Naturopéra

What Naturopéra does

Naturop\u00e9ra is a French hygiene-beauty group that creates, produces, and distributes a portfolio of 10 owned brands spanning baby care (Tidoo and Carryboo, the leaders in organic-store and mainstream diaper distribution respectively), feminine hygiene (Tadam), hair care and hair coloring (P\u00e9trole Hahn, Eug\u00e8ne Color, K\u00e9ranove, Bior\u00e8ne, Nat&Nove), depilation (Laurence Dumont), and K-beauty-inspired sheet masks (Loua). The group was formalized in 2020 and built on a heritage dating to 2013; co-founders Kilian O'Neill and Geoffroy Blondel de Joigny lead the company. Its industrial footprint centers on an 18,000 m\u00b2 BREEAM GOOD-certified diaper and pad manufacturing facility in Bully-les-Mines (a \u20ac14 million investment opened in 2022 with first-in-Europe adiabatic energy recovery reducing electricity use ~10x versus conventional plants, and 130 million diapers/year capacity at 800 diapers/minute), complemented by a partner cosmetics factory in Reims and an operations support office in Gennevilliers. Head office sits at 51 rue de S\u00e8vre, Boulogne-Billancourt.

The business combines three revenue streams: B2B retail product sales via hypermarkets, supermarkets, organic stores, and pharmacies (the dominant channel); B2C direct e-commerce via brand websites with subscription options (Carryboo, Tidoo, Tadam, and others); and white-label/OEM diaper and pad manufacturing for external brands. The company's products are positioned around Made-in-France reindustrialization (responding to the fact that 90% of diapers consumed in France are imported) and a stack of certifications including Nordic Swan, Cosmos Organic/Natural, OK Compost Home, FSC, Origine France Garantie, PME+, and BioED. Customers are segmented across parents (baby hygiene), men (hair care), women (hair care, coloring, depilation, feminine hygiene), and millennials/Gen Z (sheet masks). Reported revenue for 2024 was \u20ac66M across ~150 employees; the Eur\u00e8ne Perma retail division acquisition closed in 2023 added hair-coloring scale, and the 2024 launch of Carryboo de nos R\u00e9gions delivered the first Origine France Garantie certified diaper in France.

Name

Naturopéra

Legal name

SAS NATUROPERA

Website

https://naturopera.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturop\u00e9ra is a French hygiene-beauty group that creates, produces, and distributes 10 owned brands (diapers, feminine hygiene, hair care, hair coloring, depilation, sheet masks) through GMS, organic stores, pharmacies, and DTC e-commerce, with own diaper manufacturing in Bully-les-Mines.

Ownership category

akta.pro rank

Product category

Personal Hygiene and Beauty Products

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Diapering & Wipes (Diaper Creams, Wipes) (CRABAJAC)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Personal hygiene products
• Baby diaper manufacturing
• Hair coloring products
• Organic personal care
• White-label hygiene manufacturing

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B retail product sales: Sale of hygiene and beauty products (diapers, baby care, hair care, hair coloring, feminine hygiene, depilation) to retailers: hypermarkets, supermarkets, organic stores, pharmacies. Products sold under owned brands (Tidoo, Carryboo, Pétrole Hahn, Eugène Color, etc.) to retail chain buyers.
2. B2C direct-to-consumer e-commerce: Direct sale to consumers via brand websites (Carryboo.com, Tidoo.com, Tadam-women.com) with subscription options (Carryboo offers modular no-commitment subscriptions). Shipping directly from factory to consumer mailbox.
3. White-label / OEM manufacturing: Offering diaper and pad manufacturing capacity to external brands (private label / marque blanche production). The factory can produce 130 million diapers per year on one line running at 800 diapers per minute.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Naturopéra creates, manufactures in France, and distributes eco-labeled personal hygiene and beauty products across 10 owned brands — covering baby diapers and care (Tidoo, Carryboo), feminine hygiene (Tadam), men's hair care (Pétrole Hahn), women's hair coloring and care (Eugène Color, Kéranove, Biorène, Nat&Nove), hair removal (Laurence Dumont), and K-beauty-inspired sheet masks (Loua). Distribution is split between French retail chains (hypermarkets, supermarkets, organic stores, pharmacies) and direct brand-website e-commerce with subscription, supplemented by white-label/OEM diaper production for third-party brands.

