jho.

What jho. does

jho. is a French direct-to-consumer e-commerce brand specializing in GOTS-certified organic cotton menstrual hygiene products, founded in approximately 2016-2017 by Dorothée Barth and Coline Mazeyrat and headquartered in Nantes, France. The company's core product portfolio includes organic cotton tampons (with compact, cardboard, and no-applicator formats), sanitary pads across four absorption levels, organic cotton pantyliners, reusable menstrual underwear (made in France, Portugal, and Morocco), silicone menstrual cups, and disposable postpartum underwear. Jho has extended its catalog into adjacent women's health verticals including postpartum/maternity care (postpartum pads, breastfeeding kits, hot/cold medical devices), intimate care (gentle washes, hydrating gels, lubricants), urinary incontinence protections, and menopause dietary supplements. The brand also operates a curated marketplace featuring partner products from Lansinoh, Fizimed, Jolly Mama, Epycure, Omum, nidéco, Daylily, peaudouce, Puissante, and Soframar, positioning itself as a one-stop women's health destination.

The business operates on a direct-to-consumer e-commerce model through jho.fr, with product prices ranging from €5.90 to €49.90 for individual items and bundles up to €129.90. A subscription model offers a 10% discount with flexible 1-6 month delivery cadence, generating recurring revenue. Distribution leverages Mondial Relay's ~8,700 pickup points across France, with free delivery thresholds of €69 (pickup) and €99 (home). All Jho-branded products are manufactured in Europe, GOTS-certified organic, chlorine-free, and fragrance-free, targeting chemically-conscious French consumers. The company has donated €180,970 cumulatively to 6 NGO partners supporting women in precarity since 2018, holds B Corp certification, and has accumulated 3,631+ customer reviews. The company has raised approximately $3.84M across two funding rounds in 2020-2021, operates with 1-10 employees, and has remained France-only with no current international expansion.

Name

jho.

Legal name

Jho

Website

https://jho.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

jho. is a French D2C e-commerce brand selling GOTS-certified organic cotton menstrual hygiene, postpartum, intimate care, and women's wellness products directly to French consumers via jho.fr, complemented by a curated partner-brand marketplace and subscription model.

Ownership category

akta.pro rank

Product category

Feminine Hygiene & Menstrual Care

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)

akta.pro secondary industries

Menstrual Pads (Reusable/Cloth) (CRABAIAB), Menstrual Pain Relief & Period Care Supplements (CRABAIAJ)

Keywords

• Organic cotton tampons
• Menstrual hygiene products
• Postpartum care products
• Feminine intimate care
• Menstrual underwear

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: One-time purchase of menstrual hygiene products including tampons, sanitary pads, menstrual underwear, menstrual cups, and care products. Products are sold through e-commerce website with pricing ranging from approximately €5.90 to €49.90 for individual items.
2. Subscription Revenue: Recurring subscription model offering -10% discount on all products with automatic deliveries every 1-6 months. Customers can customize delivery frequency and content. Generates predictable recurring revenue while offering convenience to customers.
3. Bundled Products (Packs): Pre-configured product bundles and kits (e.g., maternity kits, comfort kits) sold as single SKUs at discounted prices compared to individual items, driving higher average order values.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

jho. manufactures and sells its own line of GOTS-certified organic cotton menstrual hygiene products (tampons with/without applicators, sanitary pads, pantyliners, reusable menstrual underwear, and menstrual cups), postpartum and breastfeeding products (disposable postpartum underwear, postpartum pads, nursing balm, washable nursing pads), and intimate-care items (gentle intimate wash, hydrating gel, lubricant, perineal shower), marketed through its D2C e-commerce site jho.fr. The assortment is supplemented by curated partner-brand wellness products (Lansinoh, Fizimed, Jolly Mama, Epycure, Omum, nidéco, Daylily, peaudouce, Puissante, Soframar) and bundle kits, with optional recurring subscription delivery at a 10% discount.

Product overview

Jho is a French e-commerce brand selling organic cotton intimate health and wellness products for women across all life stages. The core product portfolio consists of disposable and reusable menstrual protections (organic cotton tampons, sanitary pads, pantyliners, menstrual underwear, and menstrual cups) alongside postpartum/maternity care products (disposable postpartum underwear, postpartum pads, breastfeeding essentials, nursing supplements), intimate care products (gentle washes, hydrating gels, lubricants, douches), and a curated selection of partner-branded wellness supplements. The company operates on a direct-to-consumer e-commerce model with an optional subscription service offering 10% discounts. Jho partners with third-party brands including Jolly Mama, Lansinoh, Fizimed, Epycure, Omum, nidéco, Daylily, peaudouce, Puissante, and Soframar to offer a comprehensive feminine wellness ecosystem. The company also sells curated product bundles (kits and packs) for specific life moments (new mothers, first periods, breastfeeding, heavy flow). All Jho-branded products emphasize GOTS-certified organic cotton, chlorine-free processing, and fragrance-free formulations. The company donates a portion of revenue to 6 NGO partners supporting women in precarity.

Differentiator

Problem solved

Functional benefit

Products and services

• Jho Organic Cotton Tampons with Compact Applicator Organic cotton tampons with compact plastic applicator, available in Mini, Normal, Super, and Super+ absorption levels. Made from 100% GOTS-certified organic cotton, chlorine-free, and fragrance-free. Targeted at women and menstruating individuals seeking chemical-free tampon protection.
• Jho Organic Cotton Tampons with Cardboard Applicator Organic cotton tampons with eco-friendly cardboard applicator, in Normal and Super sizes. GOTS-certified organic cotton, chlorine-free, fragrance-free. For consumers preferring a plastic-free applicator option.
• Jho Organic Cotton Tampons without Applicator (Digital) Organic cotton digital (non-applicator) tampons available in Mini, Normal, and Super sizes. 100% GOTS-certified organic cotton, no chlorine bleaching, no fragrance. For users who prefer applicator-free insertion.
• Jho Organic Cotton Sanitary Pads Organic cotton sanitary pads available in four absorption levels: Normal Jour (24cm), Super Jour (28cm), Super Nuit (32cm), and Super+ Jour et Nuit (28cm, ultra-absorbent). The skin-contact surface is 100% GOTS-certified organic cotton. 78% of Normal/Super Day pad total weight is organic cotton; 22% of Super+ pads is organic cotton. Targeted at women across light to heavy flows.
• Jho Hyper-Absorbent Sanitary Pads Extra-absorbent sanitary pads designed for very heavy menstrual flow (menorrhagia), with higher absorption capacity than standard Super+ pads. For users with heavy flow or medical-grade absorption needs.
• Jho Organic Cotton Pantyliners Organic cotton pantyliners available in Classic (with pouch, x24) and Adaptable (without pouch, x35) versions. For light flow, spotting, or daily freshness protection.
• Jho Reusable Menstrual Underwear Reusable menstrual underwear with organic cotton, available in classic, shorty, high-waist, detachable, plumetis (lace), and plus sizes up to 56. Light, moderate, and heavy flow variants. Washable and reusable for up to 5 years. Made in France, Portugal, and Morocco. For eco-conscious consumers and menstruating individuals seeking a sustainable alternative to disposable pads and tampons.

Quantifiable outcome

• €180,970 donated to NGOs supporting women in precarity since 2018

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• ODDACE-Bénin (SID-Bénin)coreOthers · 1 January 2021Program in Abomey, Benin addressing sustainable development goals through education and actions to improve living conditions of vulnerable populations by fighting unwanted pregnancies that lead to school dropout, social isolation, and economic precarity.
• CavoequivacoreOthers · 1 January 2018Association based in Abidjan, Côte d'Ivoire that rescues underage girls who have been kidnapped from villages for sexual or labor exploitation. Jho donations support their mission to heal, help reconstruct, and reunite girls with their families.
• Girls Excel (w4 Organization)coreOthers · 1 January 2018Project in northern Cameroon providing reusable washable menstrual hygiene products to girls in rural communities and refugee camps. Also trains women to manufacture these products, creating economic independence. Aims to break menstrual taboo and prevent school dropout during menstruation.
• ACARScoreOthers · 1 January 2018Emergency shelter in Saint-Étienne, France for women and children who are victims of violence. Jho provides menstrual hygiene products for all women at the shelter and makes product donations to homeless women the association contacts.
• RavinalacoreOthers · 1 January 2018Association in rural Madagascar (Fenerive-Est commune) where co-founder Dorothée worked as a volunteer. Supports 12 women volunteers learning sustainable poultry farming practices to feed families, fund education and healthcare costs, and train neighbors.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Natracare: UK-based pioneer in organic cotton feminine hygiene (tampons, pads, liners). Direct competitor to Jho in the GOTS-certified organic segment, with a similar chemical-free, chlorine-free positioning and broader European retail footprint.
• Saforelle: French intimate care brand selling intimate hygiene washes, intimate care products, and menstrual protection via pharmacy and DTC channels. Overlaps with Jho's intimate care and feminine hygiene assortment in the same French market.
• LOLA: US organic cotton tampon and feminine care DTC brand with subscription model. Functionally aligned peer: organic cotton, subscription-first DTC, female-founded; comparable in operational model even if currently US-focused.
• Plim: French organic cotton menstrual products DTC brand. Closest direct peer operating in the same French market with similar organic cotton tampons/pads positioning, competing head-to-head for the same conscious-consumer segment.
• Rael: US/Korean organic feminine care DTC brand with tampons, pads, liners, and menstrual skincare. Closely mirrors Jho's organic cotton positioning with a multi-channel DTC and retail expansion model.
• The Honey Pot: US plant-based feminine care brand offering tampons, pads, washes, and wipes with similar chemical-free positioning. Direct peer in DTC feminine care with comparable target demographic and brand-led GTM.

Others

• Fizimed: French femtech brand selling Emy pelvic floor trainer and portable breast pump, distributed via Jho's storefront as a partner brand. Adjacent in women's health/intimate wellness with shared target customer and a direct commercial partnership.

Emerging players

• Tampon Tribe: German organic tampon and feminine care DTC brand. Comparable product philosophy (organic, transparent ingredients) and adjacent European geography; smaller scale than Jho with overlapping DACH/French target.
• Modibodi: Australian reusable period underwear and leak-proof apparel brand. Competes directly with Jho's culottes menstruelles line and increasingly with its postpartum and incontinence SKUs.

Broad incumbents

• Libresse (Bodyform/Organyc): Essity-owned mainstream feminine hygiene brand with growing organic and chemical-free sub-lines (Organyc). Large-scale incumbent that competes with Jho on shelf, pricing, and increasingly on the organic positioning Jho pioneered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnwgbFhrDu3amzEh0sP7LTQ
• Facebookfacebook.com/jho.women
• Instagraminstagram.com/jho.fr
• Xx.com/_jho_fr

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about jho.