Passage
Passage provides a browser-based platform that streams Unreal Engine 5 virtual worlds for immersive 3D events, serving creators, brands, Web3 communities, and educational institutions with no-download access and tokenized digital identity.
- Company typePrivate
- Founded2017
- HeadquartersWinchester, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Passage does
Passage operates a browser-based platform for hosting immersive 3D virtual events and worlds, targeting creators, brands, event organizers, Web3 communities, and educational institutions. The platform renders Unreal Engine 5 environments via pixel streaming technology, allowing participants to join from any device through a single browser link without downloads or specialized hardware. The company originated in 2017 as Enva Division, a creative agency designing 3D environments for brands including Warner Brothers, Capitol Records, and Amazon Studios; it rebranded as Passage in 2020 during the COVID-19 pandemic to address the shift toward digital experiences. Subsequent development built on Cosmos blockchain infrastructure, with the PASG utility token launched in August 2022, a $6M private token sale led by Akash Network in July 2023, and the integration of decentralized GPU compute that delivers up to 70% cost savings versus AWS.
Passage's product suite centers on the core Passage Platform for 3D environment streaming and discovery, supplemented by Passage Elite (enterprise event hosting with administration tools and Stripe payments), a drag-and-drop World Builder with Sortium AI integration for retexturing and 3D model generation, the Passage Marketplace for trading 3D assets and world templates, the PASG token for governance and platform payments, and the Relationship Protocol enabling cross-world portable digital identity. Distribution is global via browser, with conference-led GTM at Cosmoverse, Nebular Summit, and ETHDenver, a self-serve beta application process, and an enterprise Elite tier for larger deployments. Notable deployments include MIT Reality Hack (a life-size digital MIT campus), Capitol Records and Warner Brothers activations, Vespa Academy with 82,567 enrolled students, and Cosmos ecosystem side events.
Passage firmographics
Firmographics- Name
- Passage
- Legal name
- Passage
- Website
- https://passage.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passage provides a browser-based platform that streams Unreal Engine 5 virtual worlds for immersive 3D events, serving creators, brands, Web3 communities, and educational institutions with no-download access and tokenized digital identity.
- Ownership category
- akta.pro rank
Passage industry classification
Industry- Product category
- Metaverse Platform
- NAICS
- Tour Operators (561520), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM)
Keywords
Where Passage is headquartered
LocationHeadquarters
- HQ city
- Winchester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Passage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- PASG Token: Native utility token used for governance, staking, payment for platform services, and incentivizing open-source contributions. Total supply of 1,500,000,000 tokens with various vesting schedules.
- Streaming Points: Points-based system where users purchase points to pay for GPU streaming servers that power their events. Points can be purchased as-you-go or via discounted monthly subscriptions.
- Marketplace Commissions: Passage takes a percentage of sales on the marketplace for 3D assets, world templates, and plugins. NFT creators can set royalties between 0-10% on resales.
- Enterprise Solutions: Elite enterprise product offering advanced administrative capabilities for hosting premium virtual events with custom branding and features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free: 300 points/month |
| Subscription | Monthly | Basic: 1,500 points/month |
| Subscription | Monthly | Premium: 6,000 points/month |
| Subscription | Multi-year contract | Enterprise: Custom plans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Passage product offering
Product offeringCore offering
Passage operates a browser-based immersive 3D virtual world platform that streams Unreal Engine 5 environments to any device without downloads, enabling event organizers, brands, communities, and creators to host experiential events, conferences, fan engagements, and educational sessions. The company sells a freemium self-serve dashboard, an enterprise-grade Passage Elite event-hosting product, a World Builder for drag-and-drop 3D world creation, a Marketplace for trading 3D assets, and the PASG utility token on Cosmos blockchain.
