Magical

What Magical does

Magical (legal entity: HeyAutofill, Inc.) is a San Francisco-based agentic AI software company founded in 2020 that deploys specialized AI agents to automate operational workflows in healthcare, insurance, and finance. Its core platform combines browser-based ambient automation with a multi-agent framework that coordinates pre-trained, domain-specialized agents — such as Prior Authorization (92% accuracy), Referrals (94%), Benefits Verification (91%), Records Request (97%), Revenue Integrity (93%), and Payment Posting (99%) in healthcare — and supports a custom agent builder trained on customer SOPs. The platform operates across browser and desktop applications via a data graph connecting millions of healthcare data points across hundreds of systems, with local processing and zero external data storage to address regulated-industry security requirements.

The company runs a dual go-to-market: a free Chrome extension serving long-tail individual and SMB users with text-expansion and form-filling functionality (product-led growth), and an enterprise field-sales motion targeting healthcare providers, payers, insurers, financial institutions, and customer support organizations with specialized agents and multi-week deployment engagements. Revenue is generated through Core and Advanced subscription tiers with monthly or annual recurring billing processed via Stripe, with ACH/wire direct billing for larger enterprise customers. Named enterprise customers include Beacon Health System (multi-year partnership), Headspace, Sondermind, iHerb, TheRealReal, GoodNotes, and WebPT.

Magical has raised $41M cumulatively across a Seed round in 2020 (led by Greylock) and a $35M Series A in June 2022 (led by Coatue, with Greylock, Lightspeed, Bain Capital Ventures, and others). The company has 11-50 employees, is privately held, and was recognized with an A+ Likelihood to Recommend rating in the KLAS Emerging Company Spotlight Report (June 2026) and named to Becker's 2026 Top Revenue Cycle Management Companies list. Strategic partnerships include Beacon Health System (Jan 2026) and Emids (June 2026).

Name

Magical

Legal name

HeyAutofill, Inc.

Website

https://getmagical.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Magical (HeyAutofill, Inc.) is a San Francisco-based agentic AI platform founded in 2020 that deploys specialized AI agents to automate operational workflows in healthcare, insurance, and finance, serving enterprise customers via subscription tiers and a free Chrome extension.

Ownership category

akta.pro rank

Product category

Healthcare Workflow Automation Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)

akta.pro secondary industry

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK)

Keywords

• Agentic AI platform
• Healthcare workflow automation
• AI process automation
• Revenue cycle automation
• Enterprise AI agents

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (Core and Advanced): Magical offers Core and Advanced subscription tiers with automatic recurring charges (monthly or yearly). Users can cancel subscriptions with 24 hours notice before renewal. The company uses Stripe as its payment processor for processing subscription payments.
2. Free Tier with Premium Upsells: Magical provides a free Chrome extension with basic text expander functionality, with premium enterprise features (SOC2, SSO, AI Controls) available in paid tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Magical is an agentic AI platform that deploys specialized AI agents to execute operational work across healthcare, insurance, and finance systems. It offers pre-trained agents for workflows such as prior authorization, benefits verification, referrals, records requests, revenue integrity, claims processing, and loan processing, and supports custom agent creation. The platform runs locally in the browser with zero data storage and works without API integrations.

Product overview

Magical is an AI agents platform for healthcare operations that offers a unified platform with ready-to-deploy specialized agents and custom agent creation capabilities. The core Magical AI Agents Platform supports both browser-based ambient automation (text expansion, form filling, data transfer) and agentic AI capabilities for complex operational workflows. The portfolio includes healthcare-specific agents (Prior Authorization, Referrals, Benefits Verification, Records Request, Revenue Integrity, Payment Posting), insurance agents (Policy Management, Insurance Underwriting, Insurance Claims Processing), and finance agents (Loan Application Processing, Loan Underwriting, Lending Documentation, Accounts Payable Processing, Accounts Receivable Management, Bank Reconciliation, Expense Report Processing, Financial Reporting Statements, Tax Preparation Filing). Custom AI Agents can be built and trained on organizational SOPs, systems, and operational logic using the platform's builder. The platform operates across browser and desktop applications with a data graph connecting healthcare data points across hundreds of systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Magical AI Agents Platform Core agentic AI platform that deploys specialized AI agents to execute real operational work across healthcare, insurance, and finance systems. Supports ready-to-deploy pre-trained agents as well as custom agent creation trained on organizational SOPs, systems, and operational logic. Features ambient automation that runs locally in the browser without requiring API integrations.
• Magical Chrome Extension Browser extension providing text expansion, form filling, and ambient automation across any web application. Free tier offers basic text expansion functionality, while paid Core and Advanced tiers add enterprise features such as SOC2, SSO, and AI Controls. Users can import templates from CSV and begin automating within minutes.

Quantifiable outcome

• 50%+ efficiency boost with one-click automations
• +10 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration54 records

AI capability11 records

Feature6 records

Partnerships

One partnership is on record.

• Beacon Health SystemcoreStrategic or Co-development Partner · 26 January 2026Multi-year partnership to evaluate and deploy agentic AI across clinical operations, patient access, and revenue cycle workflows. Initial focus on preventive screening initiative within primary care network using governance-first approach with human oversight before scaling. Organizations completing internal reviews and plan to publish joint white paper detailing approach and expansion roadmap.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hippocratic AI: Hippocratic AI builds safety-focused LLM-based agents for healthcare workflows (nurse triage, patient outreach, care management). It is directly comparable to Magical's vertical-specific pre-trained healthcare AI agents with measurable accuracy and deployment outcomes.
• Tennr: Tennr automates patient referral and medical document processing workflows for healthcare providers using AI agents. It directly overlaps with Magical's Referrals, Records Request, and Prior Authorization agents in the same healthcare customer segment.
• Infinitus Systems: Infinitus uses AI agents to automate phone-based benefits verification, prior authorization, and other back-office healthcare calls. It is a direct competitor in Magical's core benefits verification and prior authorization agent categories.
• Notable: Notable automates administrative workflows for health systems, including scheduling, registration, and revenue cycle tasks via AI. It competes with Magical's patient access and revenue integrity agent offerings for the same hospital and health system buyers.
• Qventus: Qventus deploys AI-powered operational assistants across hospital operations including perioperative, inpatient, and emergency department workflows. It competes with Magical for the same health system operations budget and similarly targets measurable efficiency gains.

Emerging players

• Suki AI: Suki AI offers an AI assistant that automates clinical documentation, coding, and summarization for physicians. It overlaps with Magical's clinical operations and revenue integrity workflows but focuses more on ambient documentation than back-office automation.

Broad incumbents

• UiPath: UiPath is the leading RPA platform used by enterprises to automate repetitive, rules-based workflows across systems. Magical explicitly positions against UiPath and addresses the same RPA-style automation use cases with an agentic AI approach.
• Automation Anywhere: Automation Anywhere is a major RPA and intelligent automation vendor that competes for enterprise automation budgets. Magical lists it among the RPA competitors its agentic AI platform is positioned to displace.
• Microsoft Power Automate: Microsoft Power Automate is a broad workflow and RPA platform embedded in the Microsoft 365 and Azure stack. Its deep integration with enterprise IT and healthcare customers (via Microsoft Cloud for Healthcare) makes it a strategic incumbent competing with Magical.
• Workato: Workato is an enterprise iPaaS and automation platform used for cross-application workflow orchestration. Magical positions against Workato for the same integration and workflow automation use cases, particularly in healthcare and finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/get_magical
• Facebookfacebook.com/Magical-100390645857201
• LinkedInlinkedin.com/company/getmagical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magical