chain (performance measurement methodology), Hidden Revenue Assessment (diagnostic tool with 100+ AI models), and Data Enhancement Services (standalone CRM data cleaning). The platform integrates natively with Salesforce, HubSpot, and Microsoft Dynamics, pushing cleaned and enriched data to customer data warehouses via a comprehensive API. Revenue intelligence is delivered through three capability types: Deal Intelligence (propensity predictions), Value Intelligence (rep contribution analysis), and Coaching Intelligence (skills and behavior insights).
Differentiator
Problem solved
Functional benefit
Products and services
- GTM Suite Cien's core AI-powered Go-To-Market analytics platform. It automatically cleanses, standardizes, and enriches CRM data before analysis, then delivers strategic and tactical reports and management dashboards covering Deal Intelligence, Value Intelligence, and Coaching Intelligence for B2B revenue leaders.
- Cien Agentic AI digital colleague for revenue executives that moves beyond dashboards into automated execution. It allows users to navigate reports interactively with AI agents, explore GTM friction through Heatmap views, and define Growth Plans with workflow tracking.
- TrueAI Platform The proprietary AI infrastructure underlying Cien's products. It provides container-based cloud architecture deployable on Azure, Snowflake, and Postgres, automated CRM syncs, comprehensive Data API output to customer cloud data warehouses, and foundational deep learning models for predictions.
- Data Enhancement Services Standalone service that cleans, augments, and standardizes CRM data using machine learning and NLP. Scores data quality across six dimensions including duplication, completeness, and consistency, addressing inaccurate, incomplete, or inconsistent records.
- Cien Value Chain Methodology and analytic framework that combines AI with unique measurement of pipeline quality and people factors. Distinguishes incremental value created by marketing, prospecting, and selling teams while controlling for team mood, seasonality, and external market forces.
- Hidden Revenue Assessment Assessment product that applies 100+ AI models to a company's CRM data to surface factors preventing sales teams from achieving quotas, delivering a prioritized growth roadmap within 5 business days.
Quantifiable outcome
- 1,000%+ ROI through 2-5 percentage point improvement in sales team performance
- +3 more outcomes
Companies that use Cien
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Cien technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature7 records
Cien partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Microsoft AzurecoreCien's AI GTM Analytics Platform launched on Microsoft Azure Marketplace in September 2024, enabling Azure customers to discover and provision the solution through Azure infrastructure.
- SalesforcecoreCien app available on Salesforce AppExchange with direct syncing capabilities for Salesforce.com customers. Deep integration with Salesforce CRM data for AI-powered sales productivity analysis.
- HubSpotcorePartnership includes certifications and access to senior technical support persons. Cien offers direct syncing with HubSpot CRM for automated data acquisition.
- Microsoft DynamicscorePartnership includes certifications and access to senior technical support persons. Cien offers direct syncing with Microsoft Dynamics CRM for automated data acquisition.
- AlixPartnerscoreManagement consulting firm using Cien's GTM Suite to deliver data-driven transformation recommendations to clients. Featured customer quote on Cien website.
- Big X ConsultingminorJoint offering for consulting engagements with Cien.ai GTM Suite - 1 Pager available as product documentation.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Cien competitors and assessment
Company assessmentDirect peers
- Gong: Gong is a revenue intelligence platform that records sales calls and applies AI to surface deal insights, pipeline risk, and coaching recommendations. It is the most direct competitor to Cien's Deal Intelligence and Coaching Intelligence capabilities, serving similar B2B sales leadership buyers with an AI analytics layer over CRM data.
- Clari: Clari provides AI-powered revenue orchestration, forecast accuracy, and pipeline inspection tools for enterprise sales organizations. It directly competes with Cien's forecasting, deal propensity, and CRO-level revenue intelligence capabilities for B2B enterprise customers.
