What MootUp does

MootUp is a 3D virtual and hybrid event platform operated by ExitReality Inc. and rebranded under the Hyperspace 'Metaverse as a Service' parent portfolio alongside sister product LearnBrite. The platform is built on WebXR standards, runs entirely in the browser without downloads, and is accessible across laptops, tablets, mobile devices, dial-in phone, and all major VR/AR headsets (Oculus Quest, HTC Vive, Magic Leap, HoloLens, Valve Index, etc.). Core proprietary technologies include Multiverse™ for theoretically unlimited concurrent audience scaling, Trophio™ for engagement and gamification analytics, an avatar customization engine supporting 1 billion+ style combinations, spatial audio for proximity-based networking, and 50+ customizable venue templates. Deployed use cases span virtual conferences, exhibitions, breakout rooms, classrooms, virtual offices, coworking, and product launches.

MootUp runs a dual GTM motion combining a self-serve PLG layer (MootUp OnDemand) with a demo-led enterprise sales motion. Revenue comes from tiered commercial subscriptions (monthly recurring), custom-built venues, add-on features, and live tech support, with a free basic membership restricted to non-commercial use. The company monetizes through 100+ integrations with major enterprise tools (Zoom, Microsoft Teams, BlueJeans, Webex, Slack, Intrado, Splash, Hopin, Sketchfab), which serve as distribution and co-marketing channels, and through a network of event-agency implementation partners (E-lixir, iGoOver, ION, SLS, VR4Business) that resell and deliver MootUp experiences.

The customer base spans roughly 1,000+ organizations across verticals including event planners (primary), healthcare, IT/enterprise, education, NGOs/associations, and consumer brands. Named enterprise deployments include the United Nations 75th Anniversary, Dell's 'Classroom of the Future', Fujitsu training sessions via SLS, Asahi's GoodDay product launch in the Philippines, TEDxLeuven, Old Mutual/LifeSquared, Basis Health, Curtin University, and Tennessee Boys State / American Legion. MootUp is privately held, headquartered in Phoenix, AZ, founder-controlled (CEO Danny Stefanic), and bootstrapped with no disclosed institutional funding as of the available data.

Name

MootUp

Legal name

ExitReality Inc

Website

https://mootup.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

MootUp is a Phoenix-based, browser-native 3D virtual and hybrid event platform serving event planners, healthcare, education, and enterprise customers with avatar-driven immersive environments, proprietary audience-scaling and gamification technology, and deep integrations with Zoom, Microsoft Teams, and BlueJeans.

Ownership category

akta.pro rank

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commercial Membership Subscription: Paid commercial membership providing access to commercial use of the platform, including advanced features for hosting events. Subscriptions are available on a monthly or other periodic basis with automatic renewal. Basic membership is free but limited to non-commercial use only.
2. Event Platform Licensing (On-Demand): MootUp OnDemand provides self-service access to a persistent 3D virtual world for organizations, with tiered plans based on community size and feature requirements. Usage-based scaling for events with additional hosting fees for persistent worlds beyond event duration.
3. Special Features and Add-Ons: Special features such as custom-built spaces, specially developed functionality, and live tech support during events are available as one-time or recurring fee add-ons beyond base commercial membership.
4. Token / Virtual Currency System: ExitReality offers an in-world token currency. While tokens are sold by ExitReality, the company is not obligated to redeem tokens for real currency, creating a secondary in-world economy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

MootUp provides an immersive 3D virtual event platform that enables organizations to host virtual and hybrid events in avatar-driven environments accessible across laptops, desktops, mobile devices, and major VR/AR headsets without downloads or installs. The platform supports conferences, exhibitions, product launches, classrooms, and corporate meetings through customizable 3D venues with proprietary audience scaling (Multiverse) and engagement analytics (Trophio) technologies, alongside deep integrations with Zoom, Microsoft Teams, BlueJeans, and Webex.

