Beastlife

What Beastlife does

BeastLife is a Gurugram-based direct-to-consumer nutrition and sports supplements brand founded in 2024 by fitness influencer Gaurav Taneja (known online as Flying Beast) and former mCaffeine executive Raj Vikram Gupta. The company sells an Indian-focused portfolio of protein powders (Performance Protein, Pro Whey Protein, Isorich), creatine (Creatine Nano 400, Super Micronized Creatine Monohydrate), mass gainers (millet-based Anabolic Mass Gainer with no maltodextrin), pre-workout, BCAAs, multivitamins, omega-3, shilajit, melatonin, L-carnitine, peanut butter, "Roti Protein," creatine gummies, and gym accessories, all certified FSSAI-compliant. Its stated technical differentiators are proprietary branded formulation technologies: Ultrasorb Tech (digestive-enzyme-based bioavailability), UltraFine HPM (nano creatine particle engineering), and Sustained Release dual-layer 12-hour multivitamin delivery.

The business operates primarily through its own Shopify-powered e-commerce website (beastlife.in) and a dedicated mobile app, with marketing anchored on founder Gaurav Taneja's large YouTube and social media following rather than paid acquisition; complementary channels include Instagram, Facebook, a WhatsApp support line, content/blog, and app-based promotional offers. Pricing is pay-as-you-go unit pricing in Indian rupees across SKUs spanning roughly Rs 149 to Rs 11,399, with volume discounts on larger pack sizes and free shipping above Rs 399. The company is currently net profitable, reported Rs 36 crore turnover in FY25, is targeting approximately Rs 100 crore in FY26, and has publicly stated a Rs 500 crore revenue ambition over three years.

In March 2026 BeastLife raised Rs 20 crore in pre-Series A funding from GVFL and Equentis at a Rs 320 crore post-money valuation, with proceeds earmarked for team expansion and a gradual offline retail rollout in select western and southern Indian geographies, marking its planned transition from a pure-play online brand to an omnichannel nutrition business.

Name

Beastlife

Legal name

BeastLife

Website

https://beastlife.in

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

BeastLife is an India-based D2C sports nutrition and wellness brand selling protein, creatine, mass gainers, and supplements online to fitness enthusiasts and health-conscious consumers, leveraging founder Gaurav Taneja's social media audience for customer acquisition.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Sports Nutrition
• Protein Supplements
• Creatine Supplements
• Mass Gainers
• Wellness Supplements

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Product Sales: Online sales of sports nutrition products through beastlife.in e-commerce website. One-time purchase model with products sold at various price points. Currently net profitable.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BeastLife is a D2C sports nutrition and wellness brand that manufactures and sells protein powders, creatine products, mass gainers, pre-workout formulas, wellness supplements (multivitamins, omega 3, melatonin, L-carnitine, shilajit), peanut butter, and fitness accessories. The company sells FSSAI-certified products with proprietary absorption technologies through its own e-commerce website (beastlife.in), targeting India's fitness and wellness consumers.

