Torod
Torod is a Saudi-based logistics-as-a-service platform that aggregates 240+ shipping carriers into a unified API and dashboard for e-commerce merchants, serving 5,000+ stores and 10M+ shipments annually across seven MENA markets with subscriptions, per-shipment fees, and white-label enterprise solutions.
- Company typePrivate
- Founded2021
- HeadquartersRiyad, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Torod does
Torod is a Saudi-headquartered logistics-as-a-service platform that aggregates 240+ regional shipping carriers into a single API and dashboard for e-commerce merchants. Founded in 2021 and headquartered in Riyadh, the company operates across seven MENA markets with offices in Riyadh, Jeddah, Dammam, Makkah, Dubai, and Abu Dhabi. Its core offering — the Torod System — connects merchants to a multi-carrier network for rate comparison, label generation, real-time tracking, returns management, and COD (cash-on-delivery) payment reconciliation, supplemented by a REST API and native connectors for Salla, Zid, Shopify, WooCommerce, OpenCart, and Magento. Adjacent services include fulfillment and warehousing, white-label logistics for enterprises, shipping-company licensing support, custom e-commerce platform development, and a packaging materials marketplace.
The platform's revenue model combines SaaS subscriptions (Free, Premium at 299 SAR/month, Premium Pro at 399 SAR/month with API access gated to paid tiers) with per-shipment transaction fees and additional charges for excess weight and settlement terms. Torod runs a hybrid go-to-market motion: product-led growth through self-service onboarding, API-first distribution to e-commerce platforms, channel partnerships with shipping carriers, and enterprise field sales for white-label and platform deals. Customer segments include SMB e-commerce merchants (primary), shipping carriers (as ecosystem partners), vertical players (e.g., Saudi Dates merchants via NCPD partnership), and large enterprises/platform operators seeking white-label or IaaS deployment. Notable partnerships include Al Rajhi Bank and Urpay (last-mile delivery and digital wallet integration), Tawuniya Insurance (postal parcel insurance), the National Center for Palms and Dates (dates sector logistics), MYCN, MakanE, DAL STC Channels, and Delnee Business Center.
Torod has raised $1.4 million in seed funding (June 2022) led by Impact46 with participation from HALA Capital, SEEDRA Ventures, and Techstars, processing 10M+ shipments annually across 5,000+ facilities and stores. The company is led by CEO Faisal Almaklas and operates with 11-50 employees, suggesting a capital-efficient, partnership-heavy growth model anchored in regional e-commerce logistics aggregation rather than proprietary AI or large-scale fulfillment infrastructure.
Torod firmographics
Firmographics- Name
- Torod
- Legal name
- طرود لتقنية المعلومات (Torod for Information Technology)
- Website
- https://torod.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Torod is a Saudi-based logistics-as-a-service platform that aggregates 240+ shipping carriers into a unified API and dashboard for e-commerce merchants, serving 5,000+ stores and 10M+ shipments annually across seven MENA markets with subscriptions, per-shipment fees, and white-label enterprise solutions.
- Ownership category
- akta.pro rank
Torod industry classification
Industry- Product category
- Shipping Aggregator / Logistics SaaS
- NAICS
- Freight Transportation Arrangement (488510), Packaging and Labeling Services (56191)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF)
- akta.pro secondary industries
- E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD), Carrier Sales & Capacity Sourcing Platforms (TLAEAJAD)
Keywords
Where Torod is headquartered
LocationHeadquarters
- HQ city
- Riyad
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices6 records
Markets served
Torod business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans: Monthly subscription tiers (Free, Premium 299 SAR, Premium Pro 399 SAR) with different feature sets including number of warehouses, payment types, shipping types, store connections, and user permissions
- Shipping Transaction Fees: Per-shipment fees based on carrier usage; subscription services are not free and platform charges for shipping and delivery services
- Additional Charges: Additional fees based on selected packages/bundles, excess weight charges, and settlement periods
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Premium tier at 299 SAR/month |
| Subscription | Monthly | Premium Pro tier at 399 SAR/month |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Torod product offering
Product offeringCore offering
Torod operates a unified logistics-as-a-service platform for e-commerce merchants that connects them through a single dashboard and one-time API integration to 240+ shipping carriers across the MENA region. The platform centralizes shipment creation, real-time tracking, cash-on-delivery (COD) payment reconciliation with sub-2-day settlement, and returns management, and offers native connectors for major e-commerce platforms (Salla, Zid, Shopify, WooCommerce, OpenCart, Magento). Adjacent offerings include fulfillment and warehousing, white-label logistics, custom e-commerce platform development, shipping company licensing, and a packaging supplies store.
