Care2

What Care2 does

Care2 is a privately held social enterprise founded in 1998 that operates the world's largest social network for good, connecting over 40 million members who create and sign petitions on progressive causes including animal welfare, human rights, environmental protection, and social justice. Its core technology consists of two integrated web platforms — Care2.com as the main community social network and ThePetitionSite.com (a wholly-owned subsidiary) as the petition creation and signing engine — supported by email marketing infrastructure, a signature validation system, and cookie-based tracking with Meta Pixel and TikTok Pixel integrations for advertising measurement. The platform documents more than 1.38 billion petition signatures across 471,772+ petitions to date, with publicly documented advocacy outcomes including corporate policy changes at Netflix, Starbucks, Amtrak, and Westfield Malls as well as legislative wins such as the New York cat declawing ban and Canada's whale and dolphin captivity ban.

Care2 monetizes through a freemium B2B model built atop a free-to-individual platform. Revenue is generated from three primary streams: (1) quote-based professional services for nonprofit supporter recruitment through Care2Services, working with over 2,700 nonprofit and mission-based brand partners; (2) advertising and custom sponsorships sold directly to brands seeking access to values-aligned consumers; and (3) newsletter/email referral fees from third-party publishers with opt-in user consent. The company is headquartered in San Jose, California (legal entity Care2.com, Inc.), employs 51-100 people, and is led by CEO Eric Rardin and COO Natasha Nummedal. Geographic coverage is global with explicit GDPR, CCPA/CPRA, Australian Privacy Principles, and Swiss-U.S. data transfer compliance, and core partnerships include Patagonia, Amnesty International, Human Rights Campaign, African Wildlife Foundation, and Compassion in World Farming.

Name

Care2

Legal name

Care2.com, Inc.

Website

https://care2.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Care2 operates a freemium social network and petition platform serving 40+ million activist members and 2,700+ nonprofits, monetizing through B2B supporter recruitment services, advertising, and newsletter referrals targeted at mission-driven organizations and cause-aligned brands.

Ownership category

akta.pro rank

Product category

Online Activism Platform

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

Consumer Rights & Public Interest Advocacy (BPAGAFAK)

akta.pro secondary industry

Patient Advocacy, Navigation & Access to Care (BPAGACAH)

Keywords

• Online petition platform
• Social activism network
• Nonprofit supporter recruitment
• Cause marketing advertising
• Advocacy email tools

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Nonprofit Supporter Recruitment Services: Care2 helps nonprofits grow their supporter base by identifying and engaging passionate members in their community to sign up for email lists. The company partners with over 2,700 nonprofits to deliver qualified supporters.
2. Advertising and Sponsorships: Care2 offers ad placements and custom sponsorships to brands looking to reach the Care2 community. Brands can purchase advertising inventory for branding, product awareness, or traffic objectives.
3. Newsletter/Email Marketing Services: Care2 transmits user contact information (with opt-in consent) to third-party newsletter publishers, generating fees. Users can opt to receive communications from nonprofit or commercial partners.
4. Platform Usage (Core): Core petition platform is free for users to create petitions and sign them. This drives user engagement and data collection that enables the revenue-generating B2B services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Care2 operates a free online petition and social activism platform that allows individuals to create, sign, and share petitions on causes such as animal welfare, human rights, environmental protection, and social justice. The company monetizes this large, engaged community by selling B2B supporter recruitment and advertising services to nonprofits and mission-based brands through its Care2Services portal. The platform comprises Care2.com as the main community network and ThePetitionSite.com as the core petition tool.

