The Bitcoin Company

What The Bitcoin Company does

The Bitcoin Company (legal entity Two Twenty Two, Inc.) is a US-based consumer fintech that builds a mobile and web application enabling everyday users to earn, spend, exchange, and remit bitcoin. Founded in Austin, Texas in 2022 with a $2.1M seed round, the company launched its TBC Mobile App offering prepaid Visa and Mastercard gift cards purchasable with bitcoin and stablecoins, a card-linked rewards program (delivered through Figg Inc. under Dodd-Frank Section 1033) that returns bitcoin on everyday credit and debit card spending, and an Education Portal that pays users in Sats for learning about bitcoin. The platform aggregates offers from 10,000+ merchant brands and supports Apple Pay, Google Pay, and Samsung Pay at checkout.

The underlying technology integrates Bitcoin and Lightning Network infrastructure with traditional card network rails (Visa, Mastercard, American Express) and payment processors (Checkout.com), with compliance and operational layers handled through four wholly-owned subsidiaries (Two Twenty Three, LLC in the US; Two Twenty Four Technologies, Inc. in Canada; Two Twenty Seven Spółka Z Ograniczoną Odpowiedzialnością in Poland; Two Twenty Six Servicos De Ativos Virtuais, LTDA in Brazil) that enable exchange and remittance services across North America, the EU, and Latin America in compliance with FATF guidelines and local licensing.

The company earns revenue from four streams: spreads and fees on exchange transactions (fiat-to-crypto, crypto-to-fiat, crypto-to-crypto), fees on cross-border remittances to Mexico and Brazil, commissions and spreads on gift card sales, and referral fees from a network of Exchange Partners and Sending Partners. The loyalty program is free to join, with a 50,000-Sat minimum conversion threshold. Go-to-market is product-led and community-led, anchored on a free mobile app, organic social channels (Telegram, Twitter/X, Facebook, LinkedIn, Instagram, Nostr), an Education Portal, and a Bitcoin-native advisor network spanning Lightning Labs, Blockstream, Zeus, Open Sats, and Mutiny Wallet. Customer segments are exclusively consumer — Bitcoin rewards seekers, bitcoin holders seeking spending utility, retail crypto exchange users, and cross-border remittance users — with no enterprise or B2B contracts disclosed.

Name

The Bitcoin Company

Legal name

Two Twenty Two, Inc.

Website

https://thebitcoincompany.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bitcoin Company is a US-based consumer fintech that lets everyday users earn bitcoin rewards on linked card spending, buy discounted prepaid Visa/Mastercard gift cards with bitcoin, exchange bitcoin and stablecoins, and send cross-border remittances to Mexico and Brazil via a multi-jurisdictional mobile and web app.

Ownership category

akta.pro rank

Product category

Cryptocurrency Financial Services

NAICS

Credit Card Issuing (52221)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Payments, Remittances & Merchant Acceptance (checkout, invoicing, payroll) (FSAPAEAE)

akta.pro secondary industries

Crypto Remittance & Cross-Border Money Transfer Providers (FSADAIAD), Digital Gift Cards, Vouchers & Stored-Value (Crypto) (FSADAIAN), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)

Keywords

• Bitcoin rewards program
• Cryptocurrency exchange service
• International remittances
• Prepaid gift cards
• Loyalty rewards platform

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Exchange Transaction Fees: The company charges fees on all exchange transactions (fiat-to-crypto, crypto-to-fiat, and crypto-to-crypto conversions). Fees are disclosed at the time of order confirmation. A spread is added to the bitcoin exchange rate to protect against price fluctuations from calculation time to purchase time. The company acts as the counterparty to each exchange, not as an intermediary.
2. Remittance Fees: Fees are charged on international remittance transactions when users send bitcoin or fiat currency cross-border to recipients in Mexico and Brazil. Fees are disclosed at the time of each transaction. Sending Partners may charge additional fees on top of the company's fees.
3. Gift Card Commissions: The company earns a commission or spread from merchants whose gift cards are sold through the platform. Users purchase gift cards with bitcoin or other payment methods, earning loyalty points that convert to Sats. The merchant-funded reward structure allows The Bitcoin Company to offer discounts of up to 50% on gift cards.
4. Partner/Referring Partner Fees: Partners who refer users to the exchange service may charge their own additional fees to referred users. The company may also establish individual agreements with partners to clarify terms. Partners are KYC/KYB verified and must follow FATF guidelines.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Bitcoin Company operates a consumer-facing Bitcoin financial platform delivered through a mobile and web app. Users can purchase prepaid Visa and Mastercard gift cards with bitcoin and stablecoins, earn bitcoin rewards on everyday spending via card-linked offers, exchange bitcoin and stablecoins (fiat-to-crypto, crypto-to-fiat, crypto-to-crypto), and send international remittances to Mexico and Brazil. Loyalty points earned convert to bitcoin (Sats) with a 50,000 Sats minimum conversion threshold.

Product overview

The Bitcoin Company offers a unified financial platform centered around Bitcoin, combining a mobile app and web app with multiple integrated services. The core product portfolio includes the TBC Mobile App for managing bitcoin rewards and spending, Gift Cards (prepaid Visa and Mastercard purchasable with bitcoin), a Card-Linked Rewards Program for earning bitcoin on everyday purchases, Exchange Services for buying/selling/swap bitcoin and stablecoins, and Remittance Services for international transfers to Mexico and Brazil. An Education Portal add-on allows users to learn about Bitcoin while earning rewards. The platform positions itself as the easiest way to spend bitcoin and earn rewards, with discounts up to 50% on 10,000+ brands.