Product overview

Naturopera is a group that creates, produces, and distributes high-performing hygiene and beauty brands. The company operates two main product categories: personal hygiene (diapers, feminine hygiene, incontinence) and beauty (hair care, hair coloring, hair removal, cosmetics). The portfolio includes 10 well-known brands: Tidoo and Carryboo (baby care/diapers), Eugène Color, Pétrole Hahn, Kéranove, Biorène, and Nat&Nove BIO (hair care/coloring), Tadam (feminine hygiene), Laurence Dumont (hair removal), and Loua (K-beauty masks). Products are distributed in large/medium supermarkets, organic stores, pharmacies, and online. The company operates a diaper factory in Bully-les-Mines, France (18,000 m²) and uses partner facilities for cosmetics manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• Eugène Color: Hair coloring brand founded in 1961, the best-selling hair coloring brand in France with over 1.3 million customers. Products formulated in Paris region laboratory and manufactured in Reims.
• Carryboo
• Pétrole Hahn
• Tadam
• Laurence Dumont
• Loua
• Tidoo
• Biorène
• Nat&Nove
• Kéranove

Products and services

• Tidoo Organic baby hygiene brand sold in organic stores and pharmacies: certified organic cotton pads, baby care products, and the first 100% home-compostable wipes. Positioned as the leader in baby hygiene in French organic stores, offering an eco-labeled French-made alternative to imported conventional diapers.
• Carryboo Mass-market baby diaper and care brand offering Carryboo Nature (eco-labeled, made in France diapers) and Carryboo de nos Régions — the first diaper in France to receive the Origine France Garantie label. Available in supermarkets, hypermarkets, and by no-commitment direct subscription.
• Carryboo de nos Régions Short-supply-chain diaper line under the Carryboo brand with regional French sourcing of cellulose, fabric, and fasteners; first diaper labeled Origine France Garantie in 2024.
• Pétrole Hahn Men's hair care brand founded in 1885 by pharmacist Charles Hahn, offering shampoos, colorations, and hair lotions. Ranked #1 men's hair care brand in French supermarkets with formulas enriched with naturally derived ingredients.
• Eugène Color Hair coloring brand founded in 1961, formulated in the Paris region laboratory and manufactured in Reims. #1 best-selling hair coloring brand in France with over 1.3 million customers, covering 100% gray hair with intense shine.
• Tadam Feminine hygiene brand offering organic cotton menstrual products and incontinence solutions, all manufactured in France. Targets women of all ages with healthy, ultra-effective formulations.
• Nat&Nove BIO Organic hair care brand created in 2018, ranked #2 organic hair care brand in French supermarkets. Certified organic, vegan, with eco-designed packaging; formulated in the Paris R&D laboratory and manufactured in Reims.
• Kéranove Dermocosmetic hair coloring brand since 1987. Active Care+ ammonia-free hair color with 3-step protocol: 100% gray coverage, plant-based keratin treatment, and prebiotic serum; 91% naturally derived ingredients, made in France.
• Biorène Hair care brand founded in 1927, specializing in care for gray and white hair with gentle formulas tested by professional hairdressers.
• Laurence Dumont Hair removal brand founded in 1987, inspired by spa protocols. Ranked #3 hair removal brand in French supermarkets; products suitable for all skin types including sensitive skin.
• Loua K-beauty-inspired sheet mask brand made in Korea, with vegan formulas, natural ingredients, and concentrated active complexes. Ranked #2 sheet mask player in French supermarkets.
• Tidoo 100% Compostable Wipes First 100% home-compostable wipe launched in 2014 under the Tidoo brand, certified OK Compost Home by TÜV AUSTRIA.
• White-label / OEM diaper and pad manufacturing B2B manufacturing service offering diaper and pad production capacity at the Bully-les-Mines factory to external brands on a private-label basis. The factory can produce 130 million diapers per year on one line running at 800 diapers per minute, with a dedicated team advising on suitable solutions.

