Dood
DOOD is a French Foodtech SaaS platform founded in 2018 that provides unified digital ordering, payment, loyalty, analytics, and AI-powered insights to 2,500+ restaurant brands and hospitality operators across France and Europe. Its white-label marketplace integrates with 100+ POS, payment, delivery, and loyalty tools.
- Company typePrivate
- Founded2018
- HeadquartersLille, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dood does
DOOD is a French Foodtech SaaS company founded in 2018 in Lyon (operating under legal entity SAS Miam Company) that provides a unified digital marketplace and data platform for Food & Beverage operators, hospitality, events, travel retail, shopping centers, and institutional catering. The DOOD Suite consists of six integrated modules: DOOD Catalog Platform (digital ordering for QR menus, click & collect, delivery, and self-ordering kiosks), DOOD Partners Connect (an API hub integrating with 100+ third-party tools across POS, PMS, payments, delivery, loyalty, and marketing), DOOD Payment (unified transaction flow management), DOOD Marketing Automation (CRM, loyalty, and promotional tools), DOOD Analytics (real-time operational, financial, and marketing dashboards), and DOOD Insights IA (AI-powered personalized recommendations). Supporting products include DOOD Kiosk (deployed on AURES Technologies KRYSTAL hardware), white-label marketplace technology for franchise networks, and a white-label delivery integration via Uber Direct spanning 360+ cities in France.
DOOD generates revenue through three complementary streams: SaaS platform subscriptions (recurring, modular, annually or multi-year billed and negotiated per network size and module selection), transaction-based fees on orders processed through the platform (click & collect, delivery, kiosk, table QR ordering), and white-label/OEM licensing revenue when franchise groups deploy DOOD technology under their own brand. The company targets commercial foodservice and quick-service restaurants as its primary segment (80% of clients operate more than 50 points of sale), with secondary verticals in hospitality, events, travel retail, shopping centers, and institutional catering. Its go-to-market combines direct enterprise field sales anchored on proof-of-concept deployments, a self-serve/inside sales motion for SMB and mid-market operators, and a partner-referred channel via POS vendors (Zucchetti, L'Addition), delivery platforms (Uber Direct), and loyalty tools (Como, ZEROSIX, Hey Pongo).
The platform serves over 2,500 national and international F&B brands across France, Switzerland, Belgium, Luxembourg, Morocco, and Canada, with named customers including Pret A Manger, Le Pain Quotidien, Pizza Cosy, Vapiano, Cora, Spok, Old Wild West, and Toasushi. In 2024, more than 10 million orders were processed through the platform, generating over €250 million in transaction value for partner restaurants. DOOD has raised approximately €5 million total since founding, employs 11-50 people, and holds FrenchTech, BPI Innovation, Made in France, and France Num certifications.
Dood firmographics
Firmographics- Name
- Dood
- Legal name
- SAS Miam Company
- Website
- https://dood.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DOOD is a French Foodtech SaaS platform founded in 2018 that provides unified digital ordering, payment, loyalty, analytics, and AI-powered insights to 2,500+ restaurant brands and hospitality operators across France and Europe. Its white-label marketplace integrates with 100+ POS, payment, delivery, and loyalty tools.
- Ownership category
- akta.pro rank
Dood industry classification
Industry- Product category
- Food Service SaaS / Restaurant Digital Ordering Platform
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)
Keywords
Where Dood is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Dood business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: DOOD charges restaurant groups and franchises a SaaS subscription fee for access to its digital ordering, marketing automation, analytics, and AI insights modules. The platform is all-in-one and 100% customizable, positioned for franchises and enterprise accounts. The subscription model is recurring and typically billed annually or multi-year, with pricing varying by network size and module selection.
- Transaction/Order Processing Fees: DOOD earns transaction-based fees on orders processed through its platform (click & collect, delivery, kiosk, table QR ordering). The platform's white-label marketplace technology handles the full ordering and payment flow, generating a take-rate per transaction. This aligns DOOD's incentives with restaurant revenue growth.