Product overview

Care2 operates as a dual-platform social enterprise: Care2.com serves as the main community social network for activism, while ThePetitionSite.com (a wholly-owned subsidiary platform) provides the core petition creation and signing functionality. Both platforms share user accounts and are governed by unified privacy policies. Care2 complements its petition infrastructure with Activist University educational resources and two specialized service offerings — Care2Services for nonprofit supporter recruitment and Care2Services for brand advertising — creating a full-stack solution for mission-driven organizations to acquire, engage, and mobilize supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Care2.com Community Platform
• ThePetitionSite.com
• Care2Services - Supporter Recruitment
• Care2Services - Advertising and Sponsorships
• Care2 Email Advocacy Tools

Quantifiable outcome

• Over 1 billion petition signatures collected to date
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PatagoniacoreGTM or Marketing PartnerOutdoor and environmental brand that has run petition campaigns on Care2, including a campaign to defend the Arctic that generated over 94,000 signatures. Featured on Care2's About page as a key partner brand.
• Human Rights CampaigncoreGTM or Marketing PartnerMajor LGBTQ rights advocacy organization using Care2's platform to communicate messages and engage new voices in support. The organization runs campaigns on the platform.
• Amnesty InternationalcoreGTM or Marketing PartnerGlobal human rights organization partnered with Care2 for petition campaigns and supporter engagement. Featured as a partner nonprofit on Care2's About page.
• African Wildlife FoundationcoreGTM or Marketing PartnerConservation nonprofit using Care2's platform for wildlife protection campaigns. Featured on Care2's partner nonprofit page.
• Compassion in World FarmingminorGTM or Marketing PartnerFarm animal welfare organization partnered with Care2 for petition campaigns addressing factory farming and animal welfare issues.
• So Delicious Dairy FreeminorGTM or Marketing PartnerPlant-based food brand with mission-driven values, partnered with Care2 as a mission-based brand partner for campaigns and community engagement.
• 2,700+ Nonprofit PartnerscoreGTM or Marketing PartnerCare2 works with over 2,700 nonprofits and mission-based brands, helping them grow their communities faster and deliver on brand promises by connecting them to passionate supporters. Services include supporter recruitment, petition campaigns, and email list building.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Mailchimp (Intuit): Major email marketing and audience engagement platform serving many of the same SMB nonprofits and mission-based brands as Care2's recruitment services. Adjacent competitor for nonprofit CRM/budget share rather than direct petition competitor.

Direct peers

• DoSomething.org: Youth-focused nonprofit driving social-action campaigns and petition-style engagement. Comparable activist community and nonprofit partnership model, though skewed younger than Care2.
• Avaaz: Global online activism community running petitions and campaigns on human rights, environment, and animal welfare — overlapping causes with Care2 but operating at international scale.
• SumOfUs: International consumer activism organization that runs petitions targeting corporations on social and environmental issues. Closely mirrors Care2's brand-advertising and progressive-cause value proposition.
• Change.org: The dominant global online petition platform with reported 500M+ users. Direct competitor to Care2's ThePetitionSite.com across nearly every cause category, but politically agnostic versus Care2's progressive skew.
• MoveOn: Progressive advocacy and petition organization that mobilizes supporters for campaigns and civic engagement. Comparable mission, audience (progressive activists), and B2B nonprofit advocacy value proposition to Care2.

Broad incumbents

• GoFundMe: Dominant online fundraising platform increasingly used by nonprofits for supporter engagement and donor acquisition. Competes for nonprofit marketing budgets and cause-driven consumer attention with Care2's services.
• Greenpeace (activism platform): Major global advocacy organization running large-scale petitions and supporter mobilization, often with brand targets (e.g., Nestlé, palm oil campaigns). Overlaps with Care2's environmental cause categories and B2B nonprofit supporter model.
• CREDO Mobile (Working Assets): Long-standing progressive values-aligned consumer brand (mobile, long-distance) with a history of funding nonprofit petitions and activism. Comparable mission-driven audience monetization model to Care2.

Emerging players

• Causes (by Prosperos): Online activism and advocacy community for progressive causes with petition and campaign tools. A more narrowly scaled but functionally overlapping platform to Care2.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/care2
• Facebookfacebook.com/Care2
• LinkedInlinkedin.com/company/care2

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care2