- Outreach: Outreach is a sales execution platform with AI-driven deal insights, pipeline management, and rep coaching features. While more rep-workflow focused than Cien's CRO focus, the platforms overlap on AI-driven deal intelligence, coaching, and sales analytics for B2B enterprises.
- Salesloft: Salesloft (now part of Clari) is a sales engagement platform with AI-driven pipeline generation, deal analytics, and conversation intelligence. It overlaps with Cien on revenue intelligence and sales analytics, especially for B2B mid-market and enterprise sales teams.
- People.ai: People.ai provides AI-driven revenue intelligence, automatically capturing sales activity to deliver pipeline insights, account engagement, and forecasting. It competes with Cien on AI-powered CRM data enrichment, deal insights, and CRO-level analytics for B2B enterprises.
- BoostUp: BoostUp is an AI revenue forecasting and pipeline management platform serving B2B sales leaders. It overlaps directly with Cien's forecasting, pipeline inspection, and AI-driven deal prediction capabilities.
- InsightSquared: InsightSquared provides sales analytics and forecasting software for B2B revenue teams, including pipeline visibility and rep performance dashboards. It competes with Cien on CRO-level revenue analytics and AI-driven insights from CRM data.
- Aviso: Aviso is an AI-driven revenue intelligence and forecasting platform for enterprise sales teams. It directly competes with Cien on deal propensity scoring, pipeline quality analysis, and CRO-level forecast accuracy.
Broad incumbents
- Salesforce (Einstein / Tableau CRM): Salesforce's Einstein and Tableau CRM offer AI-driven sales analytics, forecasting, and revenue intelligence as part of the broader Salesforce platform. As Cien's largest integration partner and ecosystem incumbent, Salesforce represents both a distribution channel and a competitive threat via native AI features.
- HubSpot: HubSpot offers AI-powered sales analytics, deal insights, and forecasting as part of its CRM and Marketing Hub. It is both an integration partner for Cien and a competitor as it builds native AI features that may overlap with Cien's core analytics value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cien social profiles
Digital presenceCien compliance and trust
Trust signalCompliance1 record
Cien financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cien leadership team
Management profileNumber of profiles
Profiles10 records
Cien funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cien M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cien
What does Cien do?
Cien sells an AI-native Go-To-Market analytics software platform called the GTM Suite, built on its TrueAI Platform. The platform connects to a customer's CRM (Salesforce, HubSpot, Microsoft Dynamics), automatically cleans and enriches the data, applies deep learning and natural language processing, and delivers strategic roadmaps, deal propensity, rep value, and coaching intelligence to B2B revenue leaders within days.
Is Cien a public or private company?
Cien is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cien founded?
Cien was founded in 2016. It employs 11 to 50 people.
Where is Cien based?
Cien is headquartered in Plano, United States, in the North America region.
How does Cien make money?
Three revenue lines are on record. Subscription Licensing is the primary driver. The others are platform Subscription (GTM Suite) and professional Services (Consulting).
Who are Cien's main competitors?
Direct peers on record are Gong, Clari, Outreach, Salesloft, People.ai, BoostUp, InsightSquared and Aviso. Broad incumbents are Salesforce (Einstein / Tableau CRM) and HubSpot.
Does Cien have an API?
Yes. Cien offers a comprehensive Data API that provides row-level data from CRM systems with additional columns such as time estimates and propensity scores. The API includes derived entities like the Single Sales Record (SSR) that provides a full customer journey for every account, and Users History that provides a time series for each rep showing how their skills and behaviors have changed over time. Data is automatically pushed into customer's Cloud Data Warehouse (Azure SQL, Postgres, or Snowflake). The platform also includes partnerships with CRM vendors that include certifications and access to senior technical support persons. Developer documentation is at cienai.github.io/cien-data-api-documentation.
What industry is Cien in?
Cien's product category is AI-Powered Sales Analytics Software. Its primary akta.pro industry code is MPAAAIAD, CRM Strategy, Implementation & Managed Services, with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 5132 and its SIC code is 7372.