- White-Label Licensing / OEM: DOOD's technology is available as a white-label OEM solution, licensed to restaurant groups and chains who deploy it under their own brand. This generates licensing/royalty revenue and extends DOOD's reach across franchise networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with modular pricing — no public price list |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Dood product offering
Product offeringCore offering
DOOD provides an all-in-one, white-label SaaS marketplace platform that enables Food & Beverage operators to digitize every customer-facing ordering channel (in-store kiosk, QR code table ordering, click & collect, direct delivery) and unify them with payment, marketing automation, CRM loyalty and real-time analytics under a single customizable webapp. The platform connects to over 100 third-party business tools (POS, PMS, payment, delivery, loyalty, marketing) through an API-first integration layer, and includes an AI-powered insights module for personalized recommendations. DOOD serves 2,500+ restaurant brands across France and internationally, with deployment models ranging from multi-site enterprise chains to independent operators.
Product overview
DOOD is a unified SaaS platform providing a complete digital customer journey suite for Food & Beverage, hospitality, events, and travel retail operators. The platform consists of six integrated modules: DOOD Catalog Platform (digital ordering for QR menus, click & collect, delivery, and kiosks), DOOD Partners Connect (API hub connecting 100+ business tools), DOOD Payment (unified transaction flows), DOOD Marketing Automation (CRM and loyalty), DOOD Analytics (real-time dashboards), and DOOD Insights IA (AI-powered recommendations). Supporting products include DOOD Kiosk (self-ordering hardware), white-label marketplace technology, and Uber Direct delivery integration. The platform serves 2,500+ establishments across France and internationally.
Differentiator
Problem solved
Functional benefit
Brands
- DOOD Catalog Platform: Digital ordering solution for on-site and online ordering to drive growth
- DOOD Partners Connect
- DOOD Payment
- DOOD Marketing Automation
- DOOD Analytics
- DOOD Insights IA
Products and services
- DOOD Suite Unified SaaS platform for Food & Beverage digital customer journeys combining digital ordering (QR menus, click & collect, delivery, self-ordering kiosks), payment, loyalty, marketing automation, analytics and AI-powered insights. Supports commercial foodservice, hospitality, events, travel retail, and institutional catering across dine-in, click & collect, and delivery channels.
- DOOD Catalog Platform Digital ordering solution for on-site and online ordering — QR code menus, click & collect, delivery, and self-ordering kiosks — with multi-basket capability for multi-brand food courts and dark kitchens. Designed to drive digital revenue growth for Food & Beverage operators.
- DOOD Partners Connect API integration hub connecting DOOD to 100+ business tools including POS, PMS, payment, delivery, loyalty, and marketing platforms for centralized operations management across multi-site restaurant networks.
- DOOD Payment Unified transaction flow management for e-commerce and proximity sales, providing consolidated financial reporting and real-time payment processing for multi-site F&B operators.
- DOOD Marketing Automation CRM and promotional tools module generating additional revenue and customer loyalty through automated marketing campaigns, loyalty programs, and targeted offers deployed across click & collect, delivery, kiosk and in-venue channels.
- DOOD Analytics Real-time performance dashboard tracking operational, financial, and marketing KPIs to enable data-driven decision making across multi-site restaurant networks.
- DOOD Insights IA AI-powered personalized recommendation engine providing sector-specific insights and business recommendations to accelerate growth for Food & Beverage operators, including basket suggestion automation that has been proven to double sales of certain products.
- DOOD Kiosk Self-ordering kiosk solution deployed on AURES KRYSTAL hardware (15'' or 21'' capacitive touchscreen with integrated payment terminal and QR code scanner) for quick-service restaurants, food courts, and dark kitchens. Features anonymous ordering, multi-basket ordering, and integrated payment.
- DOOD White-Label Delivery (Uber Direct integration) White-label last-mile delivery integration powered by Uber Direct, enabling restaurants to offer branded direct delivery across 300+ cities in France without paying third-party delivery platform commission fees.