Product overview
Torod operates as a unified logistics-as-a-service platform for e-commerce in Saudi Arabia and the MENA region. The core product is the Torod System — a centralized operating platform that aggregates 260+ shipping carriers into a single dashboard, enabling merchants to compare rates, create shipments, track deliveries in real time, and manage returns. The platform is structured around the Torod System as the central hub, supplemented by the TOROD API and native e-commerce connectors (Salla, Zid, Shopify, WooCommerce, OpenCart, Magento) for automated order synchronization. Additional modules include Shipping Automation (rule-based carrier selection and label creation), Real-Time Shipment Tracking with custom-branded tracking pages, and Returns Management. Torod also offers adjacent services: Fulfilment & Warehousing for inventory management, Digital Commerce Technology System for custom e-commerce and mobile app development, White Labeling for enterprise private-label logistics, Shipping Company Licenses for regulatory support in Saudi Arabia, and a Packaging Store for materials. Pricing is tiered across a Free plan (no API), Premium (SAR 299/month), and Premium Pro (SAR 399/month, with API access on both paid tiers).
Differentiator
Problem solved
Functional benefit
Products and services
- Torod System (Core Platform) Central operating platform for e-commerce shipping: a unified dashboard to create and manage shipments across multiple carriers, compare instant shipping rates from 260+ shipping partners, generate shipping labels, track shipments in real time, and manage returns based on custom conditions.
- Torod Integration (API and E-commerce Connectors) Native connectors and REST API enabling e-commerce platforms (Salla, Zid, Shopify, WooCommerce, OpenCart, Magento) and ERP/OMS/CRM systems to integrate with Torod's shipping platform for automated order synchronization and shipment management.
- Shipping Automation Automation engine within the Torod System that automatically creates labels, selects carriers, and executes operational workflows based on customizable smart rules tied to product type, carrier performance, coverage area, and service requirements.
- Real-Time Shipment Tracking Unified tracking dashboard providing real-time visibility across all carriers from a single interface, with custom-branded tracking pages for merchants to share with end customers, accessible via phone number without requiring a tracking number.
- Returns Management Centralized returns handling across all shipping carriers through a single dashboard; merchants can set custom return policies and conditions, accept or reject return requests, and generate return labels directly from the platform.
- Digital Commerce Technology System Custom e-commerce development service that builds custom websites, mobile applications (iOS & Android), order management systems, and customer portals for merchants, fully integrated with Torod's logistics for seamless order fulfillment and real-time shipment tracking.
- White Labeling Private-label logistics solution enabling businesses to launch or scale logistics services under their own brand, using Torod's proven infrastructure, with custom color schemes, branded email templates, personalized dashboards, custom domain support, and enterprise-grade security.
- Fulfilment & Warehousing Flexible fulfillment and warehouse solutions bringing inventory closer to customers to reduce delivery times and optimize operational costs, covering end-to-end fulfillment from inventory receiving through picking and packing to final shipping, with scalable infrastructure for expanding to new locations.
- Shipping Company Licenses End-to-end licensing support service for entrepreneurs looking to launch their own shipping company in Saudi Arabia, covering shipping license applications, regulatory guidance, documentation preparation, operational setup, and compliance consultations.
- Join as a Shipping Partner Partnership program for shipping companies to join Torod's logistics ecosystem, gaining access to a broad network of merchants seeking shipping solutions, with API integration, dashboard access, real-time tracking, customizable workflows, and performance analytics.