Product overview
Passage is an immersive 3D virtual world platform that enables creators to build, publish, and monetize interconnected 3D experiences accessible instantly via browser on any device with Unreal Engine 5 quality graphics. The platform consists of several integrated modules: the core Passage Platform for 3D environment streaming and discovery; Passage Elite as the enterprise event-hosting tier with administrative controls and monetization; the World Builder for drag-and-drop or AI-assisted 3D world creation; the Marketplace for trading 3D assets, world templates, and plugins as NFTs; the PASG token powering governance and platform payments across the Cosmos-based ecosystem; and the Relationship Protocol enabling cross-world digital identity portability.
Differentiator
Problem solved
Functional benefit
Brands
- Passage Elite: Enterprise-grade solution for hosting premium virtual events with administrative capabilities, high-fidelity graphics, and 1-click access.
- Passage Marketplace
- Passage Chain
Products and services
- Passage Platform Browser-based immersive 3D virtual world streaming platform built on Cosmos blockchain with Unreal Engine 5 graphics and spatial audio/video; enables creators, communities, event organizers, and enterprises to host and join 3D experiences instantly on any device.
- Passage Elite Enterprise-grade event hosting solution offering advanced administrative tools for scheduling, managing, and monetizing premium private virtual events with custom branding, Stripe payments, user administration, screen sharing, and priority access to map processing.
- Passage Marketplace Digital marketplace for discovering, creating, and trading in-world 3D assets, world-building templates, and plugins as tokenized NFTs, with creator-configurable royalties up to 10% on resales.
- PASG Token Native utility token of the Passage ecosystem on Cosmos, used for governance voting, staking, decentralized asset management, incentivizing open-source contributions, and payment for platform services including streaming and marketplace transactions. Total fixed supply of 1,500,000,000 tokens.
Quantifiable outcome
- Up to 70% GPU compute cost savings compared to AWS through Akash Network integration
- +3 more outcomes
Companies that use Passage
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Passage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability3 records
Feature6 records
Passage partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- AADAO (Atom Accelerator DAO)flagshipPassage received a grant from AADAO to supercharge ATOM use cases in the metaverse. Enables IBC ATOM payments on the Marketplace, NFT avatar customizations purchasable in ATOM, and building the Cosmos Community Hub virtual world.
- Overclock LabscoreCreators of Akash Network, providing strategic guidance on open-source initiatives. Tyler Wright serves as special advisor to the Passage open-source Steering Committee.
- Strange ClanflagshipFirst NFT collection in Cosmos and early supporter. Hosted the first community gathering in their Passage world. 50% of PASG airdrop supply allocated to Strange Clan NFT holders (105M tokens).
- Glitch CandiesminorPartner launching new collections on the Passage Marketplace.
- AADAOminorPartner launching NFT collections on the Passage Marketplace, with future IBC ATOM payment support.
- OmniFlixcoreCore contributor on the Passage open-source Steering Committee for marketplace development.
- Leap WalletcoreCore contributor on the open-source Steering Committee. Added in-wallet token swaps for PASG.
- NodeFleetcoreCore contributor on the open-source Steering Committee representing validator perspective.
- HyperChain CapitalcoreSteering Committee member contributing to open-source marketplace development.
- ZenChainLabscoreSteering Committee member contributing to open-source marketplace development.
- OsmosiscoreCreated AKT/PASG and PASG/USDC liquidity pools. Supercharged pools offering exclusive Discord roles for liquidity providers.
- Keplr WalletcoreAdded native integration for PASG with Keplr's browser extension, mobile app, and web dashboard.
- Magic LeapminorProvided on-site scans of MIT campus for scale and placement reference during the MIT Reality Hack collaboration.
- Akash NetworkcoreAkash Network led the $6M PASG token private sale and is a strategic technology partner providing decentralized GPU compute. Passage is the first virtual world to run on Akash's permissionless GPUs, achieving up to 70% cost savings. Greg Osuri, CEO of Overclock Labs (Akash's creator), serves as a key advocate and collaborator.