Product overview

MootUp is an immersive 3D virtual events platform that operates as a unified platform-plus-modules architecture. The core MootUp Virtual Events Platform and MootUp OnDemand (turn-key metaverse platform) form the foundation, supplemented by specialized solutions including Virtual Conference, Virtual Exhibition, Virtual Breakout Room, Virtual Classroom, Virtual Coworking, Virtual Office, and Virtual Meetings Platform. Key proprietary technologies include Trophio (gamification and analytics system) and Multiverse (audience scaling technology). The platform is built on WebXR and is accessible across all devices without downloads.

Differentiator

Problem solved

Functional benefit

Brands

• MootUp OnDemand: A turn-key metaverse platform that allows organizations to quickly launch their own branded virtual worlds. It is a self-service platform with an intuitive user interface, avatar guidance, and comprehensive academy resources.
• Multiverse™️
• Trophio™️

Products and services

• MootUp Virtual Events Platform The core 3D virtual events platform providing immersive avatar-driven environments for hosting virtual and hybrid events accessible across laptops, desktops, mobile devices, and all major VR/AR headsets without downloads. Designed for enterprise event organizers, governments, healthcare, education, and consumer brand customers.
• MootUp OnDemand A self-service turn-key metaverse platform that allows organizations to quickly launch their own branded virtual worlds for meetings, workspaces, and events. Includes an intuitive user interface, avatar guidance, more than 50 templates, and academy resources for SMB and mid-market customers.

Quantifiable outcome

• 85% delegate retention rate at Tennessee Boys State hybrid event, equivalent to in-person events
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core, supporting and strategic.