Companies that use Dood
Customer profileNamed customers27 records
Segments6 records
Ideal customer profiles4 records
Dood technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability6 records
Feature8 records
Dood partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Uber Direct (Uber Eats)coreUber Direct, Uber's white-label last-mile delivery solution, is deeply integrated into DOOD's platform to offer direct delivery to Food & Beverage and hospitality brands. Available in 300+ cities in France via the Uber Eats courier network, the integration provides seamless order-to-delivery tracking via SMS. DOOD is one of the first foodtech solutions in France to offer this white-label delivery integration. The partnership was celebrated after one year with over 150 restaurant partners using the joint solution.
- ZucchetticoreZucchetti is a major Italian enterprise software company (founded 1978) specializing in HR, accounting, and IT security solutions. It offers modular solutions for business operations. DOOD integrates with Zucchetti's POS systems (e.g., TCPOS), which serve as a discovery and referral channel for DOOD — Zucchetti's customer relationships actively introduced DOOD to restaurant clients like Jules & John.
- DeliverectcoreDeliverect is a leading food tech integration platform that connects restaurants with delivery aggregators (Uber Eats, Deliveroo, etc.) and POS systems. DOOD lists Deliverect as a key integration partner within its Partners Connect ecosystem, enabling unified multi-platform delivery management.
- Como (ComoSense)coreComo (ComoSense) provides an omnichannel customer loyalty and engagement platform. DOOD integrates with Como for loyalty program connectivity, enabling unified customer profiles and reward accumulation across all digital ordering channels. Referenced in customer deployments (Jules & John, NKI Sushi).
- ZeltycoreZelty is a POS (point-of-sale) system provider. DOOD integrates with Zelty to enable seamless order routing from digital channels into restaurant kitchen operations, and to synchronize menu and inventory data. Referenced in deployments at SUKO and NKI Sushi as the existing POS system that DOOD complemented.
- ZEROSIXcoreZEROSIX provides an omnichannel loyalty solution for restaurant chains. DOOD integrates with ZEROSIX to deliver unified loyalty programs across click & collect, delivery, and in-store ordering channels. Referenced as a partner in the DOOD ecosystem alongside Zucchetti, Deliverect, and others.
- L'AdditioncoreL'Addition is a leading iPad-based POS and restaurant management software (certified for CHR sector, founded 2010 in Bordeaux, serving 12,000+ CHR professionals). DOOD integrates with L'Addition's POS to route digital orders directly to kitchen displays and enable unified payment flows. L'Addition and DOOD together can increase restaurant revenue by an average of 30% according to their joint marketing materials.
- AURES TechnologiescoreAURES Technologies is a 34-year-old leader in POS and kiosk hardware manufacturing. DOOD partnered with AURES to launch its ordering kiosk offering using the KRYSTAL model kiosk (15'' or 21'' capacitive touchscreen, integrated payment terminal, QR code scanner). The KRYSTAL's compact design is specifically suited to quick-service restaurant environments. The integration was simple and enables large-scale kiosk deployments.
- Hey PongocoreHey Pongo is a customer loyalty platform. DOOD integrates with Hey Pongo to deliver omnichannel loyalty programs across all ordering channels (kiosk, click & collect, delivery). Loyalty members generate 10% higher average baskets and visit 4.4x more frequently than non-members per NKI Sushi case study. Hey Pongo also provides SMS marketing and Google review boost features.
- Taste (Agency)minorTaste is a digital marketing agency specializing in website creation, social media management, and e-reputation. Listed as a DOOD ecosystem partner for marketing and branding support.
- StripecoreStripe is DOOD's primary online payment processing partner, handling secure payment transactions through the DOOD platform. Referenced in DOOD's privacy policy and ecosystem partner listings.
- AdyencoreAdyen is a global payments technology company listed as a DOOD ecosystem partner for payment processing integration.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Dood competitors and assessment
Company assessmentDirect peers
- Deliverect: Belgian-headquartered platform that connects restaurants with delivery aggregators (Uber Eats, Deliveroo) and POS systems. Directly comparable to DOOD as a restaurant integration/marketplace platform with overlapping POS, delivery and ordering functionality.