Differentiator

Problem solved

Functional benefit

Products and services

• TBC Mobile App Mobile application (available on iOS, Android, and APK download) plus web app for individual consumers to buy prepaid Visa and Mastercard gift cards with bitcoin and stablecoins, earn bitcoin rewards on everyday purchases through card-linked offers, access discounts on 10,000+ brands, and manage their bitcoin rewards balance.
• Prepaid Gift Cards Prepaid Visa and Mastercard gift cards purchasable with bitcoin and stablecoins, spendable at millions of merchants globally. Users can save on every gift card purchase and earn loyalty points convertible to bitcoin.
• Card-Linked Rewards Program Free loyalty program that allows users to link their existing credit or debit cards to earn bitcoin rewards (in Sats) on qualifying everyday purchases. Rewards are automatically tracked and convertible to bitcoin with a minimum threshold of 50,000 Sats.
• Cryptocurrency Exchange Service Cryptocurrency exchange service enabling users to buy, sell, swap, and send bitcoin and stablecoins. Supports fiat-to-crypto, crypto-to-fiat, and crypto-to-crypto conversions across multiple jurisdictions through subsidiary entities.
• International Remittance Service International remittance service allowing users to transfer bitcoin or fiat currency to recipients in Mexico and Brazil, with automatic conversion to local currency via Exchange Partners. Senders can initiate transfers in bitcoin or fiat, with real-time delivery to recipients.

Quantifiable outcome

• Users can earn up to 50% discount on gift cards and prepaid debit cards from 10,000+ brands
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• VisacoreTechnology or Integration · 5 April 2022Visa is a foundational payment network partner enabling The Bitcoin Company's prepaid Visa gift cards and card-linked reward processing. The partnership allows users to spend bitcoin via prepaid Visa cards at millions of merchants worldwide and enables the card-linked loyalty offers through Visa's payment network infrastructure.
• FiggcoreTechnology or Integration · 5 April 2022Figg Inc. acts as the company's third-party service provider for accessing consumer financial information pursuant to Section 1033 of the Dodd-Frank Act. Figg enables the card-linked offer functionality by accessing transaction data from enrolled credit and debit cards, monitoring purchases to determine qualifying transactions, and sharing data with card networks (Visa, Mastercard) for offer matching.
• Checkout.comsupportingTechnology or Integration · 5 April 2022Checkout.com is a payment processing partner that supports the company's payment infrastructure, enabling transactions related to gift card purchases, prepaid cards, and general payment flows within the platform.
• SVSsupportingTechnology or Integration · 5 April 2022SVS is a payment or financial services partner referenced in the company's 2022 launch announcements, providing infrastructure or services in support of the bitcoin spending and rewards platform.
• Exchange Partners (regional)coreChannel Partner/ Reseller/ DistributorExchange Partners collaborate with the company in Available Countries (US, Canada, EU, Brazil, Mexico, Poland) to facilitate the conversion of fiat currencies, bitcoin, and other cryptocurrencies, and to handle initial pay-in and subsequent pay-out of funds to users. They are essential to the exchange service delivery.
• Sending PartnerssupportingChannel Partner/ Reseller/ DistributorSending Partners enable Senders to transfer bitcoin or fiat currency to The Bitcoin Company for conversion and subsequent transfer to recipients in Mexico and Brazil. Sending Partners are required to complete KYC/KYB processes, follow FATF guidelines, and may charge their own fees to Senders.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bitrefill: Bitrefill sells gift cards, prepaid phone refills, and Lightning payments funded by bitcoin and stablecoins. Direct match on the gift-card-with-bitcoin value proposition and one of the originals in this product category.
• Lolli: Lolli is a Bitcoin rewards browser extension and app offering cashback in bitcoin at major online merchants and via gift cards. Closely comparable on the consumer Bitcoin rewards model, with overlapping merchant catalog of 1M+ stores.
• Strike: Strike is a Bitcoin payments app offering buy/sell, payments, and remittances built on the Lightning Network. Directly competes on the exchange-plus-remittance-plus-spending stack and operates across the US and increasingly Latin America.
• Fold: Fold is a Bitcoin rewards and spending app that lets users earn bitcoin cashback on gift card purchases and via a Visa debit card. Direct competitor: same gift card catalog + card-linked rewards + bitcoin rewards thesis as The Bitcoin Company.

Broad incumbents

• Coinbase: Coinbase is the largest US-regulated crypto exchange with a consumer app spanning buy/sell, staking, and a debit card. Overlaps with TBC's exchange and (formerly) card functions at much greater scale and regulatory depth.
• BitPay: BitPay is a Bitcoin and crypto payment processor enabling merchants to accept crypto and offering prepaid Visa cards. Overlaps with the prepaid card and merchant acceptance capabilities of TBC, particularly in B2B and consumer card issuance.
• Robinhood: Robinhood offers commission-free US retail trading including cryptocurrencies. Overlaps with TBC's exchange use case for US users; much larger customer base and significantly broader asset coverage.
• Cash App (Block): Cash App is a mainstream consumer fintech from Block, Inc. offering bitcoin buy/sell, peer payments, and a debit card. Significantly larger scale, broader audience, and a much larger bitcoin business that dwarfs TBC's exchange volume.

Regional players

• Mercado Bitcoin: Mercado Bitcoin is one of the largest Brazilian crypto exchanges, operating in a key TBC remittance destination. Comparable regional exchange and payments functionality with deep Brazil-specific compliance and banking rails.

Emerging players

• Moon (now Wyre): Moon (acquired by Wyre) enabled Lightning-Network bitcoin payments at merchants and via browser extensions. Targeted the same bitcoin-as-rewards user base with a Lightning-native stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thebtcco
• Facebookfacebook.com/thebtcco
• LinkedInlinkedin.com/company/thebitcoincompany
• Instagraminstagram.com/thebtcco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bitcoin Company