• Zoom Video CommunicationscoreTechnology or IntegrationMootUp offers a deep integration with Zoom, allowing speakers to present from the traditional Zoom app directly to the 3D audience. Zoom Meeting participants can share their webcam or screen within the immersive environment, and event hosts can manage their 3D audience from the standard Zoom participants list. This integration enables seamless adoption for organizations already invested in Zoom.
• Microsoft TeamscoreTechnology or IntegrationMootUp provides native integration with Microsoft Teams, enabling VR-accessible meetings and events within the Teams ecosystem. Organizations can join MootUp immersive experiences directly through Teams.
• BlueJeans by VerizoncoreTechnology or IntegrationMootUp announced a partner integration with BlueJeans by Verizon to reimagine virtual events in the metaverse era, bringing 3D immersive environments, VR/AR, avatars, and AI chatbots to BlueJeans Events users.
• Webex (Cisco)supportingTechnology or IntegrationMootUp supports Webex integration, enabling Webex users to access immersive 3D virtual event environments through their existing Webex workflows.
• SlacksupportingTechnology or IntegrationSlack integration is available for enterprise onboarding and engagement use cases, enabling MootUp events to connect with Slack-based team communication workflows.
• IntradosupportingTechnology or IntegrationMootUp integrates with Intrado (formerly West Corporation), a large-scale event and audio conferencing provider, to support enterprise event deployment.
• SplashsupportingTechnology or IntegrationMootUp integrates with Splash, an event marketing platform, to connect event registration and promotion workflows with immersive 3D event experiences.
• HopinsupportingTechnology or IntegrationMootUp integrates with Hopin, an online events platform, to offer additional pathways for event organizers using Hopin's registration and agenda management tools.
• SketchfabsupportingTechnology or IntegrationSketchfab integration allows MootUp users to import 3D models directly into their virtual event environments, enabling product visualization, architectural walkthroughs, and design demonstrations.
• LearnBritecoreTechnology or IntegrationLearnBrite is the sister company under Hyperspace focused on immersive learning and training. MootUp shares the same underlying technology engine as LearnBrite. Integration between MootUp and LearnBrite provides seamless transitions between event and training use cases.
• E-lixir EventsstrategicImplementation/ SI/ Consulting PartnerE-lixir is a digital engagement agency covering Spain and the UK that served as the implementation partner for the United Nations 75th Anniversary MootUp event. E-lixir designed and deployed the virtual environment replicating the UN's Valencia offices with custom exhibition booths.
• iGoOverstrategicImplementation/ SI/ Consulting PartneriGoOver is an Italian metaverse experiences company founded by Luca Sancricca, leveraging MootUp to deliver multi-sector virtual conferences, webinars, and AI-powered learning scenarios across health and education sectors. iGoOver rates the MootUp experience 10/10.
• ION Event AgencystrategicImplementation/ SI/ Consulting PartnerION Event Agency uses MootUp as their primary platform for creating virtual worlds for clients. The agency found MootUp's user-friendliness and technical capabilities matched their high-standards clients' requirements.
• SLS Event AgencysupportingImplementation/ SI/ Consulting PartnerSLS Event Agency searched extensively for a metaverse-ready digital event platform before selecting MootUp for Fujitsu customer training sessions, prioritizing engagement over standard video conferencing tools.
• HyperspacecoreOEM/ Whitelabel/ Licensing PartnerHyperspace (hyperspace.mv) is the parent company that owns and operates MootUp alongside LearnBrite and Universal Avatars. Hyperspace's 'Metaverse as a Service' platform provides the underlying engine that powers MootUp. MootUp is branded as 'MootUp by Hyperspaceᵐᵛ'.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ON24: ON24 is a virtual event and webinar platform widely used for enterprise demand generation, conferences, and training. Comparable to MootUp because both serve virtual event organizers with browser-delivered, audience-engagement-focused platforms, though ON24 emphasizes webinars/demands gen vs MootUp's 3D immersive environment.
• vFairs: vFairs is a virtual events and hybrid events platform with 3D environments used for job fairs, trade shows, and conferences. Directly comparable to MootUp as a 3D virtual events platform serving similar enterprise and association customers.
• 6Connex: 6Connex is a virtual event platform specializing in immersive 3D environments, expos, and conferences for enterprise customers. Closely comparable to MootUp because both focus on 3D avatar-driven virtual environments rather than 2D webinar-style events.
• Gather: Gather provides a 2D pixel-art style virtual space for events, meetings, classrooms, and offices with avatar-driven spatial interaction. Comparable to MootUp in the immersive avatar-based event/metaverse category, though using 2D rather than 3D environments.
• Airmeet: Airmeet is a virtual and hybrid events platform for conferences, trade shows, and community events with networking, booths, and engagement tools. Comparable to MootUp as a direct competitor serving event organizers with browser-based immersive environments.
• Hopin (RingCentral Events): Hopin was a leading virtual events platform serving conferences, expos, and networking events with a similar SaaS model; it was acquired by RingCentral in 2023 and now operates as RingCentral Events. Directly comparable because it served the same virtual/hybrid event organizer persona with browser-based event environments and integrations.
• Bizzabo: Bizzabo is an enterprise event experience platform offering virtual, hybrid, and in-person event technology with built-in registration, engagement, and analytics. Directly comparable to MootUp because it targets the same enterprise event planner persona with a SaaS events platform.
• Hubilo: Hubilo is a virtual and hybrid event platform focused on attendee engagement, networking, and lead capture for B2B events. Directly comparable to MootUp as a virtual event platform targeting enterprise and association event organizers with engagement-driven features.

Broad incumbents

• Cvent: Cvent is a large event management platform covering in-person, hybrid, and virtual events with deep registration, venue sourcing, and event marketing features. Comparable to MootUp as a broad incumbent serving the same event organizer buyer with adjacent virtual event capabilities, though its 3D immersive experience layer is less developed.
• Microsoft Mesh: Microsoft Mesh is Microsoft's enterprise metaverse platform for 3D immersive meetings and events integrated with Microsoft Teams. Comparable to MootUp as a 3D immersive events platform with Teams integration, but offered by a major incumbent with materially greater scale and distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mootup
• Facebookfacebook.com/mootup3d
• LinkedInlinkedin.com/in/exitreality

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MootUp