What Parcel Perform does

Parcel Perform is a Singapore-headquartered private SaaS company founded in 2016 that operates an AI-powered delivery experience platform for global e-commerce businesses. The company unifies delivery data from 1,100+ global carriers across 160+ countries, processing over 100 billion parcel updates annually, and surfaces them through six product modules: AI Commerce Visibility, AI Decision Intelligence, Post-Purchase Experience, Checkout Experience, Returns Experience, and Logistics Experience. Its core technical differentiators are a proprietary delivery prediction engine, multi-source carrier data harmonization, and a recently launched AI Visibility Index that benchmarks how AI shopping assistants (ChatGPT, Perplexity, Gemini) recommend brands. Parcel Perform is co-founded by Arne Jeroschewski (formerly of Zalora) and Dana von der Heide, and serves over 3,000 customers worldwide including Nespresso, PUMA, Emma Sleep, TikTok, and Flaconi, with 180 employees across offices in Singapore, Berlin, and Ho Chi Minh City.

The company monetizes through a hybrid model: enterprise SaaS subscriptions for the core platform (quote-based, annual contracts spanning post-purchase, checkout, returns, and logistics modules), usage-based credit pricing for AI Commerce Visibility (pay per prompt, no feature or geography paywalls), and integration professional services for onboarding new carriers within four weeks. Distribution combines direct enterprise sales for large accounts, self-serve product-led trials for the AI Commerce Visibility product, and channel partnerships through e-commerce platform marketplaces (Shopify, BigCommerce, Adobe Commerce, WooCommerce), marketing automation (Klaviyo), and cloud infrastructure (AWS, SAP). The company holds ISO 27001 certification and is GDPR compliant, with infrastructure hosted across AWS, Azure, and GCP.

Parcel Perform has raised a single US$20 million Series A in August 2021, led by Cambridge Capital with participation from SoftBank Ventures Asia. Capital was earmarked for North American headquarters expansion, team growth, AI capability investment, and partnership development. Subsequent strategic priorities have visibly shifted toward the AI commerce category, with the launches of 'GEO' (October 2025) and the AI Visibility Index for E-Commerce Brands (February 2026) representing the company's clearest offensive moves beyond its core post-purchase SaaS base. The platform's data scale, breadth of carrier integrations, and first-mover position in AI commerce benchmarking collectively form its principal competitive moat.

Name

Parcel Perform

Legal name

Parcel Perform Pte Ltd

Website

https://parcelperform.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Parcel Perform is a Singapore-based AI-powered delivery experience platform serving 3,000+ e-commerce businesses globally. It unifies 1,100+ carrier integrations and 100bn+ parcel updates annually across post-purchase, checkout, returns, and logistics modules, with growing focus on AI commerce visibility benchmarking.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Platform: Core delivery experience platform subscription covering post-purchase, checkout, returns, and logistics modules with enterprise-level features and support
2. AI Commerce Visibility Credits: Usage-based credit system for AI visibility tracking - customers pay only for prompts run with no paywalls for features, regions, or AI platforms. Flexible pause and top-up options.
3. Carrier Integration Services: Integrations-as-a-Service for onboarding new carriers in under 4 weeks, part of the logistics experience module

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Parcel Perform sells a B2B AI-powered Delivery Experience SaaS platform that unifies post-purchase tracking, checkout delivery-date prediction, returns, and logistics optimization across 1,100+ global carriers for e-commerce brands and marketplaces. The platform combines six modular products — AI Commerce Visibility, AI Decision Intelligence, Post-Purchase Experience, Checkout Experience, Returns Experience, and Logistics Experience — to reduce WISMO inquiries, increase checkout conversion, and enable brands to be recommended by AI shopping assistants such as ChatGPT, Perplexity, and Gemini.

Product overview

Parcel Perform is an AI-powered Delivery Experience Platform designed for e-commerce businesses operating in AI commerce. The platform uses a unified, modular architecture combining six core products: AI Commerce Visibility (external brand monitoring across AI shopping assistants), AI Decision Intelligence (internal analytics and automation engine), and four experience modules (Post-Purchase Experience, Checkout Experience, Returns Experience, and Logistics Experience). AI Decision Intelligence serves as the analytical brain that powers all experience modules, providing AI Data Monitoring, Daily AI Summaries, AI Recommendations, AI Performance Alerts, and an AI Navigator. The platform processes over 100 billion parcel updates annually across 1,100+ carrier integrations in 160+ countries, enabling e-commerce brands to optimize delivery performance for both human shoppers and AI agents.

Differentiator

Problem solved

Functional benefit

Brands

• AI Decision Intelligence: AI-powered analytics platform that transforms e-commerce logistics data into actionable insights, providing decision-ready intelligence across post-purchase, checkout, returns, and logistics operations.
• AI Commerce Visibility
• AI Visibility Index
• Post-Purchase Experience
• Checkout Experience
• Returns Experience
• Logistics Experience