Quantifiable outcome

• Factory produces 130 million diapers/year at 800 diapers/minute — covering the full domestic demand shift from 90% imported to local production
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pôle Emploi Hauts-de-FrancecoreStrategic or Co-development PartnerPartnership with the French public employment service to develop tailor-made training programs for job seekers. Supporting recruitment and professional reintegration of long-term unemployed. Naturopera's Bully-les-Mines plant represents €14M investment and 100 jobs over three years.
• 7 ESAT partners (Etablissements et Services d'Aide par le Travail)minorStrategic or Co-development PartnerPartnership with 7 Supported Employment Establishments and Services (ESAT) to promote professional integration of people with disabilities. These collaborations reflect Naturopera's commitment to building an inclusive company.
• Imagine For MargominorOthersPartner association supporting research against childhood cancer. One of 3 heart associations supported by Naturopera through the 'Skills-Based Volunteering' program (1 day/year/employee).
• Le Rire MédecinminorOthersPartner association bringing joy to hospitalized children. One of 3 heart associations supported by Naturopera through the 'Skills-Based Volunteering' program (1 day/year/employee).
• Vaincre la Maladie des Os de Verre (VMOV)minorOthersPartner association supporting research against osteogenesis imperfecta. One of 3 heart associations supported by Naturopera through the 'Skills-Based Volunteering' program (1 day/year/employee).
• CALL (Communauté d'Agglomération de Lens-Liévin)minorStrategic or Co-development PartnerPresident Sylvain Robert of CALL (Lens-Liévin Agglomeration Community) welcomed Naturopera to the Alouette business park in Bully-les-Mines, supporting the industrial implantation with public and private partners.
• Hauts-de-France RegioncoreStrategic or Co-development PartnerPresident Xavier Bertrand of Hauts-de-France Region: 'We are delighted to welcome modern industry, at the cutting edge of technology with strong environmental values, which will benefit the region's inhabitants by creating new jobs. This is a fine example of regional economic development that combines economy and ecology.'

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• L'Oréal: Global cosmetics leader with mass-market haircare (Garnier, L'Oréal Paris) and color brands — competes head-on with Eugène Color, Pétrole Hahn, and Kéranove in French GMS haircare aisles.
• Procter & Gamble (Pampers): Global CPG incumbent and owner of Pampers — the dominant French diaper brand and primary competitor against Carryboo/Tidoo in GMS, with vastly greater marketing budgets and scale.
• Henkel: German multinational in laundry/home care and beauty care (Schwarzkopf, Fa) — competes in hair coloring and personal care categories where Naturopéra's brands operate across European markets.
• Kimberly-Clark (Huggies): Global hygiene multinational and Huggies parent — competing broadly in diapers and personal care with the scale and trade leverage that defines the incumbent pressure on smaller players like Naturopéra.

Emerging players

• The Honest Company: US-based eco-positioned baby, personal care, and household brand — directly comparable mission and product overlap (diapers, wipes, personal care) but operating primarily in North America; useful comparable for eco-premium CPG monetization.
• Organyc (by Corman): Italian organic cotton feminine hygiene and baby care brand — directly competes in the same organic feminine hygiene and baby wipe categories as Tadam and Tidoo within European natural-channel distribution.

Direct peers

• Ontex Group: Belgian-listed white-label and branded diaper/hygiene manufacturer — directly comparable in OEM diaper manufacturing capability, European retail distribution, and the private-label / own-brand dual model Naturopéra operates.
• Léa Nature: French natural and organic personal care group (Biolane, Granions, etc.) operating in baby care, hygiene, and cosmetics through similar organic-store and GMS channels — directly comparable in positioning, channel mix, and category overlap.
• Expanscience (Mustela): French family-owned pharma-cosmetic group with the Mustela baby care brand — a direct competitor in the French natural/baby hygiene segment with comparable pharmacy and organic-store distribution and similar eco-positioning.
• Caudalie (Caudalie / Laboratoire Dermatologique): French natural-origin beauty brand owned by Groupe Starwood; similar natural/eco positioning, French manufacturing heritage, and pharmacy/selective retail distribution, overlapping with Naturopéra's hair and skin care brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInfr.linkedin.com/company/tidoo

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturopéra