Twistle
Twistle by Health Catalyst is a subscription-based patient engagement platform that automates multi-channel communication (SMS, patient portals, IVR) between care teams and patients, serving 1,100+ hospitals and health systems with AI-optimized messaging and EHR/CRM integration.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Twistle does
Twistle, operating as 'Twistle by Health Catalyst', is a healthcare patient engagement platform founded in 2011 and headquartered in Seattle, now a wholly-owned product brand of Health Catalyst, Inc. (NASDAQ: HCAT). The platform automates multi-channel communication between care teams and patients via secure SMS text, patient portals, and Interactive Voice Response (IVR), using what the company describes as 'pragmatic AI' to optimize message personalization and delivery timing. Twistle integrates natively with Electronic Health Records (EHRs), Customer Relationship Management (CRM) systems, and remote monitoring devices, and provides a customizable workflow builder that allows healthcare organizations to standardize and share care pathways across the enterprise.
The product is sold to hospitals, health systems, and other healthcare providers on a subscription basis through an enterprise field-sales motion gated behind a 'Request a Demo' call-to-action. Claimed client outcomes include 93% improved patient satisfaction, 30% reduced length of stay, 38% reduced readmissions, and 30% reduced no-show rates, backed by 390+ documented case studies and 40M+ lives impacted. Pricing is not publicly disclosed, and customer concentration spans 1,100+ healthcare organizations that are also reached via cross-sell through Health Catalyst's broader analytics-led portfolio. Leadership includes a Chief Medical Officer, a VP of Product and R&D, and a Director of User Experience, reflecting the company's positioning at the intersection of clinical workflows, product engineering, and design.
Twistle firmographics
Firmographics- Name
- Twistle
- Legal name
- Health Catalyst, Inc.
- Website
- https://twistle.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Twistle by Health Catalyst is a subscription-based patient engagement platform that automates multi-channel communication (SMS, patient portals, IVR) between care teams and patients, serving 1,100+ hospitals and health systems with AI-optimized messaging and EHR/CRM integration.
- Ownership category
- akta.pro rank
Twistle industry classification
Industry- Product category
- Patient Engagement Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
- akta.pro secondary industries
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Edge-Based Clinical Decision Support & Alerts (On-Device/On-Prem Analytics) (HLACAPAL)
Keywords
Where Twistle is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Twistle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Healthcare Technology Platform Subscription: Subscription-based revenue model for healthcare organizations accessing the Twistle patient engagement platform. The platform is sold to healthcare organizations seeking to improve patient outcomes, satisfaction, and operational efficiency through automated communication and AI-powered engagement tools.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Twistle product offering
Product offeringCore offering
Twistle provides an automated, multi-channel patient engagement platform that enables healthcare providers to communicate with patients via secure SMS text, patient portals, and IVR. The platform uses pragmatic AI to personalize and optimize patient messaging, integrates with existing EHRs, CRMs, and remote monitoring devices, and includes a customizable workflow builder. It is sold to hospitals and health systems on a subscription basis to improve outcomes, reduce readmissions and no-shows, and increase staff productivity.
Product overview
Twistle by Health Catalyst is a unified patient engagement platform that combines healthcare-specific data models, scalable architecture, pragmatic AI, and expert support. The core Twistle Patient Engagement Platform enables automated, multi-channel communication between care teams and patients via SMS text, patient portals, and IVR. AI technology optimizes personalized messaging, while the platform integrates with EHRs, CRMs, and remote monitoring devices to enable proactive care interventions and improved patient outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Twistle Patient Engagement Platform A subscription-based patient engagement platform that delivers personalized, step-by-step communication and guidance to patients through automated multi-channel messaging (SMS, patient portals, IVR). It uses pragmatic AI to optimize messaging, integrates with EHRs, CRMs, and remote monitoring devices, and includes a customizable workflow builder. It is intended for hospitals, health systems, and other healthcare provider organizations seeking to improve outcomes, satisfaction, and operational efficiency.
Quantifiable outcome
- 93% improved patient satisfaction
- +5 more outcomes
Companies that use Twistle
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Twistle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature5 records
Twistle partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Twistle competitors and assessment
Company assessmentDirect peers
- CipherHealth: Provides multi-channel patient communication, outreach, and rounding solutions to hospitals and health systems. Directly competes with Twistle on automated patient engagement and care coordination use cases.
- Luma Health: Patient engagement platform offering automated outreach, scheduling, and communication across SMS, voice, and patient portals. Targets the same enterprise healthcare buyer with similar workflow automation capabilities.
- Relatient: Patient scheduling, engagement, and communication platform for health systems and physician practices. Overlaps with Twistle on automated messaging, reminders, and care coordination.
- GetWellNetwork: Patient engagement platform combining interactive patient care, care transitions, and digital health tools. Targets similar hospital/health system buyers with adjacent engagement and adherence capabilities.
- Phreesia: Patient intake, registration, and engagement platform used by health systems and physician practices. Competes on patient activation, outreach, and pre-visit communication workflows.
- PerfectServe: Clinical communication and care coordination platform serving hospitals and provider organizations. Overlaps with Twistle on multi-channel clinician-to-patient messaging and workflow automation.
- Caregility: Provides virtual care, patient engagement, and clinical communication solutions to health systems. Competes in adjacent care-team-to-patient communication and monitoring workflows.
Broad incumbents
- Salesforce Health Cloud: Enterprise CRM platform with a healthcare vertical offering that includes patient engagement, care coordination, and communication workflows. Broader portfolio play rather than a specialized engagement vendor.
- Epic MyChart: Native patient portal and engagement module from the largest US EHR vendor. Represents the most significant incumbent threat as embedded EHR-native engagement functionality.
- Tegria (Provation/Specialty): Healthcare technology and services provider with adjacent patient engagement and care coordination capabilities within a broader portfolio. Compares to Twistle as a multi-product incumbent rather than a focused engagement vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Twistle social profiles
Digital presenceTwistle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twistle leadership team
Management profileNumber of profiles
Profiles3 records
Twistle funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twistle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twistle
What does Twistle do?
Twistle provides an automated, multi-channel patient engagement platform that enables healthcare providers to communicate with patients via secure SMS text, patient portals, and IVR. The platform uses pragmatic AI to personalize and optimize patient messaging, integrates with existing EHRs, CRMs, and remote monitoring devices, and includes a customizable workflow builder. It is sold to hospitals and health systems on a subscription basis to improve outcomes, reduce readmissions and no-shows, and increase staff productivity.
Is Twistle a public or private company?
Twistle is a private company. It is classified as corporate owned and is currently operating.
When was Twistle founded?
Twistle was founded in 2011. It employs 51 to 100 people.
Where is Twistle based?
Twistle is headquartered in Seattle, United States, in the North America region.
How does Twistle make money?
One revenue line is on record: healthcare Technology Platform Subscription.
Who are Twistle's main competitors?
Direct peers on record are CipherHealth, Luma Health, Relatient, GetWellNetwork, Phreesia, PerfectServe and Caregility. Broad incumbents are Salesforce Health Cloud, Epic MyChart and Tegria (Provation/Specialty).
Does Twistle have an API?
No public API is recorded for Twistle.
What industry is Twistle in?
Twistle's product category is Patient Engagement Software. Its primary akta.pro industry code is HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up), with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 541511 and its SIC code is 7372.