- Sortium AIflagshipPartnership to integrate Sortium's AI technology into the Passage World Builder, enabling infinite customizability including retexturing objects and generating full 3D models seamlessly within the platform.
- MIT Reality HackflagshipPartnership to create a life-size digital replica of MIT campus in Unreal Engine 5 for their experiential hackathon, being the first event to use Passage's easy-access features.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Passage competitors and assessment
Company assessmentDirect peers
- Spatial: Spatial offers browser- and VR-accessible 3D spaces for meetings, events, and immersive collaboration. It is the closest direct competitor to Passage's browser-based UE5 virtual event platform, serving a similar enterprise and creator audience.
- Gather: Gather provides 2D pixel-style virtual spaces for events, conferences, and team hangouts. It overlaps directly with Passage on the virtual events use case, though differentiated by art style and lighter compute footprint.
- VirBELA: VirBELA builds 3D immersive virtual worlds for enterprise events, meetings, and remote work. It competes head-to-head with Passage Elite in the premium enterprise virtual events segment.
- MootUp: MootUp is a 3D virtual events platform with browser-based access, avatar-driven spaces, and event hosting features. It is comparable to Passage on the self-serve and enterprise virtual event use case.
- Remo: Remo is a virtual events and meetings platform with interactive floor-plan-style 2D environments. It overlaps with Passage on virtual conferences, networking events, and hybrid event use cases.
Broad incumbents
- Hopin (RingCentral Events): Hopin, now part of RingCentral Events, is a broader virtual and hybrid events platform serving large enterprise conferences. It is a more established incumbent competitor to Passage Elite in the enterprise event category.
- Bizzabo: Bizzabo is an enterprise event experience platform with virtual, hybrid, and in-person event management. It competes with Passage Elite for enterprise event organizers seeking premium, branded experiences.
- Meta Horizon Workrooms: Meta Horizon Workrooms is Meta's VR/3D meeting and collaboration product. It is a broad incumbent that competes with Passage for immersive enterprise collaboration and event mindshare, despite a different device target.
- Decentraland: Decentraland is a blockchain-based 3D virtual world with events, galleries, and branded experiences. It is comparable to Passage as a Web3-native 3D event platform, though heavier on user-owned land and tokenized real estate.
- Roblox: Roblox is a massive immersive 3D platform hosting branded experiences, virtual concerts, and creator-built worlds. It competes for the same immersive-event and creator-economy audience as Passage, particularly among entertainment and music brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Passage social profiles
Digital presencePassage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passage leadership team
Management profileNumber of profiles
Profiles6 records
Passage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passage
What does Passage do?
Passage operates a browser-based immersive 3D virtual world platform that streams Unreal Engine 5 environments to any device without downloads, enabling event organizers, brands, communities, and creators to host experiential events, conferences, fan engagements, and educational sessions. The company sells a freemium self-serve dashboard, an enterprise-grade Passage Elite event-hosting product, a World Builder for drag-and-drop 3D world creation, a Marketplace for trading 3D assets, and the PASG utility token on Cosmos blockchain.
Is Passage a public or private company?
Passage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Passage founded?
Passage was founded in 2017. It employs 11 to 50 people.
Where is Passage based?
Passage is headquartered in Winchester, United States, in the North America region.
How does Passage make money?
Four revenue lines are on record. PASG Token is the primary driver. The others are streaming Points, marketplace Commissions and enterprise Solutions.
Who are Passage's main competitors?
Direct peers on record are Spatial, Gather, VirBELA, MootUp and Remo. Broad incumbents are Hopin (RingCentral Events), Bizzabo, Meta Horizon Workrooms, Decentraland and Roblox.
Does Passage have an API?
No public API is recorded for Passage.
What industry is Passage in?
Passage's product category is Metaverse Platform. Its primary akta.pro industry code is THAHAFAM, Virtual & Hybrid Event Registration & Streaming Access Platforms. Its NAICS code is 561520 and its SIC code is 7900.