Products and services

• AI Commerce Visibility AI-powered visibility tracking tool that monitors how e-commerce brands and products are recommended by AI shopping assistants such as ChatGPT, Perplexity, and Gemini. Provides visibility scores, LLM rankings, and brand trust metrics to help brands optimize their presence in AI commerce. Sold to e-commerce brands, marketplaces, and agencies on a usage-based credit model.
• AI Decision Intelligence Core AI analytics engine that transforms e-commerce logistics data into actionable insights across post-purchase, checkout, returns, and logistics operations. Provides AI Data Monitoring, Daily AI Summaries, AI Recommendations, AI Performance Alerts, and a conversational AI Navigator. Sold to e-commerce and logistics teams needing automated decision intelligence.
• Post-Purchase Experience Module providing branded tracking pages, proactive customer notifications, configurable tracking widgets with 120+ options, 88+ notification triggers, no-code campaign manager for upsells, and SLA control across delivery milestones. Targets e-commerce and CX teams aiming to reduce WISMO inquiries and increase post-purchase engagement.
• Checkout Experience AI-powered estimated delivery date (EDD) widget for e-commerce checkout optimization. Uses a proprietary AI model trained on customer data and carrier topography to provide conversion-optimized delivery predictions, with A/B testing and real-time EDD updates. Sold to e-commerce and growth teams to reduce cart abandonment.
• Returns Experience Self-service returns portal with automated policy enforcement, refund alternatives (exchanges, store credits, gift cards), and AI-driven fraud detection. Includes the PUDO API for 700,000+ drop-off locations and intelligent reverse logistics routing. Targets e-commerce operations and customer service teams to reduce WISMR volumes and protect margins.
• Logistics Experience End-to-end logistics management module including carrier selection and booking, shipping label generation, invoice auditing, and performance analytics. Features AI-powered carrier optimization for cost savings and Integrations-as-a-Service onboarding of new carriers in under 4 weeks across 1,100+ global carriers. Targets logistics and operations teams at e-commerce brands, marketplaces, and 3PLs.
• AI Visibility Index for E-Commerce Brands Public benchmarking tool that ranks top 10 e-commerce brands across 8 industries based on AI shopping assistant recommendations. Provides weekly updated Visibility Scores (0-100%), LLM Rankings (1-10), and Brand Trust Scores across the US, UK, and Germany. Sold to e-commerce brands seeking competitive benchmarking of their AI commerce presence.
• Parcel Monitor (public tracking portal) Public parcel tracking portal at parcelmonitor.com allowing consumers and businesses to track shipments across carriers. Operates as a consumer-facing tracking site that leverages Parcel Perform's underlying carrier data platform.

Quantifiable outcome

• 45% decrease in parcel tracking assistance related customer calls (Nespresso)
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationIntegration partner providing seamless connection to Shopify merchants. Listed as trusted integration partner on Parcel Perform platform.
• KlaviyocoreTechnology or IntegrationIntegration partner for email marketing automation, enabling Parcel Perform customers to sync delivery data with Klaviyo campaigns.
• SAPcoreTechnology or IntegrationIntegration partner providing enterprise ERP connectivity for Parcel Perform's logistics and operations customers.
• AWScoreTechnology or IntegrationCloud infrastructure partner. Parcel Perform's services are hosted on ISO 27001-certified cloud providers including AWS.
• WooCommercecoreTechnology or IntegrationIntegration partner for WordPress/WooCommerce e-commerce platforms, enabling tracking and notifications for WooCommerce stores.
• BigCommercecoreTechnology or IntegrationIntegration partner for BigCommerce enterprise e-commerce platform, providing delivery experience capabilities to BigCommerce merchants.
• Adobe CommercecoreTechnology or IntegrationIntegration partner for Adobe Commerce (Magento) platform, enabling delivery experience management for Adobe Commerce merchants.
• 1,100+ Global CarrierscoreTechnology or IntegrationExtensive carrier network including DHL, FedEx, UPS, and regional carriers across 160+ countries. Carriers integrated with standardized data formats.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Narvar: Narvar provides post-purchase experience software including branded tracking, returns, and delivery notifications for enterprise retailers. It competes directly with Parcel Perform's Post-Purchase, Checkout, and Returns modules, particularly in the US enterprise segment.
• Aftership: Aftership is a leading post-purchase tracking and delivery experience platform serving e-commerce brands globally. It is the most direct competitor to Parcel Perform's core Post-Purchase Experience and tracking products, with comparable carrier coverage, branded tracking pages, and EDD capabilities.
• ShipStation: ShipStation is a multi-carrier shipping and label-generation platform widely used by e-commerce merchants. It overlaps with Parcel Perform's Logistics Experience module on carrier selection, label generation, and rate shopping for SMB and mid-market sellers.
• EasyPost: EasyPost offers a shipping API that connects e-commerce businesses to 100+ carriers with label generation, tracking, and rate shopping. It is a direct technical peer to Parcel Perform's API-first carrier integration and logistics experience capabilities.
• Shippo: Shippo provides a shipping API and dashboard for e-commerce merchants to compare carrier rates, print labels, and track shipments. It competes with Parcel Perform's Logistics Experience in the SMB/mid-market segment and shares the API-first distribution model.

Emerging players

• ReturnGO: ReturnGO provides AI-powered returns management with a focus on automated exchanges and fraud prevention. It overlaps directly with Parcel Perform's Returns Experience, including the AI-driven fraud detection capability highlighted in Parcel Perform's product materials.
• Loop Returns: Loop Returns is a returns management platform focused on exchanges and reverse logistics optimization for e-commerce brands. It is an emerging competitor to Parcel Perform's Returns Experience module, particularly for Shopify-native merchants.

Others

• Klaviyo: Klaviyo is a marketing automation platform that Parcel Perform integrates with for delivery-triggered email and SMS campaigns. It is an ecosystem partner rather than direct competitor, but its expansion into customer data and journey orchestration creates adjacency pressure on Parcel Perform's Post-Purchase module.

Broad incumbents

• ShipBob: ShipBob is a fulfillment and shipping platform combining warehousing, carrier management, and order tracking for e-commerce brands. While broader than Parcel Perform (it owns warehouses), it increasingly competes in shipping management, tracking, and post-purchase experience layers.
• Shopify (Shipping & Shop App): Shopify bundles shipping rate shopping, label generation, branded order tracking, and post-purchase notifications natively into its commerce platform. As Parcel Perform's largest integration partner and distribution channel, Shopify is also its most significant potential platform-incumbent threat.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perform-ai-os

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parcel Perform