- Packaging Store Online marketplace for packaging materials integrated with Torod's platform, providing merchants with direct access to shipping packaging supplies.
- Postal Parcel Insurance via TOROD API Partnership-enabled postal parcel insurance service for online stores, integrated via TOROD API with Tawuniya Cooperative Insurance, enabling automatic insurance claims processing for damaged or lost parcels.
- Shipping Infrastructure as a Service (IaaS) for Platforms Shipping Infrastructure as a Service (IaaS) for platforms, enabling local and international e-commerce platforms to obtain integrated logistical solutions without building their own shipping infrastructure.
Quantifiable outcome
- Process 10M+ shipments annually
- +3 more outcomes
Companies that use Torod
Customer profileSegments4 records
Ideal customer profiles4 records
Torod technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature8 records
Torod partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- MakanE PlatformcoreStrategic partnership to provide shipping solutions for online stores on MakanE platform. Launched shipping product as Infrastructure as a Service (IaaS) for platforms, enabling local and international e-commerce platforms to obtain integrated logistical solutions.
- Tawuniya Insurance Company (التعاونية للتأمين)coreJoint cooperation agreement to provide postal parcel insurance services for online stores. Facilitates obtaining compensation for damage or loss of parcels, increases shipment of precious commodities, and raises insurance awareness in postal services sector. Alignment with Vision 2030 for Saudi Arabia as leading global logistics platform.
- National Center for Palms and Dates (المركز الوطني للنخيل والتمور)coreCooperation agreement to provide integrated logistical solutions for the dates sector in Saudi Arabia. Enables merchants and manufacturers with Saudi Dates mark to build integrated shipping system through TOROD API without programming requirements. Partnership aims to expand logistics services through the National Center's electronic platforms that aggregate approved date companies.
- Urpay (Al Rajhi Bank/Neoleap)coreStrategic partnership to embed delivery solutions for Urpay wallet merchants. Urpay is a digital wallet backed by Al Rajhi Bank providing seamless financial transactions for daily consumers. Partnership enables delivery solutions integration for Urpay merchant base.
- MYCN E-commerce PlatformminorStrategic partnership making Torod the go-to shipping partner on MYCN platform. MYCN is the largest dropshipping platform in Saudi Arabia, reputed for importing and shipping from China and America.
- DAL STC ChannelsminorStrategic partnership with DAL STC Channels, a leader in shipping and delivery services implementation. Focuses on logistics services and enhancing DAL's capabilities in Saudi Arabia.
- Delnee Business CenterminorStrategic partnership to provide logistical solutions to more than 8,000 merchants in the center. Partnership aims to help merchants digitize commercial projects and grow businesses through integrated shipping solutions.
- Al Rajhi BankcoreStrategic partnership between Torod and Al Rajhi Bank to support the last mile delivery sector in Saudi Arabia. Combined banking and logistics capabilities to enhance services for merchants.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
Torod competitors and assessment
Company assessmentDirect peers
- ShipStation: ShipStation (Auctane) is a leading multi-carrier shipping API and label management platform used by e-commerce merchants globally. Directly comparable to Torod's core offering of unified shipping, rate comparison, label generation, and tracking across many carriers.
- EasyPost: EasyPost provides a single shipping API that connects to 100+ global carriers for label printing, tracking, and rate shopping. Closest direct competitor to Torod's TOROD API model, though EasyPost operates globally rather than MENA-focused.
- Shippo: Shippo offers multi-carrier shipping software with rate comparison, label printing, and tracking for SMB e-commerce merchants. Comparable in product scope (multi-carrier aggregation, label management, returns) and target segment (SMB/ mid-market merchants).
- Aftership: Aftership is a post-purchase experience platform offering shipment tracking, returns management, and shipping APIs across 1,100+ carriers. Overlaps with Torod on tracking aggregation, branded tracking pages, returns, and carrier API connectivity.