- Uber Direct (Uber Eats): Uber's white-label last-mile delivery service integrated into DOOD's platform. Operates in 360+ cities in France and is both a key DOOD partner and a competitive threat as Uber expands direct restaurant ordering tooling.
- Lightspeed Restaurant: POS and commerce platform for hospitality and retail with online ordering, payments and table management. Listed as a DOOD ecosystem partner but a direct competitor for full-stack restaurant digital ordering contracts.
- Zucchetti (TCPOS): Italian enterprise software group with a major POS offering (TCPOS) for hospitality. Deep integration partner of DOOD that actively refers restaurant clients, but also competes for end-to-end restaurant digital contracts in Europe.
- L'Addition: Leading French iPad-based POS and restaurant management software (12,000+ CHR professionals). A direct French competitor and integration partner, marketing a joint +30% revenue uplift message alongside DOOD.
- Zelty: French POS system integrated with DOOD for multi-site restaurants (referenced in SUKO and NKI Sushi deployments). Competes for the same mid-market French F&B digital ordering budget as DOOD.
- Olo: US-based digital ordering SaaS for restaurant chains, providing direct online ordering, white-label apps and integrations with POS systems. Closely comparable business model and target customer (multi-unit enterprise restaurant brands).
- ChowNow: Commission-free online ordering platform purpose-built for independent restaurants and small chains. Closely comparable in the white-label online ordering and direct-to-consumer ordering space, though focused on smaller operators.
Broad incumbents
- Toast: US-headquartered, publicly traded restaurant platform offering POS, online ordering, payments, loyalty and kiosks as an integrated suite. A broad incumbent with similar end-to-end F&B value proposition, primarily competing in North America today but expanding internationally.
- Square for Restaurants (Block): Block's restaurant-specific POS, online ordering, payments and marketing solution. A broad incumbent competing across the same modules DOOD offers, with significantly larger capital base and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dood social profiles
Digital presenceDood compliance and trust
Trust signalCompliance3 records
Dood financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dood leadership team
Management profileNumber of profiles
Profiles5 records
Dood funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dood M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dood
What does Dood do?
DOOD provides an all-in-one, white-label SaaS marketplace platform that enables Food & Beverage operators to digitize every customer-facing ordering channel (in-store kiosk, QR code table ordering, click & collect, direct delivery) and unify them with payment, marketing automation, CRM loyalty and real-time analytics under a single customizable webapp. The platform connects to over 100 third-party business tools (POS, PMS, payment, delivery, loyalty, marketing) through an API-first integration layer, and includes an AI-powered insights module for personalized recommendations. DOOD serves 2,500+ restaurant brands across France and internationally, with deployment models ranging from multi-site enterprise chains to independent operators.
Is Dood a public or private company?
Dood is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dood founded?
Dood was founded in 2018. It employs 11 to 50 people.
Where is Dood based?
Dood is headquartered in Lille, France, in the Europe region.
How does Dood make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are transaction/Order Processing Fees and white-Label Licensing / OEM.
Who are Dood's main competitors?
Direct peers on record are Deliverect, Uber Direct (Uber Eats), Lightspeed Restaurant, Zucchetti (TCPOS), L'Addition, Zelty, Olo and ChowNow. Broad incumbents are Toast and Square for Restaurants (Block).
Does Dood have an API?
Yes. DOOD offers a partner-facing API integration through DOOD Partners Connect, which connects the solution to 100+ business tools and third-party services including POS, PMS, payment, delivery, loyalty, and marketing platforms. The API enables centralized operations management and seamless data flow between DOOD's marketplace technology and existing business tools.
What industry is Dood in?
Dood's product category is Food Service SaaS / Restaurant Digital Ordering Platform. Its primary akta.pro industry code is BPAAABAN, Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations. Its SIC code is 7372.