Product overview

BeastLife is a D2C sports nutrition and wellness brand founded in 2024 by fitness influencer Gaurav Taneja and former mCaffeine executive Raj Vikram Gupta. The company operates from Gurugram and sells an omnichannel portfolio of sports nutrition supplements including protein powders (Performance Protein, Pro Whey Protein, Isorich), creatine products (Creatine Nano 400, Creatine Monohydrate), mass gainers (Anabolic Mass Gainer), and pre-workout supplements. The wellness line includes multivitamins with sustained release technology, melatonin, omega 3, magnesium, L-carnitine, and shilajit. Additional offerings include peanut butter, Roti Protein, creatine gummies, BCAA supplements, and fitness accessories. The brand's key technology differentiation is Ultrasorb Tech for enhanced nutrient absorption and UltraFine HPM Technology in their creatine nano products.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Protein (Fermented Yeast Protein) Fermented yeast protein supplement with Ultrasorb Tech for enhanced bioavailability and absorption, available in multiple sizes and flavors. Targeted at fitness enthusiasts seeking alternative protein sources.
• Pro Whey Protein (Pro Series) Premium whey protein concentrate with Ultrasorb Tech, featuring 24g protein and 5.3g BCAA per serving in various flavors. Designed for muscle building and athletic performance.
• Isorich Whey Protein High-quality whey protein isolate blend with Ultrasorb Tech designed for muscle growth, available in multiple flavors. Targeted at serious athletes and bodybuilders.
• Creatine Nano 400 World's first creatine nano product with UltraFine HPM Technology for ultra-fine particles, easy mixing, smooth texture, and enhanced absorption. Positions as a premium creatine supplement.
• Super Micronized Creatine Monohydrate Micronized creatine monohydrate supplement available in unflavored and flavored variants for strength and performance enhancement. Targeted at athletes and fitness enthusiasts.
• Anabolic Mass Gainer India's first millet-based mass gainer with Ultrasorb Tech, zero maltodextrin, 22g protein and 92g carbs per serving, with 3g creatine per serving. Designed for healthy weight gain and lean muscle development, especially for hardgainers.
• Pre Workout Supplements Pre-workout formulas featuring Beast Energy Formula with caffeine and taurine, Max Absorption technology, and flavors like Fruit Punch. Designed to enhance workout performance and energy.
• Wellness Supplements Comprehensive wellness products including multivitamins with sustained release technology, melatonin, omega 3, magnesium, L-carnitine, shilajit, and liver detox supplements for general health and nutritional gap support.
• L-Carnitine Supplements Fat metabolism and energy enhancement supplements available in tablet and liquid forms with Vitamin B5 in various flavors. Targeted at fitness consumers seeking fat-burning support.
• Creatine Gummies Gummy-form creatine supplements in lemon flavor for easy consumption. Designed as a convenient alternative to powdered creatine for fitness consumers.
• Peanut Butter Clean, protein-rich peanut butter spreads in natural and flavored variants including crunchy, creamy, chocolate, and fruit flavors with no palm oil. Targeted at health-conscious consumers and fitness enthusiasts.
• Roti Protein (Roti 2.0) Protein supplement inspired by Indian rotis, marketed as Roti 2.0 for fitness-conscious consumers. Designed as a convenient high-protein Indian food alternative.
• BCAA Supplements Branched-chain amino acid supplements for muscle recovery and performance. Targeted at athletes and bodybuilders seeking intra-workout and recovery support.
• Fitness Accessories Fitness accessories including gym bags, shaker bottles, tumblers, resistance bands, and gym towels. Complementary products for the fitness lifestyle consumer.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plix: India D2C plant-based wellness and beauty nutrition brand (greens, proteins, beauty supplements). Comparable as a younger Indian D2C nutrition brand leveraging digital and influencer marketing with overlapping wellness positioning.
• TrueBasics (by Hexagon Nutrition): India D2C supplement brand offering multivitamins, omega, and specialized nutrition. Comparable as an Indian digitally-native supplement brand with overlapping wellness SKUs (multivitamins, omega 3) and similar premium positioning.
• Bold Care: India D2C men's health and wellness brand selling supplements and personal care. Comparable as a digitally-native Indian wellness brand targeting similar young, fitness-conscious male consumers with influencer-led acquisition.
• Wellbeing Nutrition: India D2C nutrition brand offering melts, effervescents, and supplements across sleep, beauty, and performance. Comparable on novel-format nutrition innovation and premium D2C positioning targeting Indian wellness consumers.

Direct peers

• Oziva: Plant-based nutrition and wellness D2C brand in India selling protein, meal replacements, and wellness supplements. Comparable as a digitally-native Indian nutrition brand targeting health-conscious millennials with a similar product breadth and pricing premium.
• MyProtein: Global D2C-first sports nutrition brand (whey, creatine, vitamins, gainers) operating in India via localized storefront. Comparable as a digitally-native, broad-portfolio sports nutrition brand with similar formulation-led positioning.
• HealthKart: India's largest online nutrition and supplements platform with owned brands (HK Vitals, MuscleXP, bGREEN) selling whey, mass gainers, vitamins, and ayurvedic supplements. Comparable as a D2C-first Indian sports nutrition and wellness brand portfolio.
• Optimum Nutrition: Global gold-standard sports nutrition brand (whey, mass gainer, creatine, BCAA) widely sold in India via online and offline. Directly comparable on core product portfolio (Gold Standard Whey, Serious Mass) and the same end consumer.
• MuscleBlaze: India's leading sports nutrition brand (owned by Bright Lifecare), selling whey protein, mass gainers, creatine, and pre-workout through D2C plus extensive offline retail. Directly comparable to BeastLife on product category, target customer (Indian fitness enthusiasts), and channel mix.

Broad incumbents

• GNC: Global vitamins and sports nutrition retailer/brand with extensive product breadth and physical retail presence. Comparable as an incumbent across BeastLife's sports nutrition and wellness categories, though GNC is broader and retail-led rather than D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BeastLife-India
• Facebookfacebook.com/fitmuscleTV
• Instagraminstagram.com/beastlife.india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beastlife