- ClickPost: ClickPost provides multi-carrier shipping APIs, rate comparison, NDR management, and returns for e-commerce. Directly comparable enterprise-grade shipping orchestration platform with carrier aggregation similar to Torod's value proposition.
- ParcelPerform: ParcelPerform offers carrier integration, real-time tracking, and delivery performance analytics across global carriers. Comparable to Torod on tracking aggregation and carrier connectivity, with overlap on returns and performance dashboards.
Broad incumbents
- Aramex: Aramex is a major MENA-headquartered logistics and courier company offering last-mile delivery, freight, and e-commerce shipping. Comparable as both a regional incumbent carrier and a potential platform player competing with Torod for SMB merchant relationships in MENA.
- SMSA Express: SMSA Express is one of Saudi Arabia's largest courier and parcel delivery companies, and a likely carrier partner on Torod's platform. Comparable as a regional incumbent that could either integrate with or compete against Torod in Saudi merchant shipping services.
Emerging players
- iMile: iMile is a Dubai-based last-mile delivery and e-commerce logistics company operating across MENA with technology-led operations. Comparable as a MENA e-commerce logistics specialist with similar target market and focus on merchant-facing shipping solutions.
Regional players
- Fetchr: Fetchr is a MENA-based technology-driven last-mile delivery and logistics platform. Comparable as a regional tech-enabled logistics player operating in similar geography (UAE, Saudi, Egypt) with overlapping target market of e-commerce merchants.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Torod social profiles
Digital presenceTorod financial estimates
Financial estimateRevenue estimate
Valuation estimate
Torod leadership team
Management profileNumber of profiles
Profiles2 records
Torod funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Torod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Torod
What does Torod do?
Torod operates a unified logistics-as-a-service platform for e-commerce merchants that connects them through a single dashboard and one-time API integration to 240+ shipping carriers across the MENA region. The platform centralizes shipment creation, real-time tracking, cash-on-delivery (COD) payment reconciliation with sub-2-day settlement, and returns management, and offers native connectors for major e-commerce platforms (Salla, Zid, Shopify, WooCommerce, OpenCart, Magento). Adjacent offerings include fulfillment and warehousing, white-label logistics, custom e-commerce platform development, shipping company licensing, and a packaging supplies store.
Is Torod a public or private company?
Torod is a private company. It is classified as venture growth investor backed and is currently operating.
When was Torod founded?
Torod was founded in 2021. It employs 11 to 50 people.
Where is Torod based?
Torod is headquartered in Riyad, Saudi Arabia, in the Middle East region.
How does Torod make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are shipping Transaction Fees and additional Charges.
Who are Torod's main competitors?
Direct peers on record are ShipStation, EasyPost, Shippo, Aftership, ClickPost and ParcelPerform. Broad incumbents are Aramex and SMSA Express. iMile is listed as an emerging player. Fetchr is listed as a regional player.
Does Torod have an API?
Yes. TOROD API is a flexible technology platform that enables e-commerce platforms, merchants, and farmers to build an integrated shipping system in record time. Key capabilities include: (1) simple one-time API connection that links platforms with all regional shipping service providers; (2) standardized tracking terminology with platform-specific tracking pages supported by API technology; (3) automated shipment selection and assignment by product type, carrier performance, coverage area, and added services; (4) access to express and refrigerated shipping carriers; (5) payment matching system for COD collections reaching settlement in under two days; (6) detailed reporting on shipping, returns, payments, and customers. The API supports integration with e-commerce platforms (Salla, Zid, Shopify, WooCommerce, OpenCart, Magento) and ERP/OMS/CRM systems. API access is available on Premium (SAR 299/month) and Premium Pro (SAR 399/month) plans; not available on the Free plan. Developer documentation is at help.torod.co/en/docs/api-integration.
What industry is Torod in?
Torod's product category is Shipping Aggregator / Logistics SaaS. Its primary akta.pro industry code is CRAFAMAF, Parcel Shipping, Labeling & Rate Shopping Platforms, with a secondary code of TLAIAAAD, E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns). Its NAICS code is 488510 and its SIC code is 4731.