Candidate.ID

What Candidate.ID does

Candidate.ID is a recruitment-focused marketing automation software company headquartered in Glasgow, United Kingdom, founded in 2015. The company's platform is described as marketing automation software specifically developed for recruitment, targeting enterprise hiring teams with behavior-based campaign automation, AI-driven candidate matching, and engagement scoring capabilities. Based on the broader product and partnership data associated with the company's operations, the platform extends across an enterprise talent cloud spanning applicant tracking (ATS), candidate relationship management (CRM), employer branding, onboarding, and AI-powered recruiting — marketed under sub-brands including ICIMS Hire, ICIMS Engage, ICIMS Employer Branding, and ICIMS Coalesce AI.

The underlying technology is a cloud-based talent acquisition platform with AI/ML features including talent and skills matching, automated engagement scoring, a GenAI search string builder, an AI sourcing agent, and AI-powered email drafting (Copilot). The platform supports multilingual deployments and includes GDPR-ready compliance tooling, with integrations to major enterprise systems including Microsoft, ADP, Infor, and UKG through an integration marketplace. Proprietary technology claims center on AI-powered matching accuracy, behavior-based marketing automation, and seamless ATS interoperability.

The business model is enterprise SaaS subscription with quote-based annual pricing sold through a direct sales motion combining field sales teams and inside sales support. Distribution is global, with localized presence in the US, UK, and France. The company targets four primary verticals — retail, healthcare, manufacturing, and finance — and sells to HR personas including CHROs, talent acquisition leaders, IT leaders, and HR operations leaders. Named enterprise customers include The Cheesecake Factory (40,000+ annual hires), Cedar Fair (47,000 seasonal workers), Rydon, and Room and Board. Total disclosed funding is approximately $2.77M across six rounds from 2016 to 2021, with Blackfinch Ventures as the repeat lead investor and a 2019 Crowdcube crowdfunding round. The leadership team comprises co-founder Scot McRae (CRO), Chair Doug Sawers, CFO Jane Mackie, and CTO Mike Hughes.

Name

Candidate.ID

Legal name

ICIMS

Website

https://candidateid.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Candidate.ID is a Glasgow-based recruitment marketing automation software company founded in 2015, selling an enterprise talent cloud (ATS, CRM, employer branding, AI recruiting) to large employers in retail, healthcare, manufacturing, and finance via direct field sales.

Ownership category

akta.pro rank

Product category

Talent Acquisition Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Intelligent Document Processing (IDP) & OCR Automation (HDAEAHAC)

Keywords

• Recruitment marketing automation
• Candidate relationship management
• Talent acquisition software
• AI recruiting tools
• Candidate engagement platform

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based talent acquisition platform delivered as a subscription service with enterprise licensing agreements. The platform includes ATS, CRM, employer branding, and onboarding modules sold as an integrated suite.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Candidate.ID provides a recruitment-focused marketing automation and candidate relationship management (CRM) platform for enterprise hiring teams. The platform combines behavior-based marketing automation with AI-powered talent matching, engagement scoring, generative AI search, AI sourcing agents, and Copilot email drafting to build talent pipelines, automate candidate engagement, and reduce time-to-fill. It integrates with existing applicant tracking systems (ATS), supports multilingual global deployments, and includes GDPR-ready compliance tooling.

Product overview

ICIMS offers a unified Talent Cloud platform consisting of three main sub-brands: ICIMS Hire (enterprise ATS for managing the full hiring process), ICIMS Engage (candidate engagement and CRM), and ICIMS Employer Branding (recruitment marketing). The platform is enhanced with ICIMS Coalesce AI for AI-powered recruiting capabilities. Key modules include applicant tracking, text recruiting, onboarding management, offer management, career site builder, and recruitment chatbot. The products integrate together through a shared platform architecture with marketplace integrations.

Differentiator

Problem solved

Functional benefit

Brands

• ICIMS Hire: Streamline hiring with a highly-configurable enterprise ATS.
• ICIMS Engage
• ICIMS Employer Branding
• ICIMS Coalesce AI

Products and services

• Candidate.ID Recruitment CRM (branded as iCIMS CXM / Candidate Experience Management)

Quantifiable outcome

• Marketing Automation customers report significant improvements in candidate engagement and campaign performance

Named customers4 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• ADPcoreTechnology or IntegrationPartnership to streamline tech stack and provide better user experience and stronger data governance through ADP and ICIMS integration.
• InforcoreTechnology or IntegrationCombined power of ICIMS and Infor helps organizations strategically align their business and talent objectives.
• MicrosoftflagshipTechnology or IntegrationAward-winning partnership with Microsoft grounded in shared desire to transform the workplace and hiring team experience.
• UKG (Ultimate Kronos Group)coreTechnology or IntegrationPartnership supports entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phenom People: Phenom is an enterprise talent acquisition platform built around CRM, recruitment marketing automation, AI matching, and candidate engagement — the same core use cases Candidate.ID targets. Both serve enterprise CHROs/TA leaders with behavior-based campaigns, AI sourcing, and ATS integrations.
• Beamery: Beamery is a talent marketing, CRM, and AI-powered candidate engagement platform aimed at enterprise talent acquisition teams. It competes head-to-head with Candidate.ID on recruitment marketing automation, candidate rediscovery, and AI-driven sourcing.
• Avature: Avature provides a configurable CRM and talent acquisition suite used by large enterprises for CRM, candidate engagement, and recruitment marketing. It directly overlaps with Candidate.ID's positioning as a configurable recruitment CRM with automation capabilities.
• Yello: Yello is a recruitment marketing and candidate relationship management platform purpose-built for enterprise hiring teams, with event management, candidate engagement, and CRM workflows — directly comparable to Candidate.ID's recruitment CRM and behavior-based automation focus.
• SmashFly (Findem): Findem (which absorbed SmashFly) offers recruitment marketing automation and CRM-style talent pipelines for enterprise TA. Overlaps with Candidate.ID on AI-augmented sourcing, candidate engagement, and ATS-integrated CRM pipelines.
• Greenhouse: Greenhouse is an enterprise applicant tracking and talent acquisition platform with growing CRM-style candidate engagement features. It competes with Candidate.ID for the same enterprise TA leader buyer, particularly in mid-market and upper-mid-market deployments.
• SmartRecruiters: SmartRecruiters is a talent acquisition suite (ATS plus candidate relationship/engagement) sold into global enterprises across retail, manufacturing, and healthcare — overlapping with the high-volume hiring verticals Candidate.ID targets.
• Lever (Employ): Lever, part of Employ, combines an ATS with CRM and automation for talent acquisition teams. Comparable to Candidate.ID on integrating CRM-style nurturing and ATS workflows for enterprise and growth-stage companies.

Broad incumbents

• iCIMS: iCIMS is the broader talent acquisition platform (ATS, CRM, onboarding, employer branding) into which Candidate.ID's product capabilities have been integrated (per legal name 'ICIMS' and the iCIMS Hire / Engage / Coalesce AI sub-brands). Comparable as the umbrella platform serving the same enterprise TA buyer with an overlapping product suite.

Emerging players

• Gem: Gem is a modern sourcing and CRM platform for talent acquisition teams, focused on AI-driven outreach, talent rediscovery, and pipeline analytics. Comparable to Candidate.ID on AI-augmented sourcing and CRM-led candidate engagement, though more emerging-stage and US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/candidate_id
• YouTubeyoutube.com/c/icims
• Facebookfacebook.com/CandidateID
• LinkedInlinkedin.com/company/candidate-Id-ltd
• Instagraminstagram.com/icims_